This document discusses search engine optimization (SEO) and how to optimize websites for search engines and mobile devices. It covers key SEO topics like keywords, paid vs organic search results, link building, and factors that affect search engine rankings. The document also discusses social media optimization and how search engines include social media in results. Finally, it addresses the importance of mobile optimization and differences between optimizing for mobile vs desktop.
Basics of SEO – Search Engine Optimisation for WordPress
* Understand search results (organic vs paid)
* SEO versus SEM
* Understanding search intent
* Keyword research
* Ways to improve search engine ranking
* Using SEO plugin in WordPress
Presented by Nadia Kerr @keepsmilyn at WordCamp Sydney 2018
Basics of SEO – Search Engine Optimisation for WordPress
* Understand search results (organic vs paid)
* SEO versus SEM
* Understanding search intent
* Keyword research
* Ways to improve search engine ranking
* Using SEO plugin in WordPress
Presented by Nadia Kerr @keepsmilyn at WordCamp Sydney 2018
What is organic SEO? And how does organic SEO work?
Organic SEO (search engine optimization) is the phrase used to describe processes to obtain a natural placement on organic search engine results pages (SERPs).
AuroIN creates "Website analysis report" which consists deep analysis on the On-site, On-page, Off-page factors, proposed list of keywords, proposed changes, proposed plan of action, SEO pricing and features.
SEO Services Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a SEO Services Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2TmtXwQ
This "real" example of a SEO / Search Engine Optimization Report identifies website topics of interest for high ranking results in the SERPS: ie - SITE Title, meta information(mainly description), PR, crawled date, indexed pages, amount of back links, 301 re-directs or not, use of analytic programs, Alexa, diggs, etc. Again - this analysis points out areas of interest when it comes to your WEBSITE search engine optimization Effectiveness.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Basic SEO presentation for Futurelabs on 29th April 2022.
The slides contain mainly images for high level understanding.
Agenda:
1. What is SEO
2. Content
3. Backlinks
4. Technical SEO
5. Recommended SEO Tools
6. SEO Resources
Learn SEO with training from Online. Our experts provide SEO training for topics from SEO tags to technical audits.
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Search Engine Marketing Digital Readiness Training V4Martin Walsh
This is a training presentation deck I developed for educating our internal marketers and external agencies on Search Engine Marketing (SEO and SEA etc).
What is organic SEO? And how does organic SEO work?
Organic SEO (search engine optimization) is the phrase used to describe processes to obtain a natural placement on organic search engine results pages (SERPs).
AuroIN creates "Website analysis report" which consists deep analysis on the On-site, On-page, Off-page factors, proposed list of keywords, proposed changes, proposed plan of action, SEO pricing and features.
SEO Services Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a SEO Services Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2TmtXwQ
This "real" example of a SEO / Search Engine Optimization Report identifies website topics of interest for high ranking results in the SERPS: ie - SITE Title, meta information(mainly description), PR, crawled date, indexed pages, amount of back links, 301 re-directs or not, use of analytic programs, Alexa, diggs, etc. Again - this analysis points out areas of interest when it comes to your WEBSITE search engine optimization Effectiveness.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Basic SEO presentation for Futurelabs on 29th April 2022.
The slides contain mainly images for high level understanding.
Agenda:
1. What is SEO
2. Content
3. Backlinks
4. Technical SEO
5. Recommended SEO Tools
6. SEO Resources
Learn SEO with training from Online. Our experts provide SEO training for topics from SEO tags to technical audits.
<a href>"https://sandeepdam.blogspot.com/">Seo Training in Payyanur</a>
Search Engine Marketing Digital Readiness Training V4Martin Walsh
This is a training presentation deck I developed for educating our internal marketers and external agencies on Search Engine Marketing (SEO and SEA etc).
There are many ways in the market to develop a strategy which not only optimizes but also is quite beneficial in promoting your website and business. Digital marketing is one of the finest and foolproof methods which helps your business flourish and gain new leads and conversions.
An effective digital marketing strategy is the main ingredient required for a successful business. To get the edge, the companies hire digital marketing experts from top-notch digital marketing institute in Laxmi Nagar, which help a company stand out in this cut-throat competition.
This all-inclusive guide for beginners will cover everything you need to know about SEO ( Search Engine Optimisation )Easily Learn local, On-page, and Off-page SEO.
There are many ways in the market to develop a strategy which not only optimizes but also is quite beneficial in promoting your website and business. Digital marketing is one of the finest and foolproof methods which helps your business flourish and gain new leads and conversions
This is a beginners introduction to Search Engine Optimization (SEO)
SEO It is the process of optimizing your website to rank higher in search engine results pages (SERPs) and improve its visibility. The ultimate goal of SEO is to increase organic (non-paid) traffic to a website, thereby improving its online brand awareness, and profitability.
SEO involves various techniques and strategies, such as optimizing on-page elements (e.g., title tags, meta descriptions, header tags, image alt tags, etc.), creating high-quality and relevant content, building quality backlinks, improving website loading speed, and ensuring mobile-friendliness and accessibility.
