This presentation was presented at BlogHer Handmade in St. Paul. The goal was to provide actionable steps for increasing a blog/site's SEO at an intermediate level.
Practical Seo and internet marketing adviceCharlie Kalech
SEO has changed a lot in the last 3 years (following Panda and Penguin) and radically in the last half year (with an all-new Google algorithm (Hummingbird). Learn how this is a total game-changer and why building links (in a traditional sense) and optimizing for keywords (as we used to) no longer applies
This presentation was presented at BlogHer Handmade in St. Paul. The goal was to provide actionable steps for increasing a blog/site's SEO at an intermediate level.
Practical Seo and internet marketing adviceCharlie Kalech
SEO has changed a lot in the last 3 years (following Panda and Penguin) and radically in the last half year (with an all-new Google algorithm (Hummingbird). Learn how this is a total game-changer and why building links (in a traditional sense) and optimizing for keywords (as we used to) no longer applies
What is search engine optimization? How to do Keyword research?
On-page optimization for SEO, Off-page optimization for SEO, How to build links? Link building methods discussed in detail.How to avoid bad links? Social media role in search engine optimization.How to optimize your social networks profile for SEO?
The SEO Recommendations that Really MatterDavid Clemen
Actionable recommendations and tips that maximize your investment of time and money in SEO optimization.
We take some time to go through the history of search engines and how they work. With that foundation we go through specific tactics that we have seen be productive from over a decade of SEO experience.
This presentation is about Google Panda updates and the need for SEOs to buckle up their shoes to enhance the trustworthiness of websites and their work.
New Research on News Release Best PracticesHubSpot
Does the social media news release really work? When you spend hundreds, sometimes thousands of dollars on PR agency services and news releases, do you know if you're receiving the value you're paying for?
HubSpot recently conducted a study comparing social media news releases to traditional releases across different newswire services. This webinar will discuss the findings and show how to be smart with PR and understand news releases better than your agency.
This presentation covers:
* Why social media releases may not be as effective as traditional releases
* How to format a press release to get more links to your site
* What features to look for when picking a press release service
* What happens behind-the-scenes after you submit a release to your newswire
* Marketing & PR techniques that are more useful--and cheaper--than many typical PR methods
The presentation is about one of the updates given by Google to rank its low content sites and even hit them.Its also tell us about different ways so that your site should not be hit by Google Panda
TopRankMarketing.com CEO Lee Odden presents the top 10 search engine optimization tips for public relations and news content.
Presented at the PRSA Digital Impact conference 2009.
40+ ways to improve search ranking on googleTC Mastery
Do you want to make your website rank on first page of Google?
If you often use Google search, you’ll found that the first page of Google search results was flooded by the big brands, top authority sites, and influencers...
...And you feel that getting your website to the top of Google seems like an impossible mission.
But the good news is...
...You can rank on the first page of Google as well..!
It’s all about SEO.
In this presentation, I'm going to show you the 40+ ways to significntly improve your site’s ranking on Google.
Follow these tactics to improve SEO and get your website to the top of Google search results.
Starting today..
Improve public relations reach and effectiveness with search engine optimization and RSS. Presentation by Lee Odden of TopRankResults.com during Bulldog Reporter's PR University event, Chicago 2007.
Our Founder Maricka is talking at the Into The West Blogger Network in Radisson Blu Hotel & Spa, Galway on Sunday 8th February 2015.
Maricka's focus on the day was #AllThingsSEO ... Let's face it, content is now so important to the longevity of SEO, bloggers are in a better position than most...
Check out www.GalwayMarketing.ie/ for all details on OMiG (Online Marketing in Galway)
Alex Miranda the Editor-in-Chief of PR Underground WordPress SEO presentation covering: SEO Basics, WordPress SEO Plugins, Google Analytics & Webmaster Tools, The hidden WordPress SEO Features Most People Miss, Exposure on bookmarking sites and social media, How to optimize for competitive search terms
John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...John Lincoln
John Lincoln, CEO of Ignite Visibility, teacher at UCSD and influential blogger presents 7 actionable SEO strategies to build real revenue now at MivaCon 2016. The event took place on March 11, 2016. In presentation covers local SEO, international SEO, tools, and much more.
