How SMO and SEO Interact. Differences, Similarities. How to Apply SEO to the 5 Social Media Principles. How to use Semantics to Integrate Social Media and SEO. By Jacob Morgan (SMO) and Jose Nunez (SEO), Technical Consultants from www.HiRank.com
We help you to grow your business by constantly generating traffic for your website. Making visible your website is the direst need for any business to grow.
Asia SEM (Search Engine Marketing) - An Overview By Sozon aradovic
Asia SEM (Search Engine Marketing) - An Overview, contains includes a collection of research and findings on the search engine landscape within Asia, focusing mainly on Japan, Korea and China. Useful for any marketer, agency or researcher, looking to better understand the SEM landscape in Asia.
SEARCH ENGINE OPTIMIZATION: AN ILLUSTRIOUS APPROACH FOR WEB BASED MARKETING I...Journal For Research
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines (Google, Yahoo & Bing) via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines. This gives a website web presence.The whole process includes two steps:ON Page Optimization and OFF page Optimization. Promoting a web site by earning high organic rankings is one of the primary forms of Search Engine Optimization. SEO is a Return on Investment (ROI) strategy. Optimizing the website enables it to rank higher on major search engines. Search engine rank websites based on two major factors: Unique content that contains pertinent keywords, and link popularity - the number of quality incoming links & the back links to our website.
This presentation give you a basic idea about SEO fundamentals & how to choose a right agency/professionals. It help you to understand the Life cycle of SEO & the process.
SMO & SEO Training in Ambala ! Batra Computer Centre jatin batra
Are you in search of SMO & SEO Trainingin Ambala?
Now your search ends here... Batra computer centre provides you best training in SMO& SEO in Ambala Cantt. We provide you training in courses like Basics of Computer , C, C++,Php, Web Development, Web Designing, Seo, Smo etc.. We also offer you training in so many other courses also.
How SMO and SEO Interact. Differences, Similarities. How to Apply SEO to the 5 Social Media Principles. How to use Semantics to Integrate Social Media and SEO. By Jacob Morgan (SMO) and Jose Nunez (SEO), Technical Consultants from www.HiRank.com
We help you to grow your business by constantly generating traffic for your website. Making visible your website is the direst need for any business to grow.
Asia SEM (Search Engine Marketing) - An Overview By Sozon aradovic
Asia SEM (Search Engine Marketing) - An Overview, contains includes a collection of research and findings on the search engine landscape within Asia, focusing mainly on Japan, Korea and China. Useful for any marketer, agency or researcher, looking to better understand the SEM landscape in Asia.
SEARCH ENGINE OPTIMIZATION: AN ILLUSTRIOUS APPROACH FOR WEB BASED MARKETING I...Journal For Research
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines (Google, Yahoo & Bing) via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines. This gives a website web presence.The whole process includes two steps:ON Page Optimization and OFF page Optimization. Promoting a web site by earning high organic rankings is one of the primary forms of Search Engine Optimization. SEO is a Return on Investment (ROI) strategy. Optimizing the website enables it to rank higher on major search engines. Search engine rank websites based on two major factors: Unique content that contains pertinent keywords, and link popularity - the number of quality incoming links & the back links to our website.
This presentation give you a basic idea about SEO fundamentals & how to choose a right agency/professionals. It help you to understand the Life cycle of SEO & the process.
SMO & SEO Training in Ambala ! Batra Computer Centre jatin batra
Are you in search of SMO & SEO Trainingin Ambala?
Now your search ends here... Batra computer centre provides you best training in SMO& SEO in Ambala Cantt. We provide you training in courses like Basics of Computer , C, C++,Php, Web Development, Web Designing, Seo, Smo etc.. We also offer you training in so many other courses also.
Trade Only11 S2 Seo Graham Hansell Sitelynx.ComGraham Hansell
Slides from the second session at the Trade Only National Show at the Jaguar Exhibition Hall, Ricoh Arena, Coventry on 26th and 27th January 2011, the Trade Only National Show is the UK\'s biggest for promotional products, corporate clothing and related services
Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website.
A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms.
On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images.Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).
My attempt at explaining SEO to the non-SEOs. This was created for friends and family, and I hope to build from this in the future.
