An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet.
Search Engine Optimization | Derin DolenDerin Dolen
Read this ppt to know about the Search engine optimization or SEO by Derin Dolen. This explain in simple words what SEO is how it work and how it going to benefit the user.
Search engine optimization is a getting organic traffic for webpage or website from free and paid listings of search engines like Google, yahoo and bing etc..
Google Seo-Search Engine Optimization-introductionFaraaz Shaikh
This PPT is an introduction to SEO. In this file you would information about various techniques related to SEO. Hope this helps you.
This PPT is for training purpose only
Search Engine Optimization | Derin DolenDerin Dolen
Read this ppt to know about the Search engine optimization or SEO by Derin Dolen. This explain in simple words what SEO is how it work and how it going to benefit the user.
Search engine optimization is a getting organic traffic for webpage or website from free and paid listings of search engines like Google, yahoo and bing etc..
Google Seo-Search Engine Optimization-introductionFaraaz Shaikh
This PPT is an introduction to SEO. In this file you would information about various techniques related to SEO. Hope this helps you.
This PPT is for training purpose only
What is a Search Engine?
Examples of popular Search Engines
Search Engines statistics
Why is Search Engine marketing important?
What is a SEO Algorithm?
Steps to developing a good SEO strategy
Ranking factors
Basic tips for optimization
SEO for Beginners-- What is Search Engine Optimization (SEO) ?Naveen Srikantaiah
This SEO PPT will help the SEO beginners to quickly understand what is basic seo and SEM is all about . How can SEO Specialist perform SEO activities to rank the client higher i n Google search..The Terminology Search engine optimization (SEO) and Search engine marketing(SEM) has been clearly defined with marketing values and how SEO and SEM should be performed on a website , with SEO techniques and SEM techniques.
Search Marketing is one of the core aspects of Digital Marketing. Paid or Organic, it is not about the competition between the two...but the way both are utilized in sync to drive SERP traffic onto your website.
Arti Sharma , SEO Consultant from Measure Marketing presented this presentation at OSBN and Milton Speed Networking earlier this year. The Local Search ( Local SEO) components have been highlighted here for small businesses in Toronto, who can leverage the power of Local Search to increase visibility and traffic to their stores.
SEO refers to the process of generating free, organic, and authentic traffic on websites by ranking higher on the results that appear on the search engines.
SEO for Small Businesses, What Google Wants180Fusion
In this webinar, we look at how to make your website easy to find, how to boost website traffic and how to generate leads, while following Google best practices.
http://www.pointit.com - This presentation gives an overview of SEO fundamentals. You'll learn the definition of SEO, crucial factors in SEO, and where to start your SEO project.
MKT 420 SEO Week 4 Steps for performing an SEO Audit including SERP page analysis, content analysis, review of code, measuring trustworthiness, evaluating potential keywords and content organization.
HighRoad U Webinar: How to Create a Keyword StrategyHighRoad Solution
Keywords are the foundation of your website strategy. They help search engines understand what you do and help your personas find you. In this webinar, we'll show you how establishing keywords for your 2016 content strategy will allow you to work smarter (not harder!) & more efficiently.
Search engine optimization (SEO) refers to methods used to increase traffic to a website by increasing its search engine page rank.SEO often involves improving the quality of the content, ensuring that it is rich in relevant keywords and organizing it by using subheads, bullet points, and bold and italic characters.
Bosnia Agile slides from Bosnia Agile Tuzla meetup where attendees had a chance to learn about basics of Scrum, by certified Professional Scrum Product Owner Enis Zeherović, and then to participate in a great "Team Work" training that explains all the soft skills Scrum team or any other team needs to have to work smoothly.
DPA - a gate between IoT networks and the Internet: Nedžib BukaloBosnia Agile
This session will present how Data Processing and Archiving (DPA) system on-site deployment can be used for collecting, archiving and forwarding IoT data to cloud based IoT solutions.
What is a Search Engine?
Examples of popular Search Engines
Search Engines statistics
Why is Search Engine marketing important?
What is a SEO Algorithm?
Steps to developing a good SEO strategy
Ranking factors
Basic tips for optimization
SEO for Beginners-- What is Search Engine Optimization (SEO) ?Naveen Srikantaiah
This SEO PPT will help the SEO beginners to quickly understand what is basic seo and SEM is all about . How can SEO Specialist perform SEO activities to rank the client higher i n Google search..The Terminology Search engine optimization (SEO) and Search engine marketing(SEM) has been clearly defined with marketing values and how SEO and SEM should be performed on a website , with SEO techniques and SEM techniques.
