This document outlines the steps for conducting a 30-minute SEO checkup of a website. It involves using various tools like Screaming Frog, Google Search Console, Bing Webmaster Tools, Google Analytics, and the Panguin Tool to identify potential issues impacting a site's search engine optimization. The process involves crawling the site, analyzing crawl reports, checking for errors in search console, reviewing traffic data in analytics, and identifying any drops in indexing or traffic correlated with Google algorithm updates. Prioritized issues are added to a checklist to repair problems impacting the site's SEO health. The overall summary is a standardized 30-minute process for inspecting a website using various tools to diagnose SEO issues.
Introduction to SEO presented by Nate Plaunt on Wednesday, May 25, 2016. Learn about the foundational and technical elements of SEO that set your website up for success!
Everyday consumers turn to Google to search for where they can buy products and services near their location. If you’re business isn’t ranking in local search, you could be losing customers to your competition.
SEO-201 teaches you how to optimize your content and strategy. Here are the slides from the June 22, 2016 Webinar to help you start growing your organic traffic.
Take your natural search traffic to the next level. SEO 201: Content Optimization and Strategy was presented on July 30, 2015 as a resource for marketing professionals. The complete presentation may be viewed at http://www.threedeepmarketing.com/blog/next-level-seo-how-to-optimize-strategy-and-content/
Looking for SEO expert, Gtechwebindia team provides quality and highly efficient result in google pages. SEO Services and all the Digital Marketing Services. Our SEO team is dedicated to their work they know the strategies to rank your web up on the google and other search engine.
Vist Now: https://www.gtechwebindia.com/
How to perform a technical SEO Audit. From Bill Hartzer's session at the 2015 SearchFest conference in Portland, here is the presentation about performing a highly technical SEO Audit of a website. Bill Hartzer has literally performed hundreds of SEO Audits over the past 10 years, and is a master at performing highly technical SEO Audits of websites. He is the Senior SEO Strategist at Globe Runner, based in Dallas, Texas.
Introduction to SEO presented by Nate Plaunt on Wednesday, May 25, 2016. Learn about the foundational and technical elements of SEO that set your website up for success!
Everyday consumers turn to Google to search for where they can buy products and services near their location. If you’re business isn’t ranking in local search, you could be losing customers to your competition.
SEO-201 teaches you how to optimize your content and strategy. Here are the slides from the June 22, 2016 Webinar to help you start growing your organic traffic.
Take your natural search traffic to the next level. SEO 201: Content Optimization and Strategy was presented on July 30, 2015 as a resource for marketing professionals. The complete presentation may be viewed at http://www.threedeepmarketing.com/blog/next-level-seo-how-to-optimize-strategy-and-content/
Looking for SEO expert, Gtechwebindia team provides quality and highly efficient result in google pages. SEO Services and all the Digital Marketing Services. Our SEO team is dedicated to their work they know the strategies to rank your web up on the google and other search engine.
Vist Now: https://www.gtechwebindia.com/
How to perform a technical SEO Audit. From Bill Hartzer's session at the 2015 SearchFest conference in Portland, here is the presentation about performing a highly technical SEO Audit of a website. Bill Hartzer has literally performed hundreds of SEO Audits over the past 10 years, and is a master at performing highly technical SEO Audits of websites. He is the Senior SEO Strategist at Globe Runner, based in Dallas, Texas.
Web Marketing Academy Digital Marketing Students Guides:
- How to write a SEO Consulting Proposal for Web Marketing Academy Students
https://www.webmarketingacademy.in/best-digital-marketing-training-courses-in-bangalore/
Ever wondered why your website is not showing up in Google searches? Ever wish your website generated more business for your company? SEO (Search Engine Optimization) is the process of organically elevating the visibility of a website in a search engine’s search results. Search engines, such as Google, review every website and grade it based on specific criteria. The SEO experts at JumpSIX marketing use various tools and industry knowledge to correct present issues on your website and increase the credibility of your website for search engines. Check out this presentation to learn more about how JumpSIX Digital Marketing can help you achieve your online marketing goals.
A good SEO strategy has the potential to attract quality traffic to your website. It helps improve your website rankings and can funnel new visitors to your website, which can have a dramatic impact on your business thus increasing the traffic leads to an increase in sales. We create a custom made a strong SEO strategy that helps grow your business revenue. Leverage the power of SEO.
