Does video belong in your marketing mix?
YouTube 101: Video is more accessible than ever. Armed with a smartphone and a message, taking video and watching video is possible for beginners and experts alike. But how does an organization capitalize on this platform in an effective way that supports their core business objectives? This session will cover how to get your business channel up and running – and ready to go viral!
Get weekly tips on maximizing to your online presence. Visit site-seeker.com and be sure to sign up for our 15 minute search and social webinar series that broadcasts every Thursday at 10am EST. Go to joltandboltwebinar.com to reserve your spot today!
Intro to YouTube Creators PlayBook By Muhammad Sayed Rashad - Axeer StudioMuhammad Sayed
This presentation was presented in the workshop "Introduction to YouTube Creators PlayBook" at Social Media Summit - 2015, Egypt as part of E3langi's workshops.
Presenter is Muhammad Sayed Rashad Social Media Manager in Axeer Studio.
Social Media Links:
7 Habits of Highly Effective YouTubers: Actionable Tactics to Step up Your Yo...BLASTmedia
7 Habits of Highly Effective YouTubers: Actionable Tactics to Step up Your YouTube Game Immediately - presented at New Music Seminar 2012 for musicians looking to promote their work on YouTube. Prepared and presented by Julie Perry, Vice President & Social Media Director at BLASTmedia
Presentation Date: June 20, 2012 at New Music Seminar, NYC
Accompanying video: http://youtu.be/yykJ6gxtGPM
How to drum up awareness, build an audience, and even generate revenue and sales using YouTube.
Presentation Date: June 20, 2012 This is an older video but is being uploaded to accompany the recently published video of the actual presentation.
Accompanying video: http://youtu.be/yykJ6gxtGPM
Appafolio Tour - Create Your Own Custom iPad and iPhone Portfolio AppsBrent Brookler
This presentation shows users how to build their own Appafolio app for iPhone or iPad. You can download Appafolio at bit.ly/appafolio or visit our web site at appafolio.com to learn more.
An overview of Twitter, facebook brand pages timeline, YouTube, Pinterest and Linkedin. How to use them effectively to build your brand aTund how to use the analytics to measure your effectiveness and modify your strategy.
Intro to YouTube Creators PlayBook By Muhammad Sayed Rashad - Axeer StudioMuhammad Sayed
This presentation was presented in the workshop "Introduction to YouTube Creators PlayBook" at Social Media Summit - 2015, Egypt as part of E3langi's workshops.
Presenter is Muhammad Sayed Rashad Social Media Manager in Axeer Studio.
Social Media Links:
7 Habits of Highly Effective YouTubers: Actionable Tactics to Step up Your Yo...BLASTmedia
7 Habits of Highly Effective YouTubers: Actionable Tactics to Step up Your YouTube Game Immediately - presented at New Music Seminar 2012 for musicians looking to promote their work on YouTube. Prepared and presented by Julie Perry, Vice President & Social Media Director at BLASTmedia
Presentation Date: June 20, 2012 at New Music Seminar, NYC
Accompanying video: http://youtu.be/yykJ6gxtGPM
How to drum up awareness, build an audience, and even generate revenue and sales using YouTube.
Presentation Date: June 20, 2012 This is an older video but is being uploaded to accompany the recently published video of the actual presentation.
Accompanying video: http://youtu.be/yykJ6gxtGPM
Appafolio Tour - Create Your Own Custom iPad and iPhone Portfolio AppsBrent Brookler
This presentation shows users how to build their own Appafolio app for iPhone or iPad. You can download Appafolio at bit.ly/appafolio or visit our web site at appafolio.com to learn more.
An overview of Twitter, facebook brand pages timeline, YouTube, Pinterest and Linkedin. How to use them effectively to build your brand aTund how to use the analytics to measure your effectiveness and modify your strategy.
On Wednesday October 9, 2013, I had the pleasure of speaking to a group of students at Georgia Highlands College in Dallas, Georgia as part of GHC's "Passport to Success" program.
I presented "Social Media for the Smart Job Seeker" to the room of students to help them learn how to utilize social media as part of their job search, as well as to help them prepare their personal profiles for success.
We discussed what recruiters are looking for on social media sites, how to present a professional profile, how to assess their own Social media profiles and online reputation, and how to get the most out of LinkedIn for their job search.
You’ve probably heard of LinkedIn and how great it is for job seekers. According to LinkedIn, however, users are 40 times more likely to receive opportunities if they have a complete profile. So, what’s stopping you?