Search Marketing is one of the core aspects of Digital Marketing. Paid or Organic, it is not about the competition between the two...but the way both are utilized in sync to drive SERP traffic onto your website.
Arti Sharma , SEO Consultant from Measure Marketing presented this presentation at OSBN and Milton Speed Networking earlier this year. The Local Search ( Local SEO) components have been highlighted here for small businesses in Toronto, who can leverage the power of Local Search to increase visibility and traffic to their stores.
SEO refers to the process of generating free, organic, and authentic traffic on websites by ranking higher on the results that appear on the search engines.
SEO for Small Businesses, What Google Wants180Fusion
In this webinar, we look at how to make your website easy to find, how to boost website traffic and how to generate leads, while following Google best practices.
http://www.pointit.com - This presentation gives an overview of SEO fundamentals. You'll learn the definition of SEO, crucial factors in SEO, and where to start your SEO project.
MKT 420 SEO Week 4 Steps for performing an SEO Audit including SERP page analysis, content analysis, review of code, measuring trustworthiness, evaluating potential keywords and content organization.
HighRoad U Webinar: How to Create a Keyword StrategyHighRoad Solution
Keywords are the foundation of your website strategy. They help search engines understand what you do and help your personas find you. In this webinar, we'll show you how establishing keywords for your 2016 content strategy will allow you to work smarter (not harder!) & more efficiently.
Search engine optimization (SEO) refers to methods used to increase traffic to a website by increasing its search engine page rank.SEO often involves improving the quality of the content, ensuring that it is rich in relevant keywords and organizing it by using subheads, bullet points, and bold and italic characters.
Bosnia Agile slides from Bosnia Agile Tuzla meetup where attendees had a chance to learn about basics of Scrum, by certified Professional Scrum Product Owner Enis Zeherović, and then to participate in a great "Team Work" training that explains all the soft skills Scrum team or any other team needs to have to work smoothly.
DPA - a gate between IoT networks and the Internet: Nedžib BukaloBosnia Agile
This session will present how Data Processing and Archiving (DPA) system on-site deployment can be used for collecting, archiving and forwarding IoT data to cloud based IoT solutions.
How to make the agile team work with security requirements? To get secure coding practices into agile development is often hard work. A security functional requirement might be included in the sprint, but to get secure testing, secure architecture and feedback of security incidents working is not an easy talk for many agile teams. In my role as Scrum Master and security consultant I have developed a recipe of 7 steps that I will present to you. Where we will talk about agile secure development, agile threat modelling, agile security testing and agile workflows with security. Many of the steps can be made without costly tools, and I will present open source alternatives for all steps. This to make a test easier and to get a lower startup of your teams security process.
Product Owner Kodokan by Kemal BajramovićBosnia Agile
With a short introduction to the role of Product Owner in a Scrum team, this lecture aims at demonstrating the unique leadership role of a Product Owner and providing hands-on practice with thinking and collaboration tools and practices in moving and shaping a product vision.
The Time is Now - Beyond Budgeting in the Enterprise by Jorgen HesselbergBosnia Agile
As organizations expand agility into the enterprise it quickly becomes clear that traditional approaches such as Scrum of Scrums and Release Trains are not sufficient. How do you move away from a fixed financial budget to create a lean and Agile product portfolio? Can you empower self-organizing teams when individually-focused Management By Objectives (MBOs) and Key Performance Indicators (KPIs) rule the way the organizations measure progress?
Beyond Budgeting is a way of thinking that aligns with Agile and provides enterprises with the language, subject matter context and concrete detail necessary to address these dilemmas and complement the Agile mindset found in software and product development.
This talk will define Beyond Budgeting, highlight how it aligns with Agile as well as describe where it differs and propose an approach to taking advantage of both lines of thinking to create a holistic approach to sustainable enterprise agility.
How visualization helps navigate our complex environment by Cliff HazellBosnia Agile
In knowledge work, many things are typically invisible or opaque, ranging from our process, the actual work items, to our models for making sense of these. These are therefore open to assumption and misunderstanding, stemming partly from a variety of different perspectives. At Spotify, we aim to build shared views and models to reduce unnecessary ambiguity and improve our understanding, allowing us to more effectively navigate in a Complex environment. I’ll share some examples of how Spotify is using Visual techniques to learn and respond faster, including stories of our learnings along the way.
Lean Principles for Agile by Fariz SaračevićBosnia Agile
Learn how to apply principles of lean to discover and eliminate waste throughout the development lifecycle. In this interactive session, participants will experience a simulated production line, encounter common challenges and apply lean practices to improve in their efficiency and effectiveness. Participants will be introduced to concepts such as push versus pull systems, Kanban, elimination of waste and systems thinking through interactive presentation, discussions and hands-on activities.
