SEO is the process of optimizing a website to increase its visibility and ranking on search engines. This involves the use of relevant keywords, link building, and adjusting content and metadata for both desktop and mobile users. Social media optimization (SMO) is also important and involves engaging audiences on various social networks to increase brand awareness and drive traffic to the website. Both SEO and SMO require understanding user search behavior and trends to optimize for relevant keywords and topics.
This document discusses search engine optimization (SEO) and related digital marketing strategies. It begins by defining SEO and explaining its importance for businesses. It then covers topics like organic versus paid search, keyword research and identification, link building, and optimizing for social media and mobile. The document provides definitions and explanations of key terms and factors to consider for effective SEO, keyword strategy, social media optimization, and mobile optimization.
This document discusses search engine optimization (SEO) and how to optimize websites for search engines and mobile devices. It covers key SEO topics like keywords, paid vs organic search results, link building, and factors that affect search engine rankings. The document also discusses social media optimization and how search engines include social media in results. Finally, it addresses the importance of mobile optimization and differences between optimizing for mobile vs desktop.
Unit 302 principles of keywords and optimisationGeorgie Pilbeam
SEO involves optimizing websites to rank higher in organic search results. It allows businesses to be more visible to customers searching online. Key factors of an SEO plan include identifying target keywords and phrases, considering website optimizations like linking strategies and on-page elements, and allowing time for rankings to improve. Related practices like SMO and mobile optimization focus on additional online channels to reach customers.
302 principles of keywords and optimisationcaitlin house
This document discusses search engine optimization (SEO) and how it is important for businesses. SEO involves improving aspects of a website like content and keywords to achieve a higher search engine ranking and more website traffic. Good SEO with relevant keywords gives customers confidence by having the website rank highly for different keyword searches. The document also discusses factors to consider for SEO like keywords, links, social media, mobile friendliness, and content.
This document provides an overview of key concepts for search engine optimization (SEO), including:
1. It defines SEO as affecting the visibility of a website in unpaid search engine results, and distinguishes between organic and paid search results.
2. It explains the importance of SEO for business growth, profit, and brand awareness.
3. It outlines the main components of an SEO plan including defining the target audience, keyword research, identifying gaps, learning from competitors, and prioritizing keywords.
4. It discusses how keywords should be optimized by considering spelling, jargon, audience, and synonyms to identify the target audience, broaden search results, and narrow the business focus.
This document provides a summary of search engine optimization (SEO), social media optimization (SMO), and pay-per-click (PPC) services. It outlines the specific on-page and off-page SEO activities that will be performed, such as keyword research, meta tag creation, link building, and reporting. It also describes the proposed SMO activities on platforms like Facebook, Twitter, YouTube, and Pinterest. Finally, it discusses the PPC campaign methodology, including keyword targeting, ad creation, and bid management.
Evelyn Thar, CEO of Amazee Metrics, gave a presentation on search engine optimization (SEO) and how social media influences SEO. The presentation covered the basics of SEO including how search engines work by crawling, indexing, and ranking websites. It discussed important on-site SEO factors like keywords, links, content and technical elements. The presentation also explained how social media signals from platforms like Facebook, Google+, Twitter and Pinterest can impact search engine rankings, even though search engines do not officially recognize social media as ranking factors. It provided recommendations for optimizing social media profiles and content for SEO purposes.
Benefit of 30 days monthly seo backlink buildingKevinMax
This document provides information on SEO and content marketing services offered by Jayashree. It includes packages for 30 days and monthly SEO services that focus on building high-quality backlinks through manual link building and content marketing modules like slideshow and document sharing. Details are given on the types of backlinks that are most effective for SEO like relevant, contextual links from high authority sources.
This document discusses search engine optimization (SEO) and related digital marketing strategies. It begins by defining SEO and explaining its importance for businesses. It then covers topics like organic versus paid search, keyword research and identification, link building, and optimizing for social media and mobile. The document provides definitions and explanations of key terms and factors to consider for effective SEO, keyword strategy, social media optimization, and mobile optimization.
This document discusses search engine optimization (SEO) and how to optimize websites for search engines and mobile devices. It covers key SEO topics like keywords, paid vs organic search results, link building, and factors that affect search engine rankings. The document also discusses social media optimization and how search engines include social media in results. Finally, it addresses the importance of mobile optimization and differences between optimizing for mobile vs desktop.
Unit 302 principles of keywords and optimisationGeorgie Pilbeam
SEO involves optimizing websites to rank higher in organic search results. It allows businesses to be more visible to customers searching online. Key factors of an SEO plan include identifying target keywords and phrases, considering website optimizations like linking strategies and on-page elements, and allowing time for rankings to improve. Related practices like SMO and mobile optimization focus on additional online channels to reach customers.
302 principles of keywords and optimisationcaitlin house
This document discusses search engine optimization (SEO) and how it is important for businesses. SEO involves improving aspects of a website like content and keywords to achieve a higher search engine ranking and more website traffic. Good SEO with relevant keywords gives customers confidence by having the website rank highly for different keyword searches. The document also discusses factors to consider for SEO like keywords, links, social media, mobile friendliness, and content.
