This presentation was built for the Webinar series held by The Marmalade platform. You will find here out-of-the-box approaches to mobile app monetization focused on keeping the right balance between the desired UX and optimal revenue.

1. Creative Ways to Improve App
Discovery Monetization
Jonathan Raveh
Director of Partnerships
jonathan@appnext.com
Skype: yoni_raveh

2. 1. Developer’s dilemma
2. Popular ad units
3. Interstitial - Results & eCPM by location
4. Interstitial - Functionality & Engagement
5. API
6. Specific API example – ClickTag
7. GEO Focus: CPI/eCPM rates
8. Conclusions
Webinar Agenda

3. appnext overview
1. Over 4,000 quality developers
2. 2B app requests per month
3. 230 countries
4. 150M engaged users
5. Dozens of media partners
appnext is a technology platform that helps mobile developers build and
manage great mobile businesses by promoting apps

4. Some of our partners

5. Developers dilemma
User satisfaction/retention
Ad Frequency
Timing Location Context
Points to consider:
 Maintaining the balance between user satisfaction and revenue is an ongoing mission
 There’s always a critical point when too many ads will dramatically decrease user loyalty

6. Conventionally Popular Ad Units -
banners
Pros
:
Cons:
Easy to integrate
Standard sizes
Light weight SDK
Low CTR
Poor UX/UI
Intrusive

7. Conventionally Popular Ad Units -
Interstitial
Pros:
Cons:
Captures complete attention
More information
Better UX
Higher CTR & Conversion
rate
Limited frequency
Possible longer load time
Can also be regarded as
intrusive

8. Conventionally Popular Ad Units –
video ad
Pros:
Cons:
Rich and interesting content
High eCPM
High engagement
Limited inventory / Lower fill rate
Depends on internet speed
Long (may shift user’s focus from
the game)

9. Interstitial Ads Results & eCPM by location
The best in-app location for a interstitial unit:
App Launch
Mid-game
App Exit
Conversion rate eCPM
When thinking about ad locations in your app - go with your intuition,
but be prepared to accept ad solutions that defy it

10. Functionality & Engagement of interstitial ads
Thinking outside the box – focusing not only on the “what” (which offers, what size, etc), but also
on the “how” (different ways to engage with the offer)

11. Creative Ad Unit Architecture
Ad building bricks:
1. App Name
2. Description
3. App Image
4. URL (to the download page)
5. Package name (Android apps)
Banners and Interstitials take most of the ad ingredients and compile them into an ad.
appnext gives you the freedom to pick your own ingredients. This is what the API is built for

12. Do-it-Yourself API (Native Ads)
Connect to app engine API promote apps in
your native UI
appnext API is a scalable, easy-to-implement solution for building an app distribution
business of any size and model

13. Do-it-Yourself API (native ads)
appnext examples:
Do-it-Yourself API (native ads)
API allows developers to create their own ad environment and use only the
elements they need

14. API implementation example
ClickTag
ClickTag is a link that calls a new advertiser URL each time it is triggered. Our
server will always provide him with the best performing app to install.
You can find more information about the appnext tools here

15.  US & Canada - $1.8
 UK - $1.6
 Australia - $1.9
 Russia – $1.1
 Germany - $1.3
 India - $0.5
 Saudi Arabia - $0.4
 Brazil - $0.8
 Argentina - $0.6
Android Average CPI rates per country

16. eCPM
 US – $3.4
 Can - $3.7
 NZ - $3
 AU - $3
 RU - $1.5
 DE - $2.5
 BR - $1.5
 IN - $0.75
 Saudi Arabia - $0.7
 AR - $1.5
 S. Korea - $2
 Indonesia - $0.7
GEO Focus
Don’t focus on one GEO, but stay GEO focused! Know what levels of revenues
each area and country can generate for you

17. Key Takeaways
 Placement makes a huge difference. Keep
testing till you get it right!
 Try to use ads that offer users better options
to engage with promotion.
 Don’t be afraid of APIs
 Think outside the box and inside your app
 Stay GEO focused
 Try to work with more than 1 ad network
 Keep it simple!

18. Thank you!
Jonathan Raveh
Director of Partnerships
jonathan@appnext.com
Skype: yoni_raveh
e: www.appnext.com
For more questions, please contact: