These are the training slides from the SEO training delivered by Noisy Little Monkey at their offices in Bristol.
They cover: technical, on-site, off-site, local and mobile SEO.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Rand Fishkin's presentation covering 7 of the biggest trends in SEO in 2016 from changes in Google's handling of keywords to CTR opportunities to machine learning and more.
SEO is often perceived in a negative way, in this slide, I've tried to explain why people should care about SEO, what it is, and how it works with using simple words.
Summary:
1. Why should you care about SEO ?
2. What is SEO ?
3. How do search engines work ?
4. How people are searching ?
5. How SEO’s do SEO ?
6. From SEO to SXO
7. Content marketing
8. Case studies
SEO has changed over the last few years, yet many of the basics still stay the same. This presentation aims to show you key areas of SEO for 2014 and beyond.
SEO 101: How to Get Started Winning Google Search TrafficBernard Huang
Last updated 3/27/17 - Learn how to start winning in SEO. Here's a talk I gave at the 500 Startups Marketing Hell Week for Batch #18, #19, #20:
Topics covered include:
* State of SEO in 2017
* Should you do SEO?
* How to set up your relevant SEO accounts
* How to do keyword research
* On-site content considerations
* Top on-site technical considerations
* Anddddd, off-site hacking (backlinks)
* Recommended SEO tools
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Rand Fishkin's presentation covering 7 of the biggest trends in SEO in 2016 from changes in Google's handling of keywords to CTR opportunities to machine learning and more.
SEO is often perceived in a negative way, in this slide, I've tried to explain why people should care about SEO, what it is, and how it works with using simple words.
Summary:
1. Why should you care about SEO ?
2. What is SEO ?
3. How do search engines work ?
4. How people are searching ?
5. How SEO’s do SEO ?
6. From SEO to SXO
7. Content marketing
8. Case studies
SEO has changed over the last few years, yet many of the basics still stay the same. This presentation aims to show you key areas of SEO for 2014 and beyond.
SEO 101: How to Get Started Winning Google Search TrafficBernard Huang
Last updated 3/27/17 - Learn how to start winning in SEO. Here's a talk I gave at the 500 Startups Marketing Hell Week for Batch #18, #19, #20:
Topics covered include:
* State of SEO in 2017
* Should you do SEO?
* How to set up your relevant SEO accounts
* How to do keyword research
* On-site content considerations
* Top on-site technical considerations
* Anddddd, off-site hacking (backlinks)
* Recommended SEO tools
How to Use the SEO Pyramid Strategy - to Rock Your SEOHeyday ApS
You might have heard of Maslow’s hierarchy of needs – you know the one with Physiological needs, Safety needs, Love and belonging, Esteem, Self-actualization and Self-transcendence. But have you heard of the SEO Pyramid?
Beginning and Advanced SEO for Beginners WorkshopJohnBolyard.com
Beginning and Advanced SEO for Beginners Workshop
1. Understand how Google and other search engines rank pages.
2. Understand what makes a web page search engine friendly.
3. Understand Google Penalties.
4. Understand Link Building as a major search strategy.
5. Understand what type of content search engines love.
6. Research and select appropriate keywords to target.
7. Successfully integrate keywords into website copy.
8. Create effective and search engine friendly web pages.
9. Create effective and optimized text navigation menus.
10. Use <h> tags, metadata and anchor text effectively.
11. Monitor search positions for target search terms.
12. Set up website architecture to be search engine friendly.
13. Create a search engine friendly sitemap.
14. Create a robots.txt file.
15. Track website performance using Google Analytics.
16. Track website performance using Google Webmaster Tools.
17. Increase your website’s link popularity.
18. Learn how to measure, collect and analyze your web traffic.
19. Measure the effectiveness of SEO activities with Google Analytics.
20. Understand the difference between organic and paid search results.
21. Set up a Google AdWords account for keyword research.
22. Choose the right keywords to promote your website.
23. Recognize the features of high-converting landing pages.
24. Track campaign performance and ROI (return on investment)
25. Report meaningful website performance data to stakeholders.
Search Engine Optimization (SEO) -- University of Virginia PresentationMarketing Mojo
From search engine optimization basics to more advanced open graph tagging, this presentation provides a well-rounded education of search engine and paid search optimization. Find out how to update your website to drive visits and retarget your target market through online ads. It's all in here.
