+ User-centric digital advertising with Google AdWords enhanced campaigns
+ Consolidation in buying technology platforms
+ Challenges & opportunities in mobile marketing
+ Integration of social & local approaches
Stream:20's best practice powerpoint for Google Campaigns and how to enhance them for your business.
We speak about context relevance, device optimisation and campaign management that will help you run your future ads.
Presentation to SEMNE, May 18, 2010 - How to leverage Google's recent ad innovations: location extensions, sitelink extensions, product extensions, mobile advertising. Expand advertising reach, engage users, increase conversion rates with Ad Extensions.
LSA Bootcamp Atlanta: Social Media for Time-Starved Entrepreneurs (Bizwire)Localogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive in Atlanta 8/30/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
Creative ways to improve app discovery monetizationAppnext
This presentation was built for the Webinar series held by The Marmalade platform. You will find here out-of-the-box approaches to mobile app monetization focused on keeping the right balance between the desired UX and optimal revenue.
Stream:20's best practice powerpoint for Google Campaigns and how to enhance them for your business.
We speak about context relevance, device optimisation and campaign management that will help you run your future ads.
Presentation to SEMNE, May 18, 2010 - How to leverage Google's recent ad innovations: location extensions, sitelink extensions, product extensions, mobile advertising. Expand advertising reach, engage users, increase conversion rates with Ad Extensions.
LSA Bootcamp Atlanta: Social Media for Time-Starved Entrepreneurs (Bizwire)Localogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive in Atlanta 8/30/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
Creative ways to improve app discovery monetizationAppnext
This presentation was built for the Webinar series held by The Marmalade platform. You will find here out-of-the-box approaches to mobile app monetization focused on keeping the right balance between the desired UX and optimal revenue.
Social media overview for Japan-America Society of State of WANick White
Brief review and discussion of social media best practices for SMB & enterprise businesses presented at University of Washington's Business Roundtable on 24 Oct 2012. Event was co-sponsored by Ivy Worldwide (ivyworldwide.com) and chaired by Japan-America Society of the State of Washington (jassw.org).
Millennial Media - How to Monetize Your Appsthumbsup
Slide from Start it Up, Power it Up #4 by thumbsup.in.th
Speaker: Mr.Lichi Wu
More Detail of the event:
http://thumbsup.in.th/2013/04/start-it-up-power-it-up-4-eng/
Smartphone Travel App Business Plan MBA ThesisAlexHoskinson
A summary of the findings of my MBA thesis for the Corvinus University of Budapest. The purpose of the thesis was to evaluate the need for a smartphone tour guide app, and then create a feasible business plan to create and introduce the product. The official title is "A Business Plan for a Mobile Travel Application that provides Guided Walking Experiences on Smartphones."
Crisp Media presents a Sneak Peek at Tablet Advertising for 2011. This presentation covers a market outlook, examples of real campaigns, best practices in ad design and tracking, tablet ad serving, and tablet ad formats.
Talent Acquisition and Recruitment for Healthcare HR Departments | ats MobilePurplegator
The old fashioned ways of promoting your healthcare jobs simply don't work any more. That's why more and more savvy healthcare talent acquisition personnel are using a mobile first approach to digital marketing for recruitment.
Learn more about recruitment for healthcare and hospitals from ATS Mobile (http://www.atsMobile.com) and Purple Gator (http://www.purplegator.com).
An Introduction to Native Ads by Acquisio and Yahoo!Acquisio
More and more publishers such as Facebook, Twitter, LinkedIn, Microsoft, Yahoo, Pinterest, Instagram and the New York Times continue to innovate with their own proprietary ad formats and platforms.
Advertisers and agencies are faced with a dilemma - to focus on IAB ad formats and text ads and risk losing opportunities, or to roll up their sleeves and adopt the slew of new formats, also known as native ads - and risk working hard for little reward.
Ten tips to optimize your local Search approach in SEO and SEA: Marnik D'Hoore manages the Search Agency Bseen. He will give a concrete presentations on optimization best-practices for Local Search initiatives. This presentation applies mostly to advertisers with a local offline presence. The tips will be both on concrete actions to be executed on natural search initiatives as well as paid search/Google AdWords tips.
Social media overview for Japan-America Society of State of WANick White
Brief review and discussion of social media best practices for SMB & enterprise businesses presented at University of Washington's Business Roundtable on 24 Oct 2012. Event was co-sponsored by Ivy Worldwide (ivyworldwide.com) and chaired by Japan-America Society of the State of Washington (jassw.org).
