The document provides information on search engine optimization (SEO). It discusses key topics like on-page optimization, off-page optimization, keyword research, local SEO, and SEO reporting. Some main points covered include optimizing titles, meta descriptions and content; building high-quality backlinks; targeting relevant local keywords; and using tools to track rankings, backlinks and competitors.

1. Search Engine
Optimization

2. Search Engine
Optimization
SEO stands for Search Engine Optimization, which is the
process of increasing the quantity and quality of traffic to your
website through organic search engine results.It also involes
increasing your website ranking in different search engines .

3. Introduction to Search Engines
• Best Search Engines in The World
1. Google
2. Bing
3. Yahoo
4. Yandex

4. Search Engine Optimization has been the lifeblood of being
found through search engine searches for well over a decade and
it will continue to be important for years to come. The “dead”
part of SEO is attempting to manipulate the signals that search
engines use for ranking sites. In recent years, Google and other
search engines have caught on to these manipulated signals and
worked to minimize the effect of the manipulation and/or
penalize those sites that have used those practices, especially in
excess.

5. Relevant, Useful and Important
In its true form, however, SEO is making sure that your website is following specific, best
practices so that Google and other search engines can see and rank your website. Put another
way, SEO is creating or improving your website — sometimes in ways that aren’t visible — so
that the search engines recognize it as being relevant, useful, and important in regards to the
question asked by a searcher.
When a search engine thinks that your site is relevant, useful, and important to a search query, it
should rank well in the Search Engine Results Pages (SERPs). Unfortunately, SEO is not a “one
and done” process. It can be a relatively slow process at the outset and requires consistent effort
to maintain. Search engines are constantly evolving, and your SEO strategy has to be able to
evolve with them. The power of a good SEO campaign is unbeatable, but it is a very
competitive and fast paced environment.

6. Utilize Relevant Titles and Meta Descriptions Your titles and meta descriptions are very important pieces of
information because they show up in the search engine results. A page’s title is the heading that shows up in the
search results and it is also the name that appears on the tab or window when you are on the page in a web browser.
A meta description, on the other hand, is the information that shows up below the title in search results. These two
short pieces of information are generally the first impression you get to make on a potential website visitor, so make
them count.
Example: Page: Netmark’s Homepage (http://www.netmark.com/)
Title: Netmark - Digital Marketing Agency
Meta Description: Netmark is a premiere digital marketing agency specializing in paid advertising, social media
management, and website SEO.

8. Keyword Research and Competition
Keyword research is a core SEO task that involves identifying popular words and
phrases people enter into search engines -make in an attempt to figure out what to rank
for. (As Per Moz Learning Centre)
You Can use Following Website For Free Keyword Research,
1) Google Keyword Planner
(https://ads.google.com/intl/en_in/home/tools/keyword-planner/)
2) Ubersuggest (https://app.neilpatel.com/en/ubersuggest/)
3) Keywordtool.io (https://keywordtool.io/)
4) Small Seo Tool (https://smallseotools.com/)
5) Google Trends (trends.google.com)

9. Keyword Research and Competition
You Can use Following Website For Paid Keyword Research Tool,
1) Moz.com
2) Ahrefs.com
3) SEMrush.com
4) Ubersuggest.com

10. Keyword Research and Competition
Keyword competition is the measure of how difficult it will be to rank for a particular
keyword. The competition for a keyword can vary depending on how popular the
keyword is and industry competition.
Before targeting a new keyword vertical, it's imperative to evaluate the difficulty of the
market. This is done by analysing keyword competition.

11. Keyword Research and Competition
We're also looking to give the keyword competition tool the ability to detect and report vertical
search results in the SERPs(Search engine results page) so we can quantify the impact of
image, local, video, business news, blog, real-time, etc. on the rankings.
Historically, our keyword competitiveness tool used data like:
• # of results for a given keyphrase
• # of results in quotes
• # of results using all in title
• PageRank of the top ranking pages/sites
• # of links pointing to the top ranking pages/sites
• Maximum bid price in the paid search results
• # of ads showing for a given query

12. On page Optimization
On page optimization SEO refers to all measures that can be taken directly within the website in order to improve its
position in the search rankings. Examples of this include measures to optimize the content or improve the Meta
Description, Meta Keywords and Title Tags.
How to Do OnPage SEO Step by Step:
1) Keyword Research and Analysis: The Process of keyword research and analysis is Finding Keywords, Sort, Analysis and Target.
2) Focus on high search volume Keywords.
3) Integrate Essentials on-page keyword elements: Title Tag, Header Tag for paragraph. Add Image alt Tag, add structure mark-up, user
friendly unique keyword and unique keyword.
4) Improve Title Tag and Meta Description for better search results.
5) Add Visual Content for interact users
6) Improve responsive Web design, SSL Certificate.
7) Add Related Internal links for better interconnected content system
8) Add Sitemap.xml
9) Add Robot.txt
10) Add Google Analytics Code and Connect website Webmaster tool.

13. Off page Optimization
Offpage optimization refers to all the measures that can be taken outside of the
actual website in order to improve its position in search rankings. These are measures that help
create as many high-quality backlinks (incoming links) as possible.
Top 8 Off Page SEO Techniques to Drive More Traffic:
1) Quality Link Building is King
2) Harness that Social Media Power
3) Don’t Shy from Blog Commenting
4) Guest Posting is Still Hot
5) Forums Posting
6) Incorporate Videos and Images
7) Document Sharing Is Good for You
8) PR Submission

14. Local SEO
Local SEO refers to the process of 'optimizing' your online presence to attract more business from relevant local searches.
For example, when doing local SEO you must always keep geography in mind when targeting your keywords. This is because proximity to searcher is a key local
search ranking factor.
Here’s a complete local SEO checklist to help you.
1) Optimizing Your Website For Local Searches
2) Register your business with Google My Business
3) Social Media & Customer Reviews
4) Ensure your location is referenced in key parts of your site
5) Submit your site to local directories
6) Seek out online reviews (particularly Google ones)
7) Use Schema’s geographic markup: Schema.org is a collaboration between Bing, Google, Yandex, and Yahoo! that lets you provide the
information their search engines need to better understand your content and provide the most relevant search results.
8) Build backlinks that include location in anchor text
9) Create high-quality content which references your local area
10) Try to get local online coverage

15. SEO Reporting
SEO reports give an overview of how a website is performing in search engines. Their focus
is typically on domain metrics, organic traffic, and rankings. But they also highlight any work
done by the SEO agency or freelancer.
1) Accurate & Current Regional Data
2) Integration with Third-Party Tools
3) Strong Suite of Features:
A great SEO reporting tool should include:
• Position tracking.
• Backlink monitoring.
• Competitor data.
• Analytics.
4) Continually Improving & Updating Features
5) Cost-to-Value Ratio

16. Top SEO Reporting Tools
1) Agency Analytics
2) SE Ranking
3) SEMrush
4) Google Data Studio
5) Authority Labs

17. Assignment
1) Using the free Tools mentioned create a Keyword Planning for “Digital Marketing
Website” .
2) Suggest any three On page Keyword Suggestion for the Website “Skypire.com”.
3) Create an SEO Report for the website “Skypire.com”.

18. THANK YOU#