You can learn more about Ignite Visibility on their website https://ignitevisibility.com and more about John at https://johnlincoln.marketing
What is search engine optimization? How to do Keyword research?
On-page optimization for SEO, Off-page optimization for SEO, How to build links? Link building methods discussed in detail.How to avoid bad links? Social media role in search engine optimization.How to optimize your social networks profile for SEO?
The SEO Recommendations that Really MatterDavid Clemen
Actionable recommendations and tips that maximize your investment of time and money in SEO optimization.
We take some time to go through the history of search engines and how they work. With that foundation we go through specific tactics that we have seen be productive from over a decade of SEO experience.
This presentation is about Google Panda updates and the need for SEOs to buckle up their shoes to enhance the trustworthiness of websites and their work.
New Research on News Release Best PracticesHubSpot
Does the social media news release really work? When you spend hundreds, sometimes thousands of dollars on PR agency services and news releases, do you know if you're receiving the value you're paying for?
HubSpot recently conducted a study comparing social media news releases to traditional releases across different newswire services. This webinar will discuss the findings and show how to be smart with PR and understand news releases better than your agency.
This presentation covers:
* Why social media releases may not be as effective as traditional releases
* How to format a press release to get more links to your site
* What features to look for when picking a press release service
* What happens behind-the-scenes after you submit a release to your newswire
* Marketing & PR techniques that are more useful--and cheaper--than many typical PR methods
The presentation is about one of the updates given by Google to rank its low content sites and even hit them.Its also tell us about different ways so that your site should not be hit by Google Panda
TopRankMarketing.com CEO Lee Odden presents the top 10 search engine optimization tips for public relations and news content.
Presented at the PRSA Digital Impact conference 2009.
40+ ways to improve search ranking on googleTC Mastery
Do you want to make your website rank on first page of Google?
If you often use Google search, you’ll found that the first page of Google search results was flooded by the big brands, top authority sites, and influencers...
...And you feel that getting your website to the top of Google seems like an impossible mission.
But the good news is...
...You can rank on the first page of Google as well..!
It’s all about SEO.
In this presentation, I'm going to show you the 40+ ways to significntly improve your site’s ranking on Google.
Follow these tactics to improve SEO and get your website to the top of Google search results.
Starting today..
Improve public relations reach and effectiveness with search engine optimization and RSS. Presentation by Lee Odden of TopRankResults.com during Bulldog Reporter's PR University event, Chicago 2007.
Our Founder Maricka is talking at the Into The West Blogger Network in Radisson Blu Hotel & Spa, Galway on Sunday 8th February 2015.
Maricka's focus on the day was #AllThingsSEO ... Let's face it, content is now so important to the longevity of SEO, bloggers are in a better position than most...
Check out www.GalwayMarketing.ie/ for all details on OMiG (Online Marketing in Galway)
Alex Miranda the Editor-in-Chief of PR Underground WordPress SEO presentation covering: SEO Basics, WordPress SEO Plugins, Google Analytics & Webmaster Tools, The hidden WordPress SEO Features Most People Miss, Exposure on bookmarking sites and social media, How to optimize for competitive search terms
John Lincoln, MivaCon 2016 - 7 Actionable SEO Strategies to Build Real Revenu...John Lincoln
John Lincoln, CEO of Ignite Visibility, teacher at UCSD and influential blogger presents 7 actionable SEO strategies to build real revenue now at MivaCon 2016. The event took place on March 11, 2016. In presentation covers local SEO, international SEO, tools, and much more.
You can learn more about Ignite Visibility on their website https://ignitevisibility.com and more about John at https://johnlincoln.marketing
A comprehensive guide covering best practices nowadays to develop and implement successful SEO Strategies. Followed up by real life examples and a case study.
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVECory Ampe
From Social Media University Milwaukee 2014...
Having your site come up high in the search engines has never been easy. A critical element has always been a well-crafted search engine optimization plan and properly executed, measured and improved search engine placement goals. The impact of Social Media on your sites' position in search adds a whole new dimension to any brand's SEO strategy. This session will help you understand how social media is turning that whole discipline on its ear, from changing how people make buying decisions, to how the search engines monitor your brand's presence in the social sphere, and reward...or penalize you as a result.
Fresh Egg Social Media presentation: Google+ and FriendsFresh Egg UK
A presentation from the Fresh Egg social media team titled 'Google+ and Friends'. This looks at where Google+ is right now as a social media platform and shares advice on why use it, how to create an optimised profile and the potential SEO benefits of using it.
