Brian Bluff presented on the convergence of search marketing and social media. He discussed how search and social media have converged, with search traffic being steady and social traffic being more event driven. He provided best practices for using key social media platforms like Facebook, Google+, LinkedIn, Twitter, and YouTube for business purposes. He also discussed how to measure the ROI of various marketing initiatives and the importance of developing an ideal internet marketing program with clear vision, metrics, strategies, and actions.
Social Media & Digital Marketing: What You Need to Know to Stay Ahead of You...Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
AANC - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
This presentation was presented by Erica Campbell Byrum, Director of Social Media for For Rent media Solutions on May 25, 2016 in Raleigh, NC at the AANC Conference.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Hampton Roads Multifamily University event on 10/28/2015.
SMF 171213 - 5 Social Media Trends for 2014 Be Connect
The document discusses trends in social media and content marketing. It notes that image-centric and video content is becoming more popular and engaging for users. It also discusses the growth of mobile usage and how mobile, especially Facebook's mobile app, is driving the largest source of social traffic. Key platforms like Vine and Instagram are seeing strong growth in video sharing as well.
ODU Internet Marketing Class: Leveraging Social Media Marketing Erica Campbell Byrum
Erica Campbell was a Guest Lecturer for Old Dominion University's Internet Marketing Class on 4/7/2011. She spoke on integrated marketing strategies and how online social networking sites have revolutionized the way people interact with each other and gather information.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented at a For Rent Media Solutions event in Atlanta, GA on 11/11/2015.
The combination of Pinterest and Instagram can connect you with consumers in effective new ways. Real estate social media expert Erica Campbell Byrum of Homes.com explains the best practices, along with little-known tips and tricks, for using these social sites to grow your real estate business.
This presentation was given at the RE/MAX Broker/Owner Conference in San Francisco, CA on August 18, 2014.
Social Media & Digital Marketing: What You Need to Know to Stay Ahead of You...Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
AANC - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
This presentation was presented by Erica Campbell Byrum, Director of Social Media for For Rent media Solutions on May 25, 2016 in Raleigh, NC at the AANC Conference.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Hampton Roads Multifamily University event on 10/28/2015.
SMF 171213 - 5 Social Media Trends for 2014 Be Connect
The document discusses trends in social media and content marketing. It notes that image-centric and video content is becoming more popular and engaging for users. It also discusses the growth of mobile usage and how mobile, especially Facebook's mobile app, is driving the largest source of social traffic. Key platforms like Vine and Instagram are seeing strong growth in video sharing as well.
ODU Internet Marketing Class: Leveraging Social Media Marketing Erica Campbell Byrum
Erica Campbell was a Guest Lecturer for Old Dominion University's Internet Marketing Class on 4/7/2011. She spoke on integrated marketing strategies and how online social networking sites have revolutionized the way people interact with each other and gather information.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented at a For Rent Media Solutions event in Atlanta, GA on 11/11/2015.
The combination of Pinterest and Instagram can connect you with consumers in effective new ways. Real estate social media expert Erica Campbell Byrum of Homes.com explains the best practices, along with little-known tips and tricks, for using these social sites to grow your real estate business.
This presentation was given at the RE/MAX Broker/Owner Conference in San Francisco, CA on August 18, 2014.
The document discusses social media and Twitter. It provides information on what Twitter is and how it works, including definitions of tweets, hashtags, and followers. It also gives tips on using Twitter, such as following friends, industry leaders, and friends of friends. Additionally, it discusses tools for managing Twitter like TweetDeck and HootSuite and how to combine social media with other marketing strategies.
Cassie Roberts presented on real-time online marketing strategies for rodeos and events. She discussed optimizing websites for mobile use and ease of purchasing tickets. Email marketing best practices like scheduling emails and segmenting lists were covered. The importance of social media platforms like Facebook, Twitter, Pinterest, and YouTube for engaging customers was emphasized. Strategies included posting behind-the-scenes photos on Facebook and live tweeting events. The presentation aimed to help events prioritize online tools to better market and fundraise in real-time.
