6. Local Search Tips - Search University 3

•

1 like•356 views

Ten tips to optimize your local Search approach in SEO and SEA: Marnik D'Hoore manages the Search Agency Bseen. He will give a concrete presentations on optimization best-practices for Local Search initiatives. This presentation applies mostly to advertisers with a local offline presence. The tips will be both on concrete actions to be executed on natural search initiatives as well as paid search/Google AdWords tips.

Local Search 10 tips to optimize your local search approach for SEO & SEA 12h – 12h20

4 1 in 5search queries have localintention

6 local IPGoogle does seeyourlocal IPand willgivelocalresults* even forgeneralkeywords

7 Growing trendlocal is the fastestgrowing trend in search* even more thensocial media

8 Organic has been pushedbelow the fold !!!

9 Conclusionlocal search shouldbean important partof your SEO & SEA strategy

10 7 tipsto opimizeyourlocal search approachfor SEO

1. Claim your Google Place page to optimizeyourlocal search approach Why ? > Your page can rank directly in Google search > Google maps is used more often

2. Optimizeyour Google Place page as completely as possible

3. Factors to takeintoconsiderationwhileoptimizingyour Google Place page > Choose at least 1 defaultcategoryvs. creatingnewcategories > 1 keyword in titlenotallowedifit’snotyourcompany name > 1 keyword in descriptiondo notexaggerateveryusefullforlongtailsnotsamekeywords as in categories

3. Factors to takeintoconsiderationwhileoptimizingyour Google Place page > Add imagesat least 4 > Add video > 100% of the detailsthe more is filled in, the better

4. Getreviewsonyour Google Place page > The amount has a big impactaskyourcustomers > The content ( + vs. - ) has no impact onrankingswillchange… ! negativereviews have impact onyourreputation

5. Register onother sites > DirectoriesTruvo, bsearch, … / payed and free business directories > Usingkeywords is a pluscity / aboutyour business / … > Keep the content consistent+32 9 335 22 76 vs. 09/335.22.76 1070 Anderlecht vs. 1070 Brussel

5. Optimizeyour dealerlist / shop network > Name, address, phone, link to Google mapsgettingevery dealer theirown page is a plus

6. Use coupons > If relevantwill help to getbetterrankings

7. User generated content > Video, images, reviewswill help to getbetterrankingsstimulateyourcustomers & visitors

21 3 tipsto opimizeyourlocal search approachfor SEA

1. Google Hotpot > Rating tool for Google placespersonalisedrecommandationsintegrated in reviews & ratings

2. Purchasing Google places … position > Testing in U.S. Notactiveyet !!

Thankyou. Success. Questions? “You canfind me in Gent or…”

Time is our most precious resource and you know full well how valuable time becomes when you’re managing a business. If you’ve ever found yourself stressed over not having enough time to accomplish all that you need to, this chat is for you. During this free online training, Mark G. Richardson walks you through the techniques and tools that'll make you more efficient at managing your time and running your home services business. This system has been developed and taught to business owners and home services contractors for the past 25 years. Some of the things you'll learn are: - The differences in being efficient vs. effective; and understanding proactive vs. reactive time - The essential steps to establish a time mastery system that empowers you to take control of your time - Time-Tested tactics you need to know to avoid common mistakes that cost you valuable time "Probably the most important time manage training seminar I have ever attended. I took this seminar early in my career and have used it throughout my professional life in a variety of roles. Mark's system is easy to implement into your daily workflow, and it will increase your productivity without adding more hours to your day." - Tim Burch, Vice President, Middleburg Office at BOWA

Google Masterclass Part 1: Google My Business

Surefire Local

The Google Masterclass Series is a free online workshop with 4 sessions to help you market your home services business on Google and get found by homeowners in your local area who are searching for your services. Part 1: Google My Business Local Leads with Google Maps - Find out how to improve your business's online presence on Google Maps through the exciting new capabilities of Google My Business, your free and easy-to-use homepage profile on Google.

Prepare YOURSELF for 2019: A Business Owner's Guide to Planning for the New Y...

Surefire Local

Put aside your business for a minute (or an hour) to focus on you. The end of the year is the ideal time to step back and take inventory of your personal goals, strengths, and weaknesses. Mark G. Richardson will share a process he's perfected over the past dozen years that can help you reach your personal goals, and in turn, your business goals...the same process he teaches to business owners across the country at industry events. Some of the things you'll learn are: - A highly effective process to establishing your priorities so you can focus on what matters most - Ways to gift yourself with more time by implementing Mark G. Richardson's proven time mastery system - How to identify your key opportunities for personal growth - Tools you can start using today to improve yourself and your processes - How to combine all of this to create your plan & start 2019 STRONG

AMA Experience 2016: Google & Your Business: Planning for Today, Tomorrow and...

Webspec Design

Many of us use Google every day, but do you know why it’s important to consider the impact that Google can have on your business and website? Alex Karei and Lindsey LaMair of Webspec Design discuss the basics of the search engine superpower, what you might not know about Google, and what you can do today, tomorrow and in 2016 to help optimize your position in the eyes of the largest influence of search.

Google Masterclass Part 3: Google Search & SEO

Surefire Local

The Google Masterclass Series is a free online workshop with 4 sessions to help you market your home services business on Google and get found by homeowners in your local area who are searching for your services. Part 3: Google Search & SEO Your Website in Google's Eyes - Discover how Google views your website and the 9 top aspects of your website to consider when it comes to ranking higher in Google search. Is your website built with structured data, is it secure, is it loading fast enough on mobile?

