If you are like most marketers, you are tired of hearing about “social media.” Listening to people go on and on about Facebook, Twitter and LinkedIn, but never putting their importance into perspective. Has anyone ever shown you specific good and bad examples of execution? Explained how what could work brilliantly in one medium can fail miserably in another? What should you do yourself and what might be best left to the pro’s; how to connect your activities without a cookie cutter approach and more.
I put together a presentation for the Facebook Developers Garage in Santa Monica to open up a discussion about how to market your Facebook application. The premise was this: if you understand all the integration points and apply some “Marketing 101″ you have a much better chance of making a viral application.
Different Types of Social Media Channels - SysomosSysomos
This presentation takes a look at different types of social media and
the application of these platforms in business. It gives a summary of
all popular business uses of twitter, blogs, youtube, forums, facebook
and message boards. It breaks down how a company may want to use just
one medium or several different social media outlets. This also
showcases examples of industry related social media campaign
techniques.
For: PR, Marketing, Social Media Professionals, CMOs, CEOs, Management,
Research and analytics, etc..
This presentation is a basic overview of some of the most popular Social Media Networks. It gives you a good overview of the audiences of each and why they are important and how to come up with a solid Social Media campaign.
To join our online LinkedIn training course #LinkedInMastery2020, use the following link:
https://app.thelinktank.co.uk/plans/42424?bundle_token=1a553323fd4b866bdbdc04b20581b37c&utm_source=manual
I put together a presentation for the Facebook Developers Garage in Santa Monica to open up a discussion about how to market your Facebook application. The premise was this: if you understand all the integration points and apply some “Marketing 101″ you have a much better chance of making a viral application.
Different Types of Social Media Channels - SysomosSysomos
This presentation takes a look at different types of social media and
the application of these platforms in business. It gives a summary of
all popular business uses of twitter, blogs, youtube, forums, facebook
and message boards. It breaks down how a company may want to use just
one medium or several different social media outlets. This also
showcases examples of industry related social media campaign
techniques.
For: PR, Marketing, Social Media Professionals, CMOs, CEOs, Management,
Research and analytics, etc..
This presentation is a basic overview of some of the most popular Social Media Networks. It gives you a good overview of the audiences of each and why they are important and how to come up with a solid Social Media campaign.
To join our online LinkedIn training course #LinkedInMastery2020, use the following link:
https://app.thelinktank.co.uk/plans/42424?bundle_token=1a553323fd4b866bdbdc04b20581b37c&utm_source=manual
Take a peek as to where social is going, what is has already done and how it applies itself to your marketing strategy. Yes I said marketing strategy....do you have one? I can help please contact me dk@jackwagonagency.com
Making Business Friends - Using Linkedin, Facebook and Twitter for BusinessMediaSauce
This is a step-by-step process of using Linkedin, Facebook and Twitter for Small Business. It helps you understand features of each platform and how and why you would use it for business.
Indiana Construction Roundtable PresentationMediaSauce
This is a presentation done by Don Schindler on June 23rd for the Indiana Construction Roundtable. The presentation is focused on the use of social media and how to integrate into your business.
This presentation is meant as a guide for your own social media experience. You have probably joined a few social networks. You are familiar with the layout but you don't know what to do next. These helpful tips can get you on your way to improving your online presence. If you would like to schedule a presentation for your organization, chamber, business group, etc. with updated content/information, email Brian Block at bblock@piercom.com.
Facebook Connect 5 Things You Wish You Had Known Before You StartedToby Beresford
A light look at five aspects of a Facebook Connect roll out you might not have thought of - as told to the Facebook Developer Garage London on 11 Feb 2009
A short presentation with an overview on social media and who is using it, the advantages of LinkedIn, how to get people to like your page on Facebook and getting started on Twitter.
Take a peek as to where social is going, what is has already done and how it applies itself to your marketing strategy. Yes I said marketing strategy....do you have one? I can help please contact me dk@jackwagonagency.com
Making Business Friends - Using Linkedin, Facebook and Twitter for BusinessMediaSauce
This is a step-by-step process of using Linkedin, Facebook and Twitter for Small Business. It helps you understand features of each platform and how and why you would use it for business.
Indiana Construction Roundtable PresentationMediaSauce
This is a presentation done by Don Schindler on June 23rd for the Indiana Construction Roundtable. The presentation is focused on the use of social media and how to integrate into your business.
This presentation is meant as a guide for your own social media experience. You have probably joined a few social networks. You are familiar with the layout but you don't know what to do next. These helpful tips can get you on your way to improving your online presence. If you would like to schedule a presentation for your organization, chamber, business group, etc. with updated content/information, email Brian Block at bblock@piercom.com.