2014 03-23 formazione permanente obligatori chimici trentino alto adigeFabrizio Demattè
Elaborazione e "traduzione divulgativa" del nuovo regolamento per la formazione professionale dei Chimici iscritti agli albi professionali.
Redatta dal consigliere dell' Ordine Regionale dei Chimici Trentino Alto Adige per spiegarla ai colleghi.
Exploring the Depths: Unveiling the Mysteries of Oceanic Ecosystemsxiyaw31154
Search Engine Optimization, is the practice of enhancing a website's visibility on search engines like Google. It involves strategies such as keyword optimization, creating quality content, improving website structure, and building backlinks. The goal is to increase organic traffic and improve search engine rankings, ultimately driving more relevant visitors to the website. https://www.slideshare.net/upload
Learn and understand the basics of Search Engine Optimization, why companies should opt for SEO strategy, and how it helps in the long run. This presentation is focused on those learners who have heard this term SEO for first time.
A professional PPC and SEO company, specialising in Pay Per Click Management, Search Engine Optimisation & Social Media Optimisation. We make your ROI our focus & provide a tailored Search Engine Marketing solution for all.
SEO Training in Chandigarh Join Now.pptxasmeerana605
Search Engine Optimization (SEO) is the process of optimizing a website or online content to improve its visibility and ranking in search engine results pages (SERPs). The primary goal of SEO is to increase organic (non-paid) traffic to a website by making it more relevant and authoritative in the eyes of search engines like Google, Bing, and Yahoo.
This is the SEO tutorial which is presented by Online Net India, a best digital marketing and SEO company in Delhi/NCR, India. It will definitely usable for SEO beginners.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
The Parable of the Pipeline a book every new businessman or business student ...
SEO BOOK
1. Search Engines
&
Search Engine Optimization (SEO)
Presentation by
Saeed El-Darahali
7th
World Congress on the
Management of e-Business
2. Agenda
• What is a Search Engine?
• Examples of popular Search Engines
• Search Engines statistics
• Why is Search Engine marketing important?
• What is a SEO Algorithm?
• Steps to developing a good SEO strategy
• Ranking factors
• Basic tips for optimization
3. What is a Search Engine?
• Definition: An internet-based tool that searches an index of documents for a
particular term, phrase or text specified by the user. Commonly used to refer to
large web-based search engines that search through billions of pages on the
internet.
• Different than a Directory
• Common Characteristics:
• Spider, Indexer, Database, Algorithm
• Find matching documents and display them according to relevance
• Frequent updates to documents searched and ranking algorithm
• Strive to produce “better”, more relevant results than competitors
5. How Do Search Engines Work?
• Spider “crawls” the web to find new documents (web pages, other documents)
typically by following hyperlinks from websites already in their database
• Search engines indexes the content (text, code) in these documents by adding it
to their databases and then periodically updates this content
• Search engines search their own databases when a user enters in a search to
find related documents (not searching web pages in real-time)
• Search engines rank the resulting documents using an algorithm (mathematical
formula) by assigning various weights and ranking factors
7. Why is Search Engine Marketing important?
• 85% of all traffic on the internet is referred to by search engines
• 90% of all users don’t look past the first 30 results (most only view top
10)
• Search engine traffic is low and websites aren’t indexed because they
are generally poorly optimized
• Cost-effective advertising
• Clear and measurable ROI
• Operates under this assumption:
More (relevant) traffic + Good Conversions Rate = More Sales/Leads
8. What is Search Engine Optimization?
• SEO = Search Engine Optimization
– Refers to the process of “optimizing” both the on-page and off-page ranking
factors in order to achieve high search engine rankings for targeted search
terms.
– Refers to the “industry” that has been created regarding using keyword
searching a a means of increasing relevant traffic to a website
9. What is a SEO Algorithm?
• Top Secret! Only select employees of a search engines company
know for certain
• Reverse engineering, research and experiments gives SEOs (search
engine optimization professionals) a “pretty good” idea of the major
factors and approximate weight assignments
• The SEO algorithm is constantly changed, tweaked & updated
• Websites and documents being searched are also constantly changing
• Varies by Search Engine – some give more weight to on-page factors,
some to link popularity
10. Steps to developing a good SEO strategy:
• Research desirable keywords and search phrases
(WordTracker, Overture, Google AdWords)
• Identify search phrases to target (should be relevant to business/market,
obtainable and profitable)
• “Clean” and optimize a website’s HTML code for appropriate keyword density,
title tag optimization, internal linking structure, headings and subheadings, etc.