At AdLift, our mission is to provide our clients with individualized, expert SEO solutions that drive ROI. Our team brings with it a rich and diverse background in internet marketing, sales, and management, and years of experience as leaders in the search engine marketing, display advertising, and search engine optimization space.
SEO Services Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a SEO Services Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2TmtXwQ
Business Network North SEO Seminar Notes Aug 2012andy1005
Hi Everyone
These are the slides from this mornings seminar, sorry it was a bit of arush at the end, if you have any questions, please let me know!
Andy
While many of the core rules of SEO still hold true, there are some tactics that were OK in early 2013 that are not OK in 2014. This session will cover the 101 basics of SEO today. Make sure your Search Engine Strategies are correct.
SEO is no longer about meta tags and PageRank. Yes, on-page optimization and links still matter, but there is so much more. The current landscape of SEO is about content, trust and authenticity - it's about building a strong brand that is particularly relevant for a certain set of topics. Panda, Penguin, Hummingbird, Pigeon and hundreds of unnamed updates changed the game. Are you ready to compete?
In this session, we take a look at the current landscape of SEO, what works and what doesn't. We cover the basics of accessibility and site description, but also address intangibles such as brand awareness, authority and trust. Participants had have the opportunity to submit their site for live review and were engaged in discussion about SEO strategy and the latest best practices.
Each company has unique set of SEO challenges and roadblocks along the way. The goal for this session was to help each participant increase their knowledge of the SEO landscape, context for where search is headed, and a gain a practical understanding of the steps they can take to bring their digital brand to the next level.
SEO For Startups – Columbia Startup Lab Workshop - AdLiftadlift
SEO For Startups – Columbia Startup Lab Workshop.
This was a the workshop conducted at Columbia Startup Lab by AdLift - Prashant Puri in July 2014, New York.
SEO Audit Example And Website Review Proposal Template PowerPoint Presentatio...SlideTeam
If your company needs to submit a SEO Audit Example And Website Review Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3atgo5V
Presentation for a group of management consultants who didn't understand much about web marketing, and especially SEO. This is a high-level how-to guide on successful search marketing. SEO can gain a client first-page rankings, but only if the client is willing to commit to having the best content on the internet for that topic.
This Search Engine Optimization SEO proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Presented by our very own Angie Schottmuller at Conversion Conference Chicago on June 11, 2013 and SMX Advanced on June 12, 2013.
CRO, meet SEO! It's time to maximize organic conversions with these 12 power plays. Learn common optimization factors, the SEO CRO funnel, tricks, trends, & more!
Need help connecting SEO & CRO?
At Three Deep, we truly "get-it" when it comes to driving and converting web traffic. We bridge organic conversion tactics with powerful user-centric strategies to deliver lasting, tangible ROI. Your time and budget is finite. Grow ROI with an SEO & CRO power play. >> Contact us today for a consultation!
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn the "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
Web Marketing Academy Digital Marketing Students Guides:
- How to write a SEO Consulting Proposal for Web Marketing Academy Students
https://www.webmarketingacademy.in/best-digital-marketing-training-courses-in-bangalore/
Ever wondered why your website is not showing up in Google searches? Ever wish your website generated more business for your company? SEO (Search Engine Optimization) is the process of organically elevating the visibility of a website in a search engine’s search results. Search engines, such as Google, review every website and grade it based on specific criteria. The SEO experts at JumpSIX marketing use various tools and industry knowledge to correct present issues on your website and increase the credibility of your website for search engines. Check out this presentation to learn more about how JumpSIX Digital Marketing can help you achieve your online marketing goals.
A good SEO strategy has the potential to attract quality traffic to your website. It helps improve your website rankings and can funnel new visitors to your website, which can have a dramatic impact on your business thus increasing the traffic leads to an increase in sales. We create a custom made a strong SEO strategy that helps grow your business revenue. Leverage the power of SEO.
At AdLift, our mission is to provide our clients with individualized, expert SEO solutions that drive ROI. Our team brings with it a rich and diverse background in internet marketing, sales, and management, and years of experience as leaders in the search engine marketing, display advertising, and search engine optimization space.
