Seo ppt
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This document provides an overview of search engine optimization (SEO) best practices. It defines SEO as affecting the visibility of a website in organic search results. It notes that SEO is not just submission to search engines, link building, or off-page work, but requires ongoing quality content, on-page optimization, and social media engagement. The document outlines Google's ranking factors and how search engines work by crawling websites. It emphasizes the importance of publishing informative on-page content, optimizing on-page and off-page elements, and using social media to boost SEO.
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SEO (search engine optimization) is the process of improving a website's visibility in search engine results. There are two main types of SEO: on-page optimization which involves optimizing on-site elements like text, images and links, and off-page optimization which focuses on link building and other off-site factors. Key aspects of SEO include keywords, link popularity, and making sites crawler-friendly. White hat SEO follows search engine guidelines while black hat SEO uses prohibited tactics only aimed at search engines.
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Search Engine Optimization ppt
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Seo ppt
- 1. Welcome to Best Practices in SEO SEO Team
- 2. What is SEO (Search Engine Optimization)? • Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.
- 3. Now a day’s what is not SEO? • Search Engine Submission only • Submit your website to 5,000 search engines • An overnight process (typically takes 3-4 months/keywords to show significant results) • A one-time process (in many cases requires a continual, long-term focus for best results) • Link Building • Off Page Works Only
- 4. Google Ranking Algorithm • • • • • • • 40% - Quality Content and Marketing 15% - Link Popularity of the Specific Page 15% - On-Page Keyword Usage 12% - Social Metrics 8% - Traffic and CTR data 5% - Anchor Text of External Links to the Page 5% - Trust Authority, Hosting Data and Domain
- 5. How a search engine works? • Search engines use programs called spiders, or bots, to search the internet and document their findings. • Spiders firstly go to a webpage and analyze it • Goes through the HTML code and categories the most important words (keywords) in the document. • It then moves on to any pages that linked from the current page. • This is one way how search engines find new pages. • It also visits pages that may not be linked by other pages, but were submitted by search engines.
- 6. Publish informative Content at WWW Effective SEO On-Page Optimization Off-Page Optimization Social Media Optimization
- 7. Presence of Content in a Variety of Ways Use: • • • • • • Blog Posting Article Posting Guest Posting Web Page Creation Press Release Posting Facebook Page Creation
- 8. Social Network as a new player… • • • • • • • Shares Likes Comments Followers Mentions Links Support on Twitter, LinkedIn, and Google+
- 9. What an SEO Team Expect From You… • • • • • • • Clicks, Follows, Reviews from Different IP. Comments on Articles To become a follower Likes on Facebook Click on Links by Searching Articles Articles Review or Comment Following on Twitter, LinkedIn, and Google+
- 11. ?