Taking the Social Media world by storm Pinterest has been populating the blogosphere and inspiring the imaginations of marketers round the globe.
This Jolt & Bolt presentation tackles the social newcomer and expounds on why, how and who should be adding this visually stimulating tool to their marketing mix.
An overview of Twitter, facebook brand pages timeline, YouTube, Pinterest and Linkedin. How to use them effectively to build your brand aTund how to use the analytics to measure your effectiveness and modify your strategy.
Scott Childres, Social Media and Internet Marketing Director for Smile Savvy, presents the basics of internet marketing for dentists. From websites to local search to social media. For more information, please visit http://www.smilesavvy.com/
How your personal and business social media presence can impact your website. A review of some basic social media platforms: twitter, YouTube, Facebook, Linkedin and Slideshar. An overview of blogging and google places.
We’re living in a new media marketing era. It’s noisy and it’s crowded. People’s email inboxes are overflowing. Web ads and pop-ups and prestitials are in your face. Not to mention the social media overload.
Buyers are tuning out. Their eyes have glazed over. Bombarding your prospects with an unending stream of sales messages is no longer the answer.
So how do you stand out from the crowd? How do you have your buyers and prospects look forward to hearing from you? How do you build awareness … loyalty … and your customer base?
The answer is content marketing.
More and more marketers and content creators from around the world are discovering that an effective content strategy is essential to staying ahead of the curve.
At the Content Marketing Master Class, you’ll have a chance to learn from and interact with many of today’s top content strategists who have had a hand in shaping the industry into what it is today.
Understanding the New Facebook Insights; Jolt & Bolt 10_20_2011Site-Seeker, Inc.
Understand how to best engage with your users with the new data points on the upgraded Facebook insights. The new points are powerful and can help your business page grow significantly. Learn how and why this is important.
An overview of Twitter, facebook brand pages timeline, YouTube, Pinterest and Linkedin. How to use them effectively to build your brand aTund how to use the analytics to measure your effectiveness and modify your strategy.
Scott Childres, Social Media and Internet Marketing Director for Smile Savvy, presents the basics of internet marketing for dentists. From websites to local search to social media. For more information, please visit http://www.smilesavvy.com/
How your personal and business social media presence can impact your website. A review of some basic social media platforms: twitter, YouTube, Facebook, Linkedin and Slideshar. An overview of blogging and google places.
We’re living in a new media marketing era. It’s noisy and it’s crowded. People’s email inboxes are overflowing. Web ads and pop-ups and prestitials are in your face. Not to mention the social media overload.
Buyers are tuning out. Their eyes have glazed over. Bombarding your prospects with an unending stream of sales messages is no longer the answer.
So how do you stand out from the crowd? How do you have your buyers and prospects look forward to hearing from you? How do you build awareness … loyalty … and your customer base?
The answer is content marketing.
More and more marketers and content creators from around the world are discovering that an effective content strategy is essential to staying ahead of the curve.
At the Content Marketing Master Class, you’ll have a chance to learn from and interact with many of today’s top content strategists who have had a hand in shaping the industry into what it is today.
Understanding the New Facebook Insights; Jolt & Bolt 10_20_2011Site-Seeker, Inc.
Understand how to best engage with your users with the new data points on the upgraded Facebook insights. The new points are powerful and can help your business page grow significantly. Learn how and why this is important.
Rise to Top with Search Engine Optimization - for MaineToday Digital Search Influence
Maine Today Digital and The Portland Regional Chamber asked me to take part in their Marketing Breakfast Series.
We went beyond SEO 101 into some great strategies for content development and link-building.
The Brainy Way to Build Your Community - Roger DooleyFeverBee Limited
Why do some communities thrive and others fail? Roger’s specialty is applying neuroscience and behavior research to solve marketing problems. He’s also the founder and architect of one of the most successful online communities, College Confidential. That community (acquired by a unit of the Daily Mail Group in 2008) gets millions of monthly visits and hundreds of millions of annual pageviews.
Roger will combine these two fields into one takeaway-packed session. Expect both science-based tactics combined with practical, hands-on experience that will help you turn your community into a winner.
MCA Social Media for Service-Based CompaniesKarenEman
This presentation to the Minnesota Coaches
Association Board members provides an understanding of how social media can be used to promote and grow their service-based companies.
The presentation includes thought-provoking questions and insight into Internet marketing tactics as well as strategies for success. Designed for both social media novices and for those who want to take their social media efforts to the next level, this presentation is packed with current statistics and practical, relevant tips that can be put to use immediately after the presentation.
SearchLove London 2014 - Becoming a Digital Super-HeroAde Lewis
Whilst there are often big differences between working freelance, in-house or as part of an agency, we all face a common set of challenges: how to form lasting relationships with clients, how to learn from our successes, and how to handle things when they go wrong. Ade has actionable tips, tools and takeaways to help us all become digital superheroes.
SearchLove London | Ade Lewis 'Becoming a Digital Super-Hero'Distilled
Whilst there are often big differences between working freelance, in-house or as part of an agency, we all face a common set of challenges: how to form lasting relationships with clients, how to learn from our successes, and how to handle things when they go wrong. Ade has actionable tips, tools and takeaways to help us all become digital superheroes.