• Help in writing copy to appeal to both search engines and actual website visitors
• Study competitors (competing websites) and search engines
• Implement a quality link building campaign
• Add Quality content
• Constant monitoring of rankings for targeted search terms
11. Ranking factors
• On-Page Factors (Code & Content)
• Title tags <title> #3
• Header tags <h1> #5
• ALT image tags #4
• Content, Content, Content (Body text) <body> #1
• Hyperlink text #6
• Keyword frequency & density #2
• Off-Page Factors
• Link Popularity (“votes” for your site) – adds credibility #2
• Anchor text #1
12. What a Search Engine Sees
• View > Source (HTML code)
13. Pay Per Click
• PPC ads appear as “sponsored listings”
• Companies bid on price they are willing to pay “per click”
• Typically have very good tracking tools and statistics
• Ability to control ad text
• Can set budgets and spending limits
• Google AdWords and Overture are the two leaders
14. PPC vs. “Organic” SEO
Pay-Per-Click “Organic” SEO
• results in 1-2 days
• easier for a novice or one little knowledge of
SEO
• ability to turn on and off at any moment
• generally more costly per visitor and per
conversion
• fewer impressions and exposure
• easier to compete in highly competitive
market space (but it will cost you)
• Ability to generate exposure on related sites
(AdSense)
• ability to target “local” markets
• better for short-term and high-margin
campaigns
• results take 2 weeks to 4 months
• requires ongoing learning and experience to
achieve results
• very difficult to control flow of traffic
• generally more cost-effective, does not
penalize for more traffic
• SERPs are more popular than sponsored
ads
• very difficult to compete in highly competitive
market space
• ability to generate exposure on related
websites and directories
• more difficult to target local markets
• better for long-term and lower margin
campaigns
15. Basic Tips & Optimization Techniques
• Research keywords related to your business
• Identify competitors, utilize benchmarking techniques and identify level of
competition
• Utilize descriptive title tags for each page
• Ensure that your text is HTML-text and not image text
• Use text links when ever possible
• Use appropriate keywords in your content and internal hyperlinks (don’t overdo!)
• Obtain inbound links from related websites
• Monitor your search engine rankings and more importantly your website traffic
statistics and sales/leads produced
• Educate yourself about search engine marketing
Editor's Notes
Most of the techniques I will be sharing with you today will be all common sense … but the secret for a good search engine marketing strategy is the integration of all the common sense techniques to result in the most fruitful results possible, Today I will speak about some of those techniques on a high level…. To warn you further….
I will only be scratching the surface about search engines and search engine optimization but this will allow anyone in the audience to understand the basic elements of this exciting techniques to increase sales, traffic, and conversions by 100,200 and even 500% based on the industry they are in.
This will be relevant to anyone and everyone that currently hosts a website, from universities, non-profit, government etc.
My agenda for today will encompass the following high level topics and I have allocated 4-8 minutes for Q&A session.
I will also email list of resources if you are interested in exploring SEO and other internet marketing techniques such as email marketing, PPC ads, in-line text, etc.
Directory are listing of static information that are usually inputted manually and not CRAWLED.
Some of the common characteristics of today’s search engines are as follows:
* A search engine component usually contain the following components… I would like you to take a mental note of the Spider … since this will be a important topic we will discuss later on today.
In early day’s for you who remember this WebCrawler was one of the many crawler based directory search engines …. another common one that still exists today is AltaVista search engine.
Today the undisputed leader in search engine usage is Google.
Yahoo Claims to have the largest index of all search engines ranking over 5 Billion pages.
MSN is the leading third, they have done a tremendous job at catching up to Google and yahoo but they still have a long time to catch up…. This a true example of the first mover advantage
I don’t usually talk about Ask Jeeves but I have been seeing an increased level of traffic from Ask.com and according to recent statistics, Ask is now representative of approximately 7-8% of all searches.
Every search engine has a different algorithm and ranking…. Our main focus today will be to look at the common and basic elements that every search engine company uses to rank and index pages.
If you were not take anything away from this session today… and only understand how Spider or crawlers work you would have understood 40% of Search engines.
According to Nielsen/Net rating
Anchor text is the visible hyperlinked text on the page.
anchor text is usually used to indicate the subject matter of the page that it links to. For example, the text “7th world congress ebusiness&quot; indicates to visitors that they can expect to see content about conference pertaining to ebusiness if they visit the link.
This pattern of usage has been applied in search engine algorithms to enhance the relevance of the &quot;target&quot; or the &quot;landing page&quot; URL for the keywords appearing within the anchor text.