Google on How technology empowers marketing at Solvay
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Thierry Geerts presentation at Solvay Digital Marketing Day: How technology empowers the marketing - a consumer point of view
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Google on How technology empowers marketing at Solvay
- 1. How technology empowers marketing SOLVAY DIGITAL MARKETING DAY Thierry Geerts – 17/04/13
- 2. Technology is impacting people’s life 2bn online becoming 5bn Fixed becoming mobile Always connected is new normal More Screens, more Access Everything and everyone, E-marketing becoming everywhere marketing Google Confidential and Proprietary 2
- 3. A Mission that Matters Organize the world’s information and make it universally accessible and useful. 3 Google Confidential and Proprietary
- 4. Google Search billions of searches every day Google Confidential and Proprietary
- 5. Google Magic of Search and AdWords Ads Bid & quality score Organic results 5 Google Confidential and Proprietary
- 6. Google Confidential and Proprietary
- 7. YouTube in the world Y.000.000.00U #2 Largest search engine 72 Hours of video uploaded every minute 4B+ Video streams per day 1/4 Mobile views 7 Google Confidential and Proprietary
- 8. this is the past... Google Confidential and Proprietary
- 9. Television ...and this is this all ...and this is thethe present. so what does present. mean? 9 Computer Tablet Google Confidential and Proprietary
- 10. NEW DEVICES Google Confidential and Proprietary 10
- 11. A New Pope. Google Confidential and Proprietary 11
- 12. Mobile 1.350.000 Android activations every day Google Confidential and Proprietary 12
- 13. The power of mobile Personal Personal use Everywhere Professional use Powerful Social Connected speaker camera screen gps chip microphone google voice eyes skin location ears brain Google Confidential and Proprietary
- 14. Content must be fluid, adapting to all devices 19%* Google Confidential and Proprietary
- 15. SOCIAL The web is getting personal Google Confidential and Proprietary 15
- 16. Social The Google+ Project Google Confidential and Proprietary
- 18. You ain’t seen nothing yet. Technology is changing the world Google Confidential and Proprietary
- 19. Google Confidential and Proprietary 19