The document outlines the do's and don'ts of social media integration across platforms like LinkedIn, Twitter, and Facebook, emphasizing the importance of social media for businesses and individuals. It provides specific best practices, highlighting the value of engagement, consistency, and understanding audience needs, while also warning against overwhelming choices and neglecting updates. The document concludes with a brief overview of marketing services offered by Three Deep Marketing.

1. The Do's and Don'ts of Social Media IntegrationJeff SauerThree Deep Marketing

2. AgendaWho uses social media?Why use social media?Do’s and don’ts for social mediaPlatform specific recommendationsLinkedInTwitterFacebookQuestions?

3. Who Uses Social Media?PEOPLE!15,475,890 unique visitors/month23,573,178 unique visitors/month133,623,529 unique visitors/monthVisits data from March 2010 study by Web Trends: http://webtrends.about.com/b/2010/03/15/the-top-10-most-popular-social-networks.htm

4. Why Use Social Media?Increase awarenessReputation management Customer serviceLearn about your customersCustomer feedbackImprove customer satisfactionClient engagementTargeted marketingRelationship building

5. Do’s and Don’ts forSocial Media

6. Why Social Media?Social MediaWho should use it? There is a reason for just about everyone to use social mediaWhat is the value?Connecting people and businessesWhen will it go away? Most signs point to elements of social media staying popular for years to come

7. The DO’s of Social MediaEngage in Social Networks

8. The DO’s of Social MediaIntegrate Social Media with Traditional Media

9. The DON’Ts of Social MediaDon’t take a “one size fits all” approachB2CPrimarily Business to ConsumerB2B Primarily Business to BusinessB2C & B2B

10. The DON’Ts of Social Media?Don’t let the choices overwhelm you

11. The DON’Ts of Social MediaDon’t forget to measure results

12. Specific Do’s and Don’ts for

13. LinkedIn and Social MediaWho should use it? Every professional needs to be using LinkedIn for personal career growth. Can also be used to increase company awarenessWhat is the value?Stay connected with professional contacts. Generate opportunities to expand career and generate new business

14. The DO’s of LinkedInAsk for recommendations and gain as many contacts as possible. Multiple recommendations = instant credibility!Instant credibility

15. The DO’s of LinkedInTake advantage of all functionality provided by LinkedIn to make your profile more engaging and stand out from othersPresentationsSales Collateral

16. The DO’s of LinkedInUpdate your status with professionally related information(TIP: Link Your Twitter Account to make this easier)

17. The DO’s of LinkedInJoin groups relevant to your industry and interests

18. The DONT’s of LinkedInDon’t update your LinkedIn Status with non-professional messagesLinkedIn UserLinkedIn UserDon’t double post the same informationLinkedIn UserLinkedIn User

19. The DONT’s of LinkedInDon’t make all of your updates at once

20. The DONT’s of LinkedInDon’t allow your inbox to be cluttered with updates

21. Specific Do’s and Don’ts for

22. Twitter and Social MediaWho should use it? Those looking for a friction-free and concise communication channelWhat is the value? Real-time communication, easy to pass on information to others and makes people more accessible

23. The DO’s of TwitterFind efficient ways to “Tweet” and share what you know

24. The DO’s of TwitterJoin niche topic conversations

25. The DO’s of TwitterTake advantage of the ease of conversationWhich one is the billionaire?

26. The DON’Ts of TwitterDon’t limit to just one communityContribute to many communities for maximum coverage.In this example, our message goes to: Interactive Marketing Association

27. Local Social Media Coffee Group

28. Well Known Marketing Group

29. Charitable OrganizationThe DON’Ts of TwitterDon’t be shy in meeting new peopleIndustry peer met at a meeting for twitter users in the area

30. Specific Do’s and Don’ts for

31. Facebook and Social MediaWho Should Use It?Brands looking to engage with consumers consistently with a goal of 1:1 CommunicationWhat’s the value?With over 500 Million registeredusers, it is one of the most visited properties on the web

32. The DO’s of FacebookCreate a page on Facebook for just about anythingPages for:Companies

33. Community

34. Professional Organization

35. Networking

36. Hobbies

37. Other NichesThe DO’s of FacebookIntegrate Facebook into your Website with Fan Boxes and “Like” Buttons

38. The DO’s of FacebookUpdate your Facebook status regularlyDon’t update more than 2x per day Don’t update less than once a weekUpdate as needed for special occasions and time sensitive information

39. The DO’s of FacebookCreate engaging messages that encourage interactions with Facebook fan page

40. The DON’Ts of FacebookPost the same offer/status all of the time

41. The DON’Ts of FacebookDon’t neglect to update your pageWhen you don’t update your page, your fans start to forget about you

42. The DON’Ts of FacebookDon’t over-shareCompany Page on Facebook

43. More Best Practices for Social Media

44. The DO’s of Social MediaUpdate consistently, but not too oftenStart with people you know in real lifeShare useful information with your networkEmbrace new mediums (like mobile)Make yourself aware of privacy rightsTake private conversations offline

45. The DON’Ts of Social MediaDon’t overdo itDon’t waste time with irrelevanceDon’t update all at onceDon’t flood your followers with things they don’t care aboutDon’t make private thoughts publicDon’t abuse itDon’t wait until everything is perfect

46. Concluding

47. Three Deep - What We DoStrategic ServicesInteractive Marketing ResearchCustomer Relationship ManagementSocial Media StrategySales and Marketing AlignmentSearch Engine MarketingPaid Search MarketingSearch Engine Optimization Website ConversionLanding Page OptimizationInteractive MarketingCampaign ManagementEmail MarketingSocial Media EngagementReporting and AnalysisTechnology ServicesCRM IntegrationWebsite DevelopmentDatabase MarketingWeb Services

48. Questions?