Facebook Connect 5 Things You Wish You Had Known Before You StartedToby Beresford
A light look at five aspects of a Facebook Connect roll out you might not have thought of - as told to the Facebook Developer Garage London on 11 Feb 2009
A short presentation with an overview on social media and who is using it, the advantages of LinkedIn, how to get people to like your page on Facebook and getting started on Twitter.
Risk Mitigation in Social Media MarketingBernie Borges
Common risk factors in social media marketing and how to minimize them, presented by Bernie Borges of Find and Convert at the Internet & Technology Summit, June 22, 2010, Orlando, FL.
Dos and Don'ts of Social Media for Real EstateDoug Devitre
View some of the Dos and Don'ts of Social Media for Real Estate. This will help you save some of the common mistakes some people make when first starting out.
Social media Risk Management Presentation Sample (Animations don't work in sl...Alexander Larsen
An introduction to social media, the types of risks it can cause, some business solutions to mitigating the risks and protecting your company reputation, as well as how it can be used as a tool for successful business continuity and risk management functions.
Social media marketing. Do's and dont's of social media. Andrea DeCaro & Chris DeCaro @kneadle and Marieke Hensel @hensel presented this at the Fullerton Chamber for Young Professionals about New Media marketing.
Media and Information Literacy (MIL) - 6. Media and Information Languages (Pa...Arniel Ping
Media and Information Literacy (MIL)
Topic:
I- Video Project
A. Camera Techniques
B. Treatment
C. Storyboard
Objectives
At the end of the lesson, learners should be able to:
a. discuss the different camera techniques in film making;
b. produce a video treatment and a storyboard for a 30-50 seconds story applying the different camera techniques;
c. shoot and edit the video using a smartphone (mobile applications);
d. share their video in the class; and
e. value the importance of video treatment and storyboard in video project.
Want to know what you should be doing for your social media strategy verse the things you should stop doing? We've listed some of our favorite tips for Facebook, Twitter, Linkedin and Pinterest right here...what do's and don'ts woud you add?
Learn the basics about using Social Media from a Realtor perspective. Information is in regards to Twitter, Facebook, LinkedIn, YouTube and Blogging for business purposes.
How to use Facebook, LinkedIn, Twitter and other social media tools to connect with your target audience - and still have time left to conduct your core business
Social Media is huge and any business not tapping into the power of these tools and networks is missing out.
Yet it can be overwhelming and difficult to know where to start and what tools to use.
This presentation was done as a webinar for entrepreneurs wishing to know top tips and tricks to making the most out of their social media efforts. Enjoy
Best Practices Social Media Marketing For BusinessSurekha Parekh
Introduction to Effective Social Media Marketing for Business - 13 November
Recent research from analyst house Gartner has forecast that not responding to social media will become as fatal to a brand image as not replying to phone calls and emails are today.The purpose of this presentation is to provide you with an introduction to Social Media, we will cover
the top social media channels to use. How to get started, Hints & Tips and Best Practices. We will also cover examples of how Social Media
Marketing can drive real business results. The social media channels that will be covered are LinkedIn, Twitter, Google +, Facebook and Ning. There will be an opportunity for Live Q&A
Best Practices Social Media Marketing For Business
Speaker - Surekha Parekh WW Marketing Program Director
Essential Social Media for Communicators
How to Use Blogs, Facebook, and Twitter for PR
By now you're using social media tools in your communications matrix, right? If not, you're missing a tremendous opportunity to leverage popular and inexpensive online tools to get the word out about your cause, gather valuable feedback about your brand's reputation, and build relationships with media and your target audience. These days, everyone is online, so if you're not, you will inevitably be left behind.
This webinar will
outline the basic tools you HAVE to be using for communications, and HOW to use them
offer valuable case studies of organizations who are using social media effectively for PR
show you ways to reach out to journalists using social media, and
give you simple tools for measuring the reach of your social media program.
By now you’re using social media tools in your communications matrix, right? If not, you’re missing a tremendous opportunity to leverage popular and inexpensive online tools to get the word out about your cause, gather valuable feedback about your brand’s reputation, and build relationships with media and your target audience. These days, everyone is online, so if you’re not, you will inevitably be left behind.
in this webinar, we will
* outline the basic tools you HAVE to be using for communications, and HOW to use them
* offer valuable case studies of organizations who are using social media effectively for PR
* show you ways to reach out to journalists using social media, and
* give you simple tools for measuring the reach of your social media program
What can a show about nothing teach you about content strategy? A lot actually! Our upcoming webinar compares the satirical, societal norms from television’s Seinfeld to your own content strategy. This presentation shares 4 easy ways you can enhance your content strategy.