Josh Bachynski is an academic and Ethicist with over 16 years watching Google. He is currently making a documentary about how Google has hurt small businesses, mostly unnoticed, called “Don’t Be Evil: Google’s Secret War”, and is authoring a book about ethics and morality called “The Zombies” which seeks to outline how our world population is currently infected with a mind-controlling virus forcing us to be sad, angry, and unethical (happy days!). He may be found @joshbachynski on teh’ Twitters.
Josh is a very emotional speaker, you might agree or disagree with him but you will never be bored. His opinion is very often controversial, but his Technical SEO ability is absolutely impeccable.
About Webinar
This is a second part of a complete How-to do SEO in 2016 including all the new ranking factors and major changes for 2016.
A short introduction to SEO we use at Geronimo
What it means, what can you do to help your website. What's SEM and how does it work (the basics!)
Thanks go to Eaon Prichard
Google's evolution into deep learning has created a whole new kind of algorithm; one that differs substantially from the type of ranking system SEOs & marketers have become used to over the past 17 years. In this presentation, Rand explores the changes Google's made, and how it impacts the actions necessary to be successful in 2016 and beyond.
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Stacy Sutton Williams
The rules for both SEO (search engine optimization) and paid search advertising keep changing. But in some cases, what's old is new again - content is more critical than ever! That means PR professionals are uniquely suited to leverage search marketing strategies and squeeze more benefits out of PR tactics. Join PRSA Georgia and seminar leader Stacy Williams, founder and president of Atlanta-based Prominent Placement, to get caught up on the latest in SEM and get prepared to implement strategically sound and measurable SEM strategies in 2014.
You will:
- Learn how to determine what types of content and topics your audiences are looking for; then, create it and make it easy to be found online.
- Find out how social engagement benefits SEO, and how to effectively use keywords in hashtags.
- Hear what to do and what not to do regarding Google's new rules for links in online press releases and the best way to leverage bylined articles.
- Discover how to use paid search ads in a crisis, and what to do when negative mentions of your company show up in search engine results.
- Take away strategies for measuring the impact of SEM efforts.
Seminar speaker Stacy Williams established Prominent Placement, a full-service, award-winning and industry leading search marketing agency, in 2001. She has more than 20 years of experience in marketing and was named the 2012 Search Engine Marketer of the Year by Technology Association of Georgia. Stacy is also past president of SEMPO Atlanta, a local chapter of the global Search Engine Marketing Professional Organization.
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
SearchLove Boston 2016 | Marcus Tober | Illuminating Consumer Intent Without ...Distilled
SEOs have historically focussed on tactics rather than strategy, for one important reason: search engines weren’t as sophisticated as they are now, so a tactical approach could be very successful. That's all changed significantly, with machine learning, marketers now face a multitude of new challenges to be successful in search. The days of simple ranking factors are over. Marcus' session will cover data-driven methods to illuminate consumer intention and content relevance, along with many new insights that can be used to create content that is more relevant and successful.
This deck contains details about the importance of Search engine optimization. How should Individual or organization define the search engine optimization objectives
How to conduct keywords research, create Site information architecture, handling redirects
How to Use the SEO Pyramid Strategy - to Rock Your SEOHeyday ApS
You might have heard of Maslow’s hierarchy of needs – you know the one with Physiological needs, Safety needs, Love and belonging, Esteem, Self-actualization and Self-transcendence. But have you heard of the SEO Pyramid?
Beginning and Advanced SEO for Beginners WorkshopJohnBolyard.com
Beginning and Advanced SEO for Beginners Workshop
1. Understand how Google and other search engines rank pages.
2. Understand what makes a web page search engine friendly.
3. Understand Google Penalties.
4. Understand Link Building as a major search strategy.
5. Understand what type of content search engines love.
6. Research and select appropriate keywords to target.
7. Successfully integrate keywords into website copy.
8. Create effective and search engine friendly web pages.
9. Create effective and optimized text navigation menus.
10. Use <h> tags, metadata and anchor text effectively.
11. Monitor search positions for target search terms.
12. Set up website architecture to be search engine friendly.
13. Create a search engine friendly sitemap.
14. Create a robots.txt file.
15. Track website performance using Google Analytics.
16. Track website performance using Google Webmaster Tools.
17. Increase your website’s link popularity.
18. Learn how to measure, collect and analyze your web traffic.
19. Measure the effectiveness of SEO activities with Google Analytics.
20. Understand the difference between organic and paid search results.
21. Set up a Google AdWords account for keyword research.
22. Choose the right keywords to promote your website.
23. Recognize the features of high-converting landing pages.
24. Track campaign performance and ROI (return on investment)
25. Report meaningful website performance data to stakeholders.
Search Engine Optimization (SEO) -- University of Virginia PresentationMarketing Mojo
From search engine optimization basics to more advanced open graph tagging, this presentation provides a well-rounded education of search engine and paid search optimization. Find out how to update your website to drive visits and retarget your target market through online ads. It's all in here.
