Spyder Byte Media presented at the 2010 Macomb County Chamber of Commerce Sales and Marketing Conference. Topics included SEO, Blog, Local Advertising and social Media Marketing (Video of presentation will be located at www.spyderbytemedia.net)

1. Sales and Marketing Conference Russ Cuthrell Owner Spyder Byte Media, Inc. www.spyderbytemedia.com www.facebook.com/russcuthrell www.twitter.com/russcuthrell 586-260-1344 (cell)

3. Blogging

4. Local Advertising

6. Search Engine Market Share Hitwise.com

7. What is Pay-for-Performance?(Pay-Per-Click) An Internet advertising model used on websites, in which advertisers pay only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Source: Wikipedia.com

8. PPC vs SEO Pay-Per-Click is Temporary… SEO is Forever! (well, almost)

10. Search Engine Results Page (SERP) Microsoft Study

11. Heat Map of Google SERP

13. Add More Focused Terms

14. Phrases and Modifiers

15. Singular and Plural

16. Use Variations and Misspellings

17. Watch Out for Common Words

18. Localization

19. Using Brand Names

20. Deciding Which Terms to Target

21. Determining Advertiser Demand

22. Identifying Current Top Performers

24. Long Tail Keyword Searches Hitwise.com

25. The Long Tail of Keyword Demand This means if you had a monopoly over the top 1,000 search terms across all search engines (which is impossible), you’d still be missing out on 89.4% of all search traffic.

29. Paragraphs (body text)

30. Page Title (Meta Tags)

31. Hyperlinks (Inbound & Outbound)

33. Title Tags

34. Meta Descriptions

35. Search Friendly URLs www.comicshq.com/batman/detective-comics Keywords in page name, separated by hyphen Single domain Shallow folder structurewith relevant words

36. Image Alt Attributes Good keyword usage in the alt tag

37. Not Important

38. Meta Keywords Tag

39. H1, H2, H(x) Tags

41. Keyword Stuffing

42. Image Keyword Stuffing

43. Meta Tag Keyword Stuffing

46. Blogs

47. My #1 Technique – the Blog Excellent “Launch Pad” into Social Media Encourage conversation between blogger and reader Excellent Feedback Tool – Leave comments Blogs are search engine magnets – higher rankings Blog postings can be spread instantaneously via RSS

50. Example: #2 out of 771,000

51. Example: #3 out of 4,800,000

52. We’re jumping up and down with joy over your work on Google for us. We’re getting calls already. Also telling everybody we know about you. One guy is spending $12K year on Pay-per-Click..ouch! David Wilkins – K-9 Kindergarten

54. 63 % of those folks access search sites every day.

55. 64% of Americans use Internet search as the primary way they search for local businesses.

57. Local Online Advertising - Basics Google Maps: http://maps.google.com Yahoo! Local: http://local.yahoo.com Bing Maps: http://www.bing.com/maps AOL Local Search: http://localsearch.aol.com http://google.com/localbusinesscenter http://listings.local.yahoo.com/basic.php http://www.bing.com/local/

58. Local Online Advertising - Google

59. Local Online Advertising - Google

60. Take Advantage of “IYP” Sites Free IYP (Internet Yellow Pages) Local.com Merchantcircle.com/signup Superpages.com Yellowbook.com (sbm) Yellowpages.com

62. Yelp.com

64. Michigansmallbiz.com

66. Backpage.com

69. Share Your Expertise

70. Share Incentives

71. Make and Share Videos

74. Search Engine Optimize your site to include city, state and zip

75. Use a clear call-to-action strategy: If you want visitors to join your mailing list, be sure you include that throughout your site.

76. Make it easy for people to take the desired action.

78. Questions?