This document provides an overview of key concepts for search engine optimization (SEO), including:
1. It defines SEO as affecting the visibility of a website in unpaid search engine results, and distinguishes between organic and paid search results.
2. It explains the importance of SEO for business growth, profit, and brand awareness.
3. It outlines the main components of an SEO plan including defining the target audience, keyword research, identifying gaps, learning from competitors, and prioritizing keywords.
4. It discusses how keywords should be optimized by considering spelling, jargon, audience, and synonyms to identify the target audience, broaden search results, and narrow the business focus.
This document provides a summary of search engine optimization (SEO), social media optimization (SMO), and pay-per-click (PPC) services. It outlines the specific on-page and off-page SEO activities that will be performed, such as keyword research, meta tag creation, link building, and reporting. It also describes the proposed SMO activities on platforms like Facebook, Twitter, YouTube, and Pinterest. Finally, it discusses the PPC campaign methodology, including keyword targeting, ad creation, and bid management.
Evelyn Thar, CEO of Amazee Metrics, gave a presentation on search engine optimization (SEO) and how social media influences SEO. The presentation covered the basics of SEO including how search engines work by crawling, indexing, and ranking websites. It discussed important on-site SEO factors like keywords, links, content and technical elements. The presentation also explained how social media signals from platforms like Facebook, Google+, Twitter and Pinterest can impact search engine rankings, even though search engines do not officially recognize social media as ranking factors. It provided recommendations for optimizing social media profiles and content for SEO purposes.
Benefit of 30 days monthly seo backlink buildingKevinMax
This document provides information on SEO and content marketing services offered by Jayashree. It includes packages for 30 days and monthly SEO services that focus on building high-quality backlinks through manual link building and content marketing modules like slideshow and document sharing. Details are given on the types of backlinks that are most effective for SEO like relevant, contextual links from high authority sources.
This presentation give you a basic idea about SEO fundamentals & how to choose a right agency/professionals. It help you to understand the Life cycle of SEO & the process.
The document discusses search engine optimization (SEO) best practices presented by Leslie Carruthers, President of The Search Guru. It covers analyzing website traffic and conversions, keyword research, on-page and off-page optimization strategies, and creating a long-term SEO plan that includes content creation, link building, and monitoring results. The goal is to help businesses drive targeted traffic, boost sales and brand awareness through organic search engine rankings.
Search engine optimization (SEO) is the process of improving a website to increase its visibility in search engine results. SEO involves optimizing aspects of a website both on-page, like content and internal links, and off-page, like external links and social media, to help search engines understand what the site is about and determine its relative importance. Proper SEO can help drive more visitors to a website through organic search results and increase sales and brand awareness for businesses. Key factors that influence search engine rankings include content quality and quantity, site speed, easy navigation, and link popularity.
- SEO strategy involves choosing keywords, writing quality content, optimizing page URLs and titles, updating keywords based on trends, improving user experience on both desktop and mobile, and hiring an SEO expert or becoming an expert.
- Keywords are important for SEO as they help websites rank for relevant search terms. Quality content engages users and encourages them to stay on the site. Page URLs and titles should include keywords.
- User experience should be optimized for both desktop and mobile users. Hiring an expert can help audit SEO performance and advise on improvements. Regular keyword research, content updates, and analysis of progress are also important.
Search engine optimization (SEO) involves optimizing websites and webpages to appear higher in search engine results. As search engines developed more complex ranking algorithms considering additional on-page and off-page factors, SEO techniques evolved from early keyword stuffing to a more holistic approach. Social media optimization (SMO) aims to drive traffic to websites through social media engagement and sharing on platforms like blogs, social networks, and video/photo sites. Both SEO and SMO techniques continue adapting to changes in search engine algorithms and social media behaviors.
The document discusses SEO, SEM, and SMO services including on-page and off-page optimization, social media marketing, content writing, and keyword promotion. Reports will be provided weekly. The services aim to increase website traffic and rankings through techniques like link building, article submissions, social bookmarking, and paid advertising campaigns.
The document discusses how social media platforms like Twitter, LinkedIn and Facebook can be used by businesses for marketing purposes. It provides details on setting up accounts, engaging audiences, and strategies like link baiting. Some key highlights include how to use each platform to find leads, build relationships, drive traffic and control online reputation. Time requirements for managing accounts on each channel are also presented.
How SMO and SEO Interact. Differences, Similarities. How to Apply SEO to the 5 Social Media Principles. How to use Semantics to Integrate Social Media and SEO. By Jacob Morgan (SMO) and Jose Nunez (SEO), Technical Consultants from www.HiRank.com
This document discusses search engine optimization (SEO) strategies to improve a company's website exposure. It outlines the SEO process, including site analysis, keyword research, on-site and off-site optimization techniques, and measuring SEO success through monitoring and reporting. The goal of SEO is to improve web pages' rankings in search engines for targeted keywords by optimizing key factors like internal link structure, link popularity and relevance, content relevance, and crawlability.
What is SEO? - Basic SEO Guide for Beginners.pptxGeromme Talampas
SEO is the practice of optimizing a website to increase organic search engine rankings and traffic. Key aspects of SEO include on-page optimization through keyword research, content writing and structural elements, as well as off-page optimization such as link building. When done effectively over time, SEO provides free traffic and exposure that can convert visitors into customers and sales.