Slides from our live event on June 15, 2017. Sharing how data informs marketing decisions. No one knows the value of a fan’s engagement better than the Minnesota Vikings, so we’ve invited them to share the tactics and strategies they use to connect with their millions of fans during, and well-after game day.
Presentation shared at Three Deeps marketing and baseball event on June 30, 2016. Our presentation shares how your multi-location business can attract, engage and optimize customers at every location by sharing success stories from brands who have anointed themselves as successful examples for the rest of us to follow.
Your audience visits multiple online locations everyday, so how do you use your audiences online behavior to increase sales of your product inside retail locations. That’s the challenge Behr Paint faces, in advancing their email marketing practices they have grown into omnichannel strategies that integrate their audience’s website behavior with automated email and media strategies.
Our presentation at the 2017 IBM Amplify National Conference shares how Behr has grown from adhoc email campaigns into behavior based, relevant campaigns designed for omnichannel marketing.
7 Marketing Automation Strategies That Actually Drive Business ResultsThree Deep Marketing
IBM Marketing Cloud and Three Deep Marketing have teamed up for a back-to-school marketing session! Join us as we chat about building bridges between Marketing and IT departments. Here's the slides from our panel discussion on September 22, 2016
Email marketing is one of the oldest digital marketing tactics, yet it continues to deliver a higher ROI than just about any other online strategy. But this is not your father's email marketing anymore. That's right: this strategy has matured, and if you haven't revisited how you create email content since the early 2000's, you're most likely missing out on the major ROI and benefits of email. This topic takes an in depth look into six key areas of email marketing and how each has evolved. It's time to update your old email marketing strategy and move it to 2016 and beyond.
Here's the truth, the majority of marketers FAILat content marketing. Don't believe us, data shows the overwhelming amount of companies openly admit that their content marketing is not meeting their expectations.
Our presentation shares content marketing "do's" and "don'ts" and how content strategy is the foundation for successful content marketing.
SEO-201 teaches you how to optimize your content and strategy. Here are the slides from the June 22, 2016 Webinar to help you start growing your organic traffic.
Introduction to SEO presented by Nate Plaunt on Wednesday, May 25, 2016. Learn about the foundational and technical elements of SEO that set your website up for success!
Everyday consumers turn to Google to search for where they can buy products and services near their location. If you’re business isn’t ranking in local search, you could be losing customers to your competition.
The 30-Minute SEO Checkup covers what every marketing professional should know about SEO. It teaches you how to test your website’s SEO strength with one 30-minute checkup. Start recognizing common SEO problems and fix basic issues to improve your site’s organic performance.
Email 101 presented by Scott Pearson. The presentation is a great resource for marketers who are just beginning email marketing campaigns. Also a outstanding refresher for people who are in the industry and looking to freshen up on strategy and foundation.
Slides from Carie Otto's paid media webinar covering lead generation in the digital age... Also known as pay-per-click marketing strategies. Learn the basics to get started with paid media with this slide deck - or view the complete presentation at: http://www.threedeepmarketing.com/blog/pay-per-click-its-lead-generation-in-the-digital-age/
Take your natural search traffic to the next level. SEO 201: Content Optimization and Strategy was presented on July 30, 2015 as a resource for marketing professionals. The complete presentation may be viewed at http://www.threedeepmarketing.com/blog/next-level-seo-how-to-optimize-strategy-and-content/
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn the "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
Presented by our very own Angie Schottmuller at Conversion Conference Chicago on June 11, 2013 and SMX Advanced on June 12, 2013.
CRO, meet SEO! It's time to maximize organic conversions with these 12 power plays. Learn common optimization factors, the SEO CRO funnel, tricks, trends, & more!
Need help connecting SEO & CRO?
At Three Deep, we truly "get-it" when it comes to driving and converting web traffic. We bridge organic conversion tactics with powerful user-centric strategies to deliver lasting, tangible ROI. Your time and budget is finite. Grow ROI with an SEO & CRO power play. >> Contact us today for a consultation!
Presented by own Angie Schottmuller on April 26, 2013 as part of the Instant eTraining Social Media online certification course.
Visuals are processed 60,000 times faster in the human brain than text. It's time to better leverage social networks for collecting and aggregating photos for your business! Learn the basics of Instragram, cases studies of diverse successes, tips for photo challenges, tools for analytics, and more!
How to Improve Your Landing Page Optimization | Landing Page TestingThree Deep Marketing
Jeff Sauer leads a session on how to improve your landing page optimization and the top 7 ways to improve your landing pages today.