SEO Services Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a SEO Services Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2TmtXwQ
Business Network North SEO Seminar Notes Aug 2012andy1005
Hi Everyone
These are the slides from this mornings seminar, sorry it was a bit of arush at the end, if you have any questions, please let me know!
Andy
While many of the core rules of SEO still hold true, there are some tactics that were OK in early 2013 that are not OK in 2014. This session will cover the 101 basics of SEO today. Make sure your Search Engine Strategies are correct.
SEO is no longer about meta tags and PageRank. Yes, on-page optimization and links still matter, but there is so much more. The current landscape of SEO is about content, trust and authenticity - it's about building a strong brand that is particularly relevant for a certain set of topics. Panda, Penguin, Hummingbird, Pigeon and hundreds of unnamed updates changed the game. Are you ready to compete?
In this session, we take a look at the current landscape of SEO, what works and what doesn't. We cover the basics of accessibility and site description, but also address intangibles such as brand awareness, authority and trust. Participants had have the opportunity to submit their site for live review and were engaged in discussion about SEO strategy and the latest best practices.
Each company has unique set of SEO challenges and roadblocks along the way. The goal for this session was to help each participant increase their knowledge of the SEO landscape, context for where search is headed, and a gain a practical understanding of the steps they can take to bring their digital brand to the next level.
SEO For Startups – Columbia Startup Lab Workshop - AdLiftadlift
SEO For Startups – Columbia Startup Lab Workshop.
This was a the workshop conducted at Columbia Startup Lab by AdLift - Prashant Puri in July 2014, New York.
SEO Audit Example And Website Review Proposal Template PowerPoint Presentatio...SlideTeam
If your company needs to submit a SEO Audit Example And Website Review Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3atgo5V
Presentation for a group of management consultants who didn't understand much about web marketing, and especially SEO. This is a high-level how-to guide on successful search marketing. SEO can gain a client first-page rankings, but only if the client is willing to commit to having the best content on the internet for that topic.
This Search Engine Optimization SEO proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Presented by our very own Angie Schottmuller at Conversion Conference Chicago on June 11, 2013 and SMX Advanced on June 12, 2013.
CRO, meet SEO! It's time to maximize organic conversions with these 12 power plays. Learn common optimization factors, the SEO CRO funnel, tricks, trends, & more!
Need help connecting SEO & CRO?
At Three Deep, we truly "get-it" when it comes to driving and converting web traffic. We bridge organic conversion tactics with powerful user-centric strategies to deliver lasting, tangible ROI. Your time and budget is finite. Grow ROI with an SEO & CRO power play. >> Contact us today for a consultation!
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn the "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
Presented by own Angie Schottmuller on April 26, 2013 as part of the Instant eTraining Social Media online certification course.
Visuals are processed 60,000 times faster in the human brain than text. It's time to better leverage social networks for collecting and aggregating photos for your business! Learn the basics of Instragram, cases studies of diverse successes, tips for photo challenges, tools for analytics, and more!
Here's the truth, the majority of marketers FAILat content marketing. Don't believe us, data shows the overwhelming amount of companies openly admit that their content marketing is not meeting their expectations.
Our presentation shares content marketing "do's" and "don'ts" and how content strategy is the foundation for successful content marketing.
Email 101 presented by Scott Pearson. The presentation is a great resource for marketers who are just beginning email marketing campaigns. Also a outstanding refresher for people who are in the industry and looking to freshen up on strategy and foundation.
How to Improve Your Landing Page Optimization | Landing Page TestingThree Deep Marketing
Jeff Sauer leads a session on how to improve your landing page optimization and the top 7 ways to improve your landing pages today.
Landing pages are often overlooked in many internet marketing initiatives when compared to Search Engine Optimization (SEO) or Pay Per Click Advertising (PPC), but is a very important part of any internet marketing campaign. Whether you're looking to gain more qualified leads for your lead generation business, or improve your e-commerce sales, this presentation is sure to help you look at landing page optimization in a new light.
7 Marketing Automation Strategies That Actually Drive Business ResultsThree Deep Marketing
IBM Marketing Cloud and Three Deep Marketing have teamed up for a back-to-school marketing session! Join us as we chat about building bridges between Marketing and IT departments. Here's the slides from our panel discussion on September 22, 2016
Marketing for Independent Insurance Agents on a Shoestring BudgetThree Deep Marketing
This presentation is for independent insurance agents. Jeff Sauer presented at the Trust in Marketing Seminar in Minneapolis, MN on 3/20/2012. This presentation showcases marketing activities done by large organizations and how to achieve a similar effect on a shoestring budget.
