Full mobile apps promotion strategy with sure success

1. Mobile App Promotion
Strategy
Platform Used:

2. Mobile Apps -> Fast Facts
• Total iOS downloads = 50 Billion (source)
• App Store and Google Play have over 800,000 apps each
(source)
• Over 1.2 Billion App users Worldwide (Dec 2012)
• Expected Annual Revenue (in-app purchase, paid apps,
subscriptions) = $25 Billion
Yet 1 in 4 mobile apps, once downloaded, are never
used again.

3. Index
1. Define Success
2. Claim Your Social Accounts
3. Create Content
4. Record a Demo
5. Launch a Dedicated Site or Landing Page
6. Content Planning: SEO, social, blog, SMS, alerts
7. Targeted Paid Ad Placements

4. MOBILE USER TRENDS, KEY SEGMENTS & PERSONAS

5. Who Uses Apps.. and Why?

6. OBJECTIVES, KEY METRICS AND KPIS

7. Metrics to Measure App Effectiveness
Recommended KPI starter kit
1. Active Install Rate – the number of users who install the app and don't
uninstall
2. Number of ratings the app receives
3. Average Rating in the app marketplace
Setting a few benchmarks, most free apps have a higher active install rate
during the first month, around 50%, after which it levels off around
30%.
Average Rating = 3 (out of 5)
Our Goal is to Strive for higher to maintain a healthy
active install rate.

8. Tactical Metrics to be Consider in
Mobile
1. Total App Downloads
2. Contest or Sweepstakes Entries
3. Social Shares / App Reviews
4. Web Traffic – new vs. return visitors
5. Social Engagement / Channel Growth
6. Unique Leads Collected
7. Accounts Opened
8. Revenue Generated

9. What Keeps the User Engaged?
• Rewards points
• Push notifications to let users know of the new
• Contest or Sweeps Entries
• Product Demos & Feeds
• University – learn & earn
• Ideas – help us improve
• Affiliates – save via Referrals

10. DIGITAL CHANNELS, TACTICS, INTEGRATIONS AND CONTENT STRATEGY

11. Claim Social Accounts & Use social
media to…
1. Feature a showcase of the app while it is fully developed
2. Solicit feedback and ideas from your future users
Visual channel = Great place to show product in final stages,
and snag good suggestions for UI/UX improvement
Remember, our immediate goal isn't web traffic – but
want to drive app downloads first.

12. Create & Distribute Content
Spend time in creating content that clearly explains how to use mobile app.
- Blog posts
- Press releases
- Social media content
- Website copy
- Email marketing copy
Schedule to check periodically in social during launching month to provide real-
time updates on:
1. Support issues
2. Reviews
3. Respond to user recommendations

13. Record a Product Demo –
Video Format

14. Launching a Dedicated Landing
Page
To complement social promo efforts,
launching the current page even if your
app hasn't yet hit the market.
 Direct users to this page of your site
 Let them view your demo or video
 Include sign-up for email / SMS alerts
when app launches or updates

15. Content Planning
After Development (3-6 mo.)
- Focus on one initial app store
- Landing page design
- On-page SEO for landing pages / blogs
During App Testing (1-2 mo.)
- Demo – push to YouTube & landing page
- Content aligns to App Store SEO Checklist
- Promote launch date in PR, blog, social
- Add to Social Calendar & Email Newsletter
- Set up App launch alerts & email trigger(s)
Launch (1-2 wks)
- Feedback from teams, BETA users, media
- Cross-promo placement
- Paid media planning

16. Targeted Paid Ad Placements
With Google algorithm's freshness rule remaining consistent, gain
SEO traction for the mobile app launch
- Complement SEO presence with paid advertising during launch week
- Run AdWords campaigns to mobile search users only
– use landing page for SEO / SEM
Set up paid, targeted ads on Facebook to drive users to your Facebook
Page or the Mobile App Download
- Greet them with a welcome screen encouraging sign up for your mobile app
-Sponsored Tweets and paid YouTube (with link to app) also strong promo
opportunities

18. Keyword trends

21. Online Mall

22. Stock take

23. Strip Words

24. IOS Simulator