Cassie Roberts presented on real-time online marketing strategies for rodeos and events. She discussed optimizing websites for mobile use and ease of purchasing tickets. Email marketing best practices like scheduling emails and segmenting lists were covered. The importance of social media presences on Facebook, Twitter, Pinterest and YouTube was explained. Attendees were encouraged to find the highest returning marketing channels and survey customers to improve online engagement.
This document discusses strategies for using various social media platforms for marketing purposes. It begins with disclosures from Alan Glazier and Andrew Morgenstern about their relationships with various companies. It then covers topics such as communities of interest, search engine optimization, advocacy marketing, question and answer sites, blogging, branding stories, video testimonials, feedback, crowdsourcing, hashtags, social bookmarking, real-time sharing, and monitoring social media. Throughout, it provides examples of how optometrists can engage on platforms such as YouTube, Foursquare, Facebook, and Twitter to build their online presence and connect with customers.
What the Internet of Things Really Means - For Marketers and Digital AgenciesZach Pousman
Last week at DIG South 2014 (Charleston, SC), I gave a talk titled “What the Internet of Things Really Means.” One of the next big drivers of transformation for consumers and businesses — and one of the biggest buzzwords — is the Internet of Things. IoT is defined by ubiquity: Technology and computation will become ubiquitous, truly integrated into our lives. Digital technologies will move into the “stuff” we have, the spaces we live and work in, and the stores at which we shop. The trend is still moving up the hype cycle, so the drumbeat of how exciting and revolutionary will continue to grow (before the inevitable realization that IoT isn’t a silver bullet and the warts and challenges of the systems become apparent).
The talk is organized into three sections: Why is the IoT is a big deal? What are the implications for designers, marketers, agencies and startups? And finally how we’re designing digital ecosystems to be ready for IoT?
This document provides a summary of a content marketing pitch for improving Moz's keyword difficulty tool. It suggests adding a batch keyword difficulty feature to the Mozbar so that users can check the difficulty of multiple keywords at once from Google searches, addressing the needs of procrastinating inbound marketers. Measurement metrics proposed include reducing user churn, increasing account upgrades, more Mozboard downloads, and gains in links and social shares. The pitch argues this would allow Moz to continue leading competitors by better serving its audience and meeting users' expectations with new funding.
Winning in a digital economy and being found online in an ocean of 500 million websites is a challenge for any business and brand. In this presentation we look at the importance of building and optimizing your online assets such as the website, online store , mobile platforms and your social networks. We then take a look at the importance of using multi-channel digital marketing to promote and market your business including search engine optimisation, email marketing, paid digital advertising and social media marketing.
Understanding the Social Media Landscape - Gez DaringInBlackandWhite
This document discusses strategies for engaging with social media. It recommends businesses listen to conversations, respond respectfully, monitor trends, add value for customers, encourage user participation, and set their brand free within communities rather than just broadcasting messages. The document warns against spamming, hijacking discussions, pushing sales too aggressively, or using legal threats in response to unfavorable content. Overall, it presents social media as an opportunity for businesses to engage audiences in a genuine, helpful way rather than just promoting themselves.
Marketing + PR for Startups: for General Assembly London October 2014Courtney Myers
Courtney Boyd Myers is the founder of audience.io and 3460 Miles. The document provides an agenda for her talk on marketing and PR for startups. The talk covers topics like messaging, content marketing, social media best practices, email marketing, press, and more. Courtney provides advice and examples for each topic to help startups improve their marketing and PR efforts.
Why Social Media Chat Bots Are the Future of Communication - DeckJan Rezab
Social media chat bots are the future of communication, if its WhatsApp, Facebook Messenger, Kik, Skype, or Telegram - you can use their bots and bot stores to easily access new services - easier you could ever do it with apps.
Cassie Roberts presented on increasing online marketing and engagement for events. She discussed analyzing website analytics to improve performance, maximizing social media presence, developing an editorial calendar, and using email marketing best practices. Real-time engagement tools like Facebook, Twitter, and contests were also presented as ways to get people talking about events online. The goal is to elevate events by enhancing their online presence and virtual front door through targeted digital marketing strategies.
