Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn the "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
Social Proof Tips to Boost Landing Page ConversionsUnbounce
In this Unwebinar, Angie Schottmuller will teach you how and where to leverage social proof to boost landing page performance. Learn helpful tricks for harnessing your current and past customer success to drive more conversions.
BONUS: Angie's presentation will follow with live critiques of landing page social proof that YOU submitted. Critique the social proof on your own (using the scorecard you'll have just learned), or simply tune-in for some expert insights and A/B testing ideas.
You'll learn:
-What kinds of social proof aid conversion (and why)
-What to do if you don't have any social proof
-Common conversion-killing social proof cases to avoid
-When and where social proof matters on a landing page
-How to score/grade the quality of your social proof
-What elements make a highly persuasive testimonial (and how to get them)
Unleash Social (and Service) Across Your Tourism Business Lauren Teague
Presented at Mt. Hood Territory Tourism Tech Summit on April 4, 2017. Want to see this custom presentation for your group or event? Contact me at laurenteague.com
Save a Floundering Digital Marketing CampaignEffin Amazing
You have an amazingly valuable product or service. Your customers love you. You’re extending an amazing offer to new prospects. And yet, your online campaigns linger with little or no action. How can this be? Brian Massey and Dan McGaw are going to show you how to fix this. In this webinar, you will learn proven techniques for diagnosing and fixing a disappointing digital campaign, saving your credibility, and growing sales. How to approach solving your conversion rate woes.
Why landing pages are so critical to digital campaigns:
- What kills digital campaigns from the start
- How to narrow your design ideas to the ones that will work
- How to manage helicopter executives and well-meaning agencies
25+ Reasons why predicting CTR from Rankings is ImpossibleWil Reynolds
So, you want to develop a model showing how rankings in Google, Bing, etc will lead to clicks, conversions, and revenue? We think that is dangerous in all cases, but especially for sites with very little historical data. As SEO professionals, we get it, mobile vs desktop, logged in vs non logged in, personalized vs non-personalized, brand vs unbranded, again we get it, but our bosses and clients sometimes don't, so we decided to share with you one of our slide decks built specifically to help the SEER team to get our clients thinking more holistically about the impact SEO can have. We hope it helps you getting your bosses and clients thinking more holistically too.
TBEX North America 2017, 6 Advanced SEO Techniques You Can Apply Today, Lesli...tbexcon
CONTENT
Lesli Peterson made her way to Atlanta over 20 years ago, after living in Germany, Japan and six U.S. states. She relishes the discovery of obscure, offbeat and unwonted places, and she will chat up any willing stranger to uncover a new secret locale.
After 18 years in software development, Lesli bailed on the corporate scene. She now serves as the Family Travel Ambassador for Georgia, and freelances for several publications in addition to writing here. When she’s not traveling, she’s hiking in the mountains or checking out Atlanta’s culinary scene, whiskey in hand.
How to Use Social Media for Image Building and Personal BrandingPratik Dholakiya
(Recommended to view in full-screen) I delivered this presentation about 'How to Use Social Media for Image Building' during the annual workshop at GLS University, Ahmedabad. This was targeted for students to give them the understanding on Dos and Don'ts while using any social media platform, majorly for building a strong personal image and getting their dream job.
Social Proof Tips to Boost Landing Page ConversionsUnbounce
In this Unwebinar, Angie Schottmuller will teach you how and where to leverage social proof to boost landing page performance. Learn helpful tricks for harnessing your current and past customer success to drive more conversions.
BONUS: Angie's presentation will follow with live critiques of landing page social proof that YOU submitted. Critique the social proof on your own (using the scorecard you'll have just learned), or simply tune-in for some expert insights and A/B testing ideas.
You'll learn:
-What kinds of social proof aid conversion (and why)
-What to do if you don't have any social proof
-Common conversion-killing social proof cases to avoid
-When and where social proof matters on a landing page
-How to score/grade the quality of your social proof
-What elements make a highly persuasive testimonial (and how to get them)
Unleash Social (and Service) Across Your Tourism Business Lauren Teague
Presented at Mt. Hood Territory Tourism Tech Summit on April 4, 2017. Want to see this custom presentation for your group or event? Contact me at laurenteague.com
Save a Floundering Digital Marketing CampaignEffin Amazing
You have an amazingly valuable product or service. Your customers love you. You’re extending an amazing offer to new prospects. And yet, your online campaigns linger with little or no action. How can this be? Brian Massey and Dan McGaw are going to show you how to fix this. In this webinar, you will learn proven techniques for diagnosing and fixing a disappointing digital campaign, saving your credibility, and growing sales. How to approach solving your conversion rate woes.
Why landing pages are so critical to digital campaigns:
- What kills digital campaigns from the start
- How to narrow your design ideas to the ones that will work
- How to manage helicopter executives and well-meaning agencies
25+ Reasons why predicting CTR from Rankings is ImpossibleWil Reynolds
So, you want to develop a model showing how rankings in Google, Bing, etc will lead to clicks, conversions, and revenue? We think that is dangerous in all cases, but especially for sites with very little historical data. As SEO professionals, we get it, mobile vs desktop, logged in vs non logged in, personalized vs non-personalized, brand vs unbranded, again we get it, but our bosses and clients sometimes don't, so we decided to share with you one of our slide decks built specifically to help the SEER team to get our clients thinking more holistically about the impact SEO can have. We hope it helps you getting your bosses and clients thinking more holistically too.
TBEX North America 2017, 6 Advanced SEO Techniques You Can Apply Today, Lesli...tbexcon
CONTENT
Lesli Peterson made her way to Atlanta over 20 years ago, after living in Germany, Japan and six U.S. states. She relishes the discovery of obscure, offbeat and unwonted places, and she will chat up any willing stranger to uncover a new secret locale.
