Keeping Up with Google's Insane Pace of ChangeRand Fishkin
Rand Fishkin's presentation on how marketers can scale with the updates and shifts Google makes on a regular basis, and how to be successful with SEO in 2013.
This slide deck walks through Keyword Explorer, Moz's tool for keyword research, designed by Rand to help with many of the pernicious problems inherent in the keyword discovery and prioritization processes.
Keeping Up with Google's Insane Pace of ChangeRand Fishkin
Rand Fishkin's presentation on how marketers can scale with the updates and shifts Google makes on a regular basis, and how to be successful with SEO in 2013.
This slide deck walks through Keyword Explorer, Moz's tool for keyword research, designed by Rand to help with many of the pernicious problems inherent in the keyword discovery and prioritization processes.
SEO on the SERPs - Brighton SEO Closing TalkRand Fishkin
Rand's presentation from Brighton SEO, Fall 2018 focusing on the shifts in Google's behavior toward the SERP and away from referring outlinking traffic.
Google's evolution into deep learning has created a whole new kind of algorithm; one that differs substantially from the type of ranking system SEOs & marketers have become used to over the past 17 years. In this presentation, Rand explores the changes Google's made, and how it impacts the actions necessary to be successful in 2016 and beyond.
Google Ranking Factors 2014: Correlations, Testing, & HypothesesRand Fishkin
Rand Fishkin's presentation from the SMX Munich Ranking Factors session on correlations seen with higher Google rankings, testing of anchor text, and some hypotheses about potential future ranking factors.
Rand Fishkin's presentation from SMX Munich sharing early data from SEOmoz's biennial search engine ranking factors survey and correlation data from 10K+ Google search results.
Rand's opening to Mozcon 2015 in Seattle, WA with a discussion of the current state of the web marketing/SEO industry and some reflections on what our future might be.
Rand Fishkin's presentation covering 7 of the biggest trends in SEO in 2016 from changes in Google's handling of keywords to CTR opportunities to machine learning and more.
Digital Olympus presentation in June of 2016, quick summation of a few top takeaways from the Moz State of Link Building 2016 post written in April of 2016. https://moz.com/blog/2016-state-of-link-building-survey-results
The Worst Lessons Marketing Ever Taught ContentRand Fishkin
Marketing can be a good thing, but it can also mislead content creators and promoters. In this presentation, delivered at Content Marketing World, Rand covers the advice often given (or interpreted) by content creators as "how to market" that should probably be ignored (or, at least, taken in context).
This is Everett's deck from MozTalk Denver, Content Edition, in 2016 in which he discusses how to prune cruft from your website to improve sitewide quality indicators for better rankings.
Ranking Factors Data 2011: SMX Elite SydneyRand Fishkin
Rand Fishkin's presentation at SMX Elite in Sydney (Q Station) on ranking factors data form SEOmoz's survey of users and from correlation data collected from Google's rankings.
Optimizing Your Web Traffic: Turning Data and Insight into Actionable Market...Alex Harris
Learn to turn analytics and research into higher conversion rates. Results of qualitative analysis based on user feedback and customer experience recordings. Evaluation of top 5 traffic landing pages and conversion funnel
- Increase Website Sales
- Increase Leads
- Increase Email Opt-Ins
- Deeper Insight of Personas
Helder Fonseca - Wam Référencement
Le lien est un critère toujours aussi important pour le positionnement d'un site web.
Toutefois les échanges de liens "classiques" pratiqués par le passé se voient sanctionnés par les moteurs de recherche et favorisent l'émergence d'un linkbaiting nettement plus qualitatif et naturel à travers les relations presse digitales qui semblent aujourd'hui la voie à privilégier.
Allison Page, Taking Forward Successful Elements of PFI Contracts in the FutureLandorLINKS
Allison has specialised in advising on UK PFI and PPP transactions across a number of sectors (for the public sector, funders or consortia) since 1997. She is the head of a specialist highways maintenance and street lighting team at DLA Piper UK LLP. She advised Birmingham City Council, Sheffield City Council and Isle of Wight Council on their highways maintenance PFI projects and has extensive experience advising procuring authorities, sponsors and funders on roads and street lighting projects.
Allison also has significant expertise in the waste sector having advised on a number of the earliest waste management PPPs, including Hereford & Worcestershire, Brighton & Hove and Lancashire, and more recently on the Suffolk Waste PFI, Wakefield Waste PFI, North Yorkshire Waste PFI, Barnsley, Doncaster & Rotherham Waste PFI, Leeds City Council's Waste PFI and the Bradford and Calderdale Waste Treatment PFI.