Millennials spend a significant amount of time consuming media on mobile devices. They are motivated by experiences and authenticity. Effective marketing to millennials focuses on these three areas: being authentic through user-generated content and stories, having a mobile-first approach with video, and creating memorable experiences for millennials to share on social media. Marketers should use platforms like Snapchat, Instagram and Facebook Live to engage millennials in an authentic way and speak their language with emojis, hashtags and popular references. Experiences like exclusive access can incentivize millennials to promote events through user photos and videos on social networks.
How internet marketing can increase your businessChris Appleton
This document discusses how internet marketing can increase sales. It covers the digitization of business today, local SEO strategies using Google Places, managing online brand reputation, establishing a social media strategy, and mobile optimization. Some key points include that customers are increasingly consuming media online, local search is on the rise so optimizing Google Places listings is important, both positive and negative online reviews impact brand reputation so it's important to monitor and respond, and social media and mobile optimization are necessary as many users now search on those platforms.
Experiential marketing allows customers to interact with brands in sensory ways to experience products firsthand. With over 50% of internet time spent consuming content and billions of hours spent on social networks each month, social media is a powerful tool for brands to engage customers and move products. Examples were given of companies like Old Spice, Nutella, and Stone Brewery that have used creative social media campaigns to drive engagement, sales, and brand loyalty. The presentation emphasized the importance of social media for brands and provided recommendations for craft breweries to decide audiences, develop content, and engage key stakeholders through their social media strategies.
How to use Facebook for business marketing. Includes practical tips for getting seen, content ideas and three fabulous Facebook tools for customizing your Facebook presence.
The document discusses why mobile is important for businesses and provides tips on getting started with mobile marketing. It notes that there are over 1.7 billion mobile users and that mobile search and traffic are growing significantly. It then gives options for developing a mobile site such as using a web design service, content management system, or building it yourself. Tips provided include keeping the mobile site simple with fewer pages and less time spent per page.
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
The search engine landscape has changed with the convergence of Search and Social. This two hour session looks at what is important today to the search engines and how businesses can best position their content and their social media strategy in an effort to provide value to their audience and increase branding, engagement and targeted traffic from their target audience. Build it and they will come does not apply to Digital Marketing. Beginning with the end in mind this session further discusses how to develop a strategy to drive leads to and through your website in the B2B world.
Content Optimization: How To Integrate Search, Social And Inbound To Drive De...G3 Communications
Join author and consultant Lee Odden as he explains how to optimize inbound marketing campaign investments for better performance. Through an Attract, Engage, and Convert framework Lee will share case studies that illustrate how leading marketers are reaping rewards from integrating content marketing, social media and SEO.
The document discusses how social media has changed marketing and consumer behavior. It notes that consumers now see an estimated 6,000 commercial messages per day, up from 2,000 in 1977, and are more desensitized to ads. Consumers also trust recommendations from other people over traditional ads. The document then outlines how social media allows companies to engage with customers throughout the purchasing process from initial search and evaluation to post-purchase support. It provides examples of how social media activities like endorsements and blogging can increase brand awareness, purchases, and customer loyalty.
The document discusses social media and Twitter. It provides information on what Twitter is and how it works, including definitions of tweets, hashtags, and followers. It also gives tips on using Twitter, such as following friends, industry leaders, and friends of friends. Additionally, it discusses tools for managing Twitter like TweetDeck and HootSuite and how to combine social media with other marketing strategies.
Cassie Roberts presented on real-time online marketing strategies for rodeos and events. She discussed optimizing websites for mobile use and ease of purchasing tickets. Email marketing best practices like scheduling emails and segmenting lists were covered. The importance of social media platforms like Facebook, Twitter, Pinterest, and YouTube for engaging customers was emphasized. Strategies included posting behind-the-scenes photos on Facebook and live tweeting events. The presentation aimed to help events prioritize online tools to better market and fundraise in real-time.