Slides from Carie Otto's paid media webinar covering lead generation in the digital age... Also known as pay-per-click marketing strategies. Learn the basics to get started with paid media with this slide deck - or view the complete presentation at: http://www.threedeepmarketing.com/blog/pay-per-click-its-lead-generation-in-the-digital-age/
Email marketing is one of the oldest digital marketing tactics, yet it continues to deliver a higher ROI than just about any other online strategy. But this is not your father's email marketing anymore. That's right: this strategy has matured, and if you haven't revisited how you create email content since the early 2000's, you're most likely missing out on the major ROI and benefits of email. This topic takes an in depth look into six key areas of email marketing and how each has evolved. It's time to update your old email marketing strategy and move it to 2016 and beyond.
DIADORIM. Directorio de Revistas Científicas de BrasilOpen Access Peru
Presentación de Bianca Amaro, Coordinadora del Laboratorio de Metodologías de Tratamiento y Diseminación de la Información del Instituto Brasileiro de Informação em Ciência e Tecnologia – IBICT
SEO Audit Workshop : Frameworks , Techniques and Tools NEW MEDIA GURU
This webinar will cover practical steps , tools and process for conducting SEO audit from time to time. SEO audits can be used for a variety of benefits and can yield data which can help other digital marketing initiatives and SEO strategy itself.
Webinar will cover the following
1. Framework and process for SEO audit
2. Tools and their usage in SEO audits
3. How to present your SEO audit reports to various levels of management
4. How to created actionable next steps from SEO audit
SEO Audit Workshop: Framework, Techniques And ToolsDigital Vidya
Care about learning 'SEO Audit Workshop: Framework, Techniques And Tools'. You will find this deck presented by Mohit Maheshwari, MD, New Media Guru during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Digital Marketing Course Saket | 8810606010DizitalAdda
We Are Delhi's Most Ranked Institute For Computer And IT Solution. 30k Learner base under extreme latest technology and world class faculty. we Create Immersive Offline and Online Learning Experience from last 7 Years in this Industry. DizitalAdda in not Only Creating Best Skilled Manpower for the nation by offering best suitable and most demand courses through its super LMS Module. we Focused on Practical and Live Own and Outsourced Projects for the better real time experience for all the students. Our Excellent student portal designed by the experts for the better excess for the student at their place too. We are Skilling Students Through Our Learning Module System and Our Other Section is act like digital Marketing agency We offered Our services to More then 70 Small and Big Business, Individual and professionals in about 30 cities of India.
How do you weigh SEO priorities if you don't know what those priorities are? Whether you're looking for improved rankings, more organic traffic, or a stronger DA, a thorough SEO project plan is instrumental in driving results. It's your tool for setting and measuring against objectives, effectively prioritizing new initiatives, and most importantly, reaching your SEO goals.
During this Web Clinic, our Senior SEO Strategist, Rebecca Berin, covers:
How to audit and analyze your site for opportunity.
Prioritizing SEO opportunities.
Building out an attainable and productive SEO project plan.
Google is more than a search engine. It’s also a verb! That’s right, the search engine company is also an action word for the activity consumers participate in everyday. Consumers use the search engine for tips, product information, comparisons, reviews, prices, and more. Essentially, they want immediate answers and they search online to find them. The question becomes: will the answers to their questions come from your company or its competitors the next time they Google? Get started with search engine marketing in SEO 101: Increasing Your Organic Traffic.
Afraid the next Google update will kill your site's traffic? Already been hammered by one and trying to recover? Google unleashed a lot of updates this fall, and a lot of sites were negatively affected, especially those in the e-commerce and affiliate space. This talk will help you understand better how Google's machine-learning algorithms work. When Google rewards sites and when they "punish" sites by taking away their traffic. We will also look at how AI content might affect you going forward.
Understanding Google's machine learning algorithms will help you protect your site from the wrath of a Google update going forward as well as help you learn how to better grow your existing site traffic and revenue.
