Google just revamped its social reporting within Google Analytics. Here's Semetis take on web measurement evolution and the key points of the new social analytics reporting.

1. Hello! My name is Nicolas

2. I’m a coffee geek

3. and a little geek tout court

4. Solvay 2005
Dedicated Research 2005
Master Bocconi 2006
Google 2007
Semetis 2009

5. Semetis
Team of 11 people
4 Solvay
3 Sciences-Po
2 ICHEC | 1 Ingé Civ | 1 Eco

9. Internet Switch

10. 1983
This was a revolution

11. From Few Data ...

12. To Big Data

13. Big Data...

14. Accelerating
2012 60
HOURS

15. New jobs

16. Online Marketer

17. 1869 - Charles Minard
Data Visualization &
Interpretation

18. Data Visualization &
Interpretation

19. Threat or Opportunity?

20. Threat or Opportunity?

21. Work in Progress...

22. Tomorrow

23. Which Perspective?

24. Measuring Social

25. Ecosystem
Decision Making
Traffic
Monitoring
Sources
Data collection

26. Ecosystem
Conversions
Your
Traffic Social Pages
Sources Impact
Social Plugins

27. Goals & Economic Value

28. The full story

29. The full story

30. Paths to Conversion

31. Traffic Acquisition

32. Pages

33. Bridges & Networks

34. Off-site Activity

35. Unlocking the door

36. Website Goals
Goals
Traffic Quality
Pages
Actions

37. Larry Page:
“The only true failure is not
attempting the audacious”

38. @Facebook

40. Any tweet?
twitter.com/semetis