Cassie Roberts presented on real-time online marketing strategies for rodeos and events. She discussed optimizing websites for mobile use and ease of purchasing tickets. Email marketing best practices like scheduling emails and segmenting lists were covered. The importance of social media presences on Facebook, Twitter, Pinterest and YouTube was explained. Attendees were encouraged to find the highest returning marketing channels and survey customers to improve online engagement.
This document discusses strategies for using various social media platforms for marketing purposes. It begins with disclosures from Alan Glazier and Andrew Morgenstern about their relationships with various companies. It then covers topics such as communities of interest, search engine optimization, advocacy marketing, question and answer sites, blogging, branding stories, video testimonials, feedback, crowdsourcing, hashtags, social bookmarking, real-time sharing, and monitoring social media. Throughout, it provides examples of how optometrists can engage on platforms such as YouTube, Foursquare, Facebook, and Twitter to build their online presence and connect with customers.
What the Internet of Things Really Means - For Marketers and Digital AgenciesZach Pousman
Last week at DIG South 2014 (Charleston, SC), I gave a talk titled “What the Internet of Things Really Means.” One of the next big drivers of transformation for consumers and businesses — and one of the biggest buzzwords — is the Internet of Things. IoT is defined by ubiquity: Technology and computation will become ubiquitous, truly integrated into our lives. Digital technologies will move into the “stuff” we have, the spaces we live and work in, and the stores at which we shop. The trend is still moving up the hype cycle, so the drumbeat of how exciting and revolutionary will continue to grow (before the inevitable realization that IoT isn’t a silver bullet and the warts and challenges of the systems become apparent).
The talk is organized into three sections: Why is the IoT is a big deal? What are the implications for designers, marketers, agencies and startups? And finally how we’re designing digital ecosystems to be ready for IoT?
This document provides a summary of a content marketing pitch for improving Moz's keyword difficulty tool. It suggests adding a batch keyword difficulty feature to the Mozbar so that users can check the difficulty of multiple keywords at once from Google searches, addressing the needs of procrastinating inbound marketers. Measurement metrics proposed include reducing user churn, increasing account upgrades, more Mozboard downloads, and gains in links and social shares. The pitch argues this would allow Moz to continue leading competitors by better serving its audience and meeting users' expectations with new funding.
Winning in a digital economy and being found online in an ocean of 500 million websites is a challenge for any business and brand. In this presentation we look at the importance of building and optimizing your online assets such as the website, online store , mobile platforms and your social networks. We then take a look at the importance of using multi-channel digital marketing to promote and market your business including search engine optimisation, email marketing, paid digital advertising and social media marketing.
Understanding the Social Media Landscape - Gez DaringInBlackandWhite
This document discusses strategies for engaging with social media. It recommends businesses listen to conversations, respond respectfully, monitor trends, add value for customers, encourage user participation, and set their brand free within communities rather than just broadcasting messages. The document warns against spamming, hijacking discussions, pushing sales too aggressively, or using legal threats in response to unfavorable content. Overall, it presents social media as an opportunity for businesses to engage audiences in a genuine, helpful way rather than just promoting themselves.
Marketing + PR for Startups: for General Assembly London October 2014Courtney Myers
Courtney Boyd Myers is the founder of audience.io and 3460 Miles. The document provides an agenda for her talk on marketing and PR for startups. The talk covers topics like messaging, content marketing, social media best practices, email marketing, press, and more. Courtney provides advice and examples for each topic to help startups improve their marketing and PR efforts.
Why Social Media Chat Bots Are the Future of Communication - DeckJan Rezab
Social media chat bots are the future of communication, if its WhatsApp, Facebook Messenger, Kik, Skype, or Telegram - you can use their bots and bot stores to easily access new services - easier you could ever do it with apps.
Cassie Roberts presented on increasing online marketing and engagement for events. She discussed analyzing website analytics to improve performance, maximizing social media presence, developing an editorial calendar, and using email marketing best practices. Real-time engagement tools like Facebook, Twitter, and contests were also presented as ways to get people talking about events online. The goal is to elevate events by enhancing their online presence and virtual front door through targeted digital marketing strategies.
