Gabriel Goldberg presented Semetis Vision of Online Challenges @ARCEurope ShowYourCard! European Conference

1. Semetis vision on
digital challenges.

2. Hi! My name is Gabriel!

3. I love good food…

4. and am a little bit geek…

5. Semetis
Team of 12 people
4 Solvay
3 Political Science
2 ICHEC | 1 Ingé Civ | 2 Eco

6. Internet Switch

7. What Do People Do?

8. A Lot !

9. Website Goals

10. Ecosystem
Decision Making
Traffic
Monitoring
Sources
Data collection

11. Social Ecosystem?
Conversions
Your
Traffic Social Pages
Sources Impact
Social Plugins

12. Traffic Acquisition

13. Collecting Data

14. Measuring

15. Testing

16. Unlocking the door

17. World of the Web
Indexed pages: 40+ billion
Source: www.worldwidewebsize.com

18. Google Instant Success
Speed
– Google’s search results are served within a
fraction of a second, which was revolutionary
back then.
Comprehensiveness
– Google's mission is to organize the world's
information and make it universally accessible
and useful.
Meritocracy
– PageRank algorithm analyzes which sites have
been "voted" the best sources of information
by other pages across the web.

19. - Business
- Analytics
- Technical

20. “I know half my
advertising isn't
working, I just don't
know which half.”
William Leverhulme 1851-1925
That was before ...

21. “I know half my
advertising isn't
working, I just don't
know which half.”
William Leverhulme 1851-1925
Pay per click model

22. Google AdWords + Organic
Google Ads
Google SEO

23. Display/Branding Online

24. Social

25. Do you know this one?

26. Analyse what’s behind..

27. Paths to Conversion

28. Goals & Economic Value

29. Off-site Activity (seeding)

30. CHALLENGE:
From Few Data ...

31. To a lot of available Data

32. Big Data...

33. New jobs

34. Online Marketer

35. Great Innovations

36. - Entrepreneurship

37. Cloud

38. Accelerating
2012 60
HOURS

39. Threat or Opportunity?

40. We build adapted Technology

41. Private BETA - Additionly.com

42. Ex. of a performance dashboard

44. App to understand Big Data
44

45. Understand behaviour/shift
45

46. Understand behaviour/shift
46

47. Creating apps from Big Data
47

48. Understanding Business trends
higher conversion rate
during high seasonality
Case: Gift
120000 6000
100000 5000
80000 Visits Sales 4000
60000 3000
40000 2000
20000 1000
0 0
28/02/2011 28/03/2011 28/04/2011 28/05/2011 28/06/2011 28/07/2011 28/08/2011 28/09/2011 28/10/2011 28/11/2011 28/12/2011 28/01/2012
Case: Retail
25,000 Visits remain higher 3 weeks post-
1000
event but goals start decreasing900
20,000 Visits & goals increase 2 to 3 800
right after the event
weeks before influent event in the 700
15,000 sector Key 600
500
10,000
event 400
300
5,000 200
100
0 0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
48

49. Semetis Client success story
The financial impact of leveraging seasonality
Set of products for which Set of products for which
seasonality was leveraged seasonality was not leveraged
1400 1400
1200 1200
1000 1000
800 800
600 +35% 600
+10%
400 400
200 200
0 0
revenue Y Revenue Y+1 revenue Y Revenue Y+1
49

50. Tomorrow

51. Any tweet?
twitter.com/semetis