Josh Bachynski is an academic and Ethicist with over 16 years watching Google. He is currently making a documentary about how Google has hurt small businesses, mostly unnoticed, called “Don’t Be Evil: Google’s Secret War”, and is authoring a book about ethics and morality called “The Zombies” which seeks to outline how our world population is currently infected with a mind-controlling virus forcing us to be sad, angry, and unethical (happy days!). He may be found @joshbachynski on teh’ Twitters.
Josh is a very emotional speaker, you might agree or disagree with him but you will never be bored. His opinion is very often controversial, but his Technical SEO ability is absolutely impeccable.
About Webinar
This is a second part of a complete How-to do SEO in 2016 including all the new ranking factors and major changes for 2016.
A short introduction to SEO we use at Geronimo
What it means, what can you do to help your website. What's SEM and how does it work (the basics!)
Thanks go to Eaon Prichard
Google's evolution into deep learning has created a whole new kind of algorithm; one that differs substantially from the type of ranking system SEOs & marketers have become used to over the past 17 years. In this presentation, Rand explores the changes Google's made, and how it impacts the actions necessary to be successful in 2016 and beyond.
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Stacy Sutton Williams
The rules for both SEO (search engine optimization) and paid search advertising keep changing. But in some cases, what's old is new again - content is more critical than ever! That means PR professionals are uniquely suited to leverage search marketing strategies and squeeze more benefits out of PR tactics. Join PRSA Georgia and seminar leader Stacy Williams, founder and president of Atlanta-based Prominent Placement, to get caught up on the latest in SEM and get prepared to implement strategically sound and measurable SEM strategies in 2014.
You will:
- Learn how to determine what types of content and topics your audiences are looking for; then, create it and make it easy to be found online.
- Find out how social engagement benefits SEO, and how to effectively use keywords in hashtags.
- Hear what to do and what not to do regarding Google's new rules for links in online press releases and the best way to leverage bylined articles.
- Discover how to use paid search ads in a crisis, and what to do when negative mentions of your company show up in search engine results.
- Take away strategies for measuring the impact of SEM efforts.
Seminar speaker Stacy Williams established Prominent Placement, a full-service, award-winning and industry leading search marketing agency, in 2001. She has more than 20 years of experience in marketing and was named the 2012 Search Engine Marketer of the Year by Technology Association of Georgia. Stacy is also past president of SEMPO Atlanta, a local chapter of the global Search Engine Marketing Professional Organization.
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
SearchLove Boston 2016 | Marcus Tober | Illuminating Consumer Intent Without ...Distilled
SEOs have historically focussed on tactics rather than strategy, for one important reason: search engines weren’t as sophisticated as they are now, so a tactical approach could be very successful. That's all changed significantly, with machine learning, marketers now face a multitude of new challenges to be successful in search. The days of simple ranking factors are over. Marcus' session will cover data-driven methods to illuminate consumer intention and content relevance, along with many new insights that can be used to create content that is more relevant and successful.
This deck contains details about the importance of Search engine optimization. How should Individual or organization define the search engine optimization objectives
How to conduct keywords research, create Site information architecture, handling redirects
SEO Audit Workshop : Frameworks , Techniques and Tools NEW MEDIA GURU
This webinar will cover practical steps , tools and process for conducting SEO audit from time to time. SEO audits can be used for a variety of benefits and can yield data which can help other digital marketing initiatives and SEO strategy itself.
Webinar will cover the following
1. Framework and process for SEO audit
2. Tools and their usage in SEO audits
3. How to present your SEO audit reports to various levels of management
4. How to created actionable next steps from SEO audit
Search engine optimization class 1. October 2016 at Demand Quest in Minneapolis. Learn the building blocks of SEO and how to apply tactics to your site.