Using Ethnographic User Research to Drive Knowledge Management and Intranet S...NavigationArts
Is your organization leveraging its intranet for the bottom line?
Nearly 97% of all pharmacological research experiments fail to make it to human trials. If lessons learned from these failed experiments are not shared effectively, researchers continually recreate failed experiments resulting in great costs to organizations and their customers.
Topics covered:
* Types of user research
* Persona development
* Intranet adoption strategies
* Knowledge management strategies
* Best practices
Bruns and his team shadowed research scientists to learn how and why they shared - and didn't share - their knowledge with their peers. He will discuss findings of how researchers used (and did not use) their existing knowledge management systems, personas of the different types of pharmaceutical researchers (The Conductor, The Expert, The Advice Seeker, The Hermit, The Human Robot, and The Collaborator), strategies for enlisting the participation of the various personas within the organization, recommendations for how to create the next generation of the client's knowledge management intranet, lessons learned from this study, and best practices on conducting ethnographic user research to guide the success of your organization's intranet.
I offered this presentation on June 7 at the Tennessee Career Center in Murfreesboro. The focus was using Twitter as a vaible tool during a job search and how it augments a job seeker's brand.
I designed two interactive exercises to get audience members thinking in 140 characters or less and about their brand. , 2012
On overview of Social Media and why it is relevant to Manufacturing and B2B. A specific focus on Twitter, Linkedin and Linkedin communities and Youtube.
This presentation originally given by Brian Bluff - President, Site-Seeker, Inc. - outlines the importance of using search engine marketing (SEM) and social media to establish yourself or your company as an expert in the field.
This presentation was used for two webinars untitled "Navigating Google Anlytics." The presentation walks first time GA users through the basics of setting up a Google Analytics account to navigating their way around the different metrics. For more information about Site-Seeker and our free webinar series, visit www.site-seeker.com.
This presentation was given by Kathy Hokunson - New England Regional Sales Manager for Site-Seeker, Inc., to the Glastonbury, CT Chamber of Commerce and it's members. The presentation highlights how to effectively use Twitter, Linkedin, Facebook, YouTube, and Slideshare for business.
"Power of 3: LinkedIn, Twitter & Facebook for the Job Seeker of the New Media Age." It's not just about resumes and websites anymore. Today's job seeker must be keen on social media tools to establish credibility, network with others, and find employment. Learn how to maximize the top social media sites to find the job of your dreams.
On Wednesday October 9, 2013, I had the pleasure of speaking to a group of students at Georgia Highlands College in Dallas, Georgia as part of GHC's "Passport to Success" program.
I presented "Social Media for the Smart Job Seeker" to the room of students to help them learn how to utilize social media as part of their job search, as well as to help them prepare their personal profiles for success.
We discussed what recruiters are looking for on social media sites, how to present a professional profile, how to assess their own Social media profiles and online reputation, and how to get the most out of LinkedIn for their job search.
You’ve probably heard of LinkedIn and how great it is for job seekers. According to LinkedIn, however, users are 40 times more likely to receive opportunities if they have a complete profile. So, what’s stopping you?
Using Ethnographic User Research to Drive Knowledge Management and Intranet S...NavigationArts
Is your organization leveraging its intranet for the bottom line?
Nearly 97% of all pharmacological research experiments fail to make it to human trials. If lessons learned from these failed experiments are not shared effectively, researchers continually recreate failed experiments resulting in great costs to organizations and their customers.
Topics covered:
* Types of user research
* Persona development
* Intranet adoption strategies
* Knowledge management strategies
* Best practices
Bruns and his team shadowed research scientists to learn how and why they shared - and didn't share - their knowledge with their peers. He will discuss findings of how researchers used (and did not use) their existing knowledge management systems, personas of the different types of pharmaceutical researchers (The Conductor, The Expert, The Advice Seeker, The Hermit, The Human Robot, and The Collaborator), strategies for enlisting the participation of the various personas within the organization, recommendations for how to create the next generation of the client's knowledge management intranet, lessons learned from this study, and best practices on conducting ethnographic user research to guide the success of your organization's intranet.
I offered this presentation on June 7 at the Tennessee Career Center in Murfreesboro. The focus was using Twitter as a vaible tool during a job search and how it augments a job seeker's brand.
