An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet.
Search Engine Optimization | Derin DolenDerin Dolen
Read this ppt to know about the Search engine optimization or SEO by Derin Dolen. This explain in simple words what SEO is how it work and how it going to benefit the user.
Search engine optimization is a getting organic traffic for webpage or website from free and paid listings of search engines like Google, yahoo and bing etc..
Google Seo-Search Engine Optimization-introductionFaraaz Shaikh
This PPT is an introduction to SEO. In this file you would information about various techniques related to SEO. Hope this helps you.
This PPT is for training purpose only
What is a Search Engine?
Examples of popular Search Engines
Search Engines statistics
Why is Search Engine marketing important?
What is a SEO Algorithm?
Steps to developing a good SEO strategy
Ranking factors
Basic tips for optimization
An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet.
Search Engine Optimization | Derin DolenDerin Dolen
Read this ppt to know about the Search engine optimization or SEO by Derin Dolen. This explain in simple words what SEO is how it work and how it going to benefit the user.
Search engine optimization is a getting organic traffic for webpage or website from free and paid listings of search engines like Google, yahoo and bing etc..
Google Seo-Search Engine Optimization-introductionFaraaz Shaikh
This PPT is an introduction to SEO. In this file you would information about various techniques related to SEO. Hope this helps you.
This PPT is for training purpose only
What is a Search Engine?
Examples of popular Search Engines
Search Engines statistics
Why is Search Engine marketing important?
What is a SEO Algorithm?
Steps to developing a good SEO strategy
Ranking factors
Basic tips for optimization
Search Marketing is one of the core aspects of Digital Marketing. Paid or Organic, it is not about the competition between the two...but the way both are utilized in sync to drive SERP traffic onto your website.
SEO for Beginners-- What is Search Engine Optimization (SEO) ?Naveen Srikantaiah
This SEO PPT will help the SEO beginners to quickly understand what is basic seo and SEM is all about . How can SEO Specialist perform SEO activities to rank the client higher i n Google search..The Terminology Search engine optimization (SEO) and Search engine marketing(SEM) has been clearly defined with marketing values and how SEO and SEM should be performed on a website , with SEO techniques and SEM techniques.
Arti Sharma , SEO Consultant from Measure Marketing presented this presentation at OSBN and Milton Speed Networking earlier this year. The Local Search ( Local SEO) components have been highlighted here for small businesses in Toronto, who can leverage the power of Local Search to increase visibility and traffic to their stores.
SEO refers to the process of generating free, organic, and authentic traffic on websites by ranking higher on the results that appear on the search engines.
This presentation gives a brief description on what search engine optimization (SEO) is and what can be done in it. It Briefly also gives a description on onpage and offpage optimization.
SEO for Small Businesses, What Google Wants180Fusion
In this webinar, we look at how to make your website easy to find, how to boost website traffic and how to generate leads, while following Google best practices.
http://www.pointit.com - This presentation gives an overview of SEO fundamentals. You'll learn the definition of SEO, crucial factors in SEO, and where to start your SEO project.
Search Marketing is one of the core aspects of Digital Marketing. Paid or Organic, it is not about the competition between the two...but the way both are utilized in sync to drive SERP traffic onto your website.
SEO for Beginners-- What is Search Engine Optimization (SEO) ?Naveen Srikantaiah
This SEO PPT will help the SEO beginners to quickly understand what is basic seo and SEM is all about . How can SEO Specialist perform SEO activities to rank the client higher i n Google search..The Terminology Search engine optimization (SEO) and Search engine marketing(SEM) has been clearly defined with marketing values and how SEO and SEM should be performed on a website , with SEO techniques and SEM techniques.
Arti Sharma , SEO Consultant from Measure Marketing presented this presentation at OSBN and Milton Speed Networking earlier this year. The Local Search ( Local SEO) components have been highlighted here for small businesses in Toronto, who can leverage the power of Local Search to increase visibility and traffic to their stores.
SEO refers to the process of generating free, organic, and authentic traffic on websites by ranking higher on the results that appear on the search engines.
This presentation gives a brief description on what search engine optimization (SEO) is and what can be done in it. It Briefly also gives a description on onpage and offpage optimization.
SEO for Small Businesses, What Google Wants180Fusion
In this webinar, we look at how to make your website easy to find, how to boost website traffic and how to generate leads, while following Google best practices.
http://www.pointit.com - This presentation gives an overview of SEO fundamentals. You'll learn the definition of SEO, crucial factors in SEO, and where to start your SEO project.
http://inarocket.com
Learn BEM fundamentals as fast as possible. What is BEM (Block, element, modifier), BEM syntax, how it works with a real example, etc.