Landing pages are often overlooked in many internet marketing initiatives when compared to Search Engine Optimization (SEO) or Pay Per Click Advertising (PPC), but is a very important part of any internet marketing campaign. Whether you're looking to gain more qualified leads for your lead generation business, or improve your e-commerce sales, this presentation is sure to help you look at landing page optimization in a new light.
1. The Do's and Don'ts of Social Media Integration Jeff Sauer Three Deep Marketing
2. Agenda Who uses social media? Why use social media? Do’s and don’ts for social media Platform specific recommendations LinkedIn Twitter Facebook Questions?
3. Who Uses Social Media? PEOPLE! 15,475,890 unique visitors/month 23,573,178 unique visitors/month 133,623,529 unique visitors/month Visits data from March 2010 study by Web Trends: http://webtrends.about.com/b/2010/03/15/the-top-10-most-popular-social-networks.htm
4. Why Use Social Media? Increase awareness Reputation management Customer service Learn about your customers Customer feedback Improve customer satisfaction Client engagement Targeted marketing Relationship building
6. Why Social Media? Social Media Who should use it? There is a reason for just about everyone to use social media What is the value? Connecting people and businesses When will it go away? Most signs point to elements of social media staying popular for years to come
7. The DO’s of Social Media Engage in Social Networks
8. The DO’s of Social Media Integrate Social Media with Traditional Media
9. The DON’Ts of Social Media Don’t take a “one size fits all” approach B2C Primarily Business to Consumer B2B Primarily Business to Business B2C & B2B
10. The DON’Ts of Social Media ? Don’t let the choices overwhelm you
11. The DON’Ts of Social Media Don’t forget to measure results
13. LinkedIn and Social Media Who should use it? Every professional needs to be using LinkedIn for personal career growth. Can also be used to increase company awareness What is the value? Stay connected with professional contacts. Generate opportunities to expand career and generate new business
14. The DO’s of LinkedIn Ask for recommendations and gain as many contacts as possible. Multiple recommendations = instant credibility! Instant credibility
15. The DO’s of LinkedIn Take advantage of all functionality provided by LinkedIn to make your profile more engaging and stand out from others Presentations Sales Collateral
16. The DO’s of LinkedIn Update your status with professionally related information (TIP: Link Your Twitter Account to make this easier)
17. The DO’s of LinkedIn Join groups relevant to your industry and interests
18. The DONT’s of LinkedIn Don’t update your LinkedIn Status with non-professional messages LinkedIn User LinkedIn User Don’t double post the same information LinkedIn User LinkedIn User
19. The DONT’s of LinkedIn Don’t make all of your updates at once
20. The DONT’s of LinkedIn Don’t allow your inbox to be cluttered with updates
22. Twitter and Social Media Who should use it? Those looking for a friction-free and concise communication channel What is the value? Real-time communication, easy to pass on information to others and makes people more accessible
23. The DO’s of Twitter Find efficient ways to “Tweet” and share what you know
24. The DO’s of Twitter Join niche topic conversations
25. The DO’s of Twitter Take advantage of the ease of conversation Which one is the billionaire?
31. Facebook and Social Media Who Should Use It? Brands looking to engage with consumers consistently with a goal of 1:1 Communication What’s the value? With over 500 Million registeredusers, it is one of the most visited properties on the web
38. The DO’s of Facebook Update your Facebook status regularly Don’t update more than 2x per day Don’t update less than once a week Update as needed for special occasions and time sensitive information
39. The DO’s of Facebook Create engaging messages that encourage interactions with Facebook fan page
40. The DON’Ts of Facebook Post the same offer/status all of the time
41. The DON’Ts of Facebook Don’t neglect to update your page When you don’t update your page, your fans start to forget about you
42. The DON’Ts of Facebook Don’t over-share Company Page on Facebook
44. The DO’s of Social Media Update consistently, but not too often Start with people you know in real life Share useful information with your network Embrace new mediums (like mobile) Make yourself aware of privacy rights Take private conversations offline
45. The DON’Ts of Social Media Don’t overdo it Don’t waste time with irrelevance Don’t update all at once Don’t flood your followers with things they don’t care about Don’t make private thoughts public Don’t abuse it Don’t wait until everything is perfect
47. Three Deep - What We Do Strategic Services Interactive Marketing Research Customer Relationship Management Social Media Strategy Sales and Marketing Alignment Search Engine Marketing Paid Search Marketing Search Engine Optimization Website Conversion Landing Page Optimization Interactive Marketing Campaign Management Email Marketing Social Media Engagement Reporting and Analysis Technology Services CRM Integration Website Development Database Marketing Web Services