I designed two interactive exercises to get audience members thinking in 140 characters or less and about their brand. , 2012
On overview of Social Media and why it is relevant to Manufacturing and B2B. A specific focus on Twitter, Linkedin and Linkedin communities and Youtube.
This presentation originally given by Brian Bluff - President, Site-Seeker, Inc. - outlines the importance of using search engine marketing (SEM) and social media to establish yourself or your company as an expert in the field.
This presentation was used for two webinars untitled "Navigating Google Anlytics." The presentation walks first time GA users through the basics of setting up a Google Analytics account to navigating their way around the different metrics. For more information about Site-Seeker and our free webinar series, visit www.site-seeker.com.
This presentation was given by Kathy Hokunson - New England Regional Sales Manager for Site-Seeker, Inc., to the Glastonbury, CT Chamber of Commerce and it's members. The presentation highlights how to effectively use Twitter, Linkedin, Facebook, YouTube, and Slideshare for business.
"Power of 3: LinkedIn, Twitter & Facebook for the Job Seeker of the New Media Age." It's not just about resumes and websites anymore. Today's job seeker must be keen on social media tools to establish credibility, network with others, and find employment. Learn how to maximize the top social media sites to find the job of your dreams.
Discover The Step-By-Step Blueprint Become A YouTube Celebrity…
Dear Aspiring YouTube Star,
Do you ever watch the top YouTube celebrities and think to yourself…
“That could be me!”
The good news is…
It could be.
YOU can be a YouTube celebrity even if you’re not sure where to start…
In fact, becoming a celebrity on YouTube is one of the best ways to make a big name for
yourself…
?Here’s Why YouTube Is The Best Place To Get Your Start As A Celebrity…
* YouTube is BIG… and getting bigger by the day.
* YouTube is the 2nd BIGGEST search engine on the entire Internet
* Youtube has over 1 Billion users with hundreds of millions of hours of YouTube videos being watched daily
* Engagement on YouTube is MASSIVE, and growing, with a 60% year over year increase in the number of hours people spend watching video
* YouTube has local versions in more than 70 countries worldwide
* YouTube caters to over 95% of the Internet population by allowing navigation in 76 different languages
* You can get MASSIVE exposure on YouTube VERY quickly…
When someone YouTube sees something they like…
…what do they do?
They SHARE it.
That means, your fan base can EXPLODE rapidly…Unfortunately, you can’t just open up a YouTube account and expect people to start
Although ANYONE can become a YouTube celebrity…
To See Success Quickly, You Must Pay Attention To The Details…
Unfortunately, you can’t just open up a YouTube account and expect people to start
watching your videos. Although there are some great ways to start getting massive
exposure right away, you must do things the right way…<br>
If you try to “wing it” or go at it on your own without a solid plan, you’ll find yourself
…wasting a lot of time…
ORDER NOW.
E-Commerce Video Optimization, YouTube Conversion, & PPV Opportunities for In...Mark Robertson ⏩
This presentation was given at the 2010 video commerce summit. "Building on the Success of Video with New PPC and SEO Strategies" covers ecommerce website video seo, youtube SEO for ecommerce, and ppc/paid video placement opportunities with YouTube and youTube's promoted videos program.
This presentation covers ways that content marketers can use video with Marketo to achieve better conversion rates and greater insights about prospects and leads.
Advisor Websites teamed up with financial tech expert, Bill Winterberg to explain how advisors can incorporate video content into their web marketing strategy. Check out these slides to learn why video content is important and how to create professional and compelling video content.
Youtube Channel Step By StepTraining guide high income | Free DownloadMallTake
Youtube Channel Step By StepTraining guide high income | Free Download | Did you know that people watch 5 billion videos on YouTube every day? In fact, 300 hundred hours of video are uploaded to YouTube every minute! #youtube #youtubechannel #earnmoney
This presentation is for the Steamboat Chamber Tutorials Social Media 101.
YouTube allows businesses to access millions of viewers and gives small businesses a chance to educate, entertain and have fun with their customers. YouTube also becomes a platform for online customers to establish a relationship with the business through video.
YouTube SEO 2023 | How to Rank YouTube Videos ? | YouTube SEO Tutorial | Simp...Simplilearn
Digital Marketing Specialist Program (Discount Code - YTBE15): https://www.simplilearn.com/advanced-...
🔥Professional Certificate Program In Digital Marketing: https://www.simplilearn.com/pgp-digit...