Search Engine Optimisation Basics (SEO) for Business Owners & Corporateshanger7
Supported by the Australian Government and the NBN Initiative we have been training local Sydney & Wollongong businesses in the high level basics of Search Engine Optimisation and general web marketing. From feedback from attendees our overview points have almost immediately achieved rankings boosts for their website in almost any type of niche or industry.
For more information visit us at http://www.aftershock.com.au or http://www.aftershockit.com.au
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
Studio 2055: Bring My Brand to Life, Dr. Frankenstein!Nanette Newbry
BRANDit Live! is a series of webinars hosted by Studio 2055 that includes lively discussions with our special guests who bring insight and knowledge to the subject of brand.
Technical SEO - An Introduction to Core Aspects of Technical SEO Best-PractiseErudite
On Thursday 28th November the group of search experts and business owners, who blog together as "the SEO Chicks" conducted a panel discussion at The Digital Marketing Show at Londons' Excel.
The presentation outlines each of the main considerations each of the presenters discussed; including critical concerns, best practise and common mistakes.
The SEO Chicks are Lisa Myers, Jackie Hole, Julie Joyce, Judith Lewis, Annabel Hodges, Hannah Smith, Bridget Randolph and Nichola Stott
Learn advanced SEO tactics and strategies in this second installment of my Demand Quest course. Topics include local SEO, link building, and international SEO.
Search Marketing Workshop seminar, outlining the key components of search marketing and how search marketing must now include more than just SEO and the techniques you need to know about to take full advantage.....
....A good introduction for small businesses looking to get started in online marketing.
This talk by Steven Groen, Customer Success Manager at HubSpot, will help you understand how to use HubSpot and automation to nurture leads closer to a sale.
These are the slides from the Breakout Session at Digital Gaggle in May 2021.
You'll learn how to attract, nurture and convert leads with video courtesy of the team at Life Media UK.
These are the slides from Sam's talk at Digital Gaggle in May 2021.
Talk Description:
Being able to deliver qualified inbound leads from paid media takes you a big step closer towards positive ROI. In this insightful session, award-winning paid media consultant, Sam Noble, provides a short-list of tried-and-tested strategies and techniques that B2B companies can employ to drive results from paid social, PPC, and digital advertising.
These are Izzi's slides from Digital Gaggle in May 2021.
Talk Description:
Potential ranking boost aside, improving your Core Web Vitals means providing stronger and more stable experiences for website visitors so it’s definitely worth our attention in 2021. However, these metrics can be difficult to grasp and even harder to improve. Not to worry! Izzi will be demystifying the Core Web Vital metrics and speed tooling, giving advice on how to improve them, and top tips on getting stakeholder buy-in, all with some juicy case studies from successful (and not so successful) domains.
These are Juliet's slides from Digital Gaggle in May 2021.
Talk Description:
The pressure to always be “on” means more and more of us are being pushed to the point of exhaustion – and carrying on anyway. For many, this has been exacerbated by the pandemic, where the blurred lines between work and home can make everything feel more intense. In this presentation, Juliet will explore what exactly burnout is, how you can recognise it, what causes it and how this has been affected by Covid, and simple techniques you can use to help manage it.
These are the slides from Natalie's talk at Digital Gaggle in May 2021.
Talk Description:
How do you ensure that your brand new influencer campaign is successful and, most importantly, doesn’t damage your brand’s reputation? Natalie Lam, Digital Marketing Manager at Natracare, will be sharing her tips for marketers who want to make the most of an influencer collaboration. From how to approach a partner to negotiating a budget, you’ll leave the webinar feeling inspired and with a notepad full of advice for turning your next campaign into a success story which drives real ROI.
These are the slides from Andi's talk at Digital Gaggle in May 2021.
Talk Description:
You’ve got a great product or service, everyone in your organisation thinks it’s AMAZING. Yet when it’s out in the wild, no one buys it. Worse than that, no one cares either. Why is that? Well, if your product/service is as good as you think, the problem is the way you’re communicating it.
Marketing communications has been overrun by the boring brigade, listing features and hoping to batter customers into submission. We’re better than that. You’re better than that. This presentation will give you some practical tools and tips to help you improve your marketing communications and make customers care.
Bristol HubSpot User Group | Account Based Marketing & How To Win The Deals Y...Noisy Little Monkey
Account Based Marketing can be a lucrative technique to apply within your sales strategy - get tips on how to plan and execute ABM using HubSpot with these slides from Spitfire Inbound.
