This document summarizes the mobile app marketing services of Appromoters, guaranteeing success through data-driven strategies and 15+ years of experience. They offer packages for apps at different stages, focusing on user acquisition, engagement, retention and organic growth. Case studies show clients achieving top app store rankings and becoming the #1 tourist app in their category. Their full-service approach and international expertise aim to get apps into the most successful and profitable categories.

1. Guaranteed Success for your app!

2. We are a one-stop-shop mobile app marketing company
specialized in data-driven & out of the box solutions for
mobile apps & games. With more than 15 years of
experience in the mobile industry, we know how it is to fail
AND to succeed. We have taken all the learnings from our
experiences and applied it to our unique strategy model and
advertising technology.
We have a proven track record building highly engaged app communities for customers such as izi.TRAVEL, Telegraaf
Media Group & Crystal Ad Blocker. Your success is the basis for our long-term cooperation, that’s why we focus on very
clearly outlined KPI’s, measurable goals and within-budget strategies guaranteeing long-term results.
Who are Appromoters?

3. The mobile app industry is competitive!
• There are almost 2 million apps in the two biggest App-stores
• 2000 new apps added to the App-stores every day
• 27.3% Year on year industry growth
• 80% of apps are not successful
• Less than 1% of all apps are profitable
• Consumers can’t find the right apps, app companies can’t find the right users
Our goal: get your app into the successful 20% and 1% of profitable apps!

4. What’s your strategy?
The Astronaut package
For apps just starting out
The Rocket package
For apps that are ready to take off
The Space package
For apps that are ready to scale
No matter what stage you are with your app, be it pre-launch, already launched or looking to scale it globally,
Appromoters has a strategy catered to each stage, budget and pre-defined targets. Our strategies are tried and
tested and we are so confident in our methods that we guarantee results!

5. Start tracking & measuring your users
We advise, assist and help you setup your data structures in order to start measuring your download & media
campaigns. This gives you key insights about your acquired users and their activity.

6. Maximize your conversions
With a website you can have hundreds of landing pages,
with your app you only have 1. Every aspect of it has to be
fully optimized in order to convert the users that land on
your page!
Most important factors:
• App icon
• Reputation
• Volume
• Video & Screenshots
• Description text (summary)
• Sentiment score

7. Get found in the App-stores
We apply the most current App Store Optimization (ASO) techniques including an optimized title, keywords and
description text for both App-stores. These techniques are determined based on our extensive keyword research
& analysis.
Instagram competes
against Twitter in the
search results but
Twitter does not
compete against
Instagram!

8. Push your app into the top charts
Reaching the top 25 ranking position for your app is ideal for any app launch as well as bringing new life to
your existing community. Your app’s reach will thrive from the app store rankings. Virality and organic search
traffic will result in increased long term daily downloads.
Our client izi.TRAVEL
reached a Top 10
ranking in the App
Store Overall Top
Charts within Germany

9. Get quality users through mobile platforms
We focus on multiple platforms & methods:
• Facebook, Twitter & Instagram’s ad platforms
• Mobile websites & apps through Appromoters Global
Advertisement network
• Top influencers with a huge (global) reach on Social
Media
Through hyper-targeted campaigns on social media platforms we are able to acquire
the most engaged, loyal and most importantly converting users. Every app is
different and our experience in distinguishing which channels suit each client best,
combined with tailored creative separates us from the competition.

10. Get free users through organic strategies
Getting the right paid users is one thing, but growing organically is the success factor of your app
marketing strategy and long-term results. By getting organic installs through the 4 different factors you will
be able to achieve a very cost effective Cost Per Install price which provides you the opportunity to scale.
“This is Appromoters’ unique model; we don’t just focus on paid methods, we make sure that for every Euro you spend on acquiring users, you’ll get an X
factor of organic downloads on top of it reducing your Cost per Install (CPI) price to an interesting Effective Cost per Install price (eCPI)”

11. Build a sustainable app community
We do this by:
• Campaign optimizations: target active users based on previous campaign results
• Retargeting on multiple platforms to reactivate your current user base
• Retention tool integrations partners for location based push notifactions
Marketing has always been more than acquiring new users but also keeping them engaged and retaining them.
Within mobile app marketing, the engagement and retention of users is of the utmost importance. We always
keep this methodology at the forefront of all our campaigns and have a track record of netting the “whale” users
that provide a high life time value.

12. Success Cases
“We approached Appromoters after receiving poor results with 2 other marketing
companies. The complete solution they offered resulted in izi.TRAVEL becoming the #1
tourist app in both App stores. They exceeded our high expectations so we highly
recommend them.”
Marina van Dansik - Business Developer at izi.TRAVEL

13. Why choose us?
• More than 15 years of experience in the mobile industry
• We are the only company in the world that provides all app marketing services and strategies into one full
solution
• 3 internal key values focusing on optimal performance for our clients
• We have an international team of marketing experts working from our Amsterdam and Los Angeles offices

14. Pre-launch, launch or growth package?

15. Your app is in good hands with us,
Success guaranteed!