This document provides guidance on analyzing digital marketing competitors. It outlines key factors to examine such as ranking, business volume, and digital authority. It then lists specific metrics and aspects of competitors to evaluate for keywords, backlinks, local search, technical specifications, and activities. Some recommendations are to build authority through high-quality content and links, automate manual tasks, and continuously track competitors to outperform them through SEO best practices.
Social Media - Web Marketing's New Rock StarInflow
The document discusses how social media platforms like Twitter, LinkedIn and Facebook can be used by businesses for marketing purposes. It provides details on setting up accounts, engaging audiences, and the benefits of each platform. Time requirements for setup and ongoing maintenance of each channel are also presented.
This document is a pre-proposal questionnaire for search engine optimization services. It asks the client questions about their website, online presence, competitors, marketing goals, technical details, budgets and current traffic. The purpose is to gather information to understand the client's needs and requirements in order to provide an accurate proposal and strategy. The client is asked to provide contact details, objectives, keywords, budgets and technical specifications. This will help the SEO provider evaluate the project and present the right solution.
An introduction to Search Engine Optimization (SEO) and web analytics on fao.orgFAO
This document provides an introduction to search engine optimization (SEO) and web analytics. It outlines the objectives of optimizing web pages for visitors and search engines. The document explains how to apply basic SEO concepts like keywords, page titles, descriptions and links. It also discusses how to analyze user behavior and monitor key metrics using Google Analytics. Site visitors and search engine crawlers are able to find and index optimized pages. The document aims to teach the audience how to improve their website's visibility and understand user interactions.
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the visitors to a website by obtaining a high-ranking placement in the search results page of a search engine -- including Google, Bing, Yahoo and other search engines. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
This document provides details about an advanced SEO training course offered by W3webschool in Kolkata, India. The 1.5 month course covers a wide range of on-page and off-page SEO techniques including keyword research, content optimization, link building, social media marketing, local SEO, analytics, and more. It promises live project work and 100% job placement assistance for those who complete the Rs. 9,000 training. Contact information is provided for students to enroll or receive a free demo class.
This document provides an overview of search engine optimization (SEO) and marketing. It discusses key factors that search engines like Google and Yahoo use to determine search rankings, including keyword use, page characteristics, site characteristics, and inbound links. It also covers negative ranking attributes to avoid, as well as how to get started with search engine marketing tools like Google Analytics and Google Search Marketing.
Basics of SEO – Search Engine Optimisation for WordPress
* Understand search results (organic vs paid)
* SEO versus SEM
* Understanding search intent
* Keyword research
* Ways to improve search engine ranking
* Using SEO plugin in WordPress
Presented by Nadia Kerr @keepsmilyn at WordCamp Sydney 2018
This document provides an overview of key concepts in digital marketing and search engine optimization (SEO). It defines common SEO abbreviations and terms, describes how search engines work and factors that determine search result rankings. The document also explains different SEO techniques including on-page optimization, off-page link building, white hat versus black hat approaches, and how to generate traffic through both organic and paid search engine methods. Key Google tools for SEO are also outlined.
Digital marketing involves using online channels and strategies to promote a company's products and services. This includes building trust, growing client base, measuring success through digital campaigns, and providing greater flexibility. Search engine optimization is important as 80-90% of consumers find websites through search engines, with the top results receiving most clicks. SEO involves optimizing on-page and off-page factors to achieve high search rankings. Key factors search engines consider include keywords, links, content quality, and mobile friendliness. Social media marketing uses platforms like Facebook and Twitter to share content and build an online community to promote a brand.
Getting a better search engine ranking is important for businesses to remain competitive online. Consumers now start their shopping through search engines rather than traditional marketing. Effective marketing strategies have shifted from outbound techniques like print ads to inbound techniques like search engine optimization (SEO) to get websites found organically. SEO involves optimizing webpages on- and off-page for relevant keywords based on search volume and competition. Off-page SEO like building quality backlinks is especially important for improving search rankings. Regular measurement and analysis of SEO efforts helps track progress over time.
This presentation give you a basic idea about SEO fundamentals & how to choose a right agency/professionals. It help you to understand the Life cycle of SEO & the process.
The document discusses search engine optimization (SEO) best practices presented by Leslie Carruthers, President of The Search Guru. It covers analyzing website traffic and conversions, keyword research, on-page and off-page optimization strategies, and creating a long-term SEO plan that includes content creation, link building, and monitoring results. The goal is to help businesses drive targeted traffic, boost sales and brand awareness through organic search engine rankings.
Search engine optimization (SEO) is the process of improving a website to increase its visibility in search engine results. SEO involves optimizing aspects of a website both on-page, like content and internal links, and off-page, like external links and social media, to help search engines understand what the site is about and determine its relative importance. Proper SEO can help drive more visitors to a website through organic search results and increase sales and brand awareness for businesses. Key factors that influence search engine rankings include content quality and quantity, site speed, easy navigation, and link popularity.
- SEO strategy involves choosing keywords, writing quality content, optimizing page URLs and titles, updating keywords based on trends, improving user experience on both desktop and mobile, and hiring an SEO expert or becoming an expert.