After 18 years in software development, Lesli bailed on the corporate scene. She now serves as the Family Travel Ambassador for Georgia, and freelances for several publications in addition to writing here. When she’s not traveling, she’s hiking in the mountains or checking out Atlanta’s culinary scene, whiskey in hand.
How to Use Social Media for Image Building and Personal BrandingPratik Dholakiya
(Recommended to view in full-screen) I delivered this presentation about 'How to Use Social Media for Image Building' during the annual workshop at GLS University, Ahmedabad. This was targeted for students to give them the understanding on Dos and Don'ts while using any social media platform, majorly for building a strong personal image and getting their dream job.
How to Do Content Marketing With Purpose And DirectionPratik Dholakiya
How to Do Content Marketing With Purpose And Direction - This presentation walks you through the areas you need to focus on in order to do better content marketing for startups and small businesses.
#SEJThinkTank Webinar: Webinar 101: Using Webinars to Share, Educate, and Bui...Search Engine Journal
Have you considered hosting webinars and aren’t sure where to start? Or, have you held webinars but didn’t really see the results you were hoping for?
Join Danielle Antosz, Senior Editor of Search Engine Journal in this ‘webinar about webinars’ to discuss the basic elements of a successful webinar, and show you how to use this format to educate your audience and build your brand.
Growth Hacking with Content - 20 Ideas In 20 Minutes - UnPluggd 2016Pratik Dholakiya
My presentation from UnPluggd 2016 Summer Edition by NextBigWhat. This covers growth hacking strategies with the use of content and how to capture user interest in different ways.
Social Sharing is going to be critical to SEO in the coming months and years. In this slide deck of my presentation at SFIMA / Pubcon, I cover the most important considerations for getting social sharing implemented properly on your web sites.
How to grow a £multimillion SEO agency without spending a penny on marketing ...Rise at Seven
Rise at Seven COO Stephen Kenwright explains the deliberate decisions made to take an agency from 0 to £1.5m revenue in a year without spending any cash whatsoever...covering positioning, strategy, sales and marketing.
Creating Behavior-Changing Content by Grant Simmons - #SEJSummit AtlantaSearch Engine Journal
'Tickles' are a search marketer’s secret weapons of influence, helping drive consumers into buying mindsets and inspiring demand where none exists. Through real world examples, Grant explains how to research, create, and promote content that is designed to entertain and educate.
With filters, profiles, lenses, and discovery channels, brands of any size can use Snapchat. Publishers like CNN have already invested millions dollars into Snapchat– what aren’t you there yet? In this presentaion, Kelsey Jones, Executive Editor of Search Engine Journal, shares the latest trends and how you can get started on SnapChat in just 20 minutes a day.
Using Analytics To Solve The Right ProblemsHiten Shah
The challenge for designers is how to measure their design work to ensure that it’s solving the right problems—before the designs are implemented. Analytics are a powerful tool. But if you don’t understand the “why” behind the data, it’s not going to do you any good. This presentation is a crash course in how to measure the success of your work. You’ll learn how to think like a scientist, using a hypothesis-driven approach to design, and creating successful tests to help you improve your work through focused iteration.
Specialty retailers who are not participating in social media miss opportunities every day to serve and build stronger bonds with their customers. From customer service, to customer acquisition, to community building and influencer outreach, specialty retailers have an opportunity to leverage their competitive advantage as place-based entities and members of their community to build relationships and drive sales. In this presentation, Sara Lingafelter, Social Media Specialist at REI, will present a case study on REI's local social media program, share her views on unique opportunities for specialty retailers, and host a Q&A session, from which multi- and single door retailers will be able to take away best practices, tips and tricks. Whether you're a Google+ early adopter or still haven't claimed your Yelp business listing, this presentation will provide practical advice for developing your own local retail social strategy.
Originally delivered at Outdoor Retailer Winter Market 2012 in January, 2012, this presentation also includes relevant stats, studies, and tips for brands and non-retail companies who are participating or thinking about participating in social media.
Marketing Madness: Using Social Media to Stay Ahead of the Competition Ansley Sudderth
‘March Madness’ signifies the best of the best in college basketball going head-to-head in an attempt to win the coveted NCAA championship. Just like in sports, winning in marketing requires skill, strategy and being ‘on the ball’. With the use of social media, it’s easier than ever to implement a marketing strategy that’s built to win. Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™ as she shares techniques to equip you with the skills to stay ahead of the game.
By putting together an comprehensive social media program plan, you can reap the benefits of time savings, improved effectiveness, improved engagement, and tighten your social media efforts. Follow these five simple steps to unlock the power (and potential) of social media.
Growth Hacking with Data: How to Find Big Growth with Deep Data DivesSean Ellis
Twitter, Airbnb, HotelTonight and Facebook all used insights found deep within their data to unlock big growth opportunities. Join us as Colin Zima, Chief Analytics Officer at Looker, and Sean Ellis, CEO of Qualaroo, reverse engineer five data-driven growth wins and shows you how you can apply this same level of thinking and analysis to find growth for your company.
SearchLove London | Rand Fishkin, 'Cracking the SEO Code for 2015'Distilled
It’s all changed – from how people use the web, to how Google ranks pages, to what resonates with influencers. Not surprisingly, the tactics marketers employ need to change, too. But tragically, many of us are stuck in a rut, eeking out the last few drops of fuel from efforts that are dying or dead. What’s even worse – the cutting edge practices that are producing remarkable returns heavily benefit early adopters, and if we’re not in those groups, we could find ourselves way behind in the years to come. In this presentation, Moz founder Rand will dive deep into what really works to drive traffic, rankings, branding, and conversions (and what’s better left in the scrap heap of yesteryear).
Success by Design: Content That Builds Both Brand and SEO by Mark Traphagen -...Search Engine Journal
You’ve probably heard content marketing truisms like “quality over quantity.” Wondering what that actually means in practical terms? Master content marketer Mark Traphagen will share how to effectively build high-value content that is both SEO friendly and good for your brand.