#ASW24
google search console ppt. presentation.pptxyashvidonga831
google search console is lets you easily monitor and in some cases resolve server errors, site load issues, and security issues like hacking and malware.
What can a show about nothing teach you about content strategy? A lot actually! Our upcoming webinar compares the satirical, societal norms from television’s Seinfeld to your own content strategy. This presentation shares 4 easy ways you can enhance your content strategy.
Slides from our live event on June 15, 2017. Sharing how data informs marketing decisions. No one knows the value of a fan’s engagement better than the Minnesota Vikings, so we’ve invited them to share the tactics and strategies they use to connect with their millions of fans during, and well-after game day.
Presentation shared at Three Deeps marketing and baseball event on June 30, 2016. Our presentation shares how your multi-location business can attract, engage and optimize customers at every location by sharing success stories from brands who have anointed themselves as successful examples for the rest of us to follow.
Your audience visits multiple online locations everyday, so how do you use your audiences online behavior to increase sales of your product inside retail locations. That’s the challenge Behr Paint faces, in advancing their email marketing practices they have grown into omnichannel strategies that integrate their audience’s website behavior with automated email and media strategies.
Our presentation at the 2017 IBM Amplify National Conference shares how Behr has grown from adhoc email campaigns into behavior based, relevant campaigns designed for omnichannel marketing.
Independent Wedding Professionals Association. Presentation given by Jeff Sauer to the Independent Wedding Professionals Association in MN on 12/20/2011.
Google Analytics: Make Your Site Work Harder from MIMA SummitThree Deep Marketing
Google Analytics is a free tool, so all I need to do is put some code on my website and it’ll magically work, right? Not so fast!
While Google Analytics is enterprise class software, there are some initial configuration changes that you need to make in order to maximize the insights you receive from your website. In this session, we will explore filtering website traffic, segmenting visits, properly tracking all traffic to your site (think display and social media), configuring goals, site search and much more. A must-attend session if you want to get actionable insights for your website!
If you are like most marketers, you are tired of hearing about “social media.” Listening to people go on and on about Facebook, Twitter and LinkedIn, but never putting their importance into perspective. Has anyone ever shown you specific good and bad examples of execution? Explained how what could work brilliantly in one medium can fail miserably in another? What should you do yourself and what might be best left to the pro’s; how to connect your activities without a cookie cutter approach and more.
Jeff Sauer from Three Deep presented this deck to a class at the Carlson School of Management at the University of Minnesota. Presentation is centered around what Google means to an Online Marketer and to a growing digital agency.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
1. | 30 Minute SEO Check up 1
The 30 Minute SEO Checkup
2. | 30 Minute SEO Check up 2
Nate Plaunt
Sr. SEO Strategist
@NatePlaunt
bit.ly/1LoDdWN
Today’s Presenters
Taylor Pettis
Sr. Marketing
Manager
@tpettis
linkd.in/1dsZJAa
3. | 30 Minute SEO Check up 3
Today’s Agenda:
• What to expect today
• Why should you check your SEO health?
• Tools run-through
• How-to steps
• Questions
4. | 30 Minute SEO Check up 4
1. How SEO health impacts your business
2. A 30 minute process to inspect common SEO issues
3. How to use tools to identify problems
4. How to build a workflow and checklist to repair
problems
What to expect today
6. | 30 Minute SEO Check up 6
SEO is Two Things: SEO? (Simplified)
1. The practice of making your website as
accessible as possible to search engines.
2. Ensuring your website is as useful and
relevant as possible to your current and
prospective customers.
7. | 30 Minute SEO Check up 7
Think of Your Website as a House
8. | 30 Minute SEO Check up 8
Ensure your site
is accessible to
humans and
search engines.
Think of Your Website as a House
9. | 30 Minute SEO Check up 9
Ensure your site is
relevant and useful
to your visitors.
Think of Your Website as a House
11. | 30 Minute SEO Check up 11
• Organic traffic accounts for anywhere between 47% and
64% of all website traffic*
• Roughly 52,000 search queries happen on Google -
every SECOND!
