The document discusses Facebook pages and how brands can utilize the new timeline feature. It provides tips on optimizing the cover, about section, pinned posts, and other components. Additional topics covered include best practices for direct messages, hashtags, consistency in posts, blogging, and YouTube analytics. The presentation provides actionable advice on using social media platforms like Facebook and YouTube to engage customers and promote brands.
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
The search engine landscape has changed with the convergence of Search and Social. This two hour session looks at what is important today to the search engines and how businesses can best position their content and their social media strategy in an effort to provide value to their audience and increase branding, engagement and targeted traffic from their target audience. Build it and they will come does not apply to Digital Marketing. Beginning with the end in mind this session further discusses how to develop a strategy to drive leads to and through your website in the B2B world.
Introduction to Search Engine Optimization was presented to a business audience at the Oswego, NY SBDC on March 21, 2013. This introductory overview includes a view of your website as a sales funnel, the Search Engine Landscape, determining online potential, the basic principles of SEO and the convergence of Search Engine Optimization and Social Media Marketing.
This introduction of Facebook, Twitter, Linkedin, Google+, and YouTube for business looks at common objections, how to get started and some best practice tips for engaging with the social media platforms. Additionally, this presentation discussed how and where to uncover topics of conversation that would be important to any business as well as measuring the success of your social media efforts.
Social Media and Search Engine MarketingEddie Bluff
Explore how B2B companies can use Social Media to deliver powerful cost effective results and what you should expect in return. The Bluff Brothers presentation to MHEDA 2013 Convention attendees diagnoses Search Engine Optimization, the convergence of Search and Social Media and best practices for effective content development and visitor conversion.
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
The search engine landscape has changed with the convergence of Search and Social. This two hour session looks at what is important today to the search engines and how businesses can best position their content and their social media strategy in an effort to provide value to their audience and increase branding, engagement and targeted traffic from their target audience. Build it and they will come does not apply to Digital Marketing. Beginning with the end in mind this session further discusses how to develop a strategy to drive leads to and through your website in the B2B world.
Introduction to Search Engine Optimization was presented to a business audience at the Oswego, NY SBDC on March 21, 2013. This introductory overview includes a view of your website as a sales funnel, the Search Engine Landscape, determining online potential, the basic principles of SEO and the convergence of Search Engine Optimization and Social Media Marketing.
This introduction of Facebook, Twitter, Linkedin, Google+, and YouTube for business looks at common objections, how to get started and some best practice tips for engaging with the social media platforms. Additionally, this presentation discussed how and where to uncover topics of conversation that would be important to any business as well as measuring the success of your social media efforts.
Social Media and Search Engine MarketingEddie Bluff
Explore how B2B companies can use Social Media to deliver powerful cost effective results and what you should expect in return. The Bluff Brothers presentation to MHEDA 2013 Convention attendees diagnoses Search Engine Optimization, the convergence of Search and Social Media and best practices for effective content development and visitor conversion.
http://www.digitalspaceconsulting.com. Presentation demonstrates how small business can leverage social media to build their business, connect with customers, suppliers, and partners. Small business social media provided by Digital Space Consulting (a social media and strategy consulting firm) Dallas, Texas. http://www.digitalspaceconsulting.com
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
Proven social media action plan for professionals & small businessDoug Hay & Associates
This presentation is social media 101 for professionals (veterinarians, dentists, chiropractors, lawyers) and small business. Includes a 10 step action plan to get going.
Presentation to Maine Self Storage Association for their workshop on online marketing at their annual conference by Shannon Kinney of Dream Local Digital
The days of building a website or tweeting a few times, making a boatload of money, and retiring early are over. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This slide deck explores where we are now, what’s coming next, and how to prepare your company to compete in 2014 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Topics Cover in this session include
• B2B social media strategies that work
• NEW – How to rank in Google today
• NEW – What we can and cannot measure
• Developing an effective plan
• Getting organization buy in
Presented at MHEDA (Material Handling Equipment Distributors Association) Emerging Leaders Conference 2014 Chicago, IL.
On Wednesday October 9, 2013, I had the pleasure of speaking to a group of students at Georgia Highlands College in Dallas, Georgia as part of GHC's "Passport to Success" program.
I presented "Social Media for the Smart Job Seeker" to the room of students to help them learn how to utilize social media as part of their job search, as well as to help them prepare their personal profiles for success.