- Keywords are important for SEO as they help websites rank for relevant search terms. Quality content engages users and encourages them to stay on the site. Page URLs and titles should include keywords.
- User experience should be optimized for both desktop and mobile users. Hiring an expert can help audit SEO performance and advise on improvements. Regular keyword research, content updates, and analysis of progress are also important.
Search engine optimization (SEO) involves optimizing websites and webpages to appear higher in search engine results. As search engines developed more complex ranking algorithms considering additional on-page and off-page factors, SEO techniques evolved from early keyword stuffing to a more holistic approach. Social media optimization (SMO) aims to drive traffic to websites through social media engagement and sharing on platforms like blogs, social networks, and video/photo sites. Both SEO and SMO techniques continue adapting to changes in search engine algorithms and social media behaviors.
The document discusses SEO, SEM, and SMO services including on-page and off-page optimization, social media marketing, content writing, and keyword promotion. Reports will be provided weekly. The services aim to increase website traffic and rankings through techniques like link building, article submissions, social bookmarking, and paid advertising campaigns.
The document discusses how social media platforms like Twitter, LinkedIn and Facebook can be used by businesses for marketing purposes. It provides details on setting up accounts, engaging audiences, and strategies like link baiting. Some key highlights include how to use each platform to find leads, build relationships, drive traffic and control online reputation. Time requirements for managing accounts on each channel are also presented.
How SMO and SEO Interact. Differences, Similarities. How to Apply SEO to the 5 Social Media Principles. How to use Semantics to Integrate Social Media and SEO. By Jacob Morgan (SMO) and Jose Nunez (SEO), Technical Consultants from www.HiRank.com
This document discusses search engine optimization (SEO) strategies to improve a company's website exposure. It outlines the SEO process, including site analysis, keyword research, on-site and off-site optimization techniques, and measuring SEO success through monitoring and reporting. The goal of SEO is to improve web pages' rankings in search engines for targeted keywords by optimizing key factors like internal link structure, link popularity and relevance, content relevance, and crawlability.
What is SEO? - Basic SEO Guide for Beginners.pptxGeromme Talampas
SEO is the practice of optimizing a website to increase organic search engine rankings and traffic. Key aspects of SEO include on-page optimization through keyword research, content writing and structural elements, as well as off-page optimization such as link building. When done effectively over time, SEO provides free traffic and exposure that can convert visitors into customers and sales.
This document provides guidance on analyzing digital marketing competitors. It outlines key factors to examine such as ranking, business volume, and digital authority. It then lists specific metrics and aspects of competitors to evaluate for keywords, backlinks, local search, technical specifications, and activities. Some recommendations are to build authority through high-quality content and links, automate manual tasks, and continuously track competitors to outperform them through SEO best practices.
Social Media - Web Marketing's New Rock StarInflow
The document discusses how social media platforms like Twitter, LinkedIn and Facebook can be used by businesses for marketing purposes. It provides details on setting up accounts, engaging audiences, and the benefits of each platform. Time requirements for setup and ongoing maintenance of each channel are also presented.
This document is a pre-proposal questionnaire for search engine optimization services. It asks the client questions about their website, online presence, competitors, marketing goals, technical details, budgets and current traffic. The purpose is to gather information to understand the client's needs and requirements in order to provide an accurate proposal and strategy. The client is asked to provide contact details, objectives, keywords, budgets and technical specifications. This will help the SEO provider evaluate the project and present the right solution.
An introduction to Search Engine Optimization (SEO) and web analytics on fao.orgFAO
This document provides an introduction to search engine optimization (SEO) and web analytics. It outlines the objectives of optimizing web pages for visitors and search engines. The document explains how to apply basic SEO concepts like keywords, page titles, descriptions and links. It also discusses how to analyze user behavior and monitor key metrics using Google Analytics. Site visitors and search engine crawlers are able to find and index optimized pages. The document aims to teach the audience how to improve their website's visibility and understand user interactions.
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the visitors to a website by obtaining a high-ranking placement in the search results page of a search engine -- including Google, Bing, Yahoo and other search engines. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
This document provides details about an advanced SEO training course offered by W3webschool in Kolkata, India. The 1.5 month course covers a wide range of on-page and off-page SEO techniques including keyword research, content optimization, link building, social media marketing, local SEO, analytics, and more. It promises live project work and 100% job placement assistance for those who complete the Rs. 9,000 training. Contact information is provided for students to enroll or receive a free demo class.
This document provides an overview of search engine optimization (SEO) and marketing. It discusses key factors that search engines like Google and Yahoo use to determine search rankings, including keyword use, page characteristics, site characteristics, and inbound links. It also covers negative ranking attributes to avoid, as well as how to get started with search engine marketing tools like Google Analytics and Google Search Marketing.
Basics of SEO – Search Engine Optimisation for WordPress
* Understand search results (organic vs paid)
* SEO versus SEM
* Understanding search intent
* Keyword research
* Ways to improve search engine ranking
* Using SEO plugin in WordPress
Presented by Nadia Kerr @keepsmilyn at WordCamp Sydney 2018
This document provides an overview of key concepts in digital marketing and search engine optimization (SEO). It defines common SEO abbreviations and terms, describes how search engines work and factors that determine search result rankings. The document also explains different SEO techniques including on-page optimization, off-page link building, white hat versus black hat approaches, and how to generate traffic through both organic and paid search engine methods. Key Google tools for SEO are also outlined.