Take your natural search traffic to the next level. SEO 201: Content Optimization and Strategy was presented on July 30, 2015 as a resource for marketing professionals. The complete presentation may be viewed at http://www.threedeepmarketing.com/blog/next-level-seo-how-to-optimize-strategy-and-content/
Everyday consumers turn to Google to search for where they can buy products and services near their location. If you’re business isn’t ranking in local search, you could be losing customers to your competition.
How to Do Content Marketing With Purpose And DirectionPratik Dholakiya
How to Do Content Marketing With Purpose And Direction - This presentation walks you through the areas you need to focus on in order to do better content marketing for startups and small businesses.
#SEJThinkTank Webinar: Webinar 101: Using Webinars to Share, Educate, and Bui...Search Engine Journal
Have you considered hosting webinars and aren’t sure where to start? Or, have you held webinars but didn’t really see the results you were hoping for?
Join Danielle Antosz, Senior Editor of Search Engine Journal in this ‘webinar about webinars’ to discuss the basic elements of a successful webinar, and show you how to use this format to educate your audience and build your brand.
Growth Hacking with Content - 20 Ideas In 20 Minutes - UnPluggd 2016Pratik Dholakiya
My presentation from UnPluggd 2016 Summer Edition by NextBigWhat. This covers growth hacking strategies with the use of content and how to capture user interest in different ways.
Social Sharing is going to be critical to SEO in the coming months and years. In this slide deck of my presentation at SFIMA / Pubcon, I cover the most important considerations for getting social sharing implemented properly on your web sites.
How to grow a £multimillion SEO agency without spending a penny on marketing ...Rise at Seven
Rise at Seven COO Stephen Kenwright explains the deliberate decisions made to take an agency from 0 to £1.5m revenue in a year without spending any cash whatsoever...covering positioning, strategy, sales and marketing.
Creating Behavior-Changing Content by Grant Simmons - #SEJSummit AtlantaSearch Engine Journal
'Tickles' are a search marketer’s secret weapons of influence, helping drive consumers into buying mindsets and inspiring demand where none exists. Through real world examples, Grant explains how to research, create, and promote content that is designed to entertain and educate.
With filters, profiles, lenses, and discovery channels, brands of any size can use Snapchat. Publishers like CNN have already invested millions dollars into Snapchat– what aren’t you there yet? In this presentaion, Kelsey Jones, Executive Editor of Search Engine Journal, shares the latest trends and how you can get started on SnapChat in just 20 minutes a day.
Using Analytics To Solve The Right ProblemsHiten Shah
The challenge for designers is how to measure their design work to ensure that it’s solving the right problems—before the designs are implemented. Analytics are a powerful tool. But if you don’t understand the “why” behind the data, it’s not going to do you any good. This presentation is a crash course in how to measure the success of your work. You’ll learn how to think like a scientist, using a hypothesis-driven approach to design, and creating successful tests to help you improve your work through focused iteration.
Specialty retailers who are not participating in social media miss opportunities every day to serve and build stronger bonds with their customers. From customer service, to customer acquisition, to community building and influencer outreach, specialty retailers have an opportunity to leverage their competitive advantage as place-based entities and members of their community to build relationships and drive sales. In this presentation, Sara Lingafelter, Social Media Specialist at REI, will present a case study on REI's local social media program, share her views on unique opportunities for specialty retailers, and host a Q&A session, from which multi- and single door retailers will be able to take away best practices, tips and tricks. Whether you're a Google+ early adopter or still haven't claimed your Yelp business listing, this presentation will provide practical advice for developing your own local retail social strategy.
Originally delivered at Outdoor Retailer Winter Market 2012 in January, 2012, this presentation also includes relevant stats, studies, and tips for brands and non-retail companies who are participating or thinking about participating in social media.
Marketing Madness: Using Social Media to Stay Ahead of the Competition Ansley Sudderth
‘March Madness’ signifies the best of the best in college basketball going head-to-head in an attempt to win the coveted NCAA championship. Just like in sports, winning in marketing requires skill, strategy and being ‘on the ball’. With the use of social media, it’s easier than ever to implement a marketing strategy that’s built to win. Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™ as she shares techniques to equip you with the skills to stay ahead of the game.
By putting together an comprehensive social media program plan, you can reap the benefits of time savings, improved effectiveness, improved engagement, and tighten your social media efforts. Follow these five simple steps to unlock the power (and potential) of social media.
Growth Hacking with Data: How to Find Big Growth with Deep Data DivesSean Ellis
Twitter, Airbnb, HotelTonight and Facebook all used insights found deep within their data to unlock big growth opportunities. Join us as Colin Zima, Chief Analytics Officer at Looker, and Sean Ellis, CEO of Qualaroo, reverse engineer five data-driven growth wins and shows you how you can apply this same level of thinking and analysis to find growth for your company.
SearchLove London | Rand Fishkin, 'Cracking the SEO Code for 2015'Distilled
It’s all changed – from how people use the web, to how Google ranks pages, to what resonates with influencers. Not surprisingly, the tactics marketers employ need to change, too. But tragically, many of us are stuck in a rut, eeking out the last few drops of fuel from efforts that are dying or dead. What’s even worse – the cutting edge practices that are producing remarkable returns heavily benefit early adopters, and if we’re not in those groups, we could find ourselves way behind in the years to come. In this presentation, Moz founder Rand will dive deep into what really works to drive traffic, rankings, branding, and conversions (and what’s better left in the scrap heap of yesteryear).
Success by Design: Content That Builds Both Brand and SEO by Mark Traphagen -...Search Engine Journal
You’ve probably heard content marketing truisms like “quality over quantity.” Wondering what that actually means in practical terms? Master content marketer Mark Traphagen will share how to effectively build high-value content that is both SEO friendly and good for your brand.