We discussed what recruiters are looking for on social media sites, how to present a professional profile, how to assess their own Social media profiles and online reputation, and how to get the most out of LinkedIn for their job search.
http://www.digitalspaceconsulting.com. Presentation demonstrates how small business can leverage social media to build their business, connect with customers, suppliers, and partners. Small business social media provided by Digital Space Consulting (a social media and strategy consulting firm) Dallas, Texas. http://www.digitalspaceconsulting.com
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
Proven social media action plan for professionals & small businessDoug Hay & Associates
This presentation is social media 101 for professionals (veterinarians, dentists, chiropractors, lawyers) and small business. Includes a 10 step action plan to get going.
Presentation to Maine Self Storage Association for their workshop on online marketing at their annual conference by Shannon Kinney of Dream Local Digital
The days of building a website or tweeting a few times, making a boatload of money, and retiring early are over. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This slide deck explores where we are now, what’s coming next, and how to prepare your company to compete in 2014 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Topics Cover in this session include
• B2B social media strategies that work
• NEW – How to rank in Google today
• NEW – What we can and cannot measure
• Developing an effective plan
• Getting organization buy in
Presented at MHEDA (Material Handling Equipment Distributors Association) Emerging Leaders Conference 2014 Chicago, IL.
On Wednesday October 9, 2013, I had the pleasure of speaking to a group of students at Georgia Highlands College in Dallas, Georgia as part of GHC's "Passport to Success" program.
I presented "Social Media for the Smart Job Seeker" to the room of students to help them learn how to utilize social media as part of their job search, as well as to help them prepare their personal profiles for success.
We discussed what recruiters are looking for on social media sites, how to present a professional profile, how to assess their own Social media profiles and online reputation, and how to get the most out of LinkedIn for their job search.
Using Ethnographic User Research to Drive Knowledge Management and Intranet S...NavigationArts
Is your organization leveraging its intranet for the bottom line?
Nearly 97% of all pharmacological research experiments fail to make it to human trials. If lessons learned from these failed experiments are not shared effectively, researchers continually recreate failed experiments resulting in great costs to organizations and their customers.
Topics covered:
* Types of user research
* Persona development
* Intranet adoption strategies
* Knowledge management strategies
* Best practices
Bruns and his team shadowed research scientists to learn how and why they shared - and didn't share - their knowledge with their peers. He will discuss findings of how researchers used (and did not use) their existing knowledge management systems, personas of the different types of pharmaceutical researchers (The Conductor, The Expert, The Advice Seeker, The Hermit, The Human Robot, and The Collaborator), strategies for enlisting the participation of the various personas within the organization, recommendations for how to create the next generation of the client's knowledge management intranet, lessons learned from this study, and best practices on conducting ethnographic user research to guide the success of your organization's intranet.
I offered this presentation on June 7 at the Tennessee Career Center in Murfreesboro. The focus was using Twitter as a vaible tool during a job search and how it augments a job seeker's brand.
I designed two interactive exercises to get audience members thinking in 140 characters or less and about their brand. , 2012
On overview of Social Media and why it is relevant to Manufacturing and B2B. A specific focus on Twitter, Linkedin and Linkedin communities and Youtube.
This presentation originally given by Brian Bluff - President, Site-Seeker, Inc. - outlines the importance of using search engine marketing (SEM) and social media to establish yourself or your company as an expert in the field.
This presentation was given by Kathy Hokunson - New England Regional Sales Manager for Site-Seeker, Inc., to the Glastonbury, CT Chamber of Commerce and it's members. The presentation highlights how to effectively use Twitter, Linkedin, Facebook, YouTube, and Slideshare for business.
This presentation was used for two webinars untitled "Navigating Google Anlytics." The presentation walks first time GA users through the basics of setting up a Google Analytics account to navigating their way around the different metrics. For more information about Site-Seeker and our free webinar series, visit www.site-seeker.com.
An overview of Twitter, facebook brand pages timeline, YouTube, Pinterest and Linkedin. How to use them effectively to build your brand aTund how to use the analytics to measure your effectiveness and modify your strategy.
Does video belong in your marketing mix?
YouTube 101: Video is more accessible than ever. Armed with a smartphone and a message, taking video and watching video is possible for beginners and experts alike. But how does an organization capitalize on this platform in an effective way that supports their core business objectives? This session will cover how to get your business channel up and running – and ready to go viral!