Digital marketing involves using online channels and strategies to promote a company's products and services. This includes building trust, growing client base, measuring success through digital campaigns, and providing greater flexibility. Search engine optimization is important as 80-90% of consumers find websites through search engines, with the top results receiving most clicks. SEO involves optimizing on-page and off-page factors to achieve high search rankings. Key factors search engines consider include keywords, links, content quality, and mobile friendliness. Social media marketing uses platforms like Facebook and Twitter to share content and build an online community to promote a brand.
Getting a better search engine ranking is important for businesses to remain competitive online. Consumers now start their shopping through search engines rather than traditional marketing. Effective marketing strategies have shifted from outbound techniques like print ads to inbound techniques like search engine optimization (SEO) to get websites found organically. SEO involves optimizing webpages on- and off-page for relevant keywords based on search volume and competition. Off-page SEO like building quality backlinks is especially important for improving search rankings. Regular measurement and analysis of SEO efforts helps track progress over time.
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
For more update on proposal PPT follow me .. !!!
The document discusses various topics related to search engine marketing and optimization including:
1) An overview of key areas of search marketing such as paid search, organic search, and landing page optimization.
2) Recent trends in search like video, social media, user-generated content, and blogs that marketers need to consider.
3) Best practices for paid search marketing including keyword research, bidding, analytics, and creative testing.
4) Organic search optimization techniques like keyword selection, content development, site architecture, and link building.
5) Recommendations for optimizing landing pages to improve conversion rates.
The document discusses strategies for driving traffic to a website through search engine optimization (SEO), pay-per-click (PPC) advertising, and optimized landing pages. It covers topics like choosing keyword phrases, link building techniques, on-site optimization, setting up PPC campaigns, and designing landing pages to streamline conversions.
Digital Marketing 101 (A Vibewire Workshop)Annabel Hodges
This document provides an overview of digital marketing topics including pay-per-click (PPC), search engine optimization (SEO), social media optimization, and other areas. It defines key terms, explains concepts like how PPC auctions work and the importance of quality score, and discusses best practices for on-page and off-page SEO as well as social media engagement. Other topics covered include local search optimization, mobile search marketing, YouTube ads, and conversion rate optimization (CRO).
This document discusses search engine optimization (SEO) and marketing plans. It provides an overview of the SEO process, which involves understanding business objectives, conducting keyword research, optimizing websites both on-page and off-page, implementing changes, and ongoing monitoring and reporting. Technical aspects of SEO are also outlined such as website analysis, content optimization, and link building. The document also discusses measuring SEO success through improved rankings, increased traffic, and higher revenue or conversions.
Small entrepreneurs should know some fundamentals of digital marketing, as it is by far an economical yet effective marketing tool available to entrepreneurs. This slides are not for techies but for simple entrepreneurs who have very limited knowledge about the digital media. So you may find some very basic information also being discussed in these slides.
SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for:
SEO (search engine optimization) involves optimizing websites to achieve higher search engine rankings. On-page SEO includes optimizing individual page content and metadata to target relevant keywords. Off-page SEO involves link building through activities like blog commenting and social bookmarking to pass link authority. Regular content updates, link generation, and analytics tracking are also important for ongoing SEO success.
The document discusses various aspects of digital marketing such as search engine optimization (SEO), pay per click (PPC) advertising, email marketing, online advertising, and social media marketing (SMM). It provides an overview of each topic, explaining concepts like how SEO works to increase search engine rankings, how PPC is based on bidding for keywords and paying when ads are clicked, and how social media can help build a brand and loyal customer community. The goal of digital marketing is to increase sales, brand loyalty, and customer satisfaction through targeted digital strategies and measurable online campaigns.
SEO strategies to improve a company's website exposure in search engines include optimizing pages on the website (on-page optimization) and getting links from other relevant sites (off-page optimization). On-page optimization involves factors like keywords, page titles, meta tags, and internal linking. Off-page optimization involves getting backlinks from social media, directories, articles, blogs, and forums. Both on-page and off-page optimization are important for search engine rankings.
This document discusses digital marketing and search engine optimization (SEO). It defines digital marketing as promoting brands using digital channels like websites and social media. The objectives of digital marketing are to reach the targeted audience, engage customers, and maximize return on investment. SEO, a part of digital marketing, refers to optimizing on-page and off-page ranking factors to achieve high search engine rankings. Key on-page SEO factors include titles, headings, images, links, and content. Off-page factors include links and link popularity. The document provides examples of search engines and discusses why SEO is important for driving relevant traffic to websites.
50 Good ideas for chasing, catching, and holding on to Google's page 1Spider Trainers
This document provides 50 ideas for search engine optimization and marketing strategies. Some of the key ideas discussed include using keywords and keyphrases to optimize pages, linking to and from other credible sites, analyzing visitor data to develop targeted content and campaigns, creating blogs and social media profiles to build authority, and testing different messaging and designs. The overall strategies aim to engage visitors and move them through the conversion funnel.