Take your natural search traffic to the next level. SEO 201: Content Optimization and Strategy was presented on July 30, 2015 as a resource for marketing professionals. The complete presentation may be viewed at http://www.threedeepmarketing.com/blog/next-level-seo-how-to-optimize-strategy-and-content/
Everyday consumers turn to Google to search for where they can buy products and services near their location. If you’re business isn’t ranking in local search, you could be losing customers to your competition.
SEO-201 teaches you how to optimize your content and strategy. Here are the slides from the June 22, 2016 Webinar to help you start growing your organic traffic.
Here's the truth, the majority of marketers FAILat content marketing. Don't believe us, data shows the overwhelming amount of companies openly admit that their content marketing is not meeting their expectations.
Our presentation shares content marketing "do's" and "don'ts" and how content strategy is the foundation for successful content marketing.
Presented by our very own Angie Schottmuller at Conversion Conference Chicago on June 11, 2013 and SMX Advanced on June 12, 2013.
CRO, meet SEO! It's time to maximize organic conversions with these 12 power plays. Learn common optimization factors, the SEO CRO funnel, tricks, trends, & more!
Need help connecting SEO & CRO?
At Three Deep, we truly "get-it" when it comes to driving and converting web traffic. We bridge organic conversion tactics with powerful user-centric strategies to deliver lasting, tangible ROI. Your time and budget is finite. Grow ROI with an SEO & CRO power play. >> Contact us today for a consultation!
The 30-Minute SEO Checkup covers what every marketing professional should know about SEO. It teaches you how to test your website’s SEO strength with one 30-minute checkup. Start recognizing common SEO problems and fix basic issues to improve your site’s organic performance.
Presented by own Angie Schottmuller on April 26, 2013 as part of the Instant eTraining Social Media online certification course.
Visuals are processed 60,000 times faster in the human brain than text. It's time to better leverage social networks for collecting and aggregating photos for your business! Learn the basics of Instragram, cases studies of diverse successes, tips for photo challenges, tools for analytics, and more!
Email 101 presented by Scott Pearson. The presentation is a great resource for marketers who are just beginning email marketing campaigns. Also a outstanding refresher for people who are in the industry and looking to freshen up on strategy and foundation.
How to Improve Your Landing Page Optimization | Landing Page TestingThree Deep Marketing
Jeff Sauer leads a session on how to improve your landing page optimization and the top 7 ways to improve your landing pages today.
Landing pages are often overlooked in many internet marketing initiatives when compared to Search Engine Optimization (SEO) or Pay Per Click Advertising (PPC), but is a very important part of any internet marketing campaign. Whether you're looking to gain more qualified leads for your lead generation business, or improve your e-commerce sales, this presentation is sure to help you look at landing page optimization in a new light.
Introduction to SEO presented by Nate Plaunt on Wednesday, May 25, 2016. Learn about the foundational and technical elements of SEO that set your website up for success!
7 Marketing Automation Strategies That Actually Drive Business ResultsThree Deep Marketing
IBM Marketing Cloud and Three Deep Marketing have teamed up for a back-to-school marketing session! Join us as we chat about building bridges between Marketing and IT departments. Here's the slides from our panel discussion on September 22, 2016
Marketing for Independent Insurance Agents on a Shoestring BudgetThree Deep Marketing
This presentation is for independent insurance agents. Jeff Sauer presented at the Trust in Marketing Seminar in Minneapolis, MN on 3/20/2012. This presentation showcases marketing activities done by large organizations and how to achieve a similar effect on a shoestring budget.
Slides from Carie Otto's paid media webinar covering lead generation in the digital age... Also known as pay-per-click marketing strategies. Learn the basics to get started with paid media with this slide deck - or view the complete presentation at: http://www.threedeepmarketing.com/blog/pay-per-click-its-lead-generation-in-the-digital-age/
Email marketing is one of the oldest digital marketing tactics, yet it continues to deliver a higher ROI than just about any other online strategy. But this is not your father's email marketing anymore. That's right: this strategy has matured, and if you haven't revisited how you create email content since the early 2000's, you're most likely missing out on the major ROI and benefits of email. This topic takes an in depth look into six key areas of email marketing and how each has evolved. It's time to update your old email marketing strategy and move it to 2016 and beyond.
Consumers trust others 12X more than marketers. Learn how to harness social proof (reviews, action shots) customer content marketing to boost conversion of your leads and sales.
Learn actionable tactics to boost your conversion rates and get more ROI out of existing marketing efforts. Includes checklists for optimized call-to-action buttons, landing page essential elements, templates for requesting client testimonials, and more!
Presented at Interactivity Digital (#ID2013) in South Beach, FL on May 15, 2013.
SEO Conversion Strategies (MacGyver Problem Solving Edition)Angie Schottmuller
Challenged at how to convert more organic search web traffic? Check out these hot tactics that dually aid BOTH search ranking and conversion optimization with a little help from the ultimate problem solver, MacGyver!
"A search query is simply a question for a root need or problem. To optimize for both search and conversion, PROVE you're the best solution." - Angie Schottmuller
Presented at Conductor's C3 SEO Conference (Sep 19, 2013)
SearchLove San Diego 2015 | Angie Schottmuller, 'Holy Grail of On-Page Optimi...Distilled
So you found a page that needs optimizing. Now what? Angie’s presentations will take a deep dive into five advanced page-level metrics that reveal user experience progression. Bring order to the chaos with meaningful on-page optimization goals. Learn how to measure, analyze and interpret the first 15 seconds of a user visit, along with tactics to directly aid conversion. Packed with inspiring case studies, usability tests, and event tracking code snippets, you'll leave this session smarter, equipped for serious action.
This talk was given at the San Diego County Medical Society in September 2013. We went through what physicians need to know about protecting their online reputation. We also touched on the latest news in the world of social media and what practices should be doing to take advantage of it.