Get weekly tips on maximizing to your online presence. Visit site-seeker.com and be sure to sign up for our 15 minute search and social webinar series that broadcasts every Thursday at 10am EST. Go to joltandboltwebinar.com to reserve your spot today!
Understanding the New Facebook Insights; Jolt & Bolt 10_20_2011Site-Seeker, Inc.
Understand how to best engage with your users with the new data points on the upgraded Facebook insights. The new points are powerful and can help your business page grow significantly. Learn how and why this is important.
Social Media it's not Sex but it Sure Does SellRich Benjamin
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
8 Keys to Ranking Well in Google Search ResultsBrad Smith
Want to rank well in Google search results? Here are 8 steps that staffing and recruiting firms (and all businesses) can take to rank well in search results and generate more leads.
I got the chance to speak in a social media marketing class at RIT. The presentation I gave talked about content marketing, social media marketing, and marketing analytics for 2015.
Using Inbound Marketing To Build Your BusinessinterlinkONE
This presentation was shared during a webinar by the Grow Socially team on July 24th, 2012.
The content throughout the webinar is designed to help companies effectively use inbound marketing tactics to achieve their business objectives.
The presentation covered items such as:
- Social Media
- Search Engine Optimization (SEO)
- Website Design
- And more!
Matt Sullivan also shared some of the practical ways that companies can use Grow Socially's services to achieve success with inbound marketing.
Integrating search marketing and social mediaSimon Nash
My presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Contributions from Tom Voirol and Mark Kelly
Integrating search marketing and social mediaReading Room
A presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Credits to Simon Nash, Tom Voirol and Mark Kelly
Keeping Content Searchable In Google's WorldMartino Flynn
Search engines, specifically Google, are continually making changes to the their algorithms to improve user experience. With a greater emphasis on quality content and social media, the responsibility of search engine optimization (SEO) has begun to shift towards public relations.
The following presentation was given by our digital media supervisor, Bob Burch, at the Northeast Regional Conference for the Public Relations Society of America (PRSA) and teaches PR professionals the basics of SEO and how it applies to them.
Creative Content Marketing: From Strategy to ExecutionBenj Arriola
Creative Content Marketing: From Strategy to Execution
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
Scott Childres, Social Media and Internet Marketing Director for Smile Savvy, presents the basics of internet marketing for dentists. From websites to local search to social media. For more information, please visit http://www.smilesavvy.com/
Similar to PRSA- search and social media collide (20)
Presentation Give to MACNY - Manufacturers Association of Central NY. B2B LinkedIn tips to maximize LinkedIn ROI. LinkedIn provides B2B companies the opportunity to distribute expert content to target a target audience. This presentation is part of a corporate LinkedIn training series provided by Site-Seeker. It covers: the importance of building out individual and company profiles, LinkedIn advertising, marketing your content to groups via discussions, the importance of original content (your blog), moving content consumers from your to your website, the importance of an editorial calendar, repurposing content, LinkedIn analytics, tips for maximizing results from your company page, going on the offensive with LinkedIn search, cool LinkedIn features, connecting via linkedIn, IFTTT and Bufferapp to automate repetitive tasks and save time, and the b2b buying process.
Social Media and Search Engine Marketing For BusinessSite-Seeker, Inc.
Social Media and Search Engine Marketing have converged. This overview provides insight on what businesses need to know in order to intercept customer defining traffic, engage with their audience effectively and convert visitors to prospects.
B2B Buying Process, Selling Process and Internet MarketingSite-Seeker, Inc.
The B2B buying process and selling process don't match up as well as we'd like. Use Internet marketing - SEO, SEM, PPC, Social Media (LinkedIn, Twitter, Facebook, SlideShare, Google+...) - to fill the gaps.
The Convergence of Search Marketing and Social Media – What You Need to KnowSite-Seeker, Inc.
Canadian Institute of Plumbing & Heating Webinar Presentation:
Social media has complicated Internet marketing. Most B2B companies do not know how to begin or what to expect in return. This webinar will provide real‐world examples of how to best incorporate online marketing concepts.
- How the convergence of social media and search engine marketing is impacting the performance of your website.
- How to earn trust social media style.
- Social media ROI, what you can and
can’t measure.
- Understanding social media and search engine traffic patterns.
- Why waiting is failure.
- How to avoid being bedazzled by
social media jargon.
- Using social media as a force
multiplier.
Your Website. What's Possible and What Should You Strive to Achieve? A Case S...Site-Seeker, Inc.