Also it takes a look at Google+'s 'friends', including Google Authorship, Ripples and Enhanced Listings.
Law Firm Marketing: The Relationship Between SEO and Social MediaRocket Matter, LLC
SEO plays a crucial role in driving website traffic, and social media, in turn, plays a key part in boosting SEO. While most law firms consider SEO and social media to be two distinct marketing efforts, the reality is that in order to be truly successful, those efforts must be integrated to develop a cohesive strategy that takes both into consideration.
In this presentation, you will gain a better understanding of the interrelationship between SEO and social media and how to use each to support the overall digital marketing goals and objectives of your law firm. Learn about strategies and best practices required to achieve a high ranking in search engines, while at the same time explain how social media can become an effective method to drive more traffic to your firm’s website.
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
Pay-Per-Click (PPC) / Adwords Services providing company are WebMok Pvt Ltd in Delhi and Rohtak, Haryana. Boost your sale by Premium services of PPC with WebMok Pvt Ltd. Generate more Traffic and Increase your sale with Best PPC management Company WebMok Pvt Ltd. PPC is the process to gain visibility for your business on every search engine by reaching to your audience with paid advertising. Our experts keep an eye on your Geo-Targeted Audience, High- Valuable keywords which result in make you provide instant result and customer get the best product and services at an affordable price.
Pay-Per-Click (PPC) / Adwords Services providing company are WebMok Pvt Ltd in Delhi and Rohtak, Haryana. Boost your sale by Premium services of PPC with WebMok Pvt Ltd. Generate more Traffic and Increase your sale with Best PPC management Company WebMok Pvt Ltd. PPC is the process to gain visibility for your business on every search engine by reaching to your audience with paid advertising. Our experts keep an eye on your Geo-Targeted Audience, High- Valuable keywords which result in make you provide instant result and customer get the best product and services at an affordable price.
https://webmok.in/ppc-services-company
The Data Opportunity - Rock your data with Segment.comSemetis
Keynote on the marketing approach of mention.com, one of France's leading start-ups. By using Segment.com, a single API, they collect advanced data which feeds a series of automated marketing tools.
User-Centric Event 4. User-Centric Consolidated Data (Stephane-Sylvain)Semetis
+ The evolving challenge of User-Centric Camapigns tracking
+ Emerging new audience tracking tools
+ How Universal Analytics will become the new standard?
+ Semetis experience shared
+ User-centric digital advertising with Google AdWords enhanced campaigns
+ Consolidation in buying technology platforms
+ Challenges & opportunities in mobile marketing
+ Integration of social & local approaches
Search University 2013 - Semetis Presentation: Should I stop advertising on S...Semetis
If I have a top SEO position I would get the visit for free but if I show also an ad, people may rather finish clicking on the ad. Then, at the end, I would pay for the same visit?!
In order to better understand the role of search in the buying process, we will demonstrate "how to measure the way SEO and SEA are working (against) together". We will draw some conclusions on their roles in the buying process and invite the audience to take the same approach to understand how SEO and SEA play for themselves.
GABC 2013: Semetis Presentation: Branding and offline with GA multi-channel a...Semetis
Branding & Offline with Google Analytics: Multi-Channel & Attribution"
97 out 100 visits on a website won't convert ... online. Does it mean we should not care about these 97 visits?
This presentation will help marketeers and ecommerce managers sharpen their consumer knowledge in order to improve their strategies!
GABC 2013 - Semetis Presentation: Your web presence revealed with Google Anal...Semetis
Companies' Internet presence has evolved dramatically over the past years. Not so long ago, websites consisted of just a couple of pages. They grew into bigger websites with ecommerce transactions. Today, companies' Internet presence has become extremely complex and diverse with social, mini-sites, geo, mobile, local, conversion sites and so on, generating more and more data. The evolution of Google Analytics addresses today's complexity. Yet, simplification & better visualisation of data is key in order to make the right decisions. This presentation will concretely help understand "how to" capture your web presence with Google Analytics API's and Custom Apps.