Content personalisation is becoming more prevalent. A site, it's content and/or it's products, change dynamically according to the specific needs of the user. SEO needs to ensure we do not fall behind of this trend.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
By David F. Larcker, Stephen A. Miles, and Brian Tayan
Stanford Closer Look Series
Overview:
Shareholders pay considerable attention to the choice of executive selected as the new CEO whenever a change in leadership takes place. However, without an inside look at the leading candidates to assume the CEO role, it is difficult for shareholders to tell whether the board has made the correct choice. In this Closer Look, we examine CEO succession events among the largest 100 companies over a ten-year period to determine what happens to the executives who were not selected (i.e., the “succession losers”) and how they perform relative to those who were selected (the “succession winners”).
We ask:
• Are the executives selected for the CEO role really better than those passed over?
• What are the implications for understanding the labor market for executive talent?
• Are differences in performance due to operating conditions or quality of available talent?
• Are boards better at identifying CEO talent than other research generally suggests?
Exploring the Depths: Unveiling the Mysteries of Oceanic Ecosystemsxiyaw31154
Search Engine Optimization, is the practice of enhancing a website's visibility on search engines like Google. It involves strategies such as keyword optimization, creating quality content, improving website structure, and building backlinks. The goal is to increase organic traffic and improve search engine rankings, ultimately driving more relevant visitors to the website. https://www.slideshare.net/upload
Learn and understand the basics of Search Engine Optimization, why companies should opt for SEO strategy, and how it helps in the long run. This presentation is focused on those learners who have heard this term SEO for first time.
SEO Training in Chandigarh Join Now.pptxasmeerana605
Search Engine Optimization (SEO) is the process of optimizing a website or online content to improve its visibility and ranking in search engine results pages (SERPs). The primary goal of SEO is to increase organic (non-paid) traffic to a website by making it more relevant and authoritative in the eyes of search engines like Google, Bing, and Yahoo.
Digital Marketing Course Week 6: Search Engine Optimization (SEO)Ayca Turhan
Sixth week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan. Topics covered within the presentation include:
Search Engine Optimization Strategies
For more please visit: www.aycaturhan.com/man423
This presentation will help you to know what is SEO all about and how it can help you to rank your website on top page and increase traffic on your website.
A professional PPC and SEO company, specialising in Pay Per Click Management, Search Engine Optimisation & Social Media Optimisation. We make your ROI our focus & provide a tailored Search Engine Marketing solution for all.
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
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This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
2. Agenda
• What is a Search Engine?
• Examples of popular Search Engines
• Search Engines statistics
• Why is Search Engine marketing important?
• What is a SEO Algorithm?
• Steps to developing a good SEO strategy
• Ranking factors
• Basic tips for optimization
3. What is a Search Engine?
• Definition: An internet-based tool that searches an index of documents for a
particular term, phrase or text specified by the user. Commonly used to refer to
large web-based search engines that search through billions of pages on the
internet.
• Different than a Directory
• Common Characteristics:
• Spider, Indexer, Database, Algorithm
• Find matching documents and display them according to relevance
• Frequent updates to documents searched and ranking algorithm
• Strive to produce “better”, more relevant results than competitors
5. How Do Search Engines Work?
• Spider “crawls” the web to find new documents (web pages, other documents)
typically by following hyperlinks from websites already in their database
• Search engines indexes the content (text, code) in these documents by adding it
to their databases and then periodically updates this content
• Search engines search their own databases when a user enters in a search to
find related documents (not searching web pages in real-time)
• Search engines rank the resulting documents using an algorithm (mathematical
formula) by assigning various weights and ranking factors
7. Why is Search Engine Marketing important?
• 85% of all traffic on the internet is referred to by search engines
• 90% of all users don’t look past the first 30 results (most only view top
10)
• Search engine traffic is low and websites aren’t indexed because they
are generally poorly optimized
• Cost-effective advertising
• Clear and measurable ROI
• Operates under this assumption:
More (relevant) traffic + Good Conversions Rate = More Sales/Leads
8. What is Search Engine Optimization?
• SEO = Search Engine Optimization
– Refers to the process of “optimizing” both the on-page and off-page ranking
factors in order to achieve high search engine rankings for targeted search
terms.
– Refers to the “industry” that has been created regarding using keyword
searching a a means of increasing relevant traffic to a website
9. What is a SEO Algorithm?
• Top Secret! Only select employees of a search engines company
know for certain
• Reverse engineering, research and experiments gives SEOs (search
engine optimization professionals) a “pretty good” idea of the major
factors and approximate weight assignments
• The SEO algorithm is constantly changed, tweaked & updated
• Websites and documents being searched are also constantly changing
• Varies by Search Engine – some give more weight to on-page factors,
some to link popularity
10. Steps to developing a good SEO strategy:
• Research desirable keywords and search phrases
(WordTracker, Overture, Google AdWords)
• Identify search phrases to target (should be relevant to business/market,
obtainable and profitable)
• “Clean” and optimize a website’s HTML code for appropriate keyword density,
title tag optimization, internal linking structure, headings and subheadings, etc.