Featured Presenter: Angie Schottmuller
On average 70% of website traffic comes from search results. Are you optimizing conversion for organic traffic? More than 99% of websites are not, so it's a huge opportunity for you to gain an advantage.
Learn how, when and where to provide search visitors a clear path to conversion, regardless of where a they enter your site... and despite Google's "not provided" keyword madness. From ranking, click-through, stick (cleverly maintained scent), and conversion, you'll leave this webinar loaded with tips to overhaul your regular website with some powerful SEO conversion boosters.
Landing pages can be powerful tools when used to build customer growth funnels. They support A|B testing, flow metrics and rapid deployment. I shared my landing page insights at Lean Startup Machine Singapore
Web Analytics: Tools and Best PracticesBrian Massey
You are invited to get to know your Web visitors through the eyes of Web analytics. "Analytics" is the information collected by a number of software packages about how users are using your site. You can learn from them:
1. How many people are coming to your site each day?
2. Are visitors finding the information they are looking for?
3. How many of your visitors start to buy? How many don’t make it through?
4. Which pages cause people to leave altogether?
Ultimately, your analytics help you answer the question, "Why?"
Brian Massey walks you through the things you should measure and shows you how they impact your business.
Building Your Personal Brand/Online Presence - For College and High School St...Kelly Barrett
I spoke with college and high school students about how to build their personal brand online, using the web and social media. With humor, this presentation accessibly covers everything from building a website to maintaining appropriate/clean social media platforms and touches on how students can use these tools to increase their professional opportunities and position themselves as a successful leader at their organizations and eventually, an ideal candidate for their future dream job.
Analytics is a top priority for organizations, but one that is often ignored or misinterpreted. Knowing what tactics are working, how people are using your site, tracking goals and more is imperative.
On June 26th, Insivia cover how to look at and interpret your analyics data to pull out smart insights that can change your business. Check out our other upcoming seminars at http://www.insivia.com/seminar/.
You can use social media to build your true-to-self personal brand and work to shape the ways you’re perceived by the world. Learn how with Kelly Barrett, United Way Worldwide’s social media manager.
Why Great Marketers Must be Great Skeptics: Rand Fishkin, Moz.comOptimizely
RAND FISHKIN, WIZARD OF MOZ, MOZ.COM
The world of web marketing is filled with common wisdom, best practices, and tactics based on past experiences, but some of these industry standards may actually be holding you back.
Rand Fiskin, Wizard of Moz, dives into stories and examples of those who’ve broken patterns and found value through counter-intuitive tests. This presentation covers a wide variety of marketing channels, including SEO, social media, content marketing, CRO, and more.
Marketing Metrics That Matter - HOW Design Live 2018Ali Schwanke
This presentation was originally given at the HOW Design Live/HOW Marketing Live Conference in Boston, on April 30, 2018.
The session addressed the differences between various categories of metrics, vanity metrics (Facebook likes/shares) vs. metrics that illustrate customer retention (conversions/engagement), that marketers seek.
We then explored how designers can help their team increase performance by presenting information and metrics in a visually appealing way to illustrate overall value, as a result of establishing clear goals and outcomes at the onset of marketing and design collaborations.
For more information about this topic, contact Ali Schwanke or Simple Strat at www.simplestrat.com.
Sources referenced in this presentation include Crazy Egg, KissMetrics, AMA, Search Engine Journal, HubSpot, and Tim Ferris.
Christmas in-july - 4 Tips for Preparing Your E-Commerce Site for the Holiday...iGoDigital
eCommerce experts Dan Hanrahan, iGoDigital and Slingshot SEO eCommerce expert give retailers 4 tips to prepare their ecommerce site for the holiday season.
Similar to Social Proof Landing Page Conversion Optimization (20)
What can a show about nothing teach you about content strategy? A lot actually! Our upcoming webinar compares the satirical, societal norms from television’s Seinfeld to your own content strategy. This presentation shares 4 easy ways you can enhance your content strategy.
Slides from our live event on June 15, 2017. Sharing how data informs marketing decisions. No one knows the value of a fan’s engagement better than the Minnesota Vikings, so we’ve invited them to share the tactics and strategies they use to connect with their millions of fans during, and well-after game day.
Presentation shared at Three Deeps marketing and baseball event on June 30, 2016. Our presentation shares how your multi-location business can attract, engage and optimize customers at every location by sharing success stories from brands who have anointed themselves as successful examples for the rest of us to follow.
Your audience visits multiple online locations everyday, so how do you use your audiences online behavior to increase sales of your product inside retail locations. That’s the challenge Behr Paint faces, in advancing their email marketing practices they have grown into omnichannel strategies that integrate their audience’s website behavior with automated email and media strategies.
Our presentation at the 2017 IBM Amplify National Conference shares how Behr has grown from adhoc email campaigns into behavior based, relevant campaigns designed for omnichannel marketing.
Independent Wedding Professionals Association. Presentation given by Jeff Sauer to the Independent Wedding Professionals Association in MN on 12/20/2011.
Google Analytics: Make Your Site Work Harder from MIMA SummitThree Deep Marketing
Google Analytics is a free tool, so all I need to do is put some code on my website and it’ll magically work, right? Not so fast!
While Google Analytics is enterprise class software, there are some initial configuration changes that you need to make in order to maximize the insights you receive from your website. In this session, we will explore filtering website traffic, segmenting visits, properly tracking all traffic to your site (think display and social media), configuring goals, site search and much more. A must-attend session if you want to get actionable insights for your website!
If you are like most marketers, you are tired of hearing about “social media.” Listening to people go on and on about Facebook, Twitter and LinkedIn, but never putting their importance into perspective. Has anyone ever shown you specific good and bad examples of execution? Explained how what could work brilliantly in one medium can fail miserably in another? What should you do yourself and what might be best left to the pro’s; how to connect your activities without a cookie cutter approach and more.
