Vibrant is an in-content advertising platform that helps brands get discovered across various websites. It has worked with partners since 2005 to provide in-text, in-image, and display advertising. Vibrant is focusing on mobile trends like increased mobile traffic and adoption of new devices. It is developing responsive designs and testing products across different user, publisher, and advertiser groups to drive engagement and conversions on mobile. Recent market trends emphasize cross-platform strategies and native advertising formats that are consistent across devices.

1. THE LEADING IN-CONTENT ADVERTISING
PLATFORM THAT GETS YOUR BRAND
DISCOVERED

2. Partners since June 2005, one of the longest running
partnerships for Vibrant UK
Have worked with Vibrant on In-Text, In-Image and Display
Across a range of sites: accountancyage.com, bjp-
online.com, computeractive.co.uk, financialdirector.co.uk,
ifaonline.co.uk, investmentweek.co.uk, yourmortgage.co.uk

3. GOING MOBILE
TRENDS IN OUR
MARKET
PRODUCT R&D

4. TRENDS IN OUR
MARKET PLACE

5. INCREASE
IN MOBILE
TRAFFIC
ACROSS
PARTNER
SITES

6. ADOPTION
OF NEW
DEVICES

7. RICH MEDIA
ADS DRIVE
HIGHER
CTR &
ENGAGEMENT

8. INCREASE IN MOBILE
NEED FROM
ADVERTISERS

9. CROSS PLATFORM -
BEYOND FLASH

10. RESPONSIVE
DESIGN
AT THE HEART

11. PRODUCT
RESEARCH &
DEVELOPMENT

12. WHAT DO VIBRANT
ACTUALLY DO?
WE MAKE
BRANDS
DISCOVERABLE.

13. KEY DISCOVERY FULL OF
THE INTERNET IS MOMENTS
POTENTIAL KEY DISCOVERY
MOMENTS
INITIAL
STIMULUS
PURCHASE
INTENT

14. VIBRANT PRODUCTS
INNOVATION & CONTROL
WE HAVE
USER INITIATED
In-Text
In-Image
Lightbox
Brand Canvas
ADVERTISING

15. HOW DO YOU TURN YOUR CONTENT
INTO KEY DISCOVERY MOMENTS?
Busy mum looking for meal
ideas
Searches for recipes online
Capitalize On Key Chicken
Discovery Moments

16. HOW DO YOU TURN YOUR CONTENT
INTO KEY DISCOVERY MOMENTS?
In the supermarket looking
up ingredients for that recipe
Searches for the recipes
Capitalize On Key Chicken
Discovery Moments

17. IN-CONTENT
ADVERTISING TO DRIVE
MOBILE
WE HAVE 100%
VIEWABILITY
Products In The
Content Well

18. MOBILE
REAL ESTATE

19. DEVELOPING
FOR YOUR
REAL ESTATE

20. PRODUCT DEVELOPMENT
Users Publishers
Advertisers

21. USER TESTING

22. MOBILE PRODUCT COUNCIL
AGENCY FEEDBACK
KPIs for mobile success –
engagement, awareness, conversions, visits
Most valuable targeting – content, geographic, demographic
In comparison to other formats, mobile banner advertising
was:
Less effectiveness than video
Equally as effective to rich media
More effective than mobile search
Equally as effective as social media

23. MOBILE PRODUCT COUNCIL
PUBLISHER FEEDBACK
We have a mobile optimized site for smartphone but we don’t have a
mobile optimized site for tablet
Don’t have a mobile application for their site and no plans to introduce one
1-25% of site traffic coming from mobile (including tablets)
Run mobile banners and rich media mobile advertising
Rate their mobile advertising offering as good/neutral
Say they are making progress monetizing mobile inventory, could do better

24. MOBILE PRODUCT COUNCIL
PUBLISHER FEEDBACK
We have a mobile optimized site for smartphone but we don’t have a
mobile optimized site for tablet
Don’t have a mobile application for their site and no plans to introduce one
1-25% of site traffic coming from mobile (including tablets)
Run mobile banners and rich media mobile advertising
Rate their mobile advertising offering as good/neutral
Say they are making progress monetizing mobile inventory, could do better

25. MOBILE PRODUCT COUNCIL
PUBLISHER FEEDBACK
We have a mobile optimized site for smartphone but we don’t have a
mobile optimized site for tablet
Don’t have a mobile application for their site and no plans to introduce one
1-25% of site traffic coming from mobile (including tablets)
Run mobile banners and rich media mobile advertising
Rate their mobile advertising offering as good/neutral
Say they are making progress monetizing mobile inventory, could do better

26. PRODUCT OUTCOMES
IN-IMAGE

27. PRODUCT OUTCOMES
IN-IMAGE

28. PRODUCT OUTCOMES
VIDEO LIGHTBOX

29. PRODUCT OUTCOMES
VIDEO LIGHTBOX

30. MARKET TRENDS
FROM ADVERTISING WEEK 2012
CROSS PLATFORM
STRATEGY
NATIVE ADS

31. CROSS PLATFORM
STRATEGY

32. CROSS PLATFORM
STRATEGY
Lightbox on
Phone
Lightbox on Desktop Lightbox on
Tablet

33. NATIVE ADS
AD
Twitter Example Vibrant Example

34. CROSS-PLATFORM
PRODUCTS
All Vibrant products are currently being developed cross-platform.

35. THANK YOU!
QUESTIONS?