0. Introduction Search University 3 - 12 May 2011

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It is an introduction to the Search University 3 event which took place in Brussels on Thursday 12 May 2011. Organising agencies were: bSeen, iProspect, Knewledge & Semetis

Technology Business

Search University to become a platform for Search Knowledge sharing

Open to other agencies/partners (ie. Best of Publishing, Google & Microsoft)

We are objective vs. partners,[object Object]

11 Breaks & Lunch… Lunch: 12h20 -> 13h40 (1h20)

Ten tips to optimize your local Search approach in SEO and SEA: Marnik D'Hoore manages the Search Agency Bseen. He will give a concrete presentations on optimization best-practices for Local Search initiatives. This presentation applies mostly to advertisers with a local offline presence. The tips will be both on concrete actions to be executed on natural search initiatives as well as paid search/Google AdWords tips.

The Data Opportunity - Make data your best asset

Semetis

The Data Opportunity - Rock your data with Segment.com

Semetis

The Data Opportunity - Good Morning Data !

Semetis

If I have a top SEO position I would get the visit for free but if I show also an ad, people may rather finish clicking on the ad. Then, at the end, I would pay for the same visit?! In order to better understand the role of search in the buying process, we will demonstrate "how to measure the way SEO and SEA are working (against) together". We will draw some conclusions on their roles in the buying process and invite the audience to take the same approach to understand how SEO and SEA play for themselves.

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Companies' Internet presence has evolved dramatically over the past years. Not so long ago, websites consisted of just a couple of pages. They grew into bigger websites with ecommerce transactions. Today, companies' Internet presence has become extremely complex and diverse with social, mini-sites, geo, mobile, local, conversion sites and so on, generating more and more data. The evolution of Google Analytics addresses today's complexity. Yet, simplification & better visualisation of data is key in order to make the right decisions. This presentation will concretely help understand "how to" capture your web presence with Google Analytics API's and Custom Apps.

Online and Offline Advertising Intro

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Management Course Solvay BA2 April 2013

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Microsoft on How technology empowers marketing at Solvay

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When consulting meets digital marketing: a case study

Semetis

Google on How technology empowers marketing at Solvay

Semetis

Be where consumers are looking

Semetis

How to build a strong online brand leveraging TV, a MAP/M6 Case

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eCRM: How to build strong customer relations with Re(al-time)Marketing

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Tips & Tricks to better integrate your offline and online marketing efforts

Semetis

Google Belgium Research: How radio & TV impact online brand popularity?

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Measuring cross-media advertising | How to move away from the last click attr...

Semetis

Semetis Vision of Online Challenges @ARCEurope ShowYourCard! European Conference

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Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”. All of this illustrated with link prediction over knowledge graphs, but the argument is general.

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The Art of the Pitch: WordPress Relationships and Sales

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Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes? All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.

Essentials of Automations: Optimizing FME Workflows with Parameters

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Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place. Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects. Here’s what you’ll gain: - Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows. - Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy. - Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency. - Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity. We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic. Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.

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