Online search has virtually replaced traditional means of looking for products, services or an individual business. If your prospects can’t find you online, you don’t exist for them. Search engine optimization is the key, but it’s just part of a broader inbound marketing strategy.
Whether you’re a novice or not-so-new to this subject, this slide deck will help you grow your business by mastering every aspect of search engine optimization.
Miami SEO services help businesses improve their search engine optimization through various on-page and off-page techniques. On-page optimization involves keyword research and optimized content creation to match users' search queries. Off-page optimization focuses on backlinks from other trusted websites to increase a company's authority. Additional services include technical SEO to improve a website's functionality, paid promotions support, and localization. Regular SEO maintenance is needed to outrank competitors and maintain high search rankings over time.
NKtech is a SEO company that provide services relates to social and internet marketing, Nktech includes best developer,SEO Executives,Designer that help our clients to promote thier business for more detail contact us at http://www.nktech.in/ or call us at 828-7777-549,91-120-4804958
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إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
💀💀💀💀💀💀💀💀💀💀
تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
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This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...TechSoup
Whether you're new to SEO or looking to refine your existing strategies, this webinar will provide you with actionable insights and practical tips to elevate your nonprofit's online presence.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
Andreas Schleicher presents PISA 2022 Volume III - Creative Thinking - 18 Jun...EduSkills OECD
Andreas Schleicher, Director of Education and Skills at the OECD presents at the launch of PISA 2022 Volume III - Creative Minds, Creative Schools on 18 June 2024.
2. SEO is the process by which a website
increases its visibility on a search engine
and also ranking higher on a search
engine’s unpaid results.
This is also known as organic results.
3. SEO is extremely important.
Without SEO your brand wouldn’t get the
attention on the web it deserves, and
you wouldn’t be getting your brand
product/service out there meaning no
rise in revenue.
4. Organic: The first non paid results on a
page, they won’t have a yellow ad box
to their right. They are there because
they are relevant to your search and
hold relevant content.
Paid: Pay Per Click or Pay Per Impression
- Companies pay to have their ad’s first
on the search engine.
6. PPC is when the advertisers pay a fee
very time their ad is clicked on.
PPI or CPI is when the advertisers pay a
fee every time their ad appears on your
search results, this can be per every
thousandth appearance etc.
Much click
Many moneys
So impressions
Very SEO
7. What do people search for?
What are popular keyword phrases?
8.
9. Which search engines are preferred by
selected audiences?
13. What is link building?
Are page rankings still relevant?
Audience segmentation
Demographics?
Tags
14. Keyword: A word of high importance or
significance on a website which is
relevant to a webpage's content and
will also relate to keyword phrases used
in the search engine.
21. Seasonal keywords that may up your
ranking:
- Christmas deals
- Summer sale
- Half price
Other keywords can include,
“compare,” which may be risky so only
do this if you are confident that you
have better prices.
22.
23. Link building can be good and bad.
Spinning is bad!
Good linking:
- Cross-linking
- External linking
- Achor text
24. Relevant keyword phrases
Unused but relevant keywords
Think about seasons or recent news and
include if it is relevant
Link to credible sources, like BBC not Wiki
Make links crawlable by using
recognisable keyword phrases
25. Good:
- Capitalisation
- h1/2/3
- Readable Text style
- Clear alt text/caption text
- Anchor texts for links
- Repetitive words and phrases
- Keywords used more than 10% but no
more than 20%
26. - Over use of exclamation marks
- Hidden white text on a white
background
- Over use of capitals
- Repetitive words and phrases
27. SMO is the presence of your brand,
product or service on many social media
channels in order to increase publicity
and brand recognition.
28. SMO is important to a business because
it increases audience awareness of your
product or service.
This will increase the company’s revenue
if the business penetrates social media
users enough.
32. The best tool to use to see what is
trending on Twitter for example is
Follower Wonk.
Use keyword and keyword phrases to
understand what is being talked about
most for that particular day or week.
Of course always as yourself if it is
relevant before you engage…
33. SEO is about holding relevant
information on a webpage like keywords
and anchor text.
whereas SMO is more about interaction
with people rather than a search engine
where keywords are more like trending
news or gossip stories.
34. Adjusting a website to work better on
mobile devices by doing things such as:
Prioritising content (mobile users are impulse buyers)
Screen size adjustment
Connection speeds (bounce rates will increase if site doesn’t
load quick enough)
Optimising mobile site to SEO (so someone searching for a
website doesn’t get given the mobile site on a laptop)
Phone options, like optimising the site to use phone settings
like location tracker click to call etc.
35. Meta data is typically shorter on mobile
than that on SERP’s
Sitemaps for responsive sites don’t need to be
made a second for mobile devices however for
mobile specific sites a secondary site map should
be made to the desktop domain as there may be
more important pages that you would want bots to
crawl and rank in mobile specific SERP’s
36. Links from mobile specific directories:
Different keyword/keyword phrases:
Simplifying mobile websites
Different file formats:
37. Trying to have clear and readable
content....
41. Key word phrases for mobiles will be
different because mobile browsers use
their search engines for quick searches
and tend to be more impulse buyers.
