Leadmill-Mobile-Media-Kit-2015

© 2014 Leadmill All Rights Reserved
Mobile media kit
Launch, track & measure your mobile campaigns worldwide

introduction
Leadmill

leadmill
About us
•  Headquartered in Copenhagen, Denmark
•  Ofﬁce in Bangalore, India
•  Technology focused on Mobile Advertising
•  Reach of billions in monthly impressions
•  Combined +20 years’ mobile experience
•  Clients live with campaigns in +100 countries
What you need to know about us
“Leadmill is an innovative
mobile advertising company
with Scandinavian roots and
a worldwide reach that
makes it effortless for
advertisers to acquire,
engage and retain unique
audiences on mobile.”
Brands
adver*sed
through
us:

leadmill
What you need to know about us
What you get when working with leadmill
•  Worldwide access to aggregated, handpicked media partners & networks
•  Target, acquire and engage users across mobile apps and websites
•  Client focused account and sales managers
•  Campaign support to ensure the best possible ROI
•  Long term business relationship is our goal with every client
•  In-depth reporting to track, analyze and optimize performance
•  Measuring across multiple data points (mobile, web, browsers, geo etc.)
•  Live tracking of conversions, user engagement and behavior
•  Seamless integration with any mobile trafﬁc source and network
2015 Leadmill All Rights Reserved


Mobile Advertising
Our approach

the fragmented customer journey
Our customer understanding
•  65% of all consumer journeys
begin on a mobile device
•  3 out of top 5 ad types
resulting in research are
digital: Smartphone, tablet &
video ads
•  Mobile allow advertisers to
target highly relevant
audiences
“Through our powerful
targeting options and a
ROI-focused product suit,
we make sure that
brands can interact and
build profitable
relationships with
customers at all the
touch points of their
consumer journey”
With the emergence of mobile devices,
the customer journey has become
incredibly fragmented and disrupted.
Compared to the desktop era, consumers
today will on average connect with a
brand 24 times before making a purchase
decision.
An increasing number of consumers are
using their mobile phones to download
apps, coupons, compare prices, purchase
products and more than 65% begin all
their searches with a mobile device in
hand.
Connecting to customers is geTting more complicated..

the fragmented customer journey
Our solution
“Through our powerful targeting
options and a ROI-focused product
suite, we make sure that brands
can interact and build profitable
relationships with consumers at
all mobile touch points during the
consumer journey.”
But we have a solution:


- In more details
Our solution

Who is your perfect customer fit?
We build smart personas
Your Custom Persona
Based on your unique
customer data
In-Market Auto Buyers
Individuals seen at an auto dealer
2x in the last month.
VERTICAL: Auto
Afﬂuent Consumers
Shop high-end, purchase the hottest
designers. Earn above $120K.
VERTICAL: Demo, Lifestyle & Others
Parents
Tend to spend more money on their children
than themselves.
VERTICAL: Demo, Lifestyle & Others
Foodies
Contains people who are known to be
curious about trying out new cuisines,
restaurants and food recipes
VERTICAL: CPG
Sport Enthusiast
Fanatic about favorite teams
Enjoy watching sport with friends
VERTICAL: Sport, Lifestyle & Others
Social Inﬂuencers
Young, ambitious and influential
Have considerable spending power.
VERTICAL: CPG
New Homeowners
This segment contains consumers who
are likely to be new homeowners.
VERTICAL: Finance
•  Geo- location
•  Demographic Data
•  Time
•  Device type and platform
•  Content
•  Re-engagement & Targeting
“You decide the time and
place, tell us who your type
is, and we will match you up
with your perfect fit”.
CUSTOMIZE YOUR TARGETING BASED ON
Sample personas:

unique targeting options
Hyper-targeting
•  65% of all consumer journeys
begin on a mobile device
•  3 out of top 5 ad types
resulting in research are
digital: Smartphone, tablet &
video ads
•  Mobile allow advertisers to
target highly relevant
audiences
YOU CAN ALSO hyper-TARGET USERS, for example...
Own a Samsung
Galaxy S5
Live in Sweden
Are Danish
With SAS and
ASOS Apps
Installed
And are near a 7-
eleven shop
between 4-6pm

MOBILE AD FORMATS
More than just banners
More than just banner ads
For the sake of interaction and engagement, our mobile advertising
can do much more than standard banners.
With us, your brand can be advertised through various formats on
mobile:
Video native reactive
It can be seen in video formats It can appear as native to the
overall app design
It can be reactive to the touch
points of the customers

MOBILE AD FORMATS
Overview of our ad formats
Native ads
This ad format works more like
content and is commonly applied by
social networks such as Facebook
and Twitter.
What mobile marketers love about
native ads is that they are highly
engaging and adapted to the natural
layout of an app. They match both the
feel and the function of a particular
app and thereby avoid to disturb the
overall user experience.
HTML5 Interstitials
Highly engaging experience is
probably what describes
interstitials the best. Full-screen
interstitials can contain a static
image, rich media and even
video.
This ad format often appears full
screen in between game levels or
other app formats that transition
from one step to an other.

MOBILE AD FORMATS
Interactivity must be the key
word of Rich Media ads. This
format is commonly
distinguished with a multitude
of engaging mobile ad creative
attributes including video,
sending a SMS message,
embedding audio etc.
Thanks to the interactivity, this
ad format often contributes to
higher engagement rates.
Display bannerRich media
Probably the most dominant
form of advertising on the
internet and on mobile as well.
Banner ads can especially work
great to improve brand
awareness and visibility.
A display banner on a mobile
device can appear at the
bottom or top of the screen and
even full screen to increase
engagement.