INBOUND 2020 Product Spotlight Update - Bristol HubSpot User GroupNoisy Little Monkey
Every year at their annual INBOUND conference, HubSpot announces its exciting new products and features. Join us to learn more about what has been announced at INBOUND 2020 and what it means for your business.
Sophie will recap the product announcements you can't miss and give examples of how you can implement these features!
At the Bristol HubSpot User Group on February 2020, James Mulvaney (Account Manager, Noisy Little Monkey) helped attendees figure out how to generate more leads from the same traffic in his CRO workshop.
Sell Out Without Selling Out - How To Launch & Grow A Successful EventNoisy Little Monkey
The slides from Claire and Jon's talk at MEET South West in Jan 2020.
They shared tips and tricks to help attendees launch and grow a corporate event, and advice on how to leverage events as a marketing tool.
10 Conversion Optimisation Experiments To Run On Your Website Immediately (Ad...Noisy Little Monkey
These are Adam's slides from Digital Gaggle in Bristol on Thursday 19th September 2019.
His session was designed to help in-house marketers understand the small experiments they could run on their websites to see if they had an affect on/could improve conversion rates.
Crisis Comms: Nothing Gets Deleted On The Internet (Emily Perkins, OggaDoon)Noisy Little Monkey
These are the slides from Emily Perkins' session at Digital Gaggle in Bristol on Thursday 19th September 2019.
Her session helped attendees understand how to navigate a PR crisis on social media.
These are the slides which were shared at Digital Gaggle on Thursday 19th September 2019.
Molly Evans is Digital Analytics Manager at Plusnet and her talk helped attendees how to better report on their data and use it to inform their marketing strategy.
One Tweet Away From The Sack (John Thornton, Innocent Drinks)Noisy Little Monkey
This talk was given by Innocent Drinks at Digital Gaggle on Thursday 19th September 2019.
The session gave attendees a behind the scenes look at how Innocent manage their social media strategy.
Don't Do A Pepsi - How To Be Inclusive With Your Marketing (Joyann Boyce, The...Noisy Little Monkey
These are the slides from Joy's session at Digital Gaggle in Bristol on Thursday 19th September.
This session was designed to give attendees some food for thought when it came to developing an inclusive marketing strategy for their brand.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
2. 2
2
Your “Trainer”
M | 24 | 6.0” | Libra
Name: Josh Baldwin
Twitter: @BaldJoshWin
E: josh@noisylittlemonkey.com
• Joined NLM 2013
• Worked in Social, Search,
Marketing, Events
• Specialise in Local SEO, Mobile
Search & Biz Dev
• Mastermind subject: Star Wars
3. Natasha Jon
Ste
Claire
Creative Director Technical Director
SEO Manager
Marketing
Meet The Team
About Us
Josh Natalie
Lo-Mo Specialist Account Executive
Nicola
Lucy
Managing Director
Account Manager
Holly
Account Executive
Mr Dog
VIP Shaking
8. Agenda
Training Overview
1
Technical aspects of your site,
such as the server stability,
server configuration, error
handling and redirects.
2
Technical
Aspects of your website’s
content and structure, such as
URLs, Page titles and headers.
On-site
9. 3 Time forTeas, Coffees & Comfort
Breaks!
4
Break
Your website’s footprint on the
rest of the internet; citations,
linking domains and social
signals.
Off-site
5
Geography is important, but
not as important as getting
your Google local listings in
order.
Local & Mobile
13. 13
Guiding principles
What Google Wants?
Google wants to:
• Serve the best result for the query
• What is the intent behind this search query?
• What is the best resource for visitors with this kind of intent?
• Of these; which sites do people historically seem to click on?
• Of these; which sites are talked about a lot on the rest of the
internet?
• Does the resource display properly on the visitors device?
• Is the resource geographically relevant?
• Is the resource trustworthy?
• Is the resource compromised with a virus?
14. 14
Guiding principles
What Google Wants?
• Has this resource tried really really hard to optimise their site?
• The most informative, best resource on a topic might be written by a wheezy old professor
who isn’t a great web developer…
18. 18
Quick wins.
Reporting
• Google Analytics installed
and set up
• Filter office visits
• Goals set up
• Filter spammers
• Search Console verified
and set up
• Geographic targets
set up
• Sitemaps submitted
• Crawl errors and
warnings heeded
20. 20
Technical SEO
Anything to do with your server, host, databases, etc, that has an implication for Search Engines.