Jeff Sauer from Three Deep presented this deck to a class at the Carlson School of Management at the University of Minnesota. Presentation is centered around what Google means to an Online Marketer and to a growing digital agency.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
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questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
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safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
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1. SOCIAL PROOF TIPS
TO BOOST LANDING PAGE CONVERSIONS
#RememberTheCravens
Angie Schottmuller | Three Deep Marketing,
2. Social Proof Tips to Boost Landing Page Conversions
Angie Schottmuller
Director of Optimization
Three Deep Marketing
Ryan Engley
Unbounce Director of Customer
Success
#unwebinar @unbounce @aschottmuller
Check out Unbounce’s first
Call To Action Conference
http://www.calltoactionconf.com/
3. WATCH THE RECORDING
(if you want to get the full spiel)
http://webinar.unbounce.com/social-proof-tips
4. Social Proof Tips to Boost
Landing Page Conversions
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
5. Consumers TRUST social proof reviews
than manufacturers' descriptions.
Source: eMarketer, February 2010, survey of US internet users by online video review site EXPO
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
6. OTHERS
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
YOU
7. Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
#RememberTheCravens
Let me check these guys
out on Google...
8. SOCIAL PROOF
"The tendency to see an action
as more appropriate when
OTHERS are doing it."
~ Robert Cialdini
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
9. SOCIAL (a.k.a. "The Others")
CUSTOMERS
SUPPLIERS
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
PARTNERS
"FAMOUS"
PEOPLE
INDUSTRY
EXPERTS EMPLOYEES
10. PROOF (a.k.a. "Evidence")
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
11. SOCIAL PROOF ("Others' Evidence")
6S = Score It, Sum It, Say It, Sign It, Show It, Shine It
1 2 3 4 5 6
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
1
6
5
4
4
5
5
1
3
2
2
6S Evidence Modes of Social Proof by Angie Schottmuller
12. Why?
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
13. McDonald's Big Mac
ADVERTISED vs. ACTUAL
(rotated to most attractive angle)
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
14. Taco Bell Crunchy Taco
ADVERTISED vs. ACTUAL
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
15. Liar!
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
16. Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
17. Circle of
Trust YOU
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
18. The "OTHERS" will always be
more believable.
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
19. The "OTHERS" will always be
more persuasive.
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
20. Therein lies a secret to
persuasion....
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
21. SOCIAL PROOF must ___________
to optimally aid conversion.
A. Inspire Trust and Likeability
B. Show Participation
C. Reduce Anxiety
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
22. Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
23. Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
24. Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
25. DECISIONS ARE EMOTIONAL,
NOT LOGICAL.
~ Somebody wanting to mess with our mind
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
26. "To deny the facts would be illogical." ~ Spock
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
27. Aristotle's ingredients for persuasion:
ethos, logos, and pathos.
(credibility, logic, and emotion)
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
28. Credibility sets the stage.
Logic leads to CONCLUSION.
Emotion leads to ACTION.
~ Angie Schottmuller
@aschottmuller, Optimization Director, Three Deep Marketing
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
29. Before applying social proof, evaluate your stage....
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
30. What anxieties occur on your landing page?
Webinar attendee-submitted landing page examples
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
31. That mouse is NOT what I was
expecting. It looks scary!
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
32. n. CRAVEN
1. someone who is scared, easily intimidated
2. a coward, chicken, quitter, scaredy cat
Idioms: cry craven; to yield; capitulate; give up
http://dictionary.reference.com/browse/craven
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
33. YOU
CRAVEN
~80% of YOUR PROSPECTS
"My give up. My give up!"
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
(~Jar Jar Binks)
35. REDUCE THE ANXIETY....
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
36. Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
37. 7 FACTORS
of
SOCIAL PROOF
PERSUASION QUALITY
SOCIAL PROOF PERSUASION QUALITY
"CRAVENS" Scorecard
SCORING: 3=Exceptional, 2=Good, 1=OK, 0=Missing, -5=Bad
Factor Score
CREDIBLE
RELEVANT
ATTRACTIVE
VISUAL
ENUMERATED
NEARBY [anxiety points]
SPECIFIC
TOTAL:
Social Proof Quality
Persuasive
16+
Likely
11-15
Neutral
6-10
Unlikely
1-5
Negative
<= 1
UNLIKELY VERY LIKELY
-4 -3 -2 -1 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
NO CHANCE UNLIKELY NEUTRAL LIKELY PERSUASIVE
Source: CRAVENS Social Proof Persuasion Quality Scorecard by Angie Schottmuller
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
38. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby, Specific
CREDIBLE
a.k.a. believable, trustworthy, authoritative, authentic, "ethos"
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
C
R
A
V
E
N
S
39. Future of Marketing LP Example
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
TRUSTED BRAND
ENDORSEMENT
RECOGNIZED
INDUSTRY EXPERTS
(authoritative "partners")
AUTHENTIC
PHOTOS
40. WEBINAR ATTENDEE-SUBMITTED PAGE
PERFECT RATINGS...
1 in 3 consumers suspect
FAKE or CENSORED reviews
if there's nothing negative.
Source: Revoo Research Report, Jan 2012
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
What *NOT* to do social proof example
41. DON'T FAKE IT.
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
42. Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
43. TM REALLY??
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
What *NOT* to do social proof example
44. Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
#RememberTheCravens
Uhhh..., I don't think Meagan
actually wrote THAT review.
45. SAYS WHO??
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
What *NOT* to do social proof example
46. Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
#RememberTheCravens
Yes, son, treat "stranger danger"
and "anonymous testimonials"
as the same thing.
47. Social proof must REDUCE
concerns and questions
...NEVER create them.
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
49. You WANT to
take away the
teddy bear??
#meanie
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
#RememberTheCravens
50. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby, Specific
RELEVANT
a.k.a. pertinent, germane, applicable, material, meaningful, important
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
C
R
A
V
E
N
S
51. I confess I need exercise, but
this solution really doesn't
seem relevant for me...