Millennials spend a significant amount of time consuming media on mobile devices. They are motivated by experiences and authenticity. Effective marketing to millennials focuses on these three areas: being authentic through user-generated content and stories, having a mobile-first approach with video, and creating memorable experiences for millennials to share on social media. Marketers should use platforms like Snapchat, Instagram and Facebook Live to engage millennials in an authentic way and speak their language with emojis, hashtags and popular references. Experiences like exclusive access can incentivize millennials to promote events through user photos and videos on social networks.
How internet marketing can increase your businessChris Appleton
This document discusses how internet marketing can increase sales. It covers the digitization of business today, local SEO strategies using Google Places, managing online brand reputation, establishing a social media strategy, and mobile optimization. Some key points include that customers are increasingly consuming media online, local search is on the rise so optimizing Google Places listings is important, both positive and negative online reviews impact brand reputation so it's important to monitor and respond, and social media and mobile optimization are necessary as many users now search on those platforms.
Experiential marketing allows customers to interact with brands in sensory ways to experience products firsthand. With over 50% of internet time spent consuming content and billions of hours spent on social networks each month, social media is a powerful tool for brands to engage customers and move products. Examples were given of companies like Old Spice, Nutella, and Stone Brewery that have used creative social media campaigns to drive engagement, sales, and brand loyalty. The presentation emphasized the importance of social media for brands and provided recommendations for craft breweries to decide audiences, develop content, and engage key stakeholders through their social media strategies.
How to use Facebook for business marketing. Includes practical tips for getting seen, content ideas and three fabulous Facebook tools for customizing your Facebook presence.
The document discusses why mobile is important for businesses and provides tips on getting started with mobile marketing. It notes that there are over 1.7 billion mobile users and that mobile search and traffic are growing significantly. It then gives options for developing a mobile site such as using a web design service, content management system, or building it yourself. Tips provided include keeping the mobile site simple with fewer pages and less time spent per page.
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
The search engine landscape has changed with the convergence of Search and Social. This two hour session looks at what is important today to the search engines and how businesses can best position their content and their social media strategy in an effort to provide value to their audience and increase branding, engagement and targeted traffic from their target audience. Build it and they will come does not apply to Digital Marketing. Beginning with the end in mind this session further discusses how to develop a strategy to drive leads to and through your website in the B2B world.
Content Optimization: How To Integrate Search, Social And Inbound To Drive De...G3 Communications
Join author and consultant Lee Odden as he explains how to optimize inbound marketing campaign investments for better performance. Through an Attract, Engage, and Convert framework Lee will share case studies that illustrate how leading marketers are reaping rewards from integrating content marketing, social media and SEO.
The document discusses how social media has changed marketing and consumer behavior. It notes that consumers now see an estimated 6,000 commercial messages per day, up from 2,000 in 1977, and are more desensitized to ads. Consumers also trust recommendations from other people over traditional ads. The document then outlines how social media allows companies to engage with customers throughout the purchasing process from initial search and evaluation to post-purchase support. It provides examples of how social media activities like endorsements and blogging can increase brand awareness, purchases, and customer loyalty.
How to Develop a Successful Online Marketing StrategySteve Saars
I :: The Basics: What You Need to Do to Market Your Business
Establishing a solid online presence by leveraging core online initiatives (website, eNewsletter, online advertising, SEO)
II :: Social Media: How to Harness the Power of Two-Way Communication
Using online social networking tools to interact with your target audience (Facebook, Twitter, LinkedIn, blogs)
III :: Thought Leadership: How to Stand Out From Your Competitors
Communicating innovative value added information to the your target audiences (eBooks, webinars, blogs)
This document provides a summary of a Business Marketing Association (BMA) Chicago event on November 18, 2009. The event featured presentations on evolving digital marketing tactics including search, social media, mobile marketing and their integration. Key points discussed included the growing importance of social media and its influence on search rankings, the need for consistent messaging across touchpoints, and tips for marketers such as developing mobile-optimized websites and understanding interdependencies between tactics. Presenters were from marketing firms Symmetri, Vivid Ascent, Ruder Finn and Interactive Mediums.