The "YouTube SEO 2023" video will help you understand how Youtube SEO work and how to optimize your content according to your SEO. Apart from that, We will learn How To Upload YouTube Video In 2023 and how to track their performance. We will also check out various SEO Tools that can get the job done. This Youtube SEO Tutorial will provide tips to improve your Stats using Youtube SEO.
In this YouTube SEO 2023 Video, we will learn the following:
00:00 YouTube SEO 2023
03:07 What is Youtube SEO?
12:05 How does Youtube SEO Work?
14:22 Youtube SEO Tips
35:26 Youtube SEO Tools
❓What is Youtube SEO?
YouTube SEO is a method for enhancing the ranking of channels and videos in search rankings. Many businesses use YouTube SEO techniques to increase their brand Reach over YouTube. YouTube has implemented an algorithm to rank videos to make relevant videos discoverable to users. As a result, channels face a challenge; if they want to be seen, they need to implement measures to optimize their videos for better ranking.
❓Best Youtube SEO Tools
⏩Canva
⏩SocialBlade
⏩TubeBuddy
⏩Ahrefs Keyword Explorer
⏩Cyfe
🔥Enroll for Free Digital Marketing Course & Get Your Completion Certificate: https://www.simplilearn.com/learn-dig...
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#YouTubeSEO2023 #YouTubeSEOTips2023 #YouTubeSEOTutorial #HowToRankYouTubeVideos #YouTubeSEO #YouTubeSEOTips #YouTube #DigitalMarketingTips #SEO #SocialMediaMarketing #SMM #EmailMarketing #DigitalMarketingTools #2023 #DigitalMarketingTips2023 #Simplilearn
What is Digital Marketing?
The digital marketing concept has its roots in traditional marketing methods but has a lot of online-specific aspects. Digital marketing involves connecting with customers and potential customers and convincing them they need your product or service. This is done through the Internet, social media, and other digital platforms. It is also known as ONLINE MARKETING, the most accessible, modern, and easy-to-use form of Promotion available today.
✅ Watch Digital Marketing 2023 Playlist:
• Digital Marketing...
✅ IMT Digital Marketing Program Overview
This IMT Ghaziabad Digital Marketing Program grooms you to become a Digital Marketing expert through a comprehensive curriculum exploring all the different facets of digital marketing. It trai
Every business should be using video to market their goods and services, and it's easier than many business owners think. The key is understanding the right things to do to raise the viewing odds.
Tubebuddy is SEO tool which is used to rank on YouTube. It also helps YouTubers to create and optimize their channels through keyword exploration, thumbnail generation, rank tracking, A/B tests and much more. To Know much more you can copy this website link to your browser: https://sites.google.com/view/booster-of-business/home
The days of building a website or tweeting a few times, making a boatload of money, and retiring early are over. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This slide deck explores where we are now, what’s coming next, and how to prepare your company to compete in 2014 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Topics Cover in this session include
• B2B social media strategies that work
• NEW – How to rank in Google today
• NEW – What we can and cannot measure
• Developing an effective plan
• Getting organization buy in
Presented at MHEDA (Material Handling Equipment Distributors Association) Emerging Leaders Conference 2014 Chicago, IL.
Presentation Give to MACNY - Manufacturers Association of Central NY. B2B LinkedIn tips to maximize LinkedIn ROI. LinkedIn provides B2B companies the opportunity to distribute expert content to target a target audience. This presentation is part of a corporate LinkedIn training series provided by Site-Seeker. It covers: the importance of building out individual and company profiles, LinkedIn advertising, marketing your content to groups via discussions, the importance of original content (your blog), moving content consumers from your to your website, the importance of an editorial calendar, repurposing content, LinkedIn analytics, tips for maximizing results from your company page, going on the offensive with LinkedIn search, cool LinkedIn features, connecting via linkedIn, IFTTT and Bufferapp to automate repetitive tasks and save time, and the b2b buying process.
Social Media and Search Engine Marketing For BusinessSite-Seeker, Inc.
Social Media and Search Engine Marketing have converged. This overview provides insight on what businesses need to know in order to intercept customer defining traffic, engage with their audience effectively and convert visitors to prospects.
The search engine landscape has changed with the convergence of Search and Social. This two hour session looks at what is important today to the search engines and how businesses can best position their content and their social media strategy in an effort to provide value to their audience and increase branding, engagement and targeted traffic from their target audience. Build it and they will come does not apply to Digital Marketing. Beginning with the end in mind this session further discusses how to develop a strategy to drive leads to and through your website in the B2B world.