Millennial Media - How to Monetize Your Appsthumbsup
Slide from Start it Up, Power it Up #4 by thumbsup.in.th
Speaker: Mr.Lichi Wu
More Detail of the event:
http://thumbsup.in.th/2013/04/start-it-up-power-it-up-4-eng/
Smartphone Travel App Business Plan MBA ThesisAlexHoskinson
A summary of the findings of my MBA thesis for the Corvinus University of Budapest. The purpose of the thesis was to evaluate the need for a smartphone tour guide app, and then create a feasible business plan to create and introduce the product. The official title is "A Business Plan for a Mobile Travel Application that provides Guided Walking Experiences on Smartphones."
Crisp Media presents a Sneak Peek at Tablet Advertising for 2011. This presentation covers a market outlook, examples of real campaigns, best practices in ad design and tracking, tablet ad serving, and tablet ad formats.
Talent Acquisition and Recruitment for Healthcare HR Departments | ats MobilePurplegator
The old fashioned ways of promoting your healthcare jobs simply don't work any more. That's why more and more savvy healthcare talent acquisition personnel are using a mobile first approach to digital marketing for recruitment.
Learn more about recruitment for healthcare and hospitals from ATS Mobile (http://www.atsMobile.com) and Purple Gator (http://www.purplegator.com).
An Introduction to Native Ads by Acquisio and Yahoo!Acquisio
More and more publishers such as Facebook, Twitter, LinkedIn, Microsoft, Yahoo, Pinterest, Instagram and the New York Times continue to innovate with their own proprietary ad formats and platforms.
Advertisers and agencies are faced with a dilemma - to focus on IAB ad formats and text ads and risk losing opportunities, or to roll up their sleeves and adopt the slew of new formats, also known as native ads - and risk working hard for little reward.
Ten tips to optimize your local Search approach in SEO and SEA: Marnik D'Hoore manages the Search Agency Bseen. He will give a concrete presentations on optimization best-practices for Local Search initiatives. This presentation applies mostly to advertisers with a local offline presence. The tips will be both on concrete actions to be executed on natural search initiatives as well as paid search/Google AdWords tips.
GABC 2013: Semetis Presentation: Branding and offline with GA multi-channel a...Semetis
Branding & Offline with Google Analytics: Multi-Channel & Attribution"
97 out 100 visits on a website won't convert ... online. Does it mean we should not care about these 97 visits?
This presentation will help marketeers and ecommerce managers sharpen their consumer knowledge in order to improve their strategies!
Google just revamped its social reporting within Google Analytics. Here's Semetis take on web measurement evolution and the key points of the new social analytics reporting.
Search University 2013 - Semetis Presentation: Should I stop advertising on S...Semetis
If I have a top SEO position I would get the visit for free but if I show also an ad, people may rather finish clicking on the ad. Then, at the end, I would pay for the same visit?!
In order to better understand the role of search in the buying process, we will demonstrate "how to measure the way SEO and SEA are working (against) together". We will draw some conclusions on their roles in the buying process and invite the audience to take the same approach to understand how SEO and SEA play for themselves.
0. Introduction Search University 3 - 12 May 2011Semetis
It is an introduction to the Search University 3 event which took place in Brussels on Thursday 12 May 2011. Organising agencies were: bSeen, iProspect, Knewledge & Semetis
9. Measuring Search Marketing Efficiency - Search University 3Semetis
Measuring Search Marketing Efficiency: Which lens to use? Laurent Bousis manages the Search Agency iProspect. He will explain the influence Search Marketing has on other media channels and vice-versa. He goes through the methods of measuring in several media channels. He will also share his experience on the influence between them in order to come up with a vision on the measuring methodology of Search Marketing Efficiency from a business and cross-media perspective.
User-Centric Event 4. User-Centric Consolidated Data (Stephane-Sylvain)Semetis
+ The evolving challenge of User-Centric Camapigns tracking
+ Emerging new audience tracking tools
+ How Universal Analytics will become the new standard?
+ Semetis experience shared
8. Sponsored Ads and Trademark Law - Search University 3Semetis
Sponsored Ads and Trademark Law: Legal Challenges and Opportunities: Benjamin Docquir is a partner lawyer at Simont Braun, which has one of the largest intellectual property practice in Belgium. He will explain the new legal framework around the use of branded/trademarked keywords in Google AdWords. His scope will be to explain this new legal framework, understand the legal risks involved for advertisers as well as give a business view on the opportunities available.
Omniture SiteCatalyst vs. Google Analytics - An Objective ComparisonSemetis
Difference and objective comparison between the 2 most popular Web Analytics solutions: Omniture SiteCatalyst vs. Google Analytics latest edition (2011).
Fundamentals of Google Ads, Conversion Tracking AdWords, Google Ads Search, Google Ads Principles, Campaign Types, Optimize Ads for Mobile, Expanded Text Ads Overview, Ad Extentions.