Improving your technical configuration won’t add value to your site – but technical issues can and
will subtract value.
Very often, these are problems that you cannot see or are not immediately obvious. Often pedantic.
In general, following web development best practices and Google’s Webmaster Guidelines as far as
it is feasible for you to do so is sufficient.
21. 21
Speed
Technical SEO
TTFB = Time To First Byte
• This is a ‘ranking factor’
• We believe it should be around
0.3s
Full Page Load
• This is NOT a ranking factor
(some developers delight in
explaining this)
• HOWEVER it is closely linked
with user experience and
conversion rate.
https://moz.com/blog/improving-
search-rank-by-optimizing-your-time-
to-first-byte
22. 22
Speed
Technical SEO
Tools for measuring speed:
• webpagetest.org
• pingdom.com
• gtmetrix.com
• developers.google.com/speed/pagespeed/insights/
27. 27
Mobile
Technical SEO
• Google doesn’t want to
serve mobile unfriendly
content to mobile users
• Even if your site actually
IS mobile friendly, you
should check that
Google agrees
• There are technical
issues which can occur
which may interfere with
this judgement.
https://www.google.co.uk/webmasters/tools/mobile-friendly/
28. Redirects & Crawl Errors28
404 302 301
Status Codes
• Broken links are a sign of a poor user experience
• Search Engines won’t bother ranking your new page if you use a temporary redirect
31. 31
Error Handling
Technical SEO
Let’s try to stop your website from breaking, but if it does, make sure we’ve got it configured.
Make sure that visiting a non-existent page gives a useful 404 page that salvages the user
experience.
Make sure that the 404 page actually sends a 404 status code
36. SSL – http vs https36
HTTP
TCP/IP
HTTPS
TCP/IP – TLS/SSL
Application Layer
(HTTP,FTP, ETC.)
Transport Layer
(TCP)
Internet Layer
(IP)
Network Layer
Application Layer
(HTTP,FTP, ETC.)
Security Layer
(TLS/SSL)
Transport Layer
(TCP)
Internet Layer
(IP)
Network Layer
https://webmasters.googleblog.com/2014/08/https-as-ranking-signal.html
http://www.noisylittlemonkey.com vs https://www.noisylittlemonkey.com
37. 37
Error Handling
WIDER READING
• Getting your website into “best practice” shape can be complicated.
• Google knows that not everyone is a computer whizz. That’s fine. Trying to
grapple with this may not be a solid ROI.
• However, if you want to learn more, here are some starting points:
• https://moz.com/blog/technical-site-audit-for-2015
• https://moz.com/blog/seo-cheat-sheet
• http://schema.org/docs/gs.html
• https://www.distilled.net/resources/technical-audit-checklist-for-human-beings/
47. 47
How does Google
determine relevance?
ON PAGE SEO
• URL
• Domain
• Slug
• Page Title
• H1
• Image alt text
• The actual content
48. 48
How does Google
determine relevance?
ON PAGE SEO
• URL
• Domain
• Slug
• Page Title
• H1
• Image alt text
• The actual content
• “Meta description”
49. 49
How does Google
determine relevance?
ON PAGE SEO
• URL
• Domain
• Slug
• Page Title
• H1
• Image alt text
• The actual content
• “Meta description”
50. 50
Relics that no longer matter
ON PAGE SEO
• “Meta keywords”
• “Meta tags”
• “Keyword Density”
51. 51
More than just a Keyword Match
ON PAGE SEO
Implicit search signals (context) are also taken into account
• Location
• Device
• Search history
55. 55
Getting the Terminology Right
ON PAGE SEO
• Use the language your customers will be using
• Don’t use the language your office uses internally
• The language your customers use will be the language they will be searching with
• How can you be sure which terms your customers use the most?
57. 57
More Is Not (Always) Better
ON PAGE SEO
Volume
Intent Competition
58. 58
More Is Not (Always) Better
ON PAGE SEO
Volume
Intent Competition
59. 59
As Queries Become More Specific, Volume Goes Down
ON PAGE SEO
• Yet these rare searches make up 70% of all searches.
*Long tail = highly
specific 4-6 word
phrases
*
60. 60
A Time And A Place
ON PAGE SEO
BOF
MOF
TOF
Awareness
Generic searches
Experiencing a problem, issue or need.
Prospect is trying to define the problem.
“Sales/conversions are down, why?”
Consideration
Problem has been diagnosed.