Learn actionable tips about what works, what doesn't and where you can get the biggest bang for your marketing buck. Topics discussed will include: search engine optimization, pay per click advertising, website design and more.
Taking the Social Media world by storm Pinterest has been populating the blogosphere and inspiring the imaginations of marketers round the globe.
This Jolt & Bolt presentation tackles the social newcomer and expounds on why, how and who should be adding this visually stimulating tool to their marketing mix.
Professional vs. Personal Social Communites; Jolt & Bolt 8_11_2011 Site-Seeker, Inc.
Linkedin is an oldie but goody in the social media space but as this arena becomes super-saturated with up-and-coming platforms it’s becoming increasing difficult to negotiate the lines between the rules of professional and personal engagement.
Making Sense of Internet Marketing for Manufacturers for the 2010 CMBCSite-Seeker, Inc.
Making Sense of Internet Marketing for Manufacturers was given at the 2010 CONNSTEP Manufacturers and Business Conference. It outlines many different techniques to help manufacturers grow their business online through the use of SEO, SEM, Social Media, and Web Analytics.
Understanding Search: Techniques for getting sound is a short explanation of how search engines determine their ranking and how you as a company can make changes to your website to increase your results. This presentation talks about SEO, and Web Analytics among other things.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
4. Facebook Timeline for Brands
• ALL Brand Pages will be moved to timeline March 30, 2012
• Cover allows for engaging designs, depth to the brand
• Timeline tells a great story about the company & the brand
• Allows for great cross promotion of all social platforms
• Can make the visit more personal, more engaging, more social
Site-Seeker, Inc. 2012
6. Components to the Timeline for Brand
• Cover
• About Section
• Page Apps
• Messages
• Highlights Fee
• Pinned Posts
• Friend Activity
• Compose
• Admin Panel
Site-Seeker, Inc. 2012
7. Cover
• DO
– Visually Stunning
– Intriguing
– Engaging
• DON’T
– Create ads for your cover
– Display calls to action in your cover or promote Facebook
features such as “like this page”
– Display purchase or pricing information
Site-Seeker, Inc. 2012
10. About Section
• Standard brand profile picture or logo
• Name
• Total likes
• #of people talking about this
• Description
• Address & Contact Info for local businesses
– Click about link to unfold a map
Site-Seeker, Inc. 2012
11. Page Apps
• Timeline drawback
– Moved to right side of about section.
– No longer able to set special default pages for people who
don’t like your page yet
– Limits ability to promote contests and may reduce
engagement with custom apps.
Site-Seeker, Inc. 2012
22. Direct Messages (DM)
Do’s Thanks for follow, with personalized
message
Quick private conversations offline
Don’ts Automated messages to new followers
selling them
Automated messages asking new
followers to “LIKE” your Facebook page
ANY automated message, period.
Site-Seeker, Inc. 2011
23. ReTweets (RT)
• Great way to connect with people you want to engage with.
• Don’t just RT. Add value to the conversation.
Site-Seeker, Inc. 2011
24. Hash Tags (#)
#bbsmc
#joltbolt
Site-Seeker, Inc. 2011
25. Consistency
Engage regularly Monitor and
& consistently respond
Utilize tools to
Establish
help maintain
X
community
consistency
CONSISTENCY
Site-Seeker, Inc. 2011
26. PUSH
PULL
“Pull” tweets are
“Push” tweets engaging and encourage
are all about me! conversation.
10% 90%
PUSH PULL
Site-Seeker, Inc. 2011
27. Building Rapport
RT’s DM’s
#’s Shout Outs
X
RAPPORT
Site-Seeker, Inc. 2011
28. Monitor Effectiveness
Resource Bonus:
1. Go to youtube.com/user/siteseekerinc
2. Find the Jolt & Bolt Playlist
3. “Measuring Social Media ROI”
Site-Seeker, Inc. 2011
32. Why blog?
• Become a thought leader – look to gain a competitive
advantage
• It’s fresh content!
• Attract prospects and engage users
• It’s a business tool!
Site-Seeker, Inc. 2011
33. 5 Experts. 5 Keys.
• Content
• Consistency
• Form & Function
• Promotion
• Engagement
Site-Seeker, Inc. 2011
34. Content
Don’t target your industry.
Target your audience.
How to find subjects?
• Google Alerts
• Google Reader
Get to the point!
Site-Seeker, Inc. 2011
35. Consistency
• Post often – at least twice
weekly.