• Help in writing copy to appeal to both search engines and actual website visitors
• Study competitors (competing websites) and search engines
• Implement a quality link building campaign
• Add Quality content
• Constant monitoring of rankings for targeted search terms
11. Ranking factors
• On-Page Factors (Code & Content)
• Title tags <title> #3
• Header tags <h1> #5
• ALT image tags #4
• Content, Content, Content (Body text) <body> #1
• Hyperlink text #6
• Keyword frequency & density #2
• Off-Page Factors
• Link Popularity (“votes” for your site) – adds credibility #2
• Anchor text #1
12. What a Search Engine Sees
• View > Source (HTML code)
13. Pay Per Click
• PPC ads appear as “sponsored listings”
• Companies bid on price they are willing to pay “per click”
• Typically have very good tracking tools and statistics
• Ability to control ad text
• Can set budgets and spending limits
• Google AdWords and Overture are the two leaders
14. PPC vs. “Organic” SEO
Pay-Per-Click “Organic” SEO
• results in 1-2 days
• easier for a novice or one little knowledge of
SEO
• ability to turn on and off at any moment
• generally more costly per visitor and per
conversion
• fewer impressions and exposure
• easier to compete in highly competitive
market space (but it will cost you)
• Ability to generate exposure on related sites
(AdSense)
• ability to target “local” markets
• better for short-term and high-margin
campaigns
• results take 2 weeks to 4 months
• requires ongoing learning and experience to
achieve results
• very difficult to control flow of traffic
• generally more cost-effective, does not
penalize for more traffic
• SERPs are more popular than sponsored
ads
• very difficult to compete in highly competitive
market space
• ability to generate exposure on related
websites and directories
• more difficult to target local markets
• better for long-term and lower margin
campaigns
15. Basic Tips & Optimization Techniques
• Research keywords related to your business
• Identify competitors, utilize benchmarking techniques and identify level of
competition
• Utilize descriptive title tags for each page
• Ensure that your text is HTML-text and not image text
• Use text links when ever possible
• Use appropriate keywords in your content and internal hyperlinks (don’t overdo!)
• Obtain inbound links from related websites
• Monitor your search engine rankings and more importantly your website traffic
statistics and sales/leads produced
• Educate yourself about search engine marketing
Editor's Notes
Most of the techniques I will be sharing with you today will be all common sense … but the secret for a good search engine marketing strategy is the integration of all the common sense techniques to result in the most fruitful results possible, Today I will speak about some of those techniques on a high level…. To warn you further…. I will only be scratching the surface about search engines and search engine optimization but this will allow anyone in the audience to understand the basic elements of this exciting techniques to increase sales, traffic, and conversions by 100,200 and even 500% based on the industry they are in. This will be relevant to anyone and everyone that currently hosts a website, from universities, non-profit, government etc.
My agenda for today will encompass the following high level topics and I have allocated 4-8 minutes for Q&A session. I will also email list of resources if you are interested in exploring SEO and other internet marketing techniques such as email marketing, PPC ads, in-line text, etc.
Directory are listing of static information that are usually inputted manually and not CRAWLED. Some of the common characteristics of today’s search engines are as follows: * A search engine component usually contain the following components… I would like you to take a mental note of the Spider … since this will be a important topic we will discuss later on today. In early day’s for you who remember this WebCrawler was one of the many crawler based directory search engines …. another common one that still exists today is AltaVista search engine.
Today the undisputed leader in search engine usage is Google. Yahoo Claims to have the largest index of all search engines ranking over 5 Billion pages. MSN is the leading third, they have done a tremendous job at catching up to Google and yahoo but they still have a long time to catch up…. This a true example of the first mover advantage I don’t usually talk about Ask Jeeves but I have been seeing an increased level of traffic from Ask.com and according to recent statistics, Ask is now representative of approximately 7-8% of all searches. Every search engine has a different algorithm and ranking…. Our main focus today will be to look at the common and basic elements that every search engine company uses to rank and index pages.
If you were not take anything away from this session today… and only understand how Spider or crawlers work you would have understood 40% of Search engines.
According to Nielsen/Net rating
Anchor text is the visible hyperlinked text on the page. anchor text is usually used to indicate the subject matter of the page that it links to. For example, the text “7 th world congress ebusiness" indicates to visitors that they can expect to see content about conference pertaining to ebusiness if they visit the link. This pattern of usage has been applied in search engine algorithms to enhance the relevance of the "target" or the "landing page" URL for the keywords appearing within the anchor text.