Prospect is learning and researching possible fixes.
“Site traffic is down, how do I get more visits? ^ Rankings or
social engagement?”
Decision
Specific searches
Solution found, weighing up options and offerings.
“Average Social Media Management Costs UK, SEO
Agency’s near me”
61. 61
Disclaimer
ON PAGE SEO
• Optimising for search can shore up weaknesses on your site and rectify
problems.
• Got a strong resource that should be ranking but isn’t – optimising will
help.
• Optimising pages isn’t a magic bullet that will allow you to ‘beat the system’
• Don’t forget to check the actual search results page for interesting
keywords to get an idea of context! You may be surprised!
62. 62
Trust Signals
ON PAGE SEO
• It is important to Search Engines that they serve quality results
• They have refined their algorithms to validate against spam and malicious websites
• Does the website have a real address?
• Real phone number?
• Listed elsewhere online?
• Reviews?
• Entry on Companies House?
• Authored by real people with real social profiles?
63. 63
Reviews
ON PAGE SEO
• Having reviews is a fantastic signal to search
engines, if appropriate.
• There are many providers such as:
• reviews.co.uk
• trustpilot.com
• Google My Business
• Inviting customers or visitors to review as part of
your after-sales process is a great way to ensure
that this signal is not neglected
64. 64
Schema
ON PAGE SEO
• Schema is a type of markup that can be incorporated into
your website’s html code.
• It is also known as “structured data” because it allows you
to specify what different pieces of text represent on the
page – saving the search engines from having to guess.
• This is a phone number
• This is our address
• This is our opening times
• This is a product name
65. 65
Schema
ON PAGE SEO
• Schema isn’t something that is ‘standard’ at the moment
• It can sometimes be tricky to implement
• We highly encourage you to use it if you can, as search engines are actively
embracing this kind of technology.
66. 66
Freshness
ON PAGE SEO
• Google values “freshness” for certain queries that are time sensitive.
• This is called QDF – Query Deserves Freshness
• Timely coverage of notable events and developments is more likely to enjoy visibility.
67. 67
Content Strategy
ON PAGE SEO
• When you have optimised your static content to your satisfaction, it is important to
continue to reinforce your status as a web resource.
• Identifying common questions and problems and producing content targeted at
resolving these issues.
• Have Personas and write with them in mind.
• Be respectful of where the problem sits in the ‘funnel’
• If people are just trying to learn more about a problem, educate them, don’t
push a product.
• Becoming “the Wikipedia” of your field is a good direction to aim in, even if you
ultimately full short.
69. 69
Links & Citations
OFF-SITE SEO
www.site1.com
bbc.co.uk
www.site2.com
auntmaviscookeryblog.co.uk
• Suppose you have two website identical in every way. How do you rank one above
the other?
70. 70
Links & Citations
OFF-SITE SEO
• Google doesn’t drive past a Screwfix on the way to work, or hear about a new
popular product from a friend
• It has to approximate the Real World importance and reputation of the
brand/website/author
• It uses many signals to infer this information – one of the most prominent signals
are inbound links (links from other websites pointing to your website).
71. 71
Why Have I Heard So Much Bad Stuff About Links?
OFF-SITE SEO
Google
measures
signal
Businesses
spoof signal for
profit
Google evolves
72. 72
Why Have I Heard So Much Bad Stuff About Links?
Domain Authority
75. 75
mysite.co.uk
Links & Citations
OFF-SITE SEO
• A diverse, relevant and growing set of linking websites is best
BBC
Local
blog
Business
partner
Local
press
Trade
magazine
Local Chamber of
Commerce
Business
partner
77. 77
It’s all relative…
OFF-SITE SEO
Two explorers are walking through the
jungle.
Suddenly they hear a tiger roar.
One explorer sits down and takes a pair of
running shoes out of his backpack.
‘You’re crazy, you’ll never out-run a tiger,’
says the other explorer.
‘I don’t have to out-run the tiger,’ he replies.
‘I just have to out-run you.’
- Dave Trott
78. 78
Competitor Analysis Tools
OFF-SITE SEO
• Majestic.com
• Look at your own inbound linking metrics
• Look at your competitors and get an idea of the scales we’re dealing with
• SEMRush.com
• Get some indication of what terms you and/or your competitors rank well for
and who the competition is based on those terms.
79. 79
How Do I Acquire Links?
OFF-SITE SEO
This is the big question.