MOBILE AD FORMATS
Push notifications video
A push notification is a message
the app owner sends directly to
the user smartphone.
Usually, push notifications will
appear on the front screen
similar to a SMS or MMS. Push
notifications are directly
integrated with an app and the
message can be adapted from
one time to an other,
depending on the objective of
the app owner.
If you want to get your
customers a rich brand
experience on mobile,
then video must be
the right ad format for
you.
On mobile, video ads normally last between 15 or 30 seconds and
can appear either before content, in the middle of the content or
after the user’s content is finished.
To drive a higher and more efficient user engagement, the customer
will always be presented for a Call-To-Action at the end of the video
ad. This could for example be: a sign-up, a webshop visit, install app
etc.

Mobile campaigns
MULTIPLE CAMPAIGN OPPORTUNITIES
Leadmill has unique mobile products that enable you to run multiple
campaigns with individual goals & KPI’s and make sure that you
achieve the highest ROI on your campaign objectives.
branding
Lead
generation
app
install

Mobile campaigns
MULTIPLE CAMPAIGN OPPORTUNITIES
Leadmill has unique mobile products that enable you to run multiple
campaigns with individual goals & KPI’s and make sure that you
achieve the highest ROI on your campaign objectives.
Top of
charts
Video + call
to action
Cpc/cpm with
a cpa target

branding
Multiple campaign opportunities
mentionable benefits
•  Instantly improves brand awareness
and recognition among your target
groups
•  Great for new product releases,
special activities, offer promotions &
more.
•  Multiple targeting opportunities and
ad formats available
•  In-depth optimization towards
campaign KPI’s
•  Engaging user experience
•  Reach thousands of quality users

ç
Lead Generation
•  Acquire quality customers with high retention rates
•  Cost-per-lead basis
•  Multiple targeting opportunities and ad formats
available
•  E-mail submit, Click to call, Coupons, Surveys,
Downloads etc.YOUR
CAMPAIGNç

Case study
Scandinavian music streaming service
•  Acquire and engage hundreds of new
users
•  Position WiMP as Top-of-Mind brand in
Denmark & Germany
Full Case Study:
http://www.leadmill.com/case-study-wimp/

ç
App install
mentionable benefits •  Pay-per-install or cpc/cpm with cost-per-install target
•  Inventory worldwide
•  iOS & Android
•  Smartphone & tablet
•  Multiple targeting opportunities
•  Optimization towards best user qualityYOUR
CAMPAIGNç
YOUR
CAMPAIGN

Case study
Candy Crush Saga
•  +40.000 App Installs in EU
and US
•  Most downloaded iOS app in
2013
Full case study: http://www.leadmill.com/
candy-crush-saga-case-study/

ç
Top of charts
Case study
Talk4Fun: Social Chat App
•  Reaching 2nd place in App Store
within 24 hours
•  100% viral effect
Full case study:
http://www.leadmill.com/case-
study-talk-4-fun/
•  Instantly improve chart rankings in App Store/
Google Play within a matter of days
•  Immediate viral effect as your app is at the top of
the charts
•  Additional campaign ROI through incremental
organic App Installs
•  Available for iOS & Android, smartphone & tablet
User flow
How the Top of Charts
Campaign Works
1 2 3
Users are
presented with
Your APP as APP
OF THE DAY.
Interested users will
click and be sent to
the App stores to
install your app.
Your chart rankings and
viral effects dramatically
increase as thousands of
users install your app.

ç
Video+call to action
Case study
20th Century Fox – The Maze Runner
•  In-app full screen video
advertising
•  +200.000 completed views in 4
days
•  A unique opportunity to combine branding with performance by
ﬁrst,engaging the users, secondly ensure desired user action
•  The video ad happens as a part of the natural user experience in the
app, unlike traditional banner advertisement
•  Video plays instantly in full screen HD format and optimized for any
mobile device, smartphone & tablet
User flow
How the Video + Call to
Action Campaign
Works
Full case study:
http://www.leadmill.com/case-study-20th-
century-fox-ﬁlm/

ç
Cpc/cpm with a cpa target
•  Pay-per-click or impression with a Cost-
per-Acquisition* target
•  Inventory worldwide
•  iOS & Android
•  Smartphone & tablet
•  Multiple targeting opportunities
•  Optimisation towards best user quality
•  Instantly improves brand awareness and
recognition among your target groups
YOUR
CAMPAIGN

*CPA: Cost-per-Acquisition: purchase in webshop, download, newsletter sign-up etc.
YOUR
CAMPAIGN



Leadmill Platform
Launch, Track and Measure Worldwide
YOUR
CAMPAIGN

* Unique Technology * One-Stop-Shop For Mobile * all tracking methods
Leadmill Platform
Launch, Track & Measure Mobile Worldwide

PLATFORM & Tracking technology
Leadmill Platform
Launch, Track & Measure Mobile Worldwide
YOUR
CAMPAIGN

To ensure reliability and scalability of the Leadmill
technology & platform, the core tracking engine is
hosted on Amazon Web Services. This enables
Leadmill seamlessly scale with our clients and process
billions of impressions, clicks, conversions and App
Installs.
On top lays proprietary developed
features and products, allowing
Leadmill to be a one-stop-partner for
mobile advertising.
•  Support all tracking protocols: App
tracking, postback, iframe, pixel, API
•  Smart SDK for tracking and user
insights
•  Multiple optimisation variables
available, including: Geo, device,
OS model version, banners, apps,
placements-
•  Banners and formats include:
jpg, .png, .gif, html, rich media,
video and product feeds.
•  MRAID and IAB compatible.

E: requests@LEADMILL.COM/ T: +45 36 946 374
Follow our latest news on twitter: @teamleadmill
Work with us or want to know more?

Leadmill-Mobile-Media-Kit-2015

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