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
A presentation I gave on July 10, 2009 for members of the Cape Cod Technology Council in Hyannis, MA. I gave an overview of inbound marketing, then got into the details of SEO, blogging, social media and measurement of the marketing and sales funnel.
This document provides an overview of inbound marketing strategies that businesses can use to get found online through search engines, blogs, and social media. It discusses how inbound marketing differs from traditional outbound marketing, and covers search engine optimization (SEO), content creation, social media, and metrics for measuring the effectiveness of these strategies. The goal of inbound marketing is to attract visitors to a website through relevant and useful content rather than interrupting potential customers through ads and promotions.
The document discusses using Facebook Timeline for brands. It provides an overview of the key components of Timeline including the cover, about section, messages, and pinned posts. It also provides examples of effective covers and tips for creating engaging content on Timeline.
Slides for a talk by Rick Burnes on Sept. 18, 2009 for the New England Direct Marketing Association. The Talk covered ways to use content and social media to generate traffic and leads for your business.
This presentation was given at the 2012 Arizona State Florist Association Conference. It covers using social media an mobile marketing in the florist industry.
http://www.digitalspaceconsulting.com. Presentation demonstrates how small business can leverage social media to build their business, connect with customers, suppliers, and partners. Small business social media provided by Digital Space Consulting (a social media and strategy consulting firm) Dallas, Texas. http://www.digitalspaceconsulting.com
Wd & im session b1 _digital communication_april 26,2010Mahesh Panchal
This document discusses using the internet and social media as communication mediums for marketing. It notes that the internet reached an audience of 50 million people within 4 years, faster than other mediums like radio and TV. Common communication mediums on the internet include email, blogs, social networks like Twitter, Facebook and LinkedIn. The document then focuses on using LinkedIn for business, outlining its targeted demographic and strategies like joining groups, using status updates, applications and event promotion to engage the LinkedIn network. The key is finding the target demographic and providing compelling, consistent content.
Introduction to Search Engine Optimization was presented to a business audience at the Oswego, NY SBDC on March 21, 2013. This introductory overview includes a view of your website as a sales funnel, the Search Engine Landscape, determining online potential, the basic principles of SEO and the convergence of Search Engine Optimization and Social Media Marketing.
This presentation discusses the Chinese micro-blogging landscape. While Weibo is essentially the same concept as Twitter, there are a few differences...
This presentation discusses the Chinese micro-blogging landscape. While Weibo is essentially the same concept as Twitter, there are a few differences...
A glimpse at Communications Strategy Group (CSG)'s approach to Online PR, Social Media and Online Influencer Relations. Visit www.csg-pr.com to learn more.
Similar to The Convergence of Search Marketing and Social Media – What You Need to Know (20)
The document discusses 5 brands that failed to adapt to changing technology and consumer demands:
Kodak dominated the film industry but was slow to transition to digital photography, allowing competitors to take over the new digital market. Blockbuster was slow to respond to video streaming and on-demand services from Netflix and cable companies. Blackberry's smartphones lost popularity as consumers demanded improved interfaces and apps on devices like the iPhone. Yahoo lost focus on technology as Google provided better search and free email services. Sears shifted away from its highly successful catalog business into retail stores as competitors like Walmart emerged. This inability to modernize led to the downfalls of these once dominant brands.
The days of building a website or tweeting a few times, making a boatload of money, and retiring early are over. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This slide deck explores where we are now, what’s coming next, and how to prepare your company to compete in 2014 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Topics Cover in this session include
• B2B social media strategies that work
• NEW – How to rank in Google today
• NEW – What we can and cannot measure
• Developing an effective plan
• Getting organization buy in
Presented at MHEDA (Material Handling Equipment Distributors Association) Emerging Leaders Conference 2014 Chicago, IL.