• Consider splitting long posts
into 2 shorter posts
Site-Seeker, Inc. 2011
36. Form & Function
Don’t try to be funny
if you’re not funny . .
Grammar, spelling . . .
PLEASE!
Link. And link again.
Site-Seeker, Inc. 2011
37. Engagement
Form relationships by adding
something to the discussion.
• Start WWIII?
• Link to other relevant blog posts.
Be Interactive!
Site-Seeker, Inc. 2011
38. Promotion
• Socialize…
• Don’t be afraid to promote yourself!
Find a community, don’t try to build one.
Distribute and repurpose blog
content.
Site-Seeker, Inc. 2011
40. YouTube Playbook
Download it here: http://bit.ly/uY74KF
Site-Seeker, Inc. 2011
41. YouTube Analytics
According to
The new analytics will help you better understand . . .
• Your content
• Your audience
• Your programming
Site-Seeker, Inc. 2011
You should begin immediately to play with how your fan page looks in timeline. It is not an easy switch if your Facebook fan page is important to marketing your business. You need to think it through and play with the layout and images your choose. What to Pin or Highlight what to star etc. If you work with it now you can work with it in Preview mode so only you and other page admins can see it before you publish it or before Facebook automatically converts it on March 30th. When you visit the brand page as an admin you will see the message across the top. Click preview and began to design your new brand timeline
The Cover is a great opportunity be really engaging and inviting with your Facebook fans. It offers you to use powerful imagery to tell your story and draw your community to you and your brand. Take advantage of it and change it frequently. BUT there are some rules to the road. Facebook will not allow you to use any type of ads, promotion or calls to action in your cover. And honestly, they are right. The cover should engage and draw your community in. If everyone started building HUGE ads as the cover I would never go to those pages.
There are some free and easy tools to create really great covers. These are 5 that we found in a Mashable article and wanted to share with you.PicScatterProfile Picture MakerFace it PagesCover CanvasCover JunctionA Facebook App called Timeline Covers
Highlights and Pinned posts are a great way to emphasize important stories and manage your timeline for the highest level of engagement.With highlights you have see a mix of stories:1) published by your page2) By your friends3) By other users that have received a lot of likes, comments and shares4) Presents a brand risk so make sure posting settings represent how you want your content organized and managed.
We talked earlier about the new placement and lack of highlighting custom apps for contests and games and how that may diminish engagement. However the ability to pin posts will counter act that some what. You can “PIN” one post to the top of the page for 7 days. This should be some level of engagement of call to action. Test different things out and see what works.The orange flag at the top right indicates that it is a pinned post.
The new admin panel is really nice and highlights key stats. It is now just a click a way and drops down over your page for you to view. Much more user friendly.It displays:Posts to your pageMost recent page messageNew likesInsights snapshots
The key to any successful twitter strategy is building it around a quality community. It doesn’t matter what you say if you are not talking with the right people. Follow your industry peers and leaders, prospects, clients, news reporters(click) Here are a few tools you can use to help build out that community.
Tweetgrader comes from Hubspot. A great tool to find top people in your area or by industry. You can also get a tweetgrader score of your twitter performance.
What are they?Do you have to “register” your hashtag?Can you just make them up?Tools for monitoring:Hashtag.orgTwitterfall.comMonitter.comGreat how-to hashtag article at http://mashable.com/2009/05/17/twitter-hashtags/Why use them? (CLICK)Hashtags are a great way to aggregate conversations.Usinghashtags helps to track and monitor who’s sharing your info and who’s jumping in to the conversation.Helps to build community; people may follow others based on their hashtag interests.When to use them? (CLICK)Be creative:EventsContestsNews
#6 Push Messages (click) A push message is… (quick examples)(click) #7 Pull Messages are … (quick example)Establish relationships and conversationsQuality of content should engage RT’s – give a little love get a little love(Click) A good ratio would be…PUSH 10% Engage 90%
Everyone like to be included, thought of and noticed!
