Overview of the growing importance of data in the world of digital marketing & business intelligence.

1. A JOURNEY
FROM DATA TO KNOWLEDGE
GOOD MORNING DATA

2. What does this guy need?

3. Put verbs
instead of nouns
to indentify the
needs

4. « If I had asked people what they wanted,
they would have said faster horses. »
Henry Ford

5. The Magical Triangle
SEA
SEO
Web Analytics

6. Unique Vision in a fast evolving market
Search & Web Analytics
7
20112009
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2013
2014
2015

7. Being Client 1st
Business Oriented
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8. From Data to Knowledge

9. Technology as a Service

10. Simplicity: The Error Gives The Context
Sales
Advertising Euros
Error
Error
Y = β0 + β1Xi + ε

11. No one comes to a website for the design.
Just like no one goes to the theater for the seating.
But your ass enjoys a good seat.
- Mike Monteiro