Digital marketing refers to promotional strategies utilizing electronic devices, contrasting with traditional marketing methods like billboards and magazines. It encompasses various techniques including SEO, SEM, and SMM, focusing on optimizing online visibility and brand engagement. Key components include on-page and off-page SEO strategies, social media presence, content creation, and measurement of marketing effectiveness.

1. DIGITAL MARKETING

2. What is Digital
Marketing?
after after
Any marketing that uses electronic
devices and can be used by marketing
specialists to convey promotional
messaging and measure its impact
through your customer journey. In
practice, digital marketing typically
refers to marketing campaigns that
appear on a computer, phone, tablet,
or other device. It can take many
forms, including online video, display
adds search engine marketing, paid
social ads and social media posts.
Digital marketing is often compared to
“traditional marketing” such as
magazine ads, billboards, and direct
mail. Oddly, television is usually
lumped in with traditional marketing.
BEFORE
AFTER

3. TECHNIQUES OF DIGITAL MARKETING
SEO SEM SMO SMM
SEO stands for “search
engine optimization.” In
simple terms, it means the
process of improving your site
to increase its visibility when
people search for products or
services related to your
business in Google, Bing, and
other search engines.
SEM is defined by
the set
of tools, techniques
and strategies that
help optimize the
visibility of
websites and web
pages through
search engines.
Social media
optimization
(SMO) is the use
of social media
networks to
manage and grow
an organization’s
message and
online presence.
Social media marketing (SMM)
(also known as digital marketing
and e-marketing) is the use
of social media—the platforms
on which users build social
networks and share
information—to build a
company's brand, increase
sales, and drive website traffic.

4. Traditional Marketing Digital Marketing
•The promotion of products and services through TV,
Telephone, Banner, Broadcast, Door to Door,
Sponsorship, etc.
•The promotion of products and services through digital
media or electronic mediums like SEO, sem, PPC, etc.
•Traditional Marketing is not cost-effective. •Digital Marketing is more cost-effective-promoting.
•It is not so good for Brand building. •It is efficient and fast for brand building.
•Traditional Marketing is difficult to Measure.
•Digital Marketing is easy to Measure with the help of
analytics tools.
•It is difficult to quantify the return on investment in
traditional marketing.
•It is simple to calculate in the case of digital marketing.
•After the posting of the advertisement, it cannot be
altered.
•Even after the posting of an advertisement, it can be
amended.

5. DIGITAL MARKETING CHANNELS
2/7/2023 5
35%
23%
22%
12%
4%
4%
PAID SEARCH
ORGANIC SEARCH
EMAIL
DIRECT
OTHER
SOCIAL

6. DIGITAL MARKETING FRAMEWORK
6

7. SEARCH ENGINE OPTIMIZATION
7
There are two types of SEO
1) : Sometimes referred to as “on-site SEO,” on-page SEO relates to the optimization of
websites and pages to improve rankings in the major search engines. Organizations have a high degree of control
over the elements of on-page SEO, making it relatively straightforward to optimize these factors and improve
search rankings.
Several important aspects of on-page SEO include (1) Content, (2) Keywords, (3) HTML, and (4) Architecture
1. Content
Search engine marketing is highly dependent upon the production of good content on a regular basis. From this
standpoint, content must satisfy a need, generally by supplying information or answering a question. At the end of
the day, content needs to be useful to rank highly in search results, whether that content appears in text, audio, or
video format.
.
2. Keywords
Keywords refer to the subject or topic of a content piece that is the basis of a search query. Keyword research and
selection are closely tied to content production and fundamental to SEO marketing efforts. To maximize search
engine marketing, organizations should select appropriate keywords, both in terms of search frequency and
competitiveness.
ON PAGE

8. EMAIL MARKETING STRATEGY
8
3. HTML
Optimization of specific HTML elements can help improve the search rankings of a website or page. In this sense,
the way HTML pages are tagged, described, and labeled indicates a level of quality to search engines. Taking the
time to clean up and maintain HTML elements can have a great impact on digital marketing efforts.
4. Architecture
The architecture of a website or page is another important aspect of on-page SEO. Although an end-user does not
usually visit a page to examine its architecture, these behind-the-scenes elements can have a drastic impact on SEO
marketing.
When optimizing websites or pages for SEO benefits, the following architecture elements are of crucial concern:
Site Map — Search engines use automated processes to “crawl” or index digital content and determine appropriate
rankings. Creating an organized site map of all pages on a particular site can help crawling efforts and also
improve search engine marketing.
Loading Speed — Pages that load quickly tend to rank higher in search engine rankings. When a page or one of its
elements takes a while to load, it creates a negative user experience. Search engines devalue slow-loading pages
accordingly.
Mobile Friendly — With the rise of mobile technology, an ever-growing slice of search activity occurs on phones
and similar devices. Correspondingly, the major search engine will penalize websites or pages that are not optimized
for a streamlined mobile experience.