Mobile websites - The Hidden Mobile Website Sales Opportunities RevealedAndrew Edwards
www.andrewredwards.com
How would your business benefit from increasing your website leads & sales, without any extra traffic?
This powerful & revealing PPT will show you the realistic and achievable opportunity to increase your revenue from providing a great user experience from a dedicated smartphone website.
Learn about the opportunity from
1) Mobile advertising
2) Mobile apps
3) Many revealing statistics about the opportunity to grow your website buyers
4) The top 10 mobile website best practices
A one off investment that can give you an ongoing return on investment.
http://andrewredwards.com/mobile-sites/
iLive2014 - Michael Buch Sandager - Mobile advertising – the 'forgotten' mediaiLive Conference
Your customers are mobile! Shopping is becoming mobile! Why are you not spending ⅓ of your advertising budget on mobile? In his presentation Michael will present the advantages of using mobile advertising, and update you on Rich Media, Targeting and RTB options
Mobile usage continues to grow at an exponential pace, with innovation coming at breakneck speeds. Smartphones account for 58% of the U.S. cell phone market share, and 50% of searches conducted on those smartphones have local intent. This means that optimizing and engaging local customers proactively through mobile has become a necessity not a luxury. The Formic team outlines how all of this comes together: the growth of the mobile devices, best practices for optimizing your website for mobile, local & mobile advertising tactics, local-social opportunities and what’s on the horizon.
Yahoo! can help you go beyond the PC with our mobile solutions to find potential candidates.
We can help you reach a vast and varied audience of 41 Million mobile phone users that use Yahoo!. – that’s 50% of all mobile internet users in the US!
We reach a large number of working adults - 33 Million over the age of 18
Our audience is professional and tends to make a great living - 11million college graduates and 16 Million with a household income greater than $70K
errnio monetizes mobile web around gestures and events, as opopsed to traditional banner marketing, enabling a much higher conversion and a more natural interaction with the target audience.
This presentation provides information about Mobile Marketing and its effectiveness to both connect with your existing customers and connect with your targeted audience.
Cirology is a consulting and advisory firm that focuses on working with small businesses, and we can help you create, launch and manage a campaign to increase the bottom line.
Adiquity is a state of the art Mobile Ads Optimization Platform that
generates high monetary returns for publishers through real time optimization
applied on global ad inventory sourced from our leading ad network
partners.
Adiquity Mobile Ads Platform offers fill rates of upto 95-100% through its
partnership with more than 25 Global Mobile Ad Networks across the world.
Similar to User-Centric Event: 1. Understand User-Centric Approach (Nicolas) (20)
The Data Opportunity - Rock your data with Segment.comSemetis
Keynote on the marketing approach of mention.com, one of France's leading start-ups. By using Segment.com, a single API, they collect advanced data which feeds a series of automated marketing tools.
GABC 2013 - Semetis Presentation: Your web presence revealed with Google Anal...Semetis
Companies' Internet presence has evolved dramatically over the past years. Not so long ago, websites consisted of just a couple of pages. They grew into bigger websites with ecommerce transactions. Today, companies' Internet presence has become extremely complex and diverse with social, mini-sites, geo, mobile, local, conversion sites and so on, generating more and more data. The evolution of Google Analytics addresses today's complexity. Yet, simplification & better visualisation of data is key in order to make the right decisions. This presentation will concretely help understand "how to" capture your web presence with Google Analytics API's and Custom Apps.
Search is more than pure sales acquisition, many queries are upper in the funnel and ask the question is Search Advertising just Sales? Or could it be also Marketing? Find out more!
eCRM: How to build strong customer relations with Re(al-time)MarketingSemetis
eCRM presentation @Semetis event of 23-Nov-12: How to build strong one2one relations with Client Remarketing Management? How to build strong customer relations with Re(al-time)Marketing?
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
2. Thank you Google
Thank you to you and your
successful companies who believe in
us and invest massively on Google
so you‟re a little bit at home here :-)
