This document summarizes search engine marketing strategies and techniques. It discusses search engine optimization through on-page techniques like keywords, titles, meta info and links as well as off-page techniques like link building. It also discusses pay-per-click advertising, setting up campaigns, choosing keywords, monitoring results and measuring return on investment. The key messages are that content is important, links are powerful, and search engine marketing should be optimized and tweaked over time to improve results.

2. SEM makes a difference VS.

4. How does a Search Engine Work?

5. Who is who ? http://www.bruceclay.com/searchenginerelationshipchart.htm http://www.bruceclay.com/searchenginerelationshipchart.htm

9. How does it fit together? Search Engine Optimization Link Building Quick Results $$$ Results take a while More Time Less $ (Google) Search Engine Marketing Pay-Per-Click

11. CONTENT!

13. Step-by-step SEO Arocha Hair Restoration www.arochahairrestoration.com

15. Keyword Research Tools Free: http://adwords.google.com/select/KeywordToolExternal Paid: http://www.keyworddiscovery.com

19. Title Tag

21. Alt Tags

22. Embedded Links

23. Keyword Density Are you writing what you mean to say ? www.schipul.com/en/sem/keywords

24. Set up hosted web analytics www.google.com /analytics

25. Research Linkback Opportunities

27. The Power of PPC

29. Select your terms

31. Create PPC Budget http:// marketshare.hitslink.com/report.aspx?qprid =1

33. Monitor and Tweak Campaign

38. Measuring ROI

40. Google says: “Don’t be Evil”

41. Visit us at… http:// www.thesemblog.com

42. Thank you! Annisa Chan Presented at the Tendenci User Conference 2007 Find all presentations at: www.tendenci.com/uc2007 Schipul - The Web Marketing Company 11757 Katy Freeway, Suite 930 Houston, TX 77079 USA www.schipul.com