Allison is a member of the Environmental Services Association, the trade association for companies providing waste management and associated environmental services.
SEO on the SERPs - Brighton SEO Closing TalkRand Fishkin
Rand's presentation from Brighton SEO, Fall 2018 focusing on the shifts in Google's behavior toward the SERP and away from referring outlinking traffic.
Google's evolution into deep learning has created a whole new kind of algorithm; one that differs substantially from the type of ranking system SEOs & marketers have become used to over the past 17 years. In this presentation, Rand explores the changes Google's made, and how it impacts the actions necessary to be successful in 2016 and beyond.
Google Ranking Factors 2014: Correlations, Testing, & HypothesesRand Fishkin
Rand Fishkin's presentation from the SMX Munich Ranking Factors session on correlations seen with higher Google rankings, testing of anchor text, and some hypotheses about potential future ranking factors.
Rand Fishkin's presentation from SMX Munich sharing early data from SEOmoz's biennial search engine ranking factors survey and correlation data from 10K+ Google search results.
Rand's opening to Mozcon 2015 in Seattle, WA with a discussion of the current state of the web marketing/SEO industry and some reflections on what our future might be.
Rand Fishkin's presentation covering 7 of the biggest trends in SEO in 2016 from changes in Google's handling of keywords to CTR opportunities to machine learning and more.
Digital Olympus presentation in June of 2016, quick summation of a few top takeaways from the Moz State of Link Building 2016 post written in April of 2016. https://moz.com/blog/2016-state-of-link-building-survey-results
The Worst Lessons Marketing Ever Taught ContentRand Fishkin
Marketing can be a good thing, but it can also mislead content creators and promoters. In this presentation, delivered at Content Marketing World, Rand covers the advice often given (or interpreted) by content creators as "how to market" that should probably be ignored (or, at least, taken in context).
This is Everett's deck from MozTalk Denver, Content Edition, in 2016 in which he discusses how to prune cruft from your website to improve sitewide quality indicators for better rankings.
Ranking Factors Data 2011: SMX Elite SydneyRand Fishkin
Rand Fishkin's presentation at SMX Elite in Sydney (Q Station) on ranking factors data form SEOmoz's survey of users and from correlation data collected from Google's rankings.
Optimizing Your Web Traffic: Turning Data and Insight into Actionable Market...Alex Harris
Learn to turn analytics and research into higher conversion rates. Results of qualitative analysis based on user feedback and customer experience recordings. Evaluation of top 5 traffic landing pages and conversion funnel
- Increase Website Sales
- Increase Leads
- Increase Email Opt-Ins
- Deeper Insight of Personas
Helder Fonseca - Wam Référencement
Le lien est un critère toujours aussi important pour le positionnement d'un site web.
Toutefois les échanges de liens "classiques" pratiqués par le passé se voient sanctionnés par les moteurs de recherche et favorisent l'émergence d'un linkbaiting nettement plus qualitatif et naturel à travers les relations presse digitales qui semblent aujourd'hui la voie à privilégier.
Allison Page, Taking Forward Successful Elements of PFI Contracts in the FutureLandorLINKS
Allison has specialised in advising on UK PFI and PPP transactions across a number of sectors (for the public sector, funders or consortia) since 1997. She is the head of a specialist highways maintenance and street lighting team at DLA Piper UK LLP. She advised Birmingham City Council, Sheffield City Council and Isle of Wight Council on their highways maintenance PFI projects and has extensive experience advising procuring authorities, sponsors and funders on roads and street lighting projects.
Allison also has significant expertise in the waste sector having advised on a number of the earliest waste management PPPs, including Hereford & Worcestershire, Brighton & Hove and Lancashire, and more recently on the Suffolk Waste PFI, Wakefield Waste PFI, North Yorkshire Waste PFI, Barnsley, Doncaster & Rotherham Waste PFI, Leeds City Council's Waste PFI and the Bradford and Calderdale Waste Treatment PFI.
Allison is a member of the Environmental Services Association, the trade association for companies providing waste management and associated environmental services.
Inbound.org is the world's largest community of marketing professionals. The small inbound.org team brought on some extra help to improve the SEO of our site (ironically, we didn't have very good SEO architecture). Since we're marketers marketing to marketers about marketing and we believe in radical transparency, we figured we'd share the audit with the world in case it inspired any SEO insights for your own site.