2nd half of the chessboard
14. How was it before?
One Desktop Campaign
One Tablet Campaign
One Smartphone Campaign
15. How was it before?
One Desktop Campaign
Settings (language, location, …); Daily budget, Ad Groups with keywords
and specific ads and landing pages
One Tablet Campaign
Settings (language, location, …); Daily budget, Ad Groups with keywords
and specific ads and landing pages
One Smartphone Campaign
Settings (language, location, …); Daily budget, Ad Groups with keywords
and specific ads and landing pages
16. How is it now?
One Desktop Campaign
One Tablet Campaign
One Smartphone Campaign
17. How is it now?
One [Desktop+Tablet] Campaign
Smartphone
One Tablet Campaign
One Smartphone Campaign
18. How is it now?
One [Desktop+Tablet] Campaign
Smartphone
In common
Settings (language, location, …);
Daily budget;
Ad Groups with keywords;
Not in common
Specific ads [Desktop + Tablet] and landing pages
Specific ads [Mobile] and landing pages
19. How is it now?
One [Desktop+Tablet] Campaign
Smartphone
Bidding strategy flexibility
Device targeting
Time scheduling
Location targeting
Global settings
Bidding Adjustment
20. How is it now?
One [Desktop+Tablet] Campaign
Smartphone
Ad extensions flexibility
@ Ad Group Level
Time scheduling
Mobile preferred or not
21. How is it now?
One [Desktop+Tablet] Campaign
Smartphone
Ad extensions overview
Sitelinks
Apps
Review
Social
Call
Location
Product
Dynamic Search Ad
22. How is it now?
One [Desktop+Tablet] Campaign
Smartphone
Ad extensions overview
Sitelinks
Apps
Review
Social
Call
Location
Product
Dynamic Search Ad
23. How is it now?
One [Desktop+Tablet] Campaign
Smartphone
Ad extensions flexibility
@ Ad Group Level
Campaign
Ad groups
Ads
iPhone
Ad: iPhone 5S
Time scheduling
iPhone 5S
Mobile preferred or not
iPhone 5C
Sitelinks 5S
Ad: iPhone 5C
Sitelinks 5C
0h
9h
Call Extension
17h
23h
24. How is it now?
One [Desktop+Tablet] Campaign
Smartphone
Traffic breakdown
Desktop
Tablet
Smartphone
Conversion Rate
85%
1%
11%
4%
0,70%
0,15%
25. How is it now?
One [Desktop+Tablet] Campaign
Smartphone
Traffic breakdown
Desktop
Tablet
Smartphone
Conversion Rate
85%
1%
11%
4%
0,70%
0,15%
26. How is it now?
One [Desktop+Tablet] Campaign
100% Desktop
Enhanced – Desktop+Tablet
100.000€ budget
100.000€ budget
88.500€
1%
1%
Conv Rate
Conv Rate
885 Sales
1.000 Sales
1.000 Sales
11.500€
0,70%
81 Sales
966 Sales
-3,4%
Conv Rate
34. Audience Matching
Matching people not website content
• Interest Based Targeting
• Affinity Targeting
• Profile Targeting
• Remarketing
35. Programmatic and Real-Time Bidding
Birth of online self-service platforms
replacing traditional sales/work-force
To compete with Google and likes:
«Dans nos métiers, il faut savoir se réinventer tous
les quatre à cinq ans», reconnaît Cyril
Zimmermann, PDG de Hi-Media. Pour opérer
cette mutation, le groupe a renouvelé environ
30 % des 500 salariés pour mettre l'accent sur les
ingénieurs.
42. Find some break (video)
http://www.youtube.com/watch?v
=jdpQir1sqiQ
43. Social & Mobile Advertising Challenges
Ad Formats - Native advertising
Location - Mobile advertising
Login – Cross devices targeting
44. Social & Mobile Advertising Challenges
Ad Formats - Native advertising
Native advertising?
“is a web advertising method in which the
advertiser attempts to gain attention by
providing content in the context of the user's
experience. Native ad formats match both
the form and the function of the user
experience in which it is placed.”
Wikipedia
51. Social & Mobile Advertising Challenges
Location - Mobile advertising
Mobile
Social
Mobile
Social
Mobile + Desktop
Social
Mobile + Desktop
Mobile + Desktop
/
Social
Mobile + Desktop
Social
Mobile + Desktop
Social
Mobile
Social
52. So What?
1
It‟s all about advertising business model
2
It‟s mobile focused
3
It‟s open, self-service advertising
It‟s Programmatic & Real-Time-Bidding
4
It‟s easy set-up creatives
5
It‟s clicking!
53. Social & Mobile Advertising Challenges
Login – Cross devices targeting
Browser
vs
User
54. Social & Mobile Advertising Challenges
Login – Cross devices targeting
Browser
Cookies
vs
User
Login
No Personnal Info
Personnal Info
No cross devices
Cross devices
Browser history
Login history
Risk of multiple users
Single user
„‟Everybody‟‟
„‟Only sign-in user‟‟
55. Social & Mobile Advertising Challenges
Login – Cross devices targeting
58. 1
Mobile impact on Google & Facebook
Internet is more than one screen = desktop
2
Google & user-centric
Advanced features and targeting options
3
Technology as user-centric enabler
Taking shape
4
Mobile & Social Advertising Challenges
Have embraced advertising
59. Thank you Google
Thank you to you and your
successful companies who believe in
us and invest massively on Google
so you‟re a little bit at home here :-)
2nd half of the chessboard