The document discusses how the quantity of digital data being created and stored is exploding, making it easier than ever to access timely and flexible data from a variety of sources. It describes how capturing, monitoring, and measuring data can provide valuable business intelligence insights and help understand customers, industries, and performance. The rise of open APIs and data initiatives have increased opportunities to build applications that gain insights from web data and track business objectives.

1. Business Intelligence
with Web Data
Jonathan Van Parys
Technology Lead at Semetis

2. Data

3. 2015
Lots of Data.
Quantity of data
being created and
stored is exploding.
2010
2005
Digital data storage in exabytes (IDC)

4. Percent of CMOs reporting underpreparedness
50%
Data explosion 71%
Social media 68%
Growth of channel and
device choices 65%
Shifting consumer demographics 63%
Financial constraints 59%
Decreasing brand loyalty 57%
Growth market opportunities 56%
ROI accountability 56%
Customer collaboration
and influence 56%
Privacy considerations 55%
Global outsourcing 54%
Regulatory considerations 50%
Corporate transparency 47%

5. Accessible Data.
Getting the data you need is easier than has
ever been. APIs are going to rule the world.

6. The rise of open APIs
The rise of open government data initiatives
data.gov.be

8. Timely Data.
No more waiting
10 days to get
the data you need.

10. Flexible Data.
Choose what data
you collect.

11. Definitive Data.
No more guessing.
People speak with
their clicks.

12. It’s the most exciting time ever for people interested in
understanding their business, their customers and their
industry.
Capture, monitor and measure things like never before.
Data + Business =

13. I think marketing is the new finance. In the 1960s and
1970s we got interesting data. So we saw huge gains in
understanding performance in the finance industry.
I think marketing is in the same place: now we’re getting a
lot of really good data, we have tools, we have methods,
we have smart people working on it.
Hal Varian, Chief Economist at Google

14. Beyond marketing: search data at the Bank of England
This article examines the use of data on the volume of online
searches for labour and housing markets in the United
Kingdom. [...] internet search data could become an important
tool for economic analysis.

15. Business Intelligence
with Web Data

16. Business Intelligence
with Web Data

17. 1. Collect the right data.
?source=primary-nav
?source=record-in-brief

18. 2. Build the right interface.
Data alone is not enough.
Data needs poetry.
Brendan Dawes

19. The interface needs to identify what’s worth
saying and help say it intelligibly.
Information display

20. The interface needs to identify what’s worth
saying and help say it intelligibly.
Information hierarchy
Information navigation

21. We build data-rich applications
to help you gain insights into your business.

22. Multi-domain Analytics dashboard

23. Multi-domain Analytics dashboard

24. Insights into online train booking

25. Insights into online train booking

26. Insights into online train booking

27. Industry, Location & Business insights

28. Industry, Location & Business insights

29. Industry, Location & Business insights

30. Business Intelligence 1307

31. Business Intelligence 1307

32. How We Browse

33. Trending topics
We use impression data, evolution and speed of evolution to identify trending topics.
Correlates very nicely with TV, radio campaigns, and big events.
Twitter Semetis Trends

34. Today’s availability of data on the web makes it possible to
seamlessly track you objectives and build beautiful
applications around them.
Tracking these objectives becomes
better, easier, more timely, and more fun.
What’s your app gonna be?