See Notes tab for more info
Michigan SEO - Sales and Marketing Conference - Macomb County, MichiganRuss Cuthrell
Spyder Byte Media presented at the 2010 Macomb County Chamber of Commerce Sales and Marketing Conference. Topics included SEO, Blog, Local Advertising and social Media Marketing (Video of presentation will be located at www.spyderbytemedia.net)
If you want your website to:
Being found on google
Get more visitors who are interested in your products and can be converted to clients
Converting to leads
Converted to sales
Building brand awareness/online presence
You Must
Select the right keywords
Write good content
Get quality backlinks
Use social media
In order to start your promotion, please read this guide
Search Engine Marketing is the art of driving more and better qualified traffic to your website from search engines. Learn more about SEM and how to do it right.Understanding how to use search engine marketing effectively is an important skill for every marketer. Here's a guide for using Search Engine Marketing
Creating a perfect digital marketing proposal for clients - Dean infotechDeanInfotech Pvt. Ltd.
Dean Infotech is an india based Digital Marketing Company. We are Professional in Digital Marketing Search Engine marketing that offered dadicated search engine optimization, PPC Services.
Trade Only11 S2 Seo Graham Hansell Sitelynx.ComGraham Hansell
Slides from the second session at the Trade Only National Show at the Jaguar Exhibition Hall, Ricoh Arena, Coventry on 26th and 27th January 2011, the Trade Only National Show is the UK\'s biggest for promotional products, corporate clothing and related services
Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website.
A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms.
On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images.Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).
My attempt at explaining SEO to the non-SEOs. This was created for friends and family, and I hope to build from this in the future.
See Notes tab for more info
Michigan SEO - Sales and Marketing Conference - Macomb County, MichiganRuss Cuthrell
Spyder Byte Media presented at the 2010 Macomb County Chamber of Commerce Sales and Marketing Conference. Topics included SEO, Blog, Local Advertising and social Media Marketing (Video of presentation will be located at www.spyderbytemedia.net)
If you want your website to:
Being found on google
Get more visitors who are interested in your products and can be converted to clients
Converting to leads
Converted to sales
Building brand awareness/online presence
You Must
Select the right keywords
Write good content
Get quality backlinks
Use social media
In order to start your promotion, please read this guide
Search Engine Marketing is the art of driving more and better qualified traffic to your website from search engines. Learn more about SEM and how to do it right.Understanding how to use search engine marketing effectively is an important skill for every marketer. Here's a guide for using Search Engine Marketing
Creating a perfect digital marketing proposal for clients - Dean infotechDeanInfotech Pvt. Ltd.
Dean Infotech is an india based Digital Marketing Company. We are Professional in Digital Marketing Search Engine marketing that offered dadicated search engine optimization, PPC Services.
Interested in understanding the foundational elements of a successful search marketing initiative? Search Engine Optimization, Pay Per Click and Social Media are all topics discussed in this presentation. Links to excellent tools are also included within.
This is a beginners introduction to Search Engine Optimization (SEO)
SEO It is the process of optimizing your website to rank higher in search engine results pages (SERPs) and improve its visibility. The ultimate goal of SEO is to increase organic (non-paid) traffic to a website, thereby improving its online brand awareness, and profitability.
SEO involves various techniques and strategies, such as optimizing on-page elements (e.g., title tags, meta descriptions, header tags, image alt tags, etc.), creating high-quality and relevant content, building quality backlinks, improving website loading speed, and ensuring mobile-friendliness and accessibility.
These tactics are aimed at making a website more attractive and user-friendly to both search engines and users.
To get more interesting E-books on various marketing, digital, lifestyle coaching courses etc, and further more other digital products as Courses, Softwares, Frame Mockups, Patterns and Pintables, Diaries, Reports, Greeting cards, Presentation / templates Itineraries as Wedding itinerary, Graphics – as Logos themes, Brand kits themes, Power point themes, card designs themes, backgrounds, patterns, Planners – as Wedding Planners, weekly planner, bi cheque planners, custom digital Planners etc, Tutorials & guides, Art works for T-Shirts, Blankets, Tea cups, cutting boards, Towels, Door Mat, Pillows, Sign Board, Sucks, bags, phone cases, Jackets, shoes etc, Templates as Resume Templates, business plan templates, business contracts templates, Power point presentation templates, website templates, mobile app templates, content builder templates, graphic design templates as banners, flyers etc courses – as Exercise, Dance, Copywriting, Graphic design, ART WOKS as Wall Arts such as: HOME WALL ARTS, OFFICE WALL ARTS, YOGA CENTERS & LIKES, DIGITAL BACK DROPS etc.
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www.digitalmarketingpublic.blogspot.com
smartData Enterprise Inc is a certified CMMI3 level company, smartData oDesk & smartData elance profiles serves various international clients on their outsourcing projects. All the reputed international clients can trust smartData Enterprises Inc and effectively get solutions on their respected outsourcing assignments.
What and Why SEO with Right Strategy presentation includes Fundamentals of SEO, Why SEO, Statistics, Insights, Local SEO, Keywords Strategy, SEO Process and Career opportunities from Abdul Malick, Digital Marketing and SEO Consultant in Chennai, Tamil Nadu, India
Mr. Abdul Malick. He is a well-renowned SEO expert who has a wealth of knowledge and experience in the field. He has been working in the SEO industry for more than 15 years. Here is the presentation made by him on the topic of Right SEO Strategy in the event of Vanakkam Digital Meetup - Trichy 2023
Techinfini's presentation on SEO(search engine optimization), SEM(search engi...TechInfini
There are thousands of same businesses. When someone searches something at search engine, he gets lists of sites related to that query. This presentation will show you, how SEO, SEM, SMO can help you for being on top in search results.
There are many ways in the market to develop a strategy which not only optimizes but also is quite beneficial in promoting your website and business. Digital marketing is one of the finest and foolproof methods which helps your business flourish and gain new leads and conversions
There are many ways in the market to develop a strategy which not only optimizes but also is quite beneficial in promoting your website and business. Digital marketing is one of the finest and foolproof methods which helps your business flourish and gain new leads and conversions.
An effective digital marketing strategy is the main ingredient required for a successful business. To get the edge, the companies hire digital marketing experts from top-notch digital marketing institute in Laxmi Nagar, which help a company stand out in this cut-throat competition.
Internet Marketing Academy Melbourne Presentation September 2009Lucio Ribeiro
You can view the Internet Marketing Academy's successful training session on Internet Marketing. The seminar is designed by business people for business people.
Talley Digital Media SEO slide deck for business owners in the South Florida area. Boca Raton, Palm Beach, Delray Beach, Florida. Digital Media Powerpoint Presentation by Bret Talley.
DICS is a computer and software training institute with the difference that we provide education and training with a practical perspective. We provide students the best education in PHP, .NET, Java and others. We also teach digital marketing, website designing, graphics designing along with a practical knowledge of hardware.
Our courses aim at making the students equipped with a balance of theoretical and practical knowledge of the subject that they choose. This enables them to embark upon a career as soon as they finish the course with us.
In a short time we have created a reputation that is the envy of our competitors. With well qualified and trained faculty members, excellent infrastructure and a student centric approach ensure that we will keep growing in the field.
If you are interested in IT subjects and wish to make a career of them, then you need look no further. Simply contact us and we will take it from there
Best Advance Seo course in ghaziabad | Seo trick & trips |seo internship in N...SEO Master LLC
Digital Marketing Paathshala(DMP) is devoted to educating professionals in the field of Digital Marketing. We enable professionals to execute efficient campaigns, drive higher ROI and competitiveness in a global jobs market.
The days of building a website or tweeting a few times, making a boatload of money, and retiring early are over. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This slide deck explores where we are now, what’s coming next, and how to prepare your company to compete in 2014 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Topics Cover in this session include
• B2B social media strategies that work
• NEW – How to rank in Google today
• NEW – What we can and cannot measure
• Developing an effective plan
• Getting organization buy in
Presented at MHEDA (Material Handling Equipment Distributors Association) Emerging Leaders Conference 2014 Chicago, IL.
Presentation Give to MACNY - Manufacturers Association of Central NY. B2B LinkedIn tips to maximize LinkedIn ROI. LinkedIn provides B2B companies the opportunity to distribute expert content to target a target audience. This presentation is part of a corporate LinkedIn training series provided by Site-Seeker. It covers: the importance of building out individual and company profiles, LinkedIn advertising, marketing your content to groups via discussions, the importance of original content (your blog), moving content consumers from your to your website, the importance of an editorial calendar, repurposing content, LinkedIn analytics, tips for maximizing results from your company page, going on the offensive with LinkedIn search, cool LinkedIn features, connecting via linkedIn, IFTTT and Bufferapp to automate repetitive tasks and save time, and the b2b buying process.
Social Media and Search Engine Marketing For BusinessSite-Seeker, Inc.
Social Media and Search Engine Marketing have converged. This overview provides insight on what businesses need to know in order to intercept customer defining traffic, engage with their audience effectively and convert visitors to prospects.
The search engine landscape has changed with the convergence of Search and Social. This two hour session looks at what is important today to the search engines and how businesses can best position their content and their social media strategy in an effort to provide value to their audience and increase branding, engagement and targeted traffic from their target audience. Build it and they will come does not apply to Digital Marketing. Beginning with the end in mind this session further discusses how to develop a strategy to drive leads to and through your website in the B2B world.
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
This introduction of Facebook, Twitter, Linkedin, Google+, and YouTube for business looks at common objections, how to get started and some best practice tips for engaging with the social media platforms. Additionally, this presentation discussed how and where to uncover topics of conversation that would be important to any business as well as measuring the success of your social media efforts.
Introduction to Search Engine Optimization was presented to a business audience at the Oswego, NY SBDC on March 21, 2013. This introductory overview includes a view of your website as a sales funnel, the Search Engine Landscape, determining online potential, the basic principles of SEO and the convergence of Search Engine Optimization and Social Media Marketing.
B2B Buying Process, Selling Process and Internet MarketingSite-Seeker, Inc.
The B2B buying process and selling process don't match up as well as we'd like. Use Internet marketing - SEO, SEM, PPC, Social Media (LinkedIn, Twitter, Facebook, SlideShare, Google+...) - to fill the gaps.
The Convergence of Search Marketing and Social Media – What You Need to KnowSite-Seeker, Inc.
Canadian Institute of Plumbing & Heating Webinar Presentation:
Social media has complicated Internet marketing. Most B2B companies do not know how to begin or what to expect in return. This webinar will provide real‐world examples of how to best incorporate online marketing concepts.
- How the convergence of social media and search engine marketing is impacting the performance of your website.
- How to earn trust social media style.
- Social media ROI, what you can and
can’t measure.
- Understanding social media and search engine traffic patterns.
- Why waiting is failure.
- How to avoid being bedazzled by
social media jargon.
- Using social media as a force
multiplier.
Your Website. What's Possible and What Should You Strive to Achieve? A Case S...Site-Seeker, Inc.
Learn actionable tips about what works, what doesn't and where you can get the biggest bang for your marketing buck. Topics discussed will include: search engine optimization, pay per click advertising, website design and more.
An overview of Twitter, facebook brand pages timeline, YouTube, Pinterest and Linkedin. How to use them effectively to build your brand aTund how to use the analytics to measure your effectiveness and modify your strategy.
Taking the Social Media world by storm Pinterest has been populating the blogosphere and inspiring the imaginations of marketers round the globe.
This Jolt & Bolt presentation tackles the social newcomer and expounds on why, how and who should be adding this visually stimulating tool to their marketing mix.
Does video belong in your marketing mix?
YouTube 101: Video is more accessible than ever. Armed with a smartphone and a message, taking video and watching video is possible for beginners and experts alike. But how does an organization capitalize on this platform in an effective way that supports their core business objectives? This session will cover how to get your business channel up and running – and ready to go viral!
Get weekly tips on maximizing to your online presence. Visit site-seeker.com and be sure to sign up for our 15 minute search and social webinar series that broadcasts every Thursday at 10am EST. Go to joltandboltwebinar.com to reserve your spot today!
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
2. Search engine marketing From Wikipedia, the free encyclopedia Jump to: navigation, search What is Search Engine Marketing (SEM): PPC, SEO & Social Media? Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, contextual advertising, and paid inclusion.[1] Other sources, including the New York Times, define SEM as the practice of buying paid search listings.[2][3]
3.
4. Search Engine Optimization (SEO) The process of improving the volume and quality of traffic to a website from search engines via “natural” (“organic” or “algorithmic”) search results.
5. Social Media Social media is content created by people using highly accessible and scalable publishing technologies.
17. Search engine marketing From Wikipedia, the free encyclopedia Jump to: navigation, search Let’s define SEO a little more . . . Search Engine Optimization or SEO is a multi – phase process. To have a successful SEO program you must think of SEO in terms of ongoing and in constant motion. PHASE 1: Website Structure – Navigation, Organization of Code and Link Structure, xml sitemap, robots.txt, Tags: Title, Header, Keyword, Description, Alt Img Content – Keyword Research, Content Rewrite (keyword density etc) Analytics – install or verify GA, establish conversion funnels PHASE 2: Inbound Linking - Research and develop inbound links Create Authority - Create Content Pages for Social Media, Micro sites, 301 redirects for alternate domains, vertical search Ongoing – SEO Efforts are fluid and ongoing process, touching and addressing all items listed above as well. Also addressing website performance, strengths and weaknesses as indentified in GA reporting. SEO is NOT a one time service. SEO is an ongoing process that requires the provider to monitor for cause and effect and modify actions as needed. There are many things that affect the strength and positioning of a site that are addressed on a priority basis, yet all are crucial to the overall success. Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, contextual advertising, and paid inclusion.[1] Other sources, including the New York Times, define SEM as the practice of buying paid search listings.[2][3]
18.
19. Keyword Research – Step 1 What products or services do you want to be found for? How do your prospects and clients refer to those product or services? What are the key phrases that make that prospect a qualified buyer – think longer phrases that are more precise
20. Competitive Research – Step 2 Who are your competitors What keywords are they using What keywords are they being found for Where do they get their inbound links from
21. Establish baseline & benchmarks – Step 3 What keywords do you want to measure your position for What do you want to measure for effectiveness RFQ’s, Phone calls, Increased traffic, position Establish Conversion Funnels and measure what is important to you.
22. Defining & Measuring Success Metrics: Google Analytics, establish baseline for overall traffic and report against it.
23. Defining & Measuring Success Metrics: Google Analytics, monitor and measure effectiveness of important pages.
24. Defining & Measuring Success Metrics: Google Analytics, monitor and measure effectiveness of important keywords.
25.
26. Top 10 Search Terms “Gear Manufacturer” and “Spur Gears” are now your largest search term.
34. 13 hours : The amount of video uploaded to YouTube every minute 412.3 years: The amount of time it would take to watch every video on YouTube 100,000,000: The amount YouTube videos watched every day 1382%: The monthly growth rate of twitter users January – February 2009 3,000,000: The average number of tweets on twitter.com every day 5,000,000,000: The number of mins. spent on facebook every day
37. Establishing Credibility with Social Media Create Accounts (Name Claim) Grow Networks Lead Discussion Become the Expert Participate in Discussion Create Content Distribute Content
38. How to Distribute Your Blog Email Campaign Other (links)… Twitter Blog Posts Social Bookmarking Sites Facebook LinkedIn Other Blogs
58. Update your status regularly to promote events, etc.Kathy Hokunson Linkedin Profile
59. Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters, displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers). From: Wikipedia
So far we have covered traditional marketing methods, some social media and what are the key components of an effective website and what can happen when a well designed website engages your prospects. Now let’s talk about how we are going to drive traffic to your webstie.
Traditional advertising strategies included advertising in industry relevant trade journals, customer promotional campaigns, Tradeshows, PR – pushing our success stories into the market place. It was all about Push. Now there is a shift in the buying cycle. Prospects and Clients now have more control of the sales cycle. They don’t engage you in the process until they have done their research and by the time they call you they are more educated and know about your company. This was clearly illustrated earlier in the segment on websites & ROI
Currently our use of the internet far out strips what businesses are spending in that arena. That gap is significant. Our prospects and clients are on line 41% of their time yet businesses are only spending 6% if their marketing dollars online. A lot of opportunity exists for those businesses that engage now.
While earlier I mentioned that our prospects and clients have more control of the buying process or buying cycle, as businesses we now have the ability to drop our websites right in their lap at the moment they search for what we sell or the M O R – moment of relevance
Lift in online conversions for most of you in the audience is request for information, request for quote or phone calls driven by information on your website.
Okay so here’s the thing – no matter where you spend your marketing dollars you need to understand and know its effectiveness. Measurable, ROI and flexibility – these are the key components of why paid search can be a very effective marketing vehicle.
We talk a lot about Google, why??? Google is the man. They set the standard for search. Currently the process 70% of all searches worldwide – 78% of all B2B searches. And why do they have so much market share because of the results they deliver for the their organic search. They are relevant to what we asked for.
Here is a typical Search Engine Results Page or SERP, Highlighted in red or the PPC or Sponsored listings
Okay so we have created our account, our campaigns, our ad groups and our ads – no how do we get to the top?? Again for google it is all about relevance. Google has applied relevance to its sponsored listings as well. Now adword campaigns have a quality score. Your quality score is based on how well the ad is written, how relevant and specific the landing page is and how many negative words have been employed. For example if you are a pump manufacturer and your pumps go in manufacturing facilities you want to be found for rotary displacement pumps or centrifugal pumps but you don’t want to be found for well pumps or fuel pumps to for you negative words would be fuel and well.
By a show of hands how many of you here believe that SEO is a one-time“Thing” that you do to your site?
A well balanced and full optimized program can saturate an SERP with your company’s information.
So far we have covered traditional marketing methods, some social media and what are the key components of an effective website and what can happen when a well designed website engages your prospects. Now let’s talk about how we are going to drive traffic to your webstie.