Want to connect, learn, and grow the world's smartest marketers? Head over to inbound.org/start and say hello. We won't byte. (<--- hehe. awesome joke).
The past and future of textbooks, from Euclid's Elements to Neal Stephenson's Diamond Age, with stops along the way at Hypercard, Khan Academy, MOOCs, SRI and Versal
Estudio34 Presents - Aleyda Solis en Brighton SEO 2013 International SEOWilliam Renedo
Aleyda no falló en explicar las tareas más cruciales de pensar a nivel global y enfocar tu seo internacional.
Considera:
Que dice analytics;
De donde Vienen (países, idiomas, palabras clave y páginas visitadas)
Tu Presupuesto por mercado puede ayudar a definir estrategia (local TLD o Subdirectorio?)
Y como no MediaFlow’s HrefLang Sitemap Creator.
SEO AJAX Crawlability in a Responsive Publisher WorldEric Wu
With the emergence of heavy javascript / AJAX heavy frameworks and the growing popularity of things like AngularJS, Ember, Backbone.js, CanJS, and even JQuery; making sites and single page apps crawlable to search engines are becoming increasingly difficult. It doesn't have to be.
This presentation takes a look at some of the largest and trending publishers and some of the AJAX features they employ.
“Je ne conçois pas mon site pour les moteurs de recherche, je le conçois pour les internautes” est une objection courante des ergonomes et des graphistes aux recommandations des référenceurs.
Effectivement, le SEO amène du trafic sur un site internet mais c’est l’expérience utilisateur, l’ergonomie globale du site qui va convertir les visiteurs en acheteurs et les fidéliser.
Alors, comment concilier recommandations ergonomiques et performance SEO ?
SEO Analytics in a Not Provided World: Change Your Focus to Profit and ROI!Jeff Sauer
Keywords (not provided) in Google Analytics is the best thing to happen to SEO, because it forces marketers to start thinking outside of the box! Marketers are challenged with accounting for a loss of the keyword data that has been the heart of their reports for years and must now discover new ways to measure their performance. What they don't realize is that they now have the opportunity to advance their careers to the next level.
With disruption comes opportunity, and this opportunity allows marketers to redefine how search marketing efforts impact their company. Executives don't care about keywords, they care about running a profitable business. Who needs keywords when you can start showing amount of profit you deliver to your business?
Read this presentation to gain a clear understanding of how to approach the future in a (not provided) world, including a lesson on:
* Alternatives to (not provided) keywords that are readily available in Google Analytics
* Using visitor demographics to refine search efforts and inform our future marketing decisions
* How to measure the true ROI of SEO efforts and present our case in a way executives understand
Read the whole presentation to learn how to download an advanced Excel dashboard template that allows you to easily calculate the true ROI of your SEO efforts and share with key stakeholders in your organization.
Internet of Things A Vision, Architectural Elements, and Future Directions Mostafa Arjmand
Present paper aboat Internet of Things (IoT) A Vision, Architectural Elements, and Future Directions
Overall IoT vision and the technologies that will achieve the it
Application domains in IoT with a new approach in defining them
Cloud centric Internet of Things realization and challenges
Case study of data analytics on the Aneka/Azure cloud platform
Open Challenges and Future Directions
Smart environment application domains
Cloud computing
Cloud centric Internet of Things
Microsoft Azure
Overview of TensorFlow For Natural Language Processingananth
TensorFlow open sourced recently by Google is one of the key frameworks that support development of deep learning architectures. In this slideset, part 1, we get started with a few basic primitives of TensorFlow. We will also discuss when and when not to use TensorFlow.
In this presentation we discuss several concepts that include Word Representation using SVD as well as neural networks based techniques. In addition we also cover core concepts such as cosine similarity, atomic and distributed representations.
Mobile first: A future friendly approach to UX designInVision App
Thinking "mobile" is not just about devices, it's about better usability, optimizing for screen real estate, and simplifying design elements and layouts. Asher Blumberg, Mobile UX Designer at StumbleUpon, walks us through creating a unique design language for your app that bridges the chasm between iOS and Android.