42. Reduce amount of content per page
Clear call to action buttons
Concise text
Mobile XML sitemap
Geo-location tags
No flash plugin required
M. domain
Editor's Notes
1. To find out what people search for and what is most popularly searched for on Google, use google Trends. As my example I am going to use the word, “games.” As you can see Free games are the most popularly searched thing related to the word games. To continue with this example, the keyword phrase, “free games” is the most popular and when conducting an SEO plan try to keep consistent with your Meta data as these are what determines what comes up as most popular search and most popular keyword phrases.
2. The search engine that is most popular in U.S countries is Bing however in the European side of things Google is most popular!
3. Search engines use keywords to optimise which result gets to you first, and the first result you get should always be the one most related to your keyword phrase.
To find out what people search for and what is most popularly searched for on Google, use google Trends. As my example I am going to use the word, “games.” As you can see Free games are the most popularly searched thing related to the word games. To continue with this example, the keyword phrase, “free games” is the most popular and when conducting an SEO plan try to keep consistent with your Meta data as these are what determines what comes up as most popular search and most popular keyword phrases.
2. The search engine that is most popular in U.S countries is Bing however in the European side of things Google is most popular!
Search engines use keywords to optimise which result gets to you first, and the first result you get should always be the one most related to your keyword phrase.
To find out what people search for and what is most popularly searched for on Google, use google Trends. As my example I am going to use the word, “games.” As you can see Free games are the most popularly searched thing related to the word games. To continue with this example, the keyword phrase, “free games” is the most popular and when conducting an SEO plan try to keep consistent with your Meta data as these are what determines what comes up as most popular search and most popular keyword phrases.
The search engine that is most popular in U.S countries is Bing however in the European side of things Google is most popular!
3. Search engines use keywords to optimise which result gets to you first, and the first result you get should always be the one most related to your keyword phrase.
Link building is important to an SEO plan because it takes over from page ranking, this is because things in the industry moving on and Google introduced a new algorithm which is their way of determining where websites are ranked, this factor is by quality of links balanced with quantity.
Audience segmentation is important cause it makes it easier to determine which keyword phrases etc are going to be most popular in each demographic in each season and so on and so forth so always segment your audience in your SEO plan so that you can optimise your website to be popular during different popular keyword uses.
Tags are things like meta data and meta description. The optimal meta description is 156 characters because any longer than that and you can see what a website is like just from looking at the search engine results so always optimize your tags in your SEO plan.
Audience: Who is your audience? What kind of keywords will they be using, for example, if you are a gamer you may be using keyworks like Gaming, gamers, Pewdiepie, Xbox one etc. So be sure that if you are a gaming industry that you have these keywords on your webpage.
Jargon: If you include too much jargon you won’t be welcoming to new customers who don’t understand what you are talking about whilst you also want to entice the veterans to look at what you are offering so always offer a jargon buster or keep keywords broad and simple on the main page. The deeper they got into your website, they more they’ll learn and you can you jargon however you please, for instance someone who is new to blogging may not know what H1/2/3 are, or understand what anchor text so make sure you take them on a learning journey from your main page to a CTA they will understand.
Long Tail- As shown by the graph long tails are keyword phrases that are less common, for example people who will literally type questions you would ask a human into Google would be niche because the question is so specific the likely hood is that no-one has asked it before therefore make sure that you use keyword and phrases on your website that are so broad that they are commonly searched and are in the hits red section of the graph.
Competitive: I assumed this meant your competition? If I am correct then this means that if you have competitors you are using similar keywords and keyword phrases, well to differ yourselves you will need to stand out. Keywords like sale etc may help you do this, because people are attracted to deals. Also use your competitors, if there is a key phrase they are not using, get in there, add it to your website get higher rankings on search engines because when that keyword is searched you will be number one in organic search unless your competitor has got a paid add.
Monthly search volumes: For statistics like this I would advise using Google Adwords to see what keywords and keyword phrases are trending in this particular week or month etc. Use these popular keywords on your website only if they are relevant because recent Google updates will rank you down if content isn’t relevant or crawlable.
Misspellings: Make sure that you account for people who are in a rush and may mistype or users who are hard of spelling, make sure that any word related to your content is correctable by google. And similarly synonyms, need to be accounted for are words like hot, heated, toasty for example, because if you are Bagelman for example and you want people to come and eat your toasted bagels using alternative words for toasted elsewhere on your website may be useful so that you are still getting traffic for maybe even the same stuffed bagel but using different word.
Most obvious competition for these key words is either Nintendo or Xbox.
Because it is neither summer or Christmas yet the list seemed pretty useless for Play station, but nearer to the time I am confident that this method would work, however when I did conduct the Google trends listing it proved really useful for retailers even though it’s not Christmas yet.
You are moving people to other pages on your websites this could increase conversion rates and revenue within your online business. Good. Cross-linking is when you connect a user to another page by a series of transverse links.
Hyperlinks, that point to other domains other than the domain that the link exists on. Good. By external linking you are giving note to popular websites that you are the reason they are gaining traffic, if done properly and linked to the website from a good article about them they may link to you gaining you more traffic.
Anchor text is like a title, a clickable piece text of a hyperlink which redirects you to the place where they talk about the information in the achor. Good. Because achor text is easily crawlable like metadata, meaning it is quick for a search engine to identify whether your content is relevant to a keyword phrase searched.