Presentation Give to MACNY - Manufacturers Association of Central NY. B2B LinkedIn tips to maximize LinkedIn ROI. LinkedIn provides B2B companies the opportunity to distribute expert content to target a target audience. This presentation is part of a corporate LinkedIn training series provided by Site-Seeker. It covers: the importance of building out individual and company profiles, LinkedIn advertising, marketing your content to groups via discussions, the importance of original content (your blog), moving content consumers from your to your website, the importance of an editorial calendar, repurposing content, LinkedIn analytics, tips for maximizing results from your company page, going on the offensive with LinkedIn search, cool LinkedIn features, connecting via linkedIn, IFTTT and Bufferapp to automate repetitive tasks and save time, and the b2b buying process.
Social Media and Search Engine Marketing For BusinessSite-Seeker, Inc.
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The Convergence of Search Marketing and Social Media – What You Need to Know
1. presents
“The Convergence of Search
Marketing and Social Media –
What You Need to Know”
Created for CIPH
May 31, 2012
presented by
Brian Bluff
President and Co-Founder
Site-Seeker, Inc.
2. About Today…
Download This Presentation on SlideShare
(http://www.slideshare.net/siteseekerinc)
We re here to help…
• Consultations at your convenience
• Free audit of your Internet marketing efforts
3. What We Will Cover
• Internet Marketing Overview
• The convergence of Search and Social
• Social Platforms
• Search Engines and SEO
• Social Media as a System
• Measurement and ROI
• Doing it the right way
5. Your Website As A Sales Funnel
Vertical
Websites Social
Media
10,000
25%
12,500
12,500
Your Website
0.75%
0.75%
0.25%
1.0%
75
94
125
More
Money
25%
67%
6. Website Traffic Sources
• Search
o Organic
§ Not provided (10 to 20%)
§ Branded (know you)
§ Non-branded (prospects)
o Paid
• Referral
o Other sites
o Directories
o Smaller search engines
o Wikipedia
o Associations
• Direct (know you)
• Social
10. Social Traffic Is Event Driven
Twitter Traffic - Influenced by:
• Quality of content
• Number of followers
• Tweet volume
LinkedIn Traffic - Influenced by:
• Number of connections
• Profile updates
• Discussions created
• Popularity of discussions
(comments)
22. Keywords Identify What Your Content Is About
• Don t let website designers pick keywords
• Use words customers use
• Examine competitor s keywords
• Position content in the path of prospects looking for
your offering
• Facilitates development of content important to potential
customers
Rule of Thumb: If a company can only survive (or thrive)
locally,
then
a
porDon
of
the
people
searching
for
the
company’s
products
or
services
will
use
geographic
modifiers.
Country,
State/Province,
City/Town/Village,
Zip/Postal
Code
24. Becoming An Authority
Credibility
• Authority
• Incoming links are
votes of confidence
• Links from related
pages or sites
• Related anchor text
• Social Signals
25. Our Experience – Linking Is Powerful
• New domain
“Blah blah” = 1.7M
• New site
1.
• New brand
• Six months after launch we out 2.
ranked these brands:
3.
– Dell
– Geeks
– Tigerdirect
– Apple
– Amazon
for our clients most important
keyword phrase
26. Visit Duration & Pages Per Visit
• When visitors stick
o Spend 3 to 5
minutes on your
site
o View 4 to 5 pages
• Data from 22 B2B
companies and
50,000 visits
27. Importance of First Impressions
• If your bounce rate is high, fix it:
o Related headline
o Related image
o Show visitors they are in the right
spot by serving their needs
• If you are paying for traffic:
GOAL: Keep visitors on your site, reading content and viewing
pages
o Create landing pages
o Write better ads
o Deep link to specific content
o Revise program
o Stop paying for (some) traffic
GOAL: Keep visitors on your site, reading content and viewing pages
28. B2B Mobile Visits on the Increase
• 19 B2B Website
• Mostly manufacturers,
some national distributors
• Date:
• 1/20/12 – 2/19/12
• 1/20/11 – 2/19/11
• Visits
o 2012: 42,594
o 2011: 42,913
138% increase in mobile
traffic from 2011 to 2012
across all sites
29. B2B Mobile Visitors…
bounce at a
8% higher
rate
Visit 0.85 less
pages
Spend 29
seconds less
Clearly the experience is not as good…
30. Blogs Are Critical to Social and Search
Twitter
YouTube
LinkedIn
Google +
Multi-purpose Content
Facebook
• Engaging: Published
Print
Social
• Fans Tech
Media
Email
Media
Paper
• Markets Campaign
• Customers Published
Online
Website
Media
Blog
Market
Post
Conference
Presentation
Sheet
White
Intranet/
eLiterature
Paper
Press
Application
Release
Note
41. Conversion Rates Should Be Understood
How many contact us page visitors
advanced in the sales process?