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
#RememberTheCravens
52. RELEVANT TO
DIVERSE INDUSTRIES
RELEVANT TO
JOB TITLE
RELEVANT TO
USER'S CHALLENGE
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
53. ExtremeTerrain Advocate Live Chat
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
JEEP ADVOCATE *LIVE*
SOCIAL SUPPORT
JEEP MODEL
RELEVANCE
(with matching photo)
Advocate live chat powered by: www.needle.com
54. LOCATION RELEVANCE
DETAILED PERSONA
RELEVANCE
PHOTO CREDIBILITY
Advocate live chat powered by:
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
www.needle.com
EXPERIENCE, STYLE
RELEVANCE
55. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby, Specific
ATTRACTIVE
a.k.a. value-added, satisfying, pleasing, positive, "pathos"
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
C
R
A
V
E
N
S
56. When targeting "friends of fans"
in Facebook Ads...
Facepile Facebook Plugin: https://developers.facebook.com/docs/plugins/facepile
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
Hey!
I know him!
57. Bidsketch Landing Page Example
ANXIETY / INTEREST:
SAVE TIME & BOOST EFFICIENCY ANXIETY / INTEREST:
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
MAINTAIN QUALITY
58. Belly rub? Ohhhh yeah!!!
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
Count me in!
#RememberTheCravens
59. GENERIC TESTIMONIAL
(no relevance connection, creates
questions about "good")
PERFECT *10-STAR* RATING
(non-standard metrics create pause/doubt)
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
What *NOT* to do social proof example
60. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby, Specific
VISUAL
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
C
R
A
V
E
N
S
61. USER-SHARED
ACTION PHOTOS
STAR RATINGS
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
62. Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
COMPANY LOGO
IN SIGNATURE
"REAL CUSTOMER"
PHOTO
SUBDUED CLIENT
LOGO BADGES
63. VISUALIZE
VALUE.
DON'T
DISTRACT.
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
STOCK PHOTO?
(distracting eye contact)
COLORED CLIENT
LOGO BADGES
(distracting eye path) COLORED TRUST MARKS
(distracting, irrelevant to this CTA)
What *NOT* to do social proof example
64. Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
#RememberTheCravens
Staring... contest...
So captivating... I.... ahh, what?
65. Let HERO SHOT and CTA colors stand-out...
ORIGINAL COLOR-NEUTRALIZED MOCK-UP
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
66. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby, Specific
ENUMERATED
a.k.a. numeric, quantified, counted, amount, "logos"
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
C
R
A
V
E
N
S
67. WANNA' DANCE?
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
68. HOW 'BOUT NOW?
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
69. LOW SHARE NUMBERS
(+distracts from primary CTA)
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
What *NOT* to do social proof example
70. Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
This is NOT cool...
#RememberTheCravens
71. Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
72. SCORED
SATISFACTION
QUANTIFIED
PERSPECTIVE
"Ooh! I just love
that decimal."
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
73. Sign-ups, downloads,
orders, visitors...
QUANTIFY PROOF
IN REAL-TIME with
UserStats.com.
(Free and paid subscriptions available.)
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
*This is not a product endorsement.
74. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby, Specific
NEARBY
(ANXIETY POINTS)
a.k.a. near, close, proximate
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
C
R
A
V
E
N
S
75. Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
#RememberTheCravens
Could you come closer and say that? This is
about as close as I'm gonna' get...
76. PROXIMATE TO
CTA ANXIETY
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
77. TESTIMONIAL W/O SIGNATURE
...NEARBY A [STOCK?] STAFF PHOTO
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
What *NOT* to do social proof example
78. Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
Oy vey!
#RememberTheCravens
79. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby, Specific
SPECIFIC
a.k.a. distinct, distinguishing, descriptive, value-added, precise
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
C
R
A
V
E
N
S
80. Specifics galore!
FREQUENCY
VOLUME
IMPACT
VALUE
CUSTOMER PHOTO
VIDEO THUMBNAIL
CUSTOMER CREDENTIALS
VIDEO DURATION
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
81. Could you be more specific
about the rolling part?
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
#RememberTheCravens
83. Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
#RememberTheCravens
TRANSLATE ANXIETY....
84. ...TO CONFIDENT DELIGHT!
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
85. 7 FACTORS
of
SOCIAL PROOF
PERSUASION QUALITY
SOCIAL PROOF PERSUASION QUALITY
"CRAVENS" Scorecard
SCORING: 3=Exceptional, 2=Good, 1=OK, 0=Missing, -5=Bad
Factor Score
CREDIBLE
RELEVANT
ATTRACTIVE
VISUAL
ENUMERATED
NEARBY [anxiety points]
SPECIFIC
TOTAL:
Social Proof Quality
Persuasive
16+
Likely
11-15
Neutral
6-10
Unlikely
1-5
Negative
<= 1
UNLIKELY VERY LIKELY
-4 -3 -2 -1 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
NO CHANCE UNLIKELY NEUTRAL LIKELY PERSUASIVE
Source: CRAVENS Social Proof Persuasion Quality Scorecard by Angie Schottmuller
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
86. CRAVENS Score for Page: UW-Eau Claire Woundstock
SOCIAL PROOF PERSUASION QUALITY
"CRAVENS" Scorecard
SCORING: 3=Exceptional, 2=Good, 1=OK, 0=Missing, -5=Bad
Factor Score
CREDIBLE 3
RELEVANT 3
ATTRACTIVE 3
VISUAL 3
ENUMERATED 2
NEARBY [anxiety points] 1
SPECIFIC 2
TOTAL: 17
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
Social Proof Quality
Persuasive
16+
Likely
11-15
Neutral
6-10
Unlikely
1-5
Negative
<= 1
UNLIKELY VERY LIKELY
87. CRAVENS Score for Review: L.L. Bean Stowaway Jacket
SOCIAL PROOF PERSUASION QUALITY
"CRAVENS" Scorecard
SCORING: 3=Exceptional, 2=Good, 1=OK, 0=Missing, -5=Bad
Factor Score
CREDIBLE 3
RELEVANT 2*
ATTRACTIVE 3
VISUAL 3
ENUMERATED 1
NEARBY [anxiety points] TBD*
SPECIFIC 3
TOTAL: 15*
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
Social Proof Quality
Persuasive
16+
Likely
11-15
Neutral
6-10
Unlikely
1-5
Negative
<= 1
UNLIKELY VERY LIKELY
88. Lord, please help me
get reviews like THAT!
