The document provides an overview of search engine optimization (SEO) strategies and tactics. It discusses how SEO is like organizing an internet library to help search engines understand what pages are about. Key on-page optimization tactics covered include using search engine-focused and user-focused keywords, metadata like meta descriptions, and tools for auditing pages. Off-page optimization like link building and local citations are also summarized. The document emphasizes the importance of site speed, keyword research, and familiarizing yourself with SEO metrics.

1. Miranda
Perales
Co-Founder | Digital Marketing Director of
The Hive & Co.

2. SEO: SIMPLIFIED +
INTEGRATED

3. CONFESSION TIME

4. SEO IS THE
REDHEADED
STEPCHILD OF
MARKETING

5. WHY SHOULD I CHANGE
MY MIND ABOUT SEO?

6. STATISTICS TO ROCK YOUR WORLD
1. 51% of smartphone users have discovered a new company or product when
conducting a search on their smartphone. (https://www.hubspot.com/marketing-statistics)
2. Over 4o% of global ecommerce purchases start with search.
(https://www.similarweb.com/corp/seo-ppc-marketing-report-2016/)
3. Local searches lead 50% of mobile visitors to visit stores within one day.
(https://www.hubspot.com/marketing-statistics)
4. 52% of B2B Marketers state that SEO generates more leads than any other
acquisition channel. (http://www.smartinsights.com/search-engine-marketing/search-engine-statistics/)
5. Search & email are the top two internet activities.(https://www.searchenginejournal.com/24-eye-
popping-seo-statistics/42665/)

7. WHAT IS SEO?

9. AN SEO AND A LIBRARIAN WALK INTO A
BAR1. Think of the internet as a massive library.
2. Each book in this library represents a single page on the internet.
3. Google and Bing are the librarians, responsible for cataloging and
organizing the entire library.
4. You are the author of each of your books (i.e. web pages).
5. To make the librarian’s job easier, your book needs to have all the right
clues so that the librarian knows what it’s about.

10. STEP #1 - TALK THE TALK

11. SEARCH ENGINE-
FOCUSED TERMS
USER-FOCUSED
TERMS

12. SEARCH ENGINE - FOCUSED TERMS

13. On-Page

14. Off-Page

15. Anchor Text

16. Long-Tail Keywords
super bowl 2018 predictions
cpa for small business
startups
Family
photographers free
prints included
Purple Antique loveseat unupholstered
online marketing specialist free
consultation

17. USER - FOCUSED TERMS

18. Meta Descriptions

19. SERP CTR

20. Dwell Time

21. STEP #2 - TOOLS YOU
NEED TO GET THE JOB
DONE

22. GOOGLE SEARCH CONSOLE

24. GOOGLE SEARCH CONSOLE
the first place to look in order to find out where you stand in
the eyes of Google

25. GOOGLE SEARCH CONSOLE
What keywords am I ranking for?

26. GOOGLE SEARCH CONSOLE
What are my top performing pages?

27. GOOGLE SEARCH CONSOLE
How many links does my site have?

29. KEYWORDTOOL.IO

31. KEYWORDTOOL.IO
reach potential subscribers, clients, and followers by finding
the right keywords & understanding the user’s need

32. KEYWORDTOOL.IO

33. KEYWORDTOOL.IO
4 Criteria Your Keywords Need To Meet
1. Medium Volume
Don’t waste your time on a keyword that’s only searched 5 times a month or that is trending down
1. Low Competition
What are the chances that you’ll be #1 when you’re competing against 30 million competitors?
1. High Relevancy
Does what I think the keyword means match with what people are actually looking for?
1. High Opportunity
Get the biggest bang for your buck by only targeting keywords that have SERPs with little distractions.

34. KEYWORDTOOL.IO
1. Medium Volume

35. KEYWORDTOOL.IO
2. Low Competition

36. KEYWORDTOOL.IO
3. High Relevance
Does this match with what you thought you’d
find?

37. KEYWORDTOOL.IO
4. High Opportunity
The #1 organic listing is WAAAAY down there.

38. GTMETRIX

39. GT METRIX
know how fast your site loads because speed is everything

41. GT METRIX
your site needs to be fast, Fast And Furious fast

42. GT Metrix
What to look for.
1. How fast does my site load?
2 seconds is top-notch!
1. What’s slowing my site down?
Pssstttt: Most of the time, it’s your GIGANTIC images!
1. Are people abandoning because my site is too slow?
That means lost revenue, ouch!

43. Your sense of urgency when
you’re on your phone.

44. Photo credit: Search Engine Land
If you don’t get your act
together on mobile, Google
will drop your rankings.

45. GT METRIX

46. FACEBOOK SCRAPER DEBUGGER

47. FACEBOOK SCRAPER DEBUGGER
allows you to take control of your Facebook link previews,
because SEO and Social Media Marketing are like Batman &
Robin

49. FACEBOOK SCRAPER DEBUGGER

50. FACEBOOK SCRAPER DEBUGGER

51. FACEBOOK SCRAPER DEBUGGER
Do a “Ctrl Find” and search
for og:image

53. STEP #3 - WORKING SEO
INTO YOUR EVERYDAY

54. LINK BUILDING

55. LINK BUILDING
1. View it as a form of networking.
2. Every time you send an email
follow-up to someone, check to
see if their is a link opportunity
first.

56. KEYWORD RESEARCH

57. KEYWORD RESEARCH
1. Keywords represent a need.
2. Use KeywordTool.io to build an
extensive list.
3. Prioritize by identifying
keywords that meet our 4
characteristics.

58. KEYWORD RESEARCH
1. Medium Volume
2. Low Competition
3. High Relevancy
4. High Opportunity

59. PAGE TITLE & META DESCRIPTION
REWRITE

60. PAGE TITLES & META DESCRIPTIONS
1. Page Titles & Meta Descriptions
need to touch on the user’s
need.
2. They also need to compel
people to click on them.
3. Be sure they are optimized to
show and not truncated.

61. TEST SITE SPEED & IMAGE
OPTIMIZATION

62. SITE SPEED & IMAGE OPTIMIZATION
1. Site speed is important for a good
user experience.
2. Slow load times can lead to lost
sales & revenue.
3. Check your speed once a month.
4. Optimize based on GTMetrix
results.

63. LOCAL CITATIONS

64. LOCAL CITATIONS
1. Another aspect of Off-Page
SEO.
2. Primarily for brick & mortar
businesses.
3. Get your business listed on
sites like Angie’s list, Yelp, etc.

65. KEY TAKEAWAYS
Familiarize yourself with key SEO terms, like Dwell Time & SERP CTR.
Use Google Search Console to know where you stand with Google.
Use networking as a means to get links (one of the most important things to do for
your SEO).
Always check your site speed & build/modify with mobile in mind first!
Find keywords that 1) identify a need that your site can meet AND 2) meet the 4
criteria.

66. www.thehiveandco.com
hello@thehiveandco.com
Copyright 2017