Other things include a level of friendliness and approachability if you can directly solve or help issue on social media.
Social media can be used as a place to externally link to your company’s main website.
1. The most interesting example I can think of is that in Australia the most common first or second search result is a tweet on the searched subject however that is less common here in the UK. A company may be more popular on social networking than as a ranked website perhaps because customer service issues are fixed quicker by that company if asked directly on social media rather than waiting in a call queue, which is why search engines have to include these channels in their results.
2. When an email newsletter is sent to customers it is often because they are loyal customers or have signed up to get vouchers etc. A search engine includes these because SEO is about giving a person the most relevant search result to what they searched for, so whereas someone might have searched homeware and got M&S, someone who searched homeware and has signed up to a John Lewis newsletter may have that as their first result.
3. Websites are important to include because they are the ones that get ranked by a search engine at the end of the process, especially if a website links to their own social media channel and it is relevant. However search engines will only include this as a part of their results if it has the right keywords, and these keywords will determine its relevance to the searched keyword phrase. Thus social media will only be ranked above a website if it uses more relevant keywords then the official .com/.co.uk website itself.
1 & 2. With mobile websites now being properly optimised to become responsive rather than having to build a completely different platform for mobile devices it is always important to understand that search engines will rank not only relevant content but the most up to date, and with responsive being new your website will be ranked higher so make sure your social media links are in obvious places or your mobile optimised site.
3. Blogs are more formal that social media but less formal then the company’s page which is all about business and selling. Including blogs as a part of the results broadens a searchers horizon for the answers they were searching for.
4. Videos and images are included because they are the most exciting and engaging part of social media and often the thing that gets the most views or conversion rates to the main company website.
5. Podcasts are like news without the picture, they often make the user feel engaged with the discussion or topic of the podcast which is why it is important to include relevant keywords in the title of the podcast because if people don't have to keep searching for the answer but just sit an listen they will.
6. Forums are a great way for people to debate and discuss, highly active forums will rank high in search engines because they are often more up to date then most social media channels as news becomes old very fast in social media…
1. Bookmarking a page is like flagging a page, telling them that you are likely to return because you offer them good and trustworthy information or good quality products and services. Search engines include these in their results when regarding social media because you can bookmark a company’s Facebook page or LinkedIn page etc. 2. Wikis like the Fresh Egg wiki is a great place filled with learning opportunities and information that you may not get the chance to learn (because you are in a different sector) search engines like this type of wiki cause it is relevant, whereas sites such as Wikipedia is a site where anyone can edit things making it hard to crawl and anyone can edit it, it may mean information is incorrect or irrelevant. Therefore on social media it is best to steer clear of references sources that aren’t trustworthy because it may lower the value of your content and lower your rank in organic search.3. Online vouchers is a great way to get more customers coming to your website, keywords like vouchers, deals BOGOF explode on social media because people love to spend less money! SO when relevant i.e. summer sale, and if profit isn’t tight include these keywords so that search engines can pick up on them and always promote the deal on social media because search engines will find your content, realise that they are consistent in writing, and rank your website higher in organic search.4. Like mentioned in social networking, location specific content is key. As in Aus some of the top searches are twitter posts rather then relevant websites. Always think about your audience in a location and the type of income they have, the common lifestyle in that area etc.= and apply this to your social media channel and website and the SE will rank you higher in the results because all content is relevant and connected in someway.
Follower wonk is a great tool for listening to what is hot on the trend as it allows you to see trending hashtags and popular twitter @’ed accounts which act the same as keywords and keyword phrases when addressing Twitter users, obviously act accordingly to what is trending however only do so if it is relevant to your company and what you sell etc.
XML stands for: Exsensible Mark-up Language
Not always a case of creating a diff site map for m. domains
Can just put below:<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
xmlns:xhtml="http://www.w3.org/1999/xhtml">
<url>
<loc>http://www.example.com/page-1/</loc>
<xhtml:link rel="alternate"
media="only screen and (max-width: 640px)"
href="http://m.example.com/page-1" />
</url>
</urlset>
1. This is more like a link building technique, as much as desktop sites will try to get as may links to directories as possible to do with their niche. A mobile directory is the same but just has mobile sites in them or responsive sites.
2. Key word phrases for mobiles will be different because mobile browsers use their search engines for quick searches and tend to be more impulse buyers.
Responsive sites don’t need to be simplified however m.domains will because they will have too much content on their desktop site to fit on a screen no bigger than the size of a hand which will increase that sites bounce rate. So simplifying sites content will make is mobile optimized
4. JPEGS will need to be smaller PFD’s will need to be downloadable form mobile sites Videos will have to be playable with the latest mobile flash player or samsung vidoes etc.
on a mobile device if it taken from desktop domains will be hard. Mobile users use their phones for searches because the want quick results and if they can’t read content they will leave your page and a businesses bounce rate will rise and the company will be missing out on a whole audience of potential customers.
When you go responsive you don’t have to fork out more money to make a completely different subdomain for mobile. A responsive site just resizes itself for the size of the viewing screen and with that also adjusts how much content is on the screen instead on squishing it all onto one page. Also you only have to create one XML sitemap!