Search is more than pure sales acquisition, many queries are upper in the funnel and ask the question is Search Advertising just Sales? Or could it be also Marketing? Find out more!
eCRM: How to build strong customer relations with Re(al-time)MarketingSemetis
eCRM presentation @Semetis event of 23-Nov-12: How to build strong one2one relations with Client Remarketing Management? How to build strong customer relations with Re(al-time)Marketing?
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
13. SEO Boost – semetis.com
X visits 2009 2012 4X visits
SEO Traffic X 4,0
X visits 6,7X visits
SEO non brand Traffic X 6,7
X visits 8,5X visits
SEO Publications Landing Pages Traffic X 8,5
23. A. Social on the Page SEO
B. The authorship effect
Article Search results
24. A. Social on the Page SEO
The authorship effect
Article Search results
Written by <a href="https://plus.google.com/112515216476934309227"
rel="author">Nicolas Debray</a>
25. A. Social on the Page SEO
Authorship & network effect
26. B. Social Traffic and SEO
Social content and SEO
In some situations, social links will be taken into
account to calculate ranking. To decide this, search
engines evaluate the authority and the quality of the
post. Note that in Facebook, only links from Fan
pages are taken into account, and not the links from
people’s personal walls.
27. B. Social Traffic and SEO
Practical tips for Social linkbuilding
• Social media can contribute to your website being indexed faster. It is
therefore beneficial to promote your new content (new pages, promotion
pages, …) on your Facebook pages, and via Twitter in order to facilitate the
indexing process.
• The amount of fans, shares and likes (Facebook) and of followers, tweets and
re-tweets (Twitter) has an impact on determining the weight of the links by
evaluating what search engines call “authority”.
• It is also important to build continuous link between your website and social
networks. Regular activity and updates will help improve and reinforce the
weight from social links.
• Just like with on the page SEO, keep in mind that Google and other search
engines always reward qualitative content and good user experience when
sharing on social networks.
32. A. Blog and News
2. Apply all technical requirements to be crawled by Google news:
News Sitemap
Using Google News sitemap is strongly recommended because
it allows to have a greater control on which articles gets indexed
on Google News. News sitemaps contain meta data (date of
publishing, keywords, …) to provide important data to Google.
• permanent and unique URL with a code of at least 3 digits in the URL,
• content fresher than 2 days old
33. A. Blog and News
Google's robots have the ability
to re-crawl the URLs looking for
updated articles. There is no
need to change the URL.
Google can find new articles in
minutes
In addition, Google News has a
preference for articles that
receive updates. Minor changes
can be interpreted as an update
and are therefore favorable.
34. A. Blog and News
3. Register the site/part of the site by Google News
• Register on Google via
http://support.google.com/news/publisher/bin/bin/static.py?hl=en&ts=2394225&p
age=ts.cs&from=191208
• Make sure you comply with all the Google News guidelines.
• Let Google News know about your content.
35. A. Blog and News
4. Optimize for the Google News crawlers
“Fresh” News containing new and objective information.
Original content. Google detects duplicate content and will tend to rank in first place
the items that produce original content and not duplicated. Articles that are
frequently cited as a reference to information will tend to be placed in top positions.
Relevance and local recognition: Google places more importance to a source close
to the news that it transmits.
Reliable sources of information: Google uses statistics of clicks and reading
interaction for all the articles. If an article from one of RMG websites ranks third for
the Greek crisis and if Google News users tend to click more frequently on this
article than on a similar article ranked first, Google is going to recognize the
legitimacy of that RMG website for this article and place it higher in search results.
36. A. Blog and News
5. Image optimization for Google News
The indexing of images on Google News represents another opportunity to be
present and to drive traffic to your website/blog.
• Use large images in a proportionate format.
• Place captions and alt-tags that describe the image.
• Place images next to the title of the article. This allows Google to associate the image more
easily with the category of news and the topic.
• The image must be "inline" and should not be clickable. The image should not be clickable
because Google wants it to be part of the article and that the user does not have to make an extra click to see
the best picture.
• Always use the JPEG image format (other formats like PNG are not as good for indexing in Google
News).
37. A. Blog and News
6. Create content
• dont forget classic SEO rules: title, description, URL and h1/h2
• choose the good keywords and subjects based on what is searched the most
• optimize image title & tag
• use internal link-building
• leverage external link-building (including on social networks)
• place share buttons
• watch out for duplicate content: no more than 80% similar content!