Sign up for Klout and monitor your engagement and effectiveness. As my schedule gets busy and my twitter activity drops off I watch my score drop. It seems to effectively measure engagement. It is just one tool to understand how you are doing with engagement. (click) A review of other tools for measuring social media ROI can be found at http://youtu.be/lHiROdSMiFU
Confession time . . . I should be blogging a lot more, but I don’t. Once I start blogging regularly it’s pretty easy and honestly it’s fun. But then I get behind and I stop and I get overwhelmed about it again. I live this vicious circle of blogging craziness. However, I know so many who won’t even start. So we decided to ask a few of our favorite bloggers about how they stay consistent and get it done.We spoke to four of our favs:Mommy blogger Nikki in Stitches. Nikki has built her small business and received incredible recognition for her efforts including two private invitations and visits to Martha Stewarts Dreamers into Doers program in NYC. She has been invited to guest blog including for the Cousin Corp blog and has been named to LaunchHer's Top 40 Women Entrepreneurs of 2011.Brian Payne and independent writer from New York City is an avid blogger and has written for a music column on Fuse called “Listen Closely”, and is a contributor to AlterNEt, 10 Listens, and One Week//OneBand.Levi Spires our own VP of OPS and blogs both personally and professionallyKevin Rowe Senior Internet Marketing Specialist for Site-Seeker who has a passion for our industry and is an avid reader and blogger and tries frequently to out blog Brian Bluff president of Site-Seeker Inc. who also contributed here.Brian Bluff:
A lot of the push back I get when I suggest to clients that they blog is first they are overwhelmed with how and when but then the big question is Why . . Become a thought leader and expert in industry – a leg above your competitorsFresh content for your websiteProspect & User engagementAnd hard facts? Our blog is our 5th highest referrer of traffic to our website with an average time on site at 3:55 minutes and a bounce rate of 50.81%. It draws some of our highest quality traffic and engagement.
Our 5 experts each offered us 10 tips on blogging. We decided to group them into 5 key areas of focus for when you are bloggingContentConsistencyForm & FunctionPromotionEngagement
Don’t target your industry, target your audience:Many people write about topics in their industry, but their customers are interested in ready about their industry’s problems, solutions and ideas.(Click)How to find Subjects:-Use Google alerts to track news about important subject-Use Google reader to subscribe to different sites related to your audience and subject(Click)Get to the PointWhether by bullet points to break down important information, or putting it right there in the title of your post, get to the point and make it easy to find.
Nikki -Post Often: Get into a posting schedule and stick to it. Post at least two times a week. Your numbers will grow faster and you will stay fresh in your readers minds.(CLICK)Consider splitting long posts into two shorter posts. Your readers attention span is not as long as you’d like to think. Plus you can link the two pieces to each other as you post them, and therby encourage your readers to look around your site a bit.(CLICK)All of our blogging experts chimed in here. Consistency and frequency are important to building a strong audience and keeping your momentum.
Kevin Rowe: Don’ttry to befunny if you’re not funny. Kevin has made thismistake in presentations. Hisstrengthis not to stand up comedy style, it’shisknowledge. Nowhedoesn’t tell tell joke, he tells facts and uses video or illustrations to keepthings light.(Click)Brian Payne: I have to quotehimherebecausehis point iswell made: « I willjustbarely mention grammar, spelling and so on. If you’vegraduated middle schoolshould have thatfigured out. » Ouch I amguilty of thistoo. Alwaysrelying on the redsquiggly line as my guide and not usingmyownknowledge base.(Click)Levi Spires: Be a resource by linkingfromhyour blog to content that supports your message. Link again - After the article is live, comment on other blogs with similar topics.
Brian Payne: Form relationships with the blogs you read (and your readers). Disagree with someone? Leave a comment (a thoughtful one) email them or them on Twitter. Agree? That’s good, but if you want them to take notice, don’t just say “This” or =!. You have to say something thoughtful that adds to the discussion. Build actual relationships, and all sorts of secondary benefits will follow.(Click)Kevin Rowe. Start WWIII: Not literally. But WWII was talked about for decades. So make an explosion with your topics and get a conversation started. This can be done many ways. KH: You can be polite and engaging yet controversial. A blog that is nice and gets to the point is great but you will read it, nod and move on. A blog that gets you going you will respond to and start a conversation and you will remember it and share it!Note: Controversial topics are great – when blogging for business though consider how you’re framing the “controversy” before starting a war. It may serve your corporate mission more appropriately if you present the topics, discuss the implications and explore possible outcomes and then allow your readers to comment on their more polarized opinions…(Click)KRowe: Link to other relevant blogs: This means to have links in the text to your other blog posts that are relevant to the topic.(Click)Nikki: Writing a blog and taking great pictures take time. Creating an interactive blog takes a ton of time. It’s worth it. Respond to comments. Email readers. Create relationships. Your readers will remember the extra time you take in making them feel comfortable, and they will appreciate it.
