Creative content is the most significant factor driving ad performance on Facebook, with carousel ads offering superior results compared to static posts. To optimize performance, it's recommended to test variations of copy and imagery, update ads periodically, and use storytelling techniques. Thunder's CMP provides an easy and effective solution for designing carousel ads.

1. Ad crea(ve is the strongest driver of performance on Facebook but Facebook's
exis(ng tools are cumbersome.
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Facebook Carousel Ads
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Creative is the biggest driver of ad performance on Facebook
Achieve the best results with Carousel Ads using Thunder
Test variations of copy and imagery. Activate Audience Data
with Message Tailoring. Facebook automatically optimizes ads
within ad sets and will serve your best performing ad.
Serve fresh ads. Update ads periodically to provide users with a
fresh experience. When you’re ready, drop your ads straight into
any Facebook Ad Set.
Tell a story. Stitch pictures together to tell a story with Carousel
Ads. Connect users with relatable and relevant content.
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Carousel Ads
perform 10x
better than static
sponsored posts
Eliminate the pain of designing Facebook
Carousel Ads with Thunder’s CMP
Thunder’s superior and delightful user experience comes to Facebook Carousel Ads.
Take advantage of this effective ad format by optimizing your creative: