Mobile strategy trends by Mark Whistler - Incisive Create Mobile Strategy
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Vibrant is an in-content advertising platform that helps brands get discovered across various websites. It has worked with partners since 2005 to provide in-text, in-image, and display advertising. Vibrant is focusing on mobile trends like increased mobile traffic and adoption of new devices. It is developing responsive designs and testing products across different user, publisher, and advertiser groups to drive engagement and conversions on mobile. Recent market trends emphasize cross-platform strategies and native advertising formats that are consistent across devices.
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Mobile strategy trends by Mark Whistler - Incisive Create Mobile Strategy
- 1. THE LEADING IN-CONTENT ADVERTISING PLATFORM THAT GETS YOUR BRAND DISCOVERED
- 2. Partners since June 2005, one of the longest running partnerships for Vibrant UK Have worked with Vibrant on In-Text, In-Image and Display Across a range of sites: accountancyage.com, bjp- online.com, computeractive.co.uk, financialdirector.co.uk, ifaonline.co.uk, investmentweek.co.uk, yourmortgage.co.uk
- 3. GOING MOBILE TRENDS IN OUR MARKET PRODUCT R&D
- 4. TRENDS IN OUR MARKET PLACE
- 7. RICH MEDIA ADS DRIVE HIGHER CTR & ENGAGEMENT
- 8. INCREASE IN MOBILE NEED FROM ADVERTISERS
- 9. CROSS PLATFORM - BEYOND FLASH
- 12. WHAT DO VIBRANT ACTUALLY DO? WE MAKE BRANDS DISCOVERABLE.
- 13. KEY DISCOVERY FULL OF THE INTERNET IS MOMENTS POTENTIAL KEY DISCOVERY MOMENTS INITIAL STIMULUS PURCHASE INTENT
- 14. VIBRANT PRODUCTS INNOVATION & CONTROL WE HAVE USER INITIATED In-Text In-Image Lightbox Brand Canvas ADVERTISING
- 15. HOW DO YOU TURN YOUR CONTENT INTO KEY DISCOVERY MOMENTS? Busy mum looking for meal ideas Searches for recipes online Capitalize On Key Chicken Discovery Moments
- 16. HOW DO YOU TURN YOUR CONTENT INTO KEY DISCOVERY MOMENTS? In the supermarket looking up ingredients for that recipe Searches for the recipes Capitalize On Key Chicken Discovery Moments
- 17. IN-CONTENT ADVERTISING TO DRIVE MOBILE WE HAVE 100% VIEWABILITY Products In The Content Well
- 20. PRODUCT DEVELOPMENT Users Publishers Advertisers
- 21. USER TESTING
- 22. MOBILE PRODUCT COUNCIL AGENCY FEEDBACK KPIs for mobile success – engagement, awareness, conversions, visits Most valuable targeting – content, geographic, demographic In comparison to other formats, mobile banner advertising was: Less effectiveness than video Equally as effective to rich media More effective than mobile search Equally as effective as social media
- 23. MOBILE PRODUCT COUNCIL PUBLISHER FEEDBACK We have a mobile optimized site for smartphone but we don’t have a mobile optimized site for tablet Don’t have a mobile application for their site and no plans to introduce one 1-25% of site traffic coming from mobile (including tablets) Run mobile banners and rich media mobile advertising Rate their mobile advertising offering as good/neutral Say they are making progress monetizing mobile inventory, could do better
- 24. MOBILE PRODUCT COUNCIL PUBLISHER FEEDBACK We have a mobile optimized site for smartphone but we don’t have a mobile optimized site for tablet Don’t have a mobile application for their site and no plans to introduce one 1-25% of site traffic coming from mobile (including tablets) Run mobile banners and rich media mobile advertising Rate their mobile advertising offering as good/neutral Say they are making progress monetizing mobile inventory, could do better
- 25. MOBILE PRODUCT COUNCIL PUBLISHER FEEDBACK We have a mobile optimized site for smartphone but we don’t have a mobile optimized site for tablet Don’t have a mobile application for their site and no plans to introduce one 1-25% of site traffic coming from mobile (including tablets) Run mobile banners and rich media mobile advertising Rate their mobile advertising offering as good/neutral Say they are making progress monetizing mobile inventory, could do better
- 30. MARKET TRENDS FROM ADVERTISING WEEK 2012 CROSS PLATFORM STRATEGY NATIVE ADS
- 32. CROSS PLATFORM STRATEGY Lightbox on Phone Lightbox on Desktop Lightbox on Tablet
- 33. NATIVE ADS AD Twitter Example Vibrant Example
- 34. CROSS-PLATFORM PRODUCTS All Vibrant products are currently being developed cross-platform.