• We have enviable link acquisition, which we achieve through:
• Attending lots of industry events
• We run our own events – trying to do all of the things we like about other
events and none of the things we hate.
• Speaking engagements at industry events
• Training sessions (sometimes for free) for colleges and government schemes.
• Writing lots of blog posts about topics we find people struggling with
• Sharing those blogs around the social networks we maintain
• Good image alt text.
80. 80
How Do I Acquire Links?
OFF-SITE SEO
• Links are not the explicit goal of these activities – that would leave us often frustrated and
disappointed
• Links are the natural consequence of being a pro-active and visible presence in your industry.
• Good marketing combined with knowledge about search allows you to avoid missing
opportunities.
82. • Local search pertains to 2014s pigeon algorithm
• By local we mean searches with a proximity or
geographic intent e.g. “Digital Marketing Agency
Bristol” or “Solicitor near me”
• Not just a case of appearing well in traditional search
but in the local *snack pack (powered by Google My
Business + Google Maps)
• In order to rank well in local search we need to make
sure we’re sending the right signals and information
to search engines
82
October 22nd 2014
LOCAL LOWDOWN
October 22nd 2014
PIGEON UPDATE
*LOCAL SNACK PACK /3 PACK
83. • In order to appear in the local 3 pack you need a
verified Google My Business (formally known as
Google Plus Local) profile
• This profile needs to be well optimised with
consistent NAPOLP, images, social links and
descriptions
• Choose your primary business category carefully
• Have a local phone number (no call tracking or
0800)
• No virtual offices or PO boxes
• No location in GMB profile title
e.g. Noisy Little Monkey Bristol
83
GOOGLE MY BUSINESS
84. ENCOURAGE GMB REVIEWS
BrightLocal Consumer Review Survey
• 92% of consumers read online reviews
• 40% of consumers form an opinion after reading 1-3
reviews
• Star rating is #1 factor used by customers to judge a
business
• 68% say positive reviews make them trust a local
business more
• Only 13% of consumers consider using a business
with 1-3 star reviews
https://www.brightlocal.com/learn/local-consumer-review-survey/
Which
business
do you
trust?
Genuine
reviews from
real people.
You can’t fake
good reviews
85. 85
NAPOLP
stands for
Name
Address
Phone Number
Opening Hours
Logo
Profiles (Social)
And is the most common
form of citation of your
business on the web.
Your NAPOLP/citations
need to be
identical/consistent
across the web as well as
up to date
86. 86
ON-SITE LOCAL
• Include City/SA in URL
• Include City/SA in Title Tag
• Include City/SA in H1
• Include City/SA in Alt Text
• Include City/SA in Content & Copy
• Include City/SA in Meta Desc.
• NAP(OLP)
• GMB Map (NOT A CUSTOM ONE!)
• SCHEMA
87. ON-SITE LOCAL
• Include City/SA in URL
• Include City/SA inTitleTag
• Include City/SA in H1
• Include City/SA in AltText
• Include City/SA in Content & Copy
• Include City/SA in Meta Desc.
• NAP(OLP)
• GMB Map (NOT A CUSTOM ONE!)
• SCHEMA
<H1>
www.mysite.co.uk/bristol
Our Site | Bristol
<ALT
TEXT>
E.G.
89. LOCAL LINKAGE
A strong backlink profile in order to perform well in
local search
Low hanging local links – bloggers, local
publications, local trade bodies – are extremely
valuable for local SEO and are relatively easy to
aquire
90. LOCAL CONTENT
Craft and curate content with a
local bent.
Write about or even host your
own local events
Make sure you have a well
thought out local content
calender.
91. MOBILE
Make sure your site is
mobile friendly
53% of mobile searches
have local intent
50% of consumers who
conducted a local search
on their smartphone
visited a store/business
within a day
If you don’t rank well in
mobile searches, you’re
likely to perform poorly
locally
95. Hey I just met you & this is crazy…
CONTACT US!
0117 327 0171
Search: Noisy Little Monkey
@NoisyMonkey
Editor's Notes
There is time at the end of each section to ask questions so if you could keep them till then it just means we should be able to get through everything – Also if you need to leave the room at any time feel free.
There is time at the end of each section to ask questions so if you could keep them till then it just means we should be able to get through everything – Also if you need to leave the room at any time feel free.
404s aren’t bad, lots can indicate a poor site experience however…
404s aren’t bad, lots can indicate a poor site experience however…