• This translates into about 4.5 billion searches every
day**
Organic Search Stats
* Source: http://searchenginewatch.com/sew/study/2355020/organic-search-accounts-for-up-to-64-of-website-traffic-study
** Source: http://www.internetlivestats.com/one-second/#google-band
12. BEING PRESENT IN THESE SEARCH RESULTS IS
THE FIRST STEP IN DRIVING QUALITY TRAFFIC TO
YOUR SITE.
IN ORDER TO BE PRESENT IN THESE RESULTS
YOU MUST TO HAVE A SOLID SEO FOUNDATION.
14. | 30 Minute SEO Check up 14
1. Analytics Platform (Google Analytics)
2. Google Search Console (formerly Webmaster Tools)
3. Bing Webmaster Tools
4. Google
5. Screaming Frog Spider
6. Crawl Data Visualization Spreadsheet
7. Panguin Tool – by Barracuda Digital
8. Word, Excel, Google Docs, pen and paper, or anything
else you want to use to make a checklist
Here’s What You’re Going to Need
15. | 30 Minute SEO Check up 15
1. Google Analytics - https://www.google.com/analytics/
2. Google Search Console -
https://www.google.com/webmasters/tools/home
3. Bing Webmaster Tools - http://www.bing.com/toolbox/webmaster
4. Google - https://www.google.com/
5. Screaming Frog Spider - http://www.screamingfrog.co.uk/
6. Crawl Data Visualization Spreadsheet - http://bit.ly/1npByIE
7. Panguin Tool - http://barracuda.digital/panguin-tool/
Here’s What You’re Going to Need
18. | 30 Minute SEO Check up 18
• Download Screaming Frog Spider
• http://www.screamingfrog.co.uk/seo-spider/
• Enter your domain into the box at the top and hit Start
*Pro Tip: exclude the “www” to capture info on all
subdomains
Step 1: Crawl Your Site
19. | 30 Minute SEO Check up 19
• Download the Crawl Data Visualization Worksheet
• http://www.threedeepmarketing.com/blog/visualizing-website-data-with-screaming-frog
• Save your crawl once it’s complete
• Export the Crawl Overview Report as a .csv file
• Copy and Paste into the “Data” tab of the Crawl Data
Visualization Worksheet
Step 1: Crawl Your Site
20. | 30 Minute SEO Check up 20
Step 1: Crawl Your Site
21. | 30 Minute SEO Check up 21
SEO Challenges - On-Page Elements
Title Tag: Should be
descriptive and unique to
each page
URL: Accurate and
descriptive, should clearly
show page taxonomy
H1 heading: Calls out main
topic of the on-page content –
only one per page
H2 headings: Further
describe sub-sections of the
page – each page can have
many
Alternative image text:
Accurately describes image
and is in line with page theme
Page Copy: Unique,
descriptive, robust, keyword
rich
Meta Description: The
elevator pitch for your page
displayed in search results
22. | 30 Minute SEO Check up 22
Take note of:
• Any redirection (3xx), broken links (4xx), and server error
(5xx) status codes
• URL Issues
• Page Title Issues
• Meta Description Issues
• Missing Heading Tags (H1, H2)
Mark any issues down on your checklist
Step 1: Crawl Your Site – Output
24. | 30 Minute SEO Check up 24
If you haven’t already, go verify your site in Google Search
Console – https://www.google.com/webmasters/tools/home
• Once verified, click on your site to access the Dashboard
Step 2: Google Search Console
25. | 30 Minute SEO Check up 25
First stop here is to check out your crawl errors report.
• Click on the section banner to access the report
• This will bring you to a different screen
Step 2: Google Search Console
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Here you will see the graph on each type of error
encountered over time.
• Clicking on the individual error URLs will show you
exactly where that URL is linked from (internal or
external too!)
Step 2: Google Search Console
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Next, from the left-hand navigation,
head to the HTML improvements
area
• Here you’ll find a listing of issues
with various on-page elements
such as:
• Meta descriptions
• Title tags
• Non-indexable content
• Take note of any issues reported
here and mark them in your
checklist.
Step 2: Google Search Console
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Finally, make sure you do
not have any manual
actions from Google.
• These can be extremely
time consuming and
costly to clear up.
• If you see something
here, consult an
experienced partner.
