This document summarizes the advantages Epsilon claims to offer as a partner for elevating Adobe Marketing Cloud investments and achieving digital transformation goals. Epsilon says it provides integrated digital offerings, unparalleled customer insights, experience implementing Adobe Marketing Cloud globally, and award-winning creative capabilities. Epsilon presents itself as uniquely qualified to help customers develop, implement, and monetize digital transformation strategies using Adobe Marketing Cloud.

1. Better partner, better outcomes
Elevate your Adobe Marketing Cloud investment with Epsilon

2. We offer unique advantages guaranteed
to deliver better outcomes:
• Integrated digital offering supporting 1:1
omnichannel communications
• Unparalleled customer insight to fuel
your Adobe Marketing Cloud solution
• Enterprise-tested roadmap to achieving
a successful digital transformation
• Award-winning creative capabilities and
the insight to drive relevant content
• Experience implementing Adobe
Marketing Cloud in global organizations
Investing in Adobe Marketing Cloud is just the first step on your path to
digital transformation. What you need now is a trusted partner that can
take you the rest of the way, and Epsilon is uniquely qualified to help you
develop, implement, and monetize a digital transformation strategy using
Adobe Marketing Cloud.
The path to achieving better outcomes requires embracing these
crucial components:
A better customer experience begins here
epsilon + you
• betterstrategy
• betterinsight
• betterintegration
• betterexperience

3. If digital transformation is a
journey, the biggest risk lies in
embarking on that journey without
a comprehensive strategy. Epsilon’s
roadmap to digital transformation
is designed to help you identify
the business challenges most
responsible for holding back your
customer experience. It enables
us to work together to address
your most urgent needs and
deploy a solution designed to fulfill
and continuously optimize your
organization’s digital vision. We’ll
partner with you every step of the
way, from design to deployment.
• Define the business challenges impacting your customer experience
• Assess your requirements and identify the key performance indicators
• Establish a digital future vision based on your customized business case
• Design and deploy a solution that meets your customer experience goals
• Monitor performance and make recommendations to optimize results
better
strategy
With Epsilon’s digital transformation roadmap we can help you:
Define business
challenges
Analyze data &
assess needs
Map & size the
future state vision
Design, develop &
deploy solution roadmap
Develop
strategic plan
Measure &
optimize
Let Epsilon put you on the right path.
Digital transformation is a journey.
It all begins with a roadmap.

4. Epsilon knows your customers
better than anyone — maybe even
better than your customers know
themselves. But more importantly,
we know how to use that knowledge
to achieve the clearest customer
view and the best possible results
across all your channels. Our
proprietary data gives you the
ability to target customers more
precisely and create a better overall
experience, across all channels and
in real time. By combining Epsilon’s
first-party data with any second- or
third-party data in a single customer
database, we can help you achieve
the clearest customer view. And
once we have your customer in
view, we can fuel Adobe Marketing
Cloud to provide an always-on
experience.
• Enable a precisely timed, intelligent content delivery model across channels
• Capture a deeper understanding of your customers for precise engagement
• Target actionable audiences in real time for acquisition and re-engagement
• Create better experiences, increased conversions and higher engagement
better
insight
The Epsilon + Adobe difference
Unparalleled data driven customer view that enhances Adobe Marketing Cloud
Clearest
customer view
Digital Behavior
2nd & 3rd Party Data
1st Party Client Data
The Master Profile
Better targeting
Smarter content
taxonomy of content
tied to segments
Precisely timed
cross-channel
communications
Increased media
ROI & account quality
Better experience &
higher conversions
Increased
engagement &
retention
With a clear customer view provided by Epsilon you can:
Customer
Value
Enhanced
Capabilities
Adobe
Analytics
Adobe
Audience
Manager
Adobe
Target
Adobe
Experience
Manager
Adobe
Campaign

5. Data
With Epsilon, you have the benefit
of choosing one partner that can
deliver a completely integrated
marketing platform — one that
delivers relevant content and highly
personalized campaigns across
all of your marketing channels,
regardless of language and device.
We enhance your Adobe Marketing
Cloud with best-in-class technology
and digital know-how to deliver
deeper cross-channel engagement
at scale, delivering true 1:1 customer
experiences and targeting your best
customers.
• Improve the coordination of cross-channel marketing communications
• Enhance your ability target individual customers with relevant content
• Measure and refine the overall effectiveness of your customer experience
• Boost customer acquisition and conversion and foster deeper loyalty
better
integration
Epsilon’s integrated digital offering can:
Framework for delivering the integrated customer experience
Content and digital asset management
Persona and audience management
Digital behavior, reporting and
measurement
Aquisition
Delivery
Content
Paid Media
Adobe Media
Optimizer
Adobe Target Adobe Campaign Adobe Social
Digital Channels Offline Channels Customer Communication
Media management
and optimization
Targeting and
personalization
Cross-channel
customer engagement
Social listening and
engagement
Conversion Retention
SEM • Social Ads • Display Ads Web • App • Kiosk/ATM Call Center • Branch/Agency Email/Direct Mail • SMS Texts • Social
Adobe Experience Manager
Adobe Audience Manager
Adobe Analytics

6. • Awaken and optimize your digital channels with our
creativity and insight
• Evolve moderately relevant content to truly persuasive
messages and media
• Design intuitive online user experiences that excite and
engage customers
• Deliver optimal customer value and experiences that
breed lasting loyalty
better
experience
solutions
driven by an understanding of your business
You are experts in your industry, serving your
customers with rich knowledge and experience.
Epsilon’s approach is the same, with extensive
industry expertise and disciplines built around your
business. We employ teams of seasoned specialists
who share a deep understanding of your industry.
They collaborate with your organization to design
and deliver the ideal solution for engaging your most
loyal customers. From retail to travel, automotive
to insurance, we too are passionate about every
industry we serve, and can match your desire for
marketing excellence.
Only one partner has the industry knowledge,
integration experience, customer insight, and creative
intelligence to help you transform your customer
experience using Adobe Marketing Cloud. Contact
Epsilon and let’s get started today.
Doug Hughes, SVP Strategic Alliances
601-810-4051
doug.hughes@epsilon.com
Healthcare Insurance
Financial
Services
Media &
Entertainment
RetailNon-Profit Tech/Telco Travel &
Hospitality
Automotive B2B CPG Energy
Epsilon’s creative minds can help you:
Improving your customer experience
requires more than just a technology
solution. It requires the ability to
engage your customers with fresh,
intelligent creative that connects
them to your brand at an emotional
level. At Epsilon we employ
more than 500 award-winning
creative professionals, all of them
empowered by Epsilon’s proven
and measurable insight into what
content moves your customers.
We work hard to know your industry.
We work harder to understand your business.

7. epsilon + you
About Epsilon
Epsilon is a global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies,
engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World CRM/Direct Marketing Network, #1 U.S. Digital Agency Network and #1 U.S.
Agency from All Disciplines, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit epsilon.com, follow us on Twitter @
EpsilonMktg or call 1 800 309 0505. Adobe, the Adobe logo, and the Adobe Marketing Cloud logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States
and/or other countries. www.epsilon.com