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
This introduction of Facebook, Twitter, Linkedin, Google+, and YouTube for business looks at common objections, how to get started and some best practice tips for engaging with the social media platforms. Additionally, this presentation discussed how and where to uncover topics of conversation that would be important to any business as well as measuring the success of your social media efforts.
Introduction to Search Engine Optimization was presented to a business audience at the Oswego, NY SBDC on March 21, 2013. This introductory overview includes a view of your website as a sales funnel, the Search Engine Landscape, determining online potential, the basic principles of SEO and the convergence of Search Engine Optimization and Social Media Marketing.
B2B Buying Process, Selling Process and Internet MarketingSite-Seeker, Inc.
The B2B buying process and selling process don't match up as well as we'd like. Use Internet marketing - SEO, SEM, PPC, Social Media (LinkedIn, Twitter, Facebook, SlideShare, Google+...) - to fill the gaps.
The Convergence of Search Marketing and Social Media – What You Need to KnowSite-Seeker, Inc.
Canadian Institute of Plumbing & Heating Webinar Presentation:
Social media has complicated Internet marketing. Most B2B companies do not know how to begin or what to expect in return. This webinar will provide real‐world examples of how to best incorporate online marketing concepts.
- How the convergence of social media and search engine marketing is impacting the performance of your website.
- How to earn trust social media style.
- Social media ROI, what you can and
can’t measure.
- Understanding social media and search engine traffic patterns.
- Why waiting is failure.
- How to avoid being bedazzled by
social media jargon.
- Using social media as a force
multiplier.
Your Website. What's Possible and What Should You Strive to Achieve? A Case S...Site-Seeker, Inc.
Learn actionable tips about what works, what doesn't and where you can get the biggest bang for your marketing buck. Topics discussed will include: search engine optimization, pay per click advertising, website design and more.
Taking the Social Media world by storm Pinterest has been populating the blogosphere and inspiring the imaginations of marketers round the globe.
This Jolt & Bolt presentation tackles the social newcomer and expounds on why, how and who should be adding this visually stimulating tool to their marketing mix.
Understanding the New Facebook Insights; Jolt & Bolt 10_20_2011Site-Seeker, Inc.
Understand how to best engage with your users with the new data points on the upgraded Facebook insights. The new points are powerful and can help your business page grow significantly. Learn how and why this is important.
Professional vs. Personal Social Communites; Jolt & Bolt 8_11_2011 Site-Seeker, Inc.
Linkedin is an oldie but goody in the social media space but as this arena becomes super-saturated with up-and-coming platforms it’s becoming increasing difficult to negotiate the lines between the rules of professional and personal engagement.
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
4. What are the choices?
81.9%
1.1% blogosphere 8.8%
4%
Site-Seeker, Inc. 2011
5. The best thing about YouTube?
It’s
Site-Seeker, Inc. 2011
6. YouTube Goals and Objectives
1. What do you want your YouTube channel to do
for your business?
2. YouTube 101:
• Watch videos at YouTube.com
• View competitive channels
• Get Equipment (e.g. Flip camcorder, web cam,
etc.)
3. Ideal content is <2 minutes; engage right away
4. Expand your reach:
• Upload videos on your website, blog, twitter,
LinkedIn, Facebook, all social media
Site-Seeker, Inc. 2011
7. Goals of Every Video
• Inform - about your business, what you
do, events, etc.
• Educate - how to’s, demos
• Entertain - connect with your target audience
• Promote – testimonials, etc.
Site-Seeker, Inc. 2011
8. Inform (ENGAGE)
http://www.youtube.com/watch?v=wBEwK5mqJDE
Site-Seeker, Inc. 2011
9. Educate (ENGAGE)
http://www.youtube.com/watch?v=_O7iUiftbKU
Site-Seeker, Inc. 2011
10. Entertain (ENGAGE)
http://www.youtube.com/user/SiteSeekerInc#p/u/19/VnLf62eybFI
Site-Seeker, Inc. 2011
43. Closing Thoughts
FAQ – Offer answers to questions your customers may ask
Social Media– vlogs!