Bright local webinar slidedeck - google+ local wizard & reviewbiz toolsMyles Anderson

gWave Consulting Online Marketing Presentation

Telepathy

BrightonSEO - Ann Stanley talking on improving your Google Shopping Ads by op...

Ann Stanley

Ann Stanley returns to Brighton SEO to present the latest updates to Google AdWords interface and functionality for maximising the performance of your Shopping Ads. The presentation then explains how to use rules within Google Merchant Centre to enhance the quality of your product feed. Ann also present results of research showing the impact of product feed optimisation and examples of third party tools that offer this functionality

The Google Masterclass Series is a free online workshop with 4 sessions to help you market your home services business on Google and get found by homeowners in your local area who are searching for your services. Part 3: Google Search & SEO Your Website in Google's Eyes - Discover how Google views your website and the 9 top aspects of your website to consider when it comes to ranking higher in Google search. Is your website built with structured data, is it secure, is it loading fast enough on mobile?

Bright local webinar slidedeck - google+ local wizard & reviewbiz toolsMyles Anderson

gWave Consulting Online Marketing Presentation

Telepathy

BrightonSEO - Ann Stanley talking on improving your Google Shopping Ads by op...

Ann Stanley

Creating sales and marketing experiences

Christine Crandell

How Smart Recruiters Go Beyond LinkedIn

RecruitingDaily.com LLC

The Home Contractor's Complete Guide to Google My Business

Surefire Local

Learn how to use your Google My Business profile - a free and easy-to-use tool - to manage and optimize your online presence across Google Search and Maps. - Manage what information people find when they search for your business online - Post updates to showcase what's new and share seasonal offers to increase conversions - Request and respond to reviews; respond to direct messages to build loyalty - Add and share photos to highlight what makes your business special - Add services offered as a "Menu" option in your listing. Create unique appointment URL's to highlight specific services - Publish relevant content and helpful tips using Posts that appear directly on a local search result page. - View insights into how people find your business online - from search keywords to devices used

Google & YouTube - The Big Social Network [Home Contractor's Ultimate Social ...

Surefire Local

With digital marketing constantly changing, there's a lot a business has to keep up with to stay ahead of the competition. Google has introduced these 12 new features that make it the biggest social network...how can you use them for your business? What is the Ultimate Social Media Marketing Academy all about? Join us for an end-of-the-year webinar series about how contractors are successfully using Facebook, Nextdoor, Houzz, YouTube and (surprise) Google! Our Ultimate Social Media Marketing Academy will bring together hundreds of home contracting businesses for a free online workshop with 4 sessions. You helped us identify the most-talked-about social media marketing platforms in 2018. Our in-house gurus have heard your questions and will be diving into ideas, training and secrets on Facebook, Nextdoor, Houzz, YouTube and the surprise social network of the year - Google. Over the last year, we've held 81 educational seminars with industry thought-leaders and partners to share actionable ideas on marketing and business growth. We're humbled to have been able to share valuable information with over 10,000 home improvement contractors across the country. We've learned a lot from all of you...namely the biggest marketing challenges that contractors like you face. We're really looking forward to sharing solutions that can help you turn these challenges into successes.

Vroom Digital - How SEO & Adwords Can Help Grow Your Small Business

seanvroomdigital

Home Services Contractors: How-to Optimize Your Lead Conversion Process for 5...

Surefire Local

The latest numbers are in! It now costs Home Services companies $403.60 for each and every ‘issued’ lead they give to their salespeople. With an average closing ratio of about 33%, that means is costs $1210.80 for each SOLD lead. Yikes! This number is going up every year! So, What’s the Solution? Simply put, the best way to combat these out of control leads costs is to get MUCH BETTER at lead conversion. In this webinar, Tim Musch will detail each of the 5 sales you and your staff need to make to optimize lead conversion. Once identified, we’ll detail exactly what it takes to get much more efficient at each of those 5 sales you need to make. You’ll learn: - The one painless thing you could do tomorrow that would drive 10-20% more profit to your bottom line - How you can immediately increase sales without generating more leads or increasing closing ratios - How to separate your company from ALL your competitors (this is key) - Specific strategies to turn your unsold leads into profitable business (huge) - Simple processes to easily create “lifetime” customers (repeat business)

Google Local Service Ads: Everything You Need to Know to Dominate Local Search

Surefire Local

Have you noticed Google is changing local search and giving a big advantage to local businesses? Local Service Ads (a pay-per-lead ad) can be found at the very top of Google to help homeowners find you right away. Join us online at our first-ever Google Local Service Ads webinar! Our in-house expert, Meg Robinson, will be walking through everything you need to know: the opt-in process, best practices to get started and optimize along the way, and common misconceptions. This webinar is FREE and you'll learn: - What Local Service Ads are & why they matter for you - The process of applying to Local Services Ads - Real world client results from 300+ Local Service Ad accounts launched this year - How to manage leads in the dashboard - What to do to dispute any "bad leads"

Amsterdam SEO Meetup #1 - SEO Wrap-Up 2019

SEOsmann Consulting

Google-Semetis Display Event - How to effectively measure Google Display with...

6. Local Search Tips - Search University 3

Recommended

Recommended

More Related Content

What's hot

What's hot (8)

Viewers also liked

Viewers also liked (13)

Similar to 6. Local Search Tips - Search University 3

Similar to 6. Local Search Tips - Search University 3 (20)

More from Semetis

More from Semetis (20)

Recently uploaded

Recently uploaded (20)

6. Local Search Tips - Search University 3