Nikki: Socialize: Use social media to your advantage. It helps take care of a few things mentioned here …. But it’s the quickest and easiet way for your posts to be shared to readers that may not have stumbled upon your site accidentally(Click)Don’t be afraid to promote yourself: There are other, larger sites out there looking for good content ot share. Most have a simple submission form that takes less than a minute to fillout. Do it. Many only share an excerpt from your site. Make it a great one. Great enough for readers to click the “read more” link, and become your newest fans.(Click)KRowe: Find a community don’t try to build one: there are a number of communities that group toghether on forums, blogs and social sites. Get invited or jump in. Then get your blog noticed in that community(Click)BB: Distribute / Repurpose Blog content: Tweet it, Integrate into Linkedin and FB via apps, use your update to notify your comminity create a related video of you talking about your post. Turn it into a presentation or pdf and upload it to slideshare
YouTube has created a fantastic tool called the YouTube playbook. Much of todays content originated from the YouTube Playbook. It is an in-depth guide created by YouTube to fully understand the concepts of a successful YouTube strategy, content creation, engagement and analytics.
Becoming fluent in YouTube Analytics takes time and practice. There is not quick tutorial or magic bullet that will make you an expert. You will need to spend some time digging around and understanding what the numbers say. But as you become more comfortable with interpreting the data it will really help guide your content. What you talk about, how you talk about it and how frequently. Your audience – what engages them, what keeps them watcing, what gets them to subscribe or favorite a video and most importantly what keeps them coming back for more?
To really fully understand YouTube analytics your really need to have a strategy or goals. How well you are engaging and with what content won’t mean much if you don’t have a strategy or goal in place. Maybe the most viewed and shared video is the “elf yourself” christmas card you did of the support team. While that is fun it certainly would not support a growth strategy for building customers.
Start with large time frames and look for areas of interest or peaks and valleys. Then dig into those specific dates or videos to learn more.Compare changes for different metrics against each other to understand the relationships behind themDon’t stay focused on just your new videos. Look at the older videos to see how they did perform, how they are currently performing and for those with staying power why? What can you learn to apply moving forward
On your channel home page click on settings, then on the next page the analytics button appears In the nav under the YouTube logo
The first 15 seconds of the video can make or break the success of the video. It doesn’t matter how good the content is at the end if you can’t get them there. This analytic tool will help you to understand what keeps them and what loses them.
The first 15 seconds of the video can make or break the success of the video. It doesn’t matter how good the content is at the end if you can’t get them there. This analytic tool will help you to understand what keeps them and what loses them.
The two videos I have highlighted here from our channel our two of our highest viewed videos they each have over 600 views. The F8 Update Interview with Phil has 761 views since 9/20/2011 but has very low retention rate. However it has EXCELLENT content. This video has 601 views since 8/17/201 and has very high user retention rate. However the content in Social media for Business is not great but the video is fast fun and entertaining. Soooo clearly we need to find a way to ramp up the engagement of our interviews to get people to the good content.
The two videos I have highlighted here from our channel our two of our highest viewed videos they each have over 600 views. The F8 Update Interview with Phil has 761 views since 9/20/2011 but has very low retention rate. However it has EXCELLENT content. This video has 601 views since 8/17/201 and has very high user retention rate. However the content in Social media for Business is not great but the video is fast fun and entertaining. Soooo clearly we need to find a way to ramp up the engagement of our interviews to get people to the good content.
If you get users to your channel even just once you need to do everything you can to engage those users and bring them back. Effective use of annotations and calls to action can help increase user engagement. Measure which tools work best, run tests and constantly work to improve user engagement through the tools provided in YouTube. Understanding their effectiveness can help you gain strong mometum with your YouTube channel.
Traffic Sources are a great way to understand and see if your videos are being indexed and if you are driving traffic for them. In preparing for this webinar it was clear we had not done a very good job of optimizing our videos for search. Here you see the traffic sources for our Measuring Social Media ROI Jolt & Bolt. We only had one view from Google search
And when you look at the description and the tags, you can see why. Very basic and not done well to draw in those long tail high level queries.
BRIANContact Kathy with any questions or comments:Kathy HokunsonVice President Sales & Marketing860-263-0361kathyhokunson@site-seeker.comLinkedin.com/in/kathyhokunsonSite-Seeker.com