9. OFF PAGE Whereas organizations have a broad degree of control concerning on-page
SEO, it can be a little different for off-page SEO. On a larger level, off-page SEO
relates to the reputation and popularity of websites and web pages. For example,
external references to a site or page — often referred to as “backlinks” — are
vital to maximizing the impact of marketing SEO.
Several important aspects of on-page SEO include (1) Links, (2) Authority, (3)
Geography, and (4) Social.
1. Links
External links to an organization’s digital content are a highly valuable aspect of search engine marketing.
Internal links from one page of a website to another are also important as they demonstrate a level of
organization and cohesion to the major search engines. However, not all links are created equal.
The quality of a link is often more important than the overall quantity of links to a particular site or page. The
highest quality links to digital content come from reputable destinations elsewhere online. These linking
websites have a high degree of authority (more on this below), which demonstrates a certain level of credibility
and usefulness.
2. Authority
The authority or trustworthiness of a particular website or web page is another vital aspect of off-page SEO.
Viewed through a macro lens, trustworthy and authoritative websites will generally occupy the first page of
results in the major search engines. To build authority over time, employ transparent SEO practices and build a
credible reputation online

10. 3. Geography
The geographical aspect of off-page SEO relates mostly to location and demographics. Given the rising
prevalence of mobile search, geography factors heavily into the ranking of search results for a specific
user. More precisely, local search results within a particular city or zip code are growing rapidly in
popularity. Search engines have reacted in tandem, shifting focus to local results for many types of
queries.
From a national standpoint, search engines tend to have separate websites for each country. This
allows for the segmentation of websites and webpages, specifically targeted for users in a particular
country. Even if two countries share the same language — such as the United States and Great Britain
— users typically want results within their own nation.
4. Social
Establishing a solid presence on social media can also help boost search engine marketing efforts.
More specifically, search engines look at how users share an organization’s content from the
standpoint of:
Quality — The quality metric of social shares involves the sentiment or opinion of the user, including
comments, replies, and ratings. In this sense, quality metrics attempt to distill whether the user sharing
the content did so in a positive, negative, or indifferent manner.
Quantity — The quantity metric of social shares is more straightforward, simply measuring the total
number of shares. Although a high quantity of shares is undoubtedly a good thing, it does not
necessarily translate into conversions or customers.

11. 2/7/2023 11
DIRECTORY SUBMISSION
CLASSIFIED SUBMISSION
SOCIAL BOOKMARKING SUBMISSION
IMAGE OPTIMIZATION AND SUBMISSION
BLOG CREATION AND SUBMISSION
PPT SUBMISSION
VIDEO SUBMISSION

12. PDF SUBMISSION
ARTICLE SUBMISSION
PRESS RELEASE SUBMISSION
PROFILE SUBMISSION
BLOG COMMENTING

13. 2/7/2023 13
OFF
PAGE
SEO
Directory Submission is a process of submitting your website
URL to various web directories (websites) with the aim of
building backlinks thus increasing business growth. This is the
off-page SEO technique, used to generate outsider links for
your website. While providing the directory submission website
URL web-bloggers need to ensure that they follow directory
submission guidelines.
Classified submission is basically considered as a process
through which you can post ad campaign over classified
submission sites. This is the process which enhances the
visibility of your product or services in front of search engines.
Apart from this, this process you get to boost your business
because people become aware about your services. Besides,
classified submission involves off-page SEO process
for boosting the website traffic and ranking.
Social bookmark submission is an off-page optimization activity
that enables you store your links on online bookmarking sites.
These links or bookmarks are the tagged pages on the web
that can be accessed from any computer with internet access.
Thus, every such bookmark acts as a backlink that helps
improve SEO of a site

14. CONTENT MARKETING AREA
2/7/2023 14
Image submission means placing your site image on different sites to interact with people and it
helps in creating quality backlinks and get referral traffic to your website.
The image submission is a SEO method which provides you a platform where you publish or
upload your digital photo
It is an off-page criterion of SEO planning in which the website owner publishes relevant and high-
quality content. Blog submission’s target is to turn one time visitors into repeated ones. It is
claimed to be the core off-page activity that can show tremendous results if it is timely updated
PPT submission is one of online marketing tool that help to create backlinks.
With the help of attractive, informative and engaging PowerPoint slides, you can share high-quality
content across the web. If your website is high performing, then submitting an organized PPT in
the form of slide shows is extremely beneficial for you.
From a psychological perspective, PPTs are visually appealing with images, short content,
statistics, and great colors used to put your opinions/views together. So, the reader can retain the
information for a longer time! Hence, PPT is a good format for content submission and reach the
target audience.

15. DIGITAL MARKETING ANALYSIS
2/7/2023 15
0
2
4
6
8
10
12
14
16
. .
Video Submission is also known as video sharing, which is a great way to promote your products or services.
It helps in obtaining the numerous visitors on the business website and boosts your ranking on the search
engine website. Through the video submission websites, it is quite convenient to describe your products,
service, or overall business in a video.
PDF submission is an off-page SEO technique that is one of the most influential way backlinking. It helps in
submitting the PDF to various sites and gain the maximum visibility for your website. The PDF documents
can be optimized for getting higher ranks in the results of the search engine. While learning about what is
PDF submission, it is essential to keep in mind that the stuffing of appropriate keywords is the basic need
Article submission is an off-page optimization activity. It refers to attracting traffic by submitting SEO
optimized articles to popular article submission directories. It is a long term SEO activity which helps increase
backlinks and boost pagerank of your website or blog.

16. Press release submission refers to writing about new events, products or services of the company and
submitting it to PR sites. It is an off-page SEO strategy the helps popularize your events, products or
services on the web to improve SEO of your site. A press release should be keyword-optimized, factual and
informative so that it could generate interest in the readers. Furthermore, it should be used to share
newsworthy content with the targeted users.
It is a way of online marketing in which the profile is created on multiple platforms for better
recognition. Profile creation is one of the most influential ways of generating backlinks and gaining benefits
from that. It allows you to register the URL of the Webster and blog for better exposure. This is an excellent
way in which you can describe yourself and your business using short write-ups.
Blog commenting for SEO is defined as a simple strategy to start building links back to your site while
building strong relationships with people in your industry.
It is about exchanging ideas or opinions about what people think or feel about a topic. It can also help blogs
to attract traffic, leads, and add a ‘social touch.’

17. THANK YOU
BY-
KAWALJEET