• Click to get (29%)
o 73 phone number
o 51 address
• 40 Sent an email (9.25%)
o Is this good?
o What is your conversion
rate?
Two questions
• When bidding what are your
chances of closing the deal?
• What are the chances a visitors
they will become a lead?
42. Conversion and Last Click Attribution
Multi-Channel Funnels
Old rule of thumb: It
takes seven touches
to close a deal
New rule of thumb:
people don’t buy/
contact on the first
visit
Latent conversion
causes bad decisions
43. Facebook Insights"
People Talking About This
True Reach
Virality
Friends of Fans
45. The Proof Is In The Pudding . . .
• Facebook referrals jumped 50%
• The value of those referrals?
• Average time on site went from 1:30 to 7:10
• Bounce rate dropped by 20%
47. Comparing Traffic Sources
The benefit of Experience
Website
Cost
Per
Visit
Cost
Per
SDcky
Visit
Bounce
Rate
Contact
Page
Online
Directories
Cost
Per
Contact
Pay
Per
Click
(PPC)
Page
Visit
Organic
(SEO)
48. Comparing Traffic Sources
Cost
Per
Visit
$0.70
$2.06
$10.37
Organic
traffic
was
the
least
expensive
at
the
point
closest
to
our
goal
Cost
Per
•
37%
less
than
PPC
SDcky
$1.49
$3.98
$15.37
•
83%
less
than
Directories
Visit
Cost
Per
Contact
$9.50
$14.99
$57.03
Page
Visit
Dollars
($)
Online
Directory
Pay
Per
Click
(PPC)
Organic
(SEO)
(bounce
=
33.3%)
(bounce
=
53.2%)
(bounce
=
48.2%)
49. Plan – Reduce Expensive/Under Performing Programs
28% Decrease in Online Spending"
• Refocused
pay
per
click
costs
• Decreased
or
stopped
directory
spending
50. The Plan: Targeted Search Engine Initiatives
August
2009
–
July
2010
August
2008
–
July
2009
208%
Increase
in
traffic
for
gear
manufacturers
51. Result: 32% Increase in Conversions"
• New
business
– Increased
does
not
– 50%
first-‐Dme
customers
consider
– 100%
of
new
customers
originated
online
phone
calls
• 1500
leads/yr
-‐
phone,
forms,
&
email
from
website
• 3x
increase
online
inquires
since
started
search
markeDng
55. Website Elements Support A Persona Need
Sales Personas
1) Engineer
2) R&D
3) Buyer
4) Sales & Affiliates
5) Manager
6) Co-Supplier
HR Personas
GOAL: Keep visitors on your site, reading content and viewing
7) Employee
pages
8) Applicant
9) Partner
Corporate
Personas
10) Community
11) Media
57. Plan For Success
• Vision:
What
does
it
look
like
when
we
are
successful?
• Key
Metrics:
What
can
we
measure
to
tell
us
we
are
successful?
• Strategies:
How
will
we
achieve
these
metrics?
• AcIons:
Who
will
do
what
when?
58. presents
“The Convergence of Search
Marketing and Social Media –
What You Need to Know”
Created for CIPH
May 31, 2012
presented by
Brian Bluff
President and Co-Founder
Site-Seeker, Inc.
brianbluff@site-seeker.com
(315)732-9281 x 11