These tactics are aimed at making a website more attractive and user-friendly to both search engines and users.
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Most search engine optimization companies focus solely on basic keyword stuffing and link building. However, these two items don’t provide relevant results and have increasingly been spammed. Search engines are moving away from simple scoring (he who has the most links wins, etc.) and are more focused on user behavior, social media, link locations and other better indicators.
I'm committed to reaching your customers with forward-thinking strategies and innovative approaches.
We help you to grow your business by constantly generating traffic for your website. Making visible your website is the direst need for any business to grow.
In this introductory presentation, we examine and discuss how SEO, PPC, and Social Media interrelate as more and more brands try to compete for attention online.
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In this concise and insightful ebook, digital marketing expert Abhishek Yadav demystifies the world of search engine optimization (SEO) and provides practical strategies for improving your website's visibility and driving organic traffic. With a clear and straightforward approach, Abhishek shares his expertise and industry insights, empowering readers to implement effective SEO techniques and achieve online success. Whether you're a beginner or seasoned professional, this ebook offers valuable guidance and actionable steps to elevate your digital presence and outrank your competition. Unlock the power of SEO and unleash the full potential of your website with this must-read ebook by Abhishek Yadav.
Search Engine Optimization| Digital Marketing AgencyCredence-Digital
SEO, Search Engine Optimization is the process of improving the volumes and quality of traffic to a website from search engines through natural search results. It can also target different types of search, including image search, local search, and industry-specific vertical search engines. The process of SEO works through free traffic. It is generally a practice of improving the search engine rankings of your website.
Future Revolution Jayanagar aims at providing you with the latest marketing trend, be it Digital Marketing, Search Engine Marketing, Social Media Marketing etc, we help you reach the success. One of the marketing technique gaining popularity day by day is Search Engine Marketing.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
3. 1.1 Define the term Search
Engine Optimisation (SEO)
Search engine
optimization (SEO) is
the process of
getting visibility of
a website in a
search engine’s
organic results.
4. 1.2 Explain the importance of
SEO to a business.
SEO is good for
business visibility and
branding. SEO allows
businesses to show
to the correct
customers on search
engines.
5. 1.3 Explain the differences between
paid and organic search results.
Paid search are
advertisements that a
website owner has paid for
to appear on the search
page.
Organic search results are
the web page listings that
most closely match the
user’s search query based
on relevance.
6. 1.4 Describe the differences between
Pay-per-Click and Pay-per-Impression
Cost Per Click (CPC) - is an Internet
advertising model used on
websites, in which advertisers pay
only when their ad is clicked, not
each time an ad is shown.
Cost Per Impression (CPM) - is an
Internet advertising model used on
websites, in which advertisers pay
for the number of times an ad is
show regardless of whether it is
clicked on or not.
7. 1.5 Describe the factors that need to
be considered as part of an SEO plan.
What people search for
Keyword phrases
Preferred search engines
How search engines use key phrases
Link building
Page rank
Audience segmentation
Demographics
Tags
Business goals
9. 2.1 What is a Keyword?
A keyword is a
particular word or
phrase that
describes the
contents of a Web
page.
Keywords are intended to act as shortcuts
that sum up an entire page. These allow
people to find your web pages on search
engines.
10. 2.2 Factors to consider when identifying
keywords and keyword phrases.
Audience
Long Tail Keywords
Competition
Monthly Search Volumes
Misspellings
11. 2.3 My list of keywords
I’ve created a list of keywords for shoe shop.
12. 2.4 Identify the competition and monthly
search volumes for the keywords identified
for a business.
Keyword competition is the
measure of how difficult it will be
to rank for a particular keyword.
The competition for a keyword
can vary depending on how
popular the keyword is.
13. Tools to help you target keywords
Google Keyword Planner:
This is the most popular tool when it
comes to searching for keywords.
Keyword Planner builds new Search
Network campaigns or expands
existing ones.
You can search for keyword and ad
group ideas, get historical statistics,
see how a list of keywords perform
and create a new keyword lists.
Other alternatives: WordStream keyword tool, Wordtracker, Ubersuggest.
14. 2.5 Where on a website does a search engine
looks for keywords & keyword phrases?
Titles and headings.
Meta-tags.
Alt-tags.
Description content.
Anchor text
15. 2.6 How to maximise keyword
effectiveness for a website.
Include image tags on your
images that contain keywords.
Include keywords when producing
targeted content.
Include keywords within the meta-tags to
ensure the customer knows what the
website is offering.
16. 2.7 Keywords and keyword phrases
in a website for a business.
Looking at Topshop, the keywords their website
would include would be:
Dresses
Jeans
Crop tops
Skirts
Shoes
These keywords could be found directly from their website,
on the navigation menu bar at the top of the page.
17. 2.8 How link building can help or hinder
the search engine ranking a website.
Link building is the process of gaining
hyperlinks from other websites to your own.
Links from a relevant site help the ranking of a
website, as it helps users connect with the
content they want.
Links from an irrelevant site
hinder the ranking of a
website, as it doesn’t help
users to connect with the
content they want.
18. 2.9 Link building plan for the
website of a business.