SearchLove Boston 2015 | Rand Fishkin, 'Ranking Signals of the Future'Distilled
Every year in the web world, we experience dramatic changes and upheaval that impacts how web marketers need to do their job. 2015 is no different, and in this presentation, Rand will show off the major trends and shifts from search engines, social platforms, and consumer behavior alongside the strategies and tactics to stay ahead of the curve and earn valuable traffic.
Presented at Business of Software Conference, Rand Fishkin (Moz founder and all round great guy) presents his summary of what to love and what to leave in SEO for 2014. In a constantly changing field, Rand stands out as presenting the clearest and most accessible advice on what should work to help your customers find you online.
Watch if you have any responsibility for finding customers, creating content or building marketing.
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines
First Things First, What Is SEO?
SEO is simply any work carried out to increase the number and more importantly the quality of visitors to your website by making sure the website ranks in the search engines (Google etc.) for words and phrases related to what you are selling. If you sell car insurance then you want to be on page 1 of Google, preferably number 1, when someone types in car insurance. Simple.
How Do You Start SEO?
You research what words and phrases people use to buy the products and services you are selling, this is known as keyword research. The purpose of this it to make sure your pages are optimised for relevant words and phrases. It's worth noting, just because lots of people use a particular phrase doesn't mean you should optimise for it, if the competition for the phrase is tough (lots of other established sites are chasing the phrase) then you might be better chasing other less competitive phrases.
OK, I Get That, What Next?
Next you optimise your pages using the words and phrases you found. There are certain elements of a web page (title, meta, headers) that search engines focus on and these need to be set-up correctly.
Is That It?
Sadly not, because anyone can carry out keyword research and optimise their pages there are loads of well optimised pages about any given subject so Google needs a way of deciding which ones are best. It does this by measuring the number and quality of the links to your pages from pages on other websites.
How Do I Do Link Building?
In summary there are two approaches to link building. You can buy them, which is against Google's guidelines or earn them, our preferred method.
What Do I Need to Watch For When Buying SEO?
Nobody can guarantee a ranking unless they are using techniques that could get you banned from the search engines, which isn't ideal.
And Finally...
SEO can get your head in a spin. Like many things in life there are lots of different opinions on what works and what doesn't. Although there may be some magical formulae kicking around - doubtful - one thing is for sure, if you get your basic site structure and on page tagging right you will be on track for search engine success.
This presentation examines how Google's ranking systems have prioritized searcher-task-accomplishment, and how SEOs must respond by optimizing for this process.
Fight Back Against Back: How Search Engines & Social Networks' AI Impacts Mar...Rand Fishkin
Rand's presentation on machine learning and deep learning in Google, Facebook, and beyond, and how engagement reputation will become key to every online marketing effort.
Keynote: Rand Fishkin, Moz
How Can a Marketer Keep Up with Google's Insane Pace of Change?
Google claims to make hundreds of algorithmic changes every year. New results types are overwhelming many search terms. Keyword referral data might be completely gone soon. Dozens of unique software vendors offer tools in the SEO field. What’s a time-challenged, email-overloaded, trying to work-life balance marketer to do?
There may not be a one-size-fits-all-solution, but, in this presentation, Rand will present processes we can all follow to differentiate the unimportant from what really matters, and focus on building valuable, long-term traffic for our companies and/or clients.
Get an early look at the marketing and customer research problems SparkToro exists to solve, beta product screenshots, use cases, and pricing/launch plans.
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
Influencer marketing can be a powerful tactic, but the practice is far too narrow, and often focused on wrong metrics. In this presentation, Rand expands on what marketing through influence can do, and shows examples of a higher ROI form of marketing through channels of influence (not just Instagram & YouTube "influencers")
How to Kick Butt with Your Email OutreachRand Fishkin
Rand's presentation from Searchlove on how to get (almost) everything you've ever wanted with just an email. If you're trying to do email outreach to improve your content marketing, social media efforts, link building, public relations opportunities, networking, product feedback, and more, these slides are for you!
One of the biggest reasons startups fail is the inability to scalably attract customers at low cost. In this presentation, Rand covers 8 reasons startups miss out on marketing success, and tips for how to overcome these pitfalls.
The Invisible Giant that Mucks Up Our MarketingRand Fishkin
Rand's presentation on the biases of cultural conditioning in the marketing world, and how history and media nudges marketers to make bad choices (along with loads of tactical SEO, social media, and content marketing tips).
Rand's presentation from the Marketing Loves Sales conference in Portland, Oregon, covering the landscape of search, and tactical tips for B2B practitioners of SEO.