Step 2: Google Search Console
• Pro Tip: for a detailed walk-through on how to recover from a link based
manual penalty, see my instructions here:
http://www.threedeepmarketing.com/blog/complete-guide-google-manual-penalty-
removal/
30. | 30 Minute SEO Check up 30
If you haven’t already, go verify your site in Google Search
Console – https://www.bing.com/webmaster
• Once verified, click on your site to access the Dashboard
Step 3: Bing Webmaster Tools
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From the left-hand dropdown menu, select “SEO Reports”
• Although there is a lot of great information here, we’re
only going to check out this section.
Step 3: Bing Webmaster Tools
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Here you’ll find a list of “SEO Suggestions”
• Clickable links to lists of URLs on which the issue
occurs.
• Prioritize the most severe issues and mark them down in
your workflow checklist.
Step 3: Bing Webmaster Tools
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Log into your analytics tool and access your website profile
• For this example we are going to look at Google
Analytics as it is one of the most popular and powerful
website analytics tools on the market…and it’s “free”
Step 4: Check Your Analytics
35. | 30 Minute SEO Check up 35
Choose a period of time you
want to analyze and
compare it to the previous
year.
• Drill down into the
Channels report
• Here you’ll see a listing of
traffic by channel
• Next step is to click on
“Organic Search”
Step 4: Check Your Analytics
36. | 30 Minute SEO Check up 36
Now change the Primary Dimension to “Landing Page”
• Here you can see the year over year difference in
entrances per page from organic search
• Mark down any pages with drastic drops in your checklist
Step 4: Check Your Analytics
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The Panguin Tool is a tool developed by a company called
Barracuda Digital
• It pulls in your organic data and overlays when major
updates to the Google algorithm have occurred
• This is SUPER helpful when trying to diagnose whether
or not your site took a hit
While you are logged into Google Analytics, head over to
http://barracuda.digital/panguin-tool/ and follow the
instructions to connect your sites analytics to the tool
Step 5: The Panguin Tool
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Once connected you will see something like this:
Step 5: The Panguin Tool
Color-coded lines
represent updates to the
Google algorithm
Toggle switches allow
you to turn off update
types
40. | 30 Minute SEO Check up 40
Mark down major traffic correlations.
Read up on the provided information about the update.
List out possible solutions in your checklist.
Step 5: The Panguin Tool
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Pull up google.com in your browser and use the “site:”
advanced search operator to check your indexation
• Example: “site:domain.com”
• How many pages are indexed?
• How does this compare to your actual page count?
• If it differs greatly, mark it down in your checklist.
Step 6: Google Yourself (Like This)
44. | 30 Minute SEO Check up 44
• High priority issues include:
• Internal redirection – 301 and 302 status codes
• Broken links – 404 status codes
• Page Title issues
• Uncrawlable website
• Manual actions
• Medium priority issues include:
• H1 and H2 issues
• Pages with traffic loss YoY
• Low priority issues include:
• Meta Description issues
• Alt image text
Prioritize your checklist
45. | 30 Minute SEO Check up 45
1. Launch a crawl on your site with Screaming Frog
2. Download the Crawl Data Visualization spreadsheet
3. While crawl is running, log into Google Search Console
4. After that, log into Bing Webmaster Tools
5. Check your crawl, if it’s done export the crawl overview
and load data into the Crawl Data Visualization
spreadsheet
6. Log into Google Analytics
7. While logged into GA, head over to the Panguin Tool
8. Check your indexation in Google
9. Mark down issues as you go
Workflow and Timeline Review – Total Time: 30 Minutes
All of these tools have much, much more to offer than the high level functionality that we are going to walk through so take time after to familiarize yourself with them
Add URLs
Warning: if your site has more than 500 URIs (Uniform Resource Identifier) – all website assets like pages, videos, images, files, etc. – you should buy a license to activate all features.
- A license costs less than $12 / month
Add Definitions
Definition of GSC – It is the portal that Google uses to send you information pertaining to your site
There is lots of good info here but we’re just going to look at a couple different areas
Definition of GSC – It is the portal that Google uses to send you information pertaining to your site
Note – it is usually easier to export to excel to manipulate the data
Each color-coded line represents an update to the Google algorithm
The toggle switches at the right allow you to turn off update types
Clicking on a line will bring up an information box with specifics about that update and any related links with more information
Each color-coded line represents an update to the Google algorithm
The toggle switches at the right allow you to turn off