For Topshop you could gain
links from fashion magazine
websites such as:
look.co.uk
marieclaire.co.uk
elle.com
fashionmagazine.com
Fashion blogs
19. 2.10 Factors that can positively and
negatively affect how a search engine
ranks a website.
Over using punctuation
and the use of repetition
can negatively affect
your ranking on a search
results page.
Relevant keywords can
positively affect your
ranking on a search
results page.
21. 3.1 Social Media Optimisation (SMO)
The use of social
media outlets and
communities to
generate publicity
to increase
awareness of a
product, brand or
event.
22. 3.2 Why SMO is important to a business.
SMO is important to a
business because it
raises awareness of
their products/services
and easily allows them
to target many
people through social
media.
23. 3.3 How search engines include
different tools and channels of
Social Media in their results.
Social Networks
Mobile Social Media
Mobile Websites
Blogs
Online Vouchers
Social Bookmarks
Forums
24. 3.4 How to use keywords to listen and
engage with a Social Media audience.
Listen: search keywords to
see what your audience are
interested in and what
they’re searching for.
Engage: target your
audience with the
keywords you’ve research
to make your business
visible.
25. 3.5 The difference between
SEO and SMO
SEO is a set of strategies
with the broad goal of
bringing more people to
your website, by
improving your search
engine rankings.
SMO involves growing the
importance of your
website through social
networks and other tools
and channels.
26. How to plan implementation
of a website optimised for
mobile devices
27. 4.1 Mobile Optimisation
Mobile optimization
is the process of
ensuring that visitors
who access your site
from mobile devices
have an experience
optimized for the
device.
28. 4.2 Differences between SEO
and Mobile Optimisation
SEO focuses on
getting visibility of
a website in a
search engine’s
results.
Mobile Optimisation
focuses on
optimizing a website
for a mobile device.
29. 4.3 Why mobile optimisation is
important for businesses
Mobile optimisation is important
to a business because more
and more people are
increasingly searching on their
mobiles. Therefore if a
businesses website isn’t mobile
optimised it could reduce the
amount of traffic the website
receives.
30. 4.4 How to optimise a website
for viewing on a mobile device
Use mobile domains
Include geolocation tags
Clear call to action buttons
Use short, concise text
Don’t use flash
31. 4.5 Why keywords for a mobile
website might differ from those
on a non-mobile website
Keywords on a
mobile website are
typically shorter than
keywords on a non-
mobile website.
32. 4.6 Changes required to a non-
mobile website to make it suitable
for mobile devices
A mobile website will
need to be simplified.
File formats may need
to be changed.
The layout of the site
will need adjusting.
Editor's Notes
In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive.
SEO allows for businesses websites to show on particular search engine result pages. Meaning they’re getting the correct customers clicking on to their website link. When searching, most people search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on.
This means that if your business continually shows in all these search results you are gaining more and more mindshare with each potential customer. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more.
Paid search – based on keywords, if the keywords chosen by website owner appear in the search query the ad is triggered.
On a search results page, you can tell paid results from organic ones because search engines set apart the paid listings, putting them above or to the right of the organic results, or giving them a shaded background, border lines, or other visual clues.
Who are you targeting – audience segmentation is important so you can target your website accordingly, look at the different demographics within the audience type to achieve this.
Preferred search engines – researching what search engines your target audiences prefer to use will help achieve better results from your SEO plan.
Deciding specific goals for your business is important when creating an SEO plan, for example driving traffic to your site or achieving a certain amount of conversions and sales.
Look at the keywords and keyword phrases your audiences are using to achieve a higher page rank.
Audience – what language, keywords do they use. What topics, products, services do they search for. And what search engines do they use.
Long Tail Keywords – three or four keywords that are specific to what you’re selling e.g. Mens Large Black Coat.
How competitive are the keywords you’re using, do other competitors use the same keywords as you do.
How many people a month are searching for your chosen keywords, if the search volume is low, consider choosing different keywords that are more relatable to what you’re selling/offering.
Misspellings – making sure your keywords are spelt correctly are very important and this could heavily effect your website being viewed as your keywords wont be triggered.
I chosen 4 different keywords as an example including more competitive keywords such as ‘black boots’ which will have a high search volume and more specific long tail keywords such as ‘nike pink trainers size 4’ which will gain a more specific audience type.
Titles & Headings – search engines look for keywords in titles and headings, these keywords are relates to the products/services you are offering, which is why it’s useful to have these keywords within your titles/headings.
Meta-tags - Meta tags are snippets of text that describe a page's content, meta-tags don’t appear on the page, only in the pages code. It contains description on the pages content which is where keywords appear.
Alt-tags – An alt-tag is a text alternative for an image or object on your page.
Description content – is important for gaining click-through rate as it gives the customer more information on your business, the description content can contain the keywords your audience is looking for even is the headline doesn’t.
Anchor text – is the clickable text in a hyperlink. Anchor text is more relevant to the page you’re linking to rather than the generic text. The words contained in the anchor text can determine the ranking that the page will receive by search engines.
Search engines include many social media tools and channels in their search results.