How to Survive Google's Trojan Horsing of the WebRand Fishkin
Rand's presentation from Mozcon 2017 on how Google enters and often crowds out competitors in vertical search spaces (and how marketers can fight back against this threat).
What Startup Execs Need to Know About SEO in 2017Rand Fishkin
Rand's presentation to Foundry Group's portfolio of startup execs in August 2017, covering 5 important areas of knowledge around SEO at the executive level.
Thanks to a partnership with Jumpshot, Moz is presenting data about Google's search growth, click distribution, and more via a panel of millions of US web users.
Rand's presentation on how to select strategic, digital marketing investments for your brand. Advice: step back, stop doing what you're good at or what you've been hired/asked to do in order to figure out what channels and tactics might work even better.
When SEO and UX practices are combined, the results can be extraordinary. Rand walks through how the practices have evolved to have far more combined value than tensions and tradeoffs, and some ways for each to learn from the other.
Why do some pieces of "10X" content make the leap while others languish in obscurity? Rand examines the common elements that make for success vs. failure in this analysis of 99 unique pieces of extremely high quality content pieces.
Strategies to Drive Web Traffic in the Real Estate WorldRand Fishkin
Rand's presentation at Inman Connect 2017, on how SEO, social media, content, email, and advertising can work to successfully drive traffic to real estate websites.
Incorporating Clicks, Attention and Satisfaction into a SERP Evaluation ModelRand Fishkin
Slides by Aleksandr Chuklin and Maarten de Rijke, presented at the 2016 CIKM Conference. The authors propose a methodology for better evaluating searcher satisfaction and incorporating it into how search results are evaluated and ranked.
p.s. This document was originally published at https://www.researchgate.net/publication/309416715_Slides_Incorporating_Clicks_Attention_and_Satisfaction_into_a_SERP_Evaluation_Model
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
1.Wireless Communication System_Wireless communication is a broad term that i...
Ranking Elements of the Future
1. Rand Fishkin, Wizard of Moz | @randfish | rand@moz.com
Ranking Signals of the Future
A look at what inputs search engines may adopt in the future
and how it impacts the marketing we do today.
8. This type of ranking input could be
behind the strong performance of
popular brand sites on queries
where classic SEO elements are
lacking
Poor keyword targeting, crap relevance, few
links, but the sites probably have stronger
traffic/engagement than the competition.
16. Consistently accurate facts could raise a site’s
rankings, especially in areas (like health) where
Google weights accuracy more heavily.
Less likely to rank.
More likely to rank.
40. Problem-solving on the web often looks
something like this:
Broad search Narrower search
Even narrower search
Website visit
Website visit Brand search
Social validation Highly-specific search
Type-in/direct visit Completion of Task
41. Google wants to do this:
Broad search
All the sites (or answers) you probably would
have visited/sought along that path
Completion of Task
51. Patent Application from Google, Analysis on SEOByTheSea
Ever since Panda, Google’s been
trying to surface not just quality
content, but “high quality
websites.”
52. If they aren’t already
doing it, Google’s at
least thinking about
how to measure UX
and rank sites that do
it better, higher.
55. Google’s Deep Learning system studied YouTube
clips and eventually invented its own
classification/concept of “cats”
56. Replace YouTube with the Web and cats with any given
search query, and it’s not hard to imagine Google creating a
deep learning ranking algorithm
57. Google knows there’s two, but based
on my footprint, it biases to the one
matching my behavior, past queries,
geography, etc.
58. In the future, even Google’s search
quality engineers may have no idea
why something ranks or whether
they’re using a particular factor in the
ranking algorithm.
The machine will simply ask “what algorithm
produces results that searchers engage with
best?” then make it.
62. Are they willing to take away queries that provide revenue?
These searches could have created revenue, but Google’s
pre-empting w/ direct navigation to URLs
64. IMO, Google’s thinking long
term. They want addicted
searchers providing data
about themselves so they
can charge more per ad
unit.
Via Search Engine Land
65. Via RKG Report
Facebook has
shown Google that
more data about
users yields more
dollars per
impression and
click.
66. I think Google will chase better UX to almost any extent in order to keep
searchers & get data, even at the cost of their existing model.
Almost unreal
that Google
does this w/o
AirBnB paying
for an ad.
Via Tom Anthony’s Post
67. Google will chase better UX to almost any extent
in order to keep searchers & get data, even at the
cost of their existing model
My Guess: