8 resources to help an organization identify target
audience(s) and build accurate buyer personas
Lean on demographic insight to uncover age, gender, browser,
device and interests among your website audience. Drill down
by organic, social, paid traffic, etc, to see the same insight into
sub-set of audience.
Most brands’ most coveted, most loyal users are a part of their
Facebook community. The information is almost sure to be an
accurate representation of the target audience. Get age,
gender, and location information, and more.
Twitter followers are often made up of fans who are more
likely to buy than not. Look at your native analytics here and
learn about your followers’ makeup - from location, to affinity
group, to TV interests, to political affiliation.
Get insight into your professional network from most popular
job title, to industry, to location. Though limited, this is vital
information that is hard to uncover from other social sites.
Google Surveys hint at primary, quantitative studies, but they
are cheap, can be put together very quickly, and Google carries
out the delivery so you don’t have to. Ask your most important
persona-related questions and pay based on number of takers.
Search by zipcode (if you are a local or regional business) and
uncover fact-based information about any particular area in the
U.S. From poverty and income levels to housing and marital
information, this is a go-to resource for initial market research.
A search engine that can help you find research and studies
performed by other companies and organizations. Search by
keyword and find data that may relate to your efforts or your
audience. It's cost-effective and can extremely beneficial.
Nielsen has long used Claritas segments to better understand
the living and buying habits of different types of people. Toolbelt
Traditionalists and Family Thrifts are just a couple examples,
each with different descriptions, data and inferred traits.
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