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
#RememberTheCravens
89. HOW TO GET PERSUASIVE
SOCIAL PROOF:
1. Deliver AWESOME.
2. Perform a satisfaction interview.
3. Draft a testimonial from the interview.
4. Ask for a review and/or action shots.
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
90. STEP 1: DELIVER AWESOME
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
#RememberTheCravens
91. 62% B2B
(3 IN 5)
42% B2C
(2 IN 5)
Consumers BUY MORE following
a positive customer experience.
Source: Zendesk and Dimensional Research Survey 2013
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
92. SAMPLE QUESTIONS:
STEP 2: INTERVIEW for SATISFACTION
A. Reason for purchase (original root problem/need)
B. Specific solution/product/service purchased
C. Solution selection criteria
D. Overall satisfaction level (1-5)
E. Initial purchase/product/process concerns ["anxieties"]
F. Things liked best about the experience
G. Specific results/feedback ($, #, %, )
H. Likelihood to recommend to others (1-5)
I. Business improvement suggestions
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
93. PERSUASIVE TESTIMONIAL CORE
CLIENT
PROBLEM
BUSINESS
SOLUTION
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
RESULT
SPECIFICS
GLUE
% $
94. SAMPLE QUESTIONS:
STEP 3: ASSEMBLE DRAFT TESTIMONIAL
A. Reason for purchase (original root problem/need)
B. Specific solution/product/service purchased
C. Solution selection criteria
D. Overall satisfaction level (1-5)
E. Initial purchase/product/process concerns
F. Things liked best about the experience
G. Specific results/feedback ($, #, %, )
A B G
B C F
A E F
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
G
95. of consumers will post
a positive review on their own.
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
96. WHEN YOU ASK,
of
consumers actually
post an online review.
STEP 4: ASK FOR REVIEWS
THAT'S 10X
MORE!
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
97. The MOST IMPORTANT takeaway...
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
98. It's not what SOCIAL PROOF can for
your landing page. It's what social proof
can do for your business direction.
~ Angie Schottmuller
@aschottmuller, Director of Optimization, Three Deep Marketing
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
99. 3 HOMEWORK TASKS
(No kitty litter pans involved.)
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
100. HOMEWORK TASK #1:
Identify "anxiety points" on your page,
page, and revise or buffer with social
social proof.
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
101. "RISK-FREE" is mentioned 5 times.
What risks we should be thinking about??
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
#RememberTheCravens
102. IMAGINE....
TESTIMONIAL SNIPPET AS
BENEFIT-DRIVEN HEADLINE
(add text signature)
AUTHENTIC, VALUE-ADDED
CUSTOMER ACTION PHOTO
(matched to headline)
BENEFIT-SPECIFIC
REVIEW SNIPPETS
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
Image credit: Unbounce.com
How might others say your message?
103. HOMEWORK TASK #2:
Apply "CRAVENS" scoring and
test your social proof.
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
#RememberTheCravens
104. DON'T WAIT FOR PERFECTION TO TEST...
"Good training for the work environment in Europe"
"Very useful for practice!"
"Almost a carbon copy of the real aptitude test."
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
Source: WhichTestWon.com archives #17416
WIKIJOB A/B TESTING ADDITION OF TESTIMONIALS
A B +34%
105. If you use generic, unsigned testimonials after seeing this...
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
106. HOMEWORK TASK #3:
Gather on-going social proof with
satisfaction surveys and review
"requests".
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
107. Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
108. TIME FOR SOME...
LIVE REVIEWS
Disclaimer: The following feedback and scoring is specific to the quality of
social proof to influence conversion, not the overall landing page.
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
109. Meridian Pacific "Find Properties" LP
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
http://investment-properties.meridianpacificproperties.com/
WEBINAR ATTENDEE-SUBMITTED PAGE
110. Meridian Pacific "Find Properties" LP
SOCIAL PROOF PERSUASION QUALITY
"CRAVENS" Scorecard
SCORING: 3=Exceptional, 2=Good, 1=OK, 0=Missing, -5=Bad
Factor Score
CREDIBLE 3
RELEVANT 3
ATTRACTIVE 1
VISUAL 3
ENUMERATED 3
NEARBY [anxiety points] 1
SPECIFIC 2
TOTAL: 16
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller
Social Proof Quality
Persuasive
16+
Likely
11-15
Neutral
6-10
Unlikely
1-5
Negative
<= 1
UNLIKELY VERY LIKELY
http://investment-properties.meridianpacificproperties.com/
WEBINAR ATTENDEE-SUBMITTED PAGE
118. #RememberTheCravens
#unwebinar @unbounce @aschottmuller
Angie Schottmuller
Director of Optimization, Three Deep Marketing
angie.schottmuller@threedeepmarketing.com
@aschottmuller
119. Need Help Connecting Social Proof & Conversion?
At Three Deep, we truly "get-it" when it comes to driving and converting web traffic. We bridge
optimization tactics with powerful user-centric strategies to deliver lasting, tangible ROI.
Contact Me for a CRAVENS Scorecard
Maximize your social proof conversion impact today!
Angie Schottmuller
Director of Optimization
angie.schottmuller@threedeepmarketing.com
@aschottmuller
Social Proof Tips to Boost Landing Page Conversions | @ThreeDeep @aschottmuller