Interviews – Executives and employees
Video Tours– Show off your factory and place of work
Testimonials – Let your satisfied customers be heard
Promotional – New product announcement or service
Site-Seeker, Inc. 2011
Jolt & Bolt is about brining you what is hot and new in search and social. And if it is relevant to you. I realize YouTube is not new, but it is hot and getting hotter. I see a lot of people trying to jump on the video band wagon but not doing it very well. So I wanted to share with you some tips on how to do it well.First let’s talk about the basics. Why is video important to building your online presence? Will it help you drive business? Why is video even relevant to this conversation?It’s all in the numbers. I will tell you personally, I will watch a video how-to or vlog before I will READ a blog or article. Yes I know, I just announced to the world that I am lazy, but it’s true. But it really isn’t all about being lazy. The truth is watching and hearing someone tell you something usually gives you the full story better than reading the a transcript of exactly what they said. The intonations, hand gestures, where they emphasize things help to tell the complete story in a much better way.I must not be the only one who feels that way, here are some numbers for you::(CLICK)In 2007 we were uploading 8 hours of video every minute, (CLICK) today we are uploading 48 hours of video every minute.
There are choices out there, sort of . . . (CLICK) The top players are Vimeo, Dailymotion, MySpace and YouTube.However, in the arena YouTube really is your only choice. Sysmos.com did their annual YouTube report and what they found (CLICK) is that for video engagement in the “blogosphere” that (CLICK) YouTube was dominant with 81.9% of embedded or linked videos utilized in blog content. (CLICK) Vimeo was next with 8.8%, (CLICK) DailyMotion with 4% and (CLICK) MySpace with 1.1%.So really there aren’t any choices – YouTube is where its at.
Build out your profile completely. (CLICK) Add your logo as your avatar. Link to your website and your social media platforms.
File Name – Admittedly, this is merely a hunch. There’s no specific evidence to prove that the original file name of an uploaded video has an effect on how the video ranks. However, it only takes a couple seconds to change the video file name so it contains the primary keyword phrase.Title – The recommended rules for video titles are similar to the known SEO rules for website page titles. Try to keep it less than 70 characters and try to include the primary keyword phrase in the beginning of the title. Also, always try to include the word “Video” in the title for those people specifically looking for videos on Google.Description – This area is similar to the meta description of a website page. When possible, keep this area less than 150 characters and always include the primary keyword phrase. Also, it’s ok to include a link to additional content relevant to the video. The link is a no-follow, but the traffic it can drive may help the website it links to overtime and helps build a brand’s social media infrastructure.Tags– Similar to meta keywords, try to keep the keyword list at 10 or less. Include variations of the primary keyword phrase.
It isn’t enough just to create a great video. (CLICK) You need to tell the world about that video and more importantly you need to tell Google what that video is about. Don’t get clever with your titles. Tell the world what the video is about.
(CLICK) then make sure you repeat that in the tags and add solid detailed description, tags and category.(CLICK) This information displays below the video on the player page.
(CLICK TO START THE VIDEO)Annotations can be done right in YouTube. They are simple and easy to do and can add a lot of engagement to your videos. Under your video click on edit infoAt the top of the video click AnnotationsChoose the type of annotation you wish to do: Speech bubble, note, title, spotlight or pauseBE SURE TO MENTION THIS VID IS AVAILABLE ON OUR YOUTUBE CHANNEL FOR REFERENCE.
(CLICK) You can see in the video we utilized a Title Annotation at the top which appears for 10 seconds. We utilized a note annotation on the left to identify our guest, this also appears for approximately 10 seconds. Then we added note annotations with links in the lower right hand corner to link to part one and part 3 of this video series on international SEO. Linked annotations can only link to videos within YouTube but it is a great way to drive traffic to your other videos.
Playlists help to organize your content so your users can find similar content in one area. (CLICK) You can embed playlists and you can also create playlist of from other YouTube users videos. Which is a great way to build engagement and drive traffic to your channel.
One thing I think a lot of people forget in the YouTube world is the social engagement part I know I did. You have to build community. The stronger the community the more engagement you will get for videos. Subscribers and friends are really important. REALLY important. Make sure you subscribe to all of your clients channels, and other relevant channels. Also, if you don’t want to subscribe then friend them. But start to build community.
Now that you are building your community, keep them engaged and coming to your channel. Post bulletins and events. Bulletins can be new videos that you upload, other videos that you think add value to your community or just something funny to keep them checking back in. Just like your other social platforms, engage and keep them interested.(CLICK) A bulletin can also be posted below your player view under “Recent Activity”.
Events are another way to keep your community engaged. The form is a bit limiting and is clearly geared more at music type events but you can fill it out to work for you.