The Brand of YOU: Using Social Media & Building Your Online Reputation Erica Campbell Byrum
It’s inescapable - you are CEO of the brand called YOU. You need a masterful online persona that represents your brand professionally and consistently. Consumers searching for real estate online are your best conversion-ready prospects. Since the first thing anyone will do when they hear your name is head over to Google, everyone needs to pay attention to, and carefully manage their online identities. Learn from Homes.com on how to optimize your online presence, use social media effectively and maximize your leads.
SEMA Las Vegas Session Description:
Over the past couple of years, SEO has changed more than it has over the previous ten. Or has it? Others tell us that the core principles of SEO are timeless and unchanging since the birth of Google in the late 1990s. What's the truth? We constantly hear about new Google updates and how Google Panda this or Google Penguin that has completely changed the rankings landscape.What's really going on? SEO is actually more important than ever, and we're going to dispel myths and dispense useful tactics that when implemented, WILL increase your visibility and traffic online. This session will get down and dirty with actionable strategies and tactics for now, for 2013, and beyond. Don't miss this hands-on, no holds barred clinic that will help you successfully grapple with one of the very highest ROI marketing endeavors out there.
Pinterest for Real Estate? Find out why Real Estate professionals should jump on board! This presentation was given by Erica Campbell, the Director of Social Media for Homes.com and ForRent.com at the Homes.com booth at the National Association of Realtors (NAR) Annual Conference & Expo in Orlando, FL in October 2012.
Successful entrepreneurs have always had an intuitive knack for how to generate word-of-mouth buzz for their products an services. And yet, many struggle to apply what they know to their online marketing. This presentation explains social media and search engine optimization (SEO) simply through the lens of word-of-mouth.
A presentation I gave to Colgate students who work in the summer for non-profits. It works better with me there, but what can you do? There is even a mistake in it. Or two.
Rise to Top with Search Engine Optimization - for MaineToday Digital Search Influence
Maine Today Digital and The Portland Regional Chamber asked me to take part in their Marketing Breakfast Series.
We went beyond SEO 101 into some great strategies for content development and link-building.
The Brainy Way to Build Your Community - Roger DooleyFeverBee Limited
Why do some communities thrive and others fail? Roger’s specialty is applying neuroscience and behavior research to solve marketing problems. He’s also the founder and architect of one of the most successful online communities, College Confidential. That community (acquired by a unit of the Daily Mail Group in 2008) gets millions of monthly visits and hundreds of millions of annual pageviews.
Roger will combine these two fields into one takeaway-packed session. Expect both science-based tactics combined with practical, hands-on experience that will help you turn your community into a winner.
MCA Social Media for Service-Based CompaniesKarenEman
This presentation to the Minnesota Coaches
Association Board members provides an understanding of how social media can be used to promote and grow their service-based companies.
The presentation includes thought-provoking questions and insight into Internet marketing tactics as well as strategies for success. Designed for both social media novices and for those who want to take their social media efforts to the next level, this presentation is packed with current statistics and practical, relevant tips that can be put to use immediately after the presentation.
SearchLove London 2014 - Becoming a Digital Super-HeroAde Lewis
Whilst there are often big differences between working freelance, in-house or as part of an agency, we all face a common set of challenges: how to form lasting relationships with clients, how to learn from our successes, and how to handle things when they go wrong. Ade has actionable tips, tools and takeaways to help us all become digital superheroes.
SearchLove London | Ade Lewis 'Becoming a Digital Super-Hero'Distilled
Whilst there are often big differences between working freelance, in-house or as part of an agency, we all face a common set of challenges: how to form lasting relationships with clients, how to learn from our successes, and how to handle things when they go wrong. Ade has actionable tips, tools and takeaways to help us all become digital superheroes.
The Brand of YOU: Using Social Media & Building Your Online Reputation Erica Campbell Byrum
It’s inescapable - you are CEO of the brand called YOU. You need a masterful online persona that represents your brand professionally and consistently. Consumers searching for real estate online are your best conversion-ready prospects. Since the first thing anyone will do when they hear your name is head over to Google, everyone needs to pay attention to, and carefully manage their online identities. Learn from Homes.com on how to optimize your online presence, use social media effectively and maximize your leads.
SEMA Las Vegas Session Description:
Over the past couple of years, SEO has changed more than it has over the previous ten. Or has it? Others tell us that the core principles of SEO are timeless and unchanging since the birth of Google in the late 1990s. What's the truth? We constantly hear about new Google updates and how Google Panda this or Google Penguin that has completely changed the rankings landscape.What's really going on? SEO is actually more important than ever, and we're going to dispel myths and dispense useful tactics that when implemented, WILL increase your visibility and traffic online. This session will get down and dirty with actionable strategies and tactics for now, for 2013, and beyond. Don't miss this hands-on, no holds barred clinic that will help you successfully grapple with one of the very highest ROI marketing endeavors out there.
Pinterest for Real Estate? Find out why Real Estate professionals should jump on board! This presentation was given by Erica Campbell, the Director of Social Media for Homes.com and ForRent.com at the Homes.com booth at the National Association of Realtors (NAR) Annual Conference & Expo in Orlando, FL in October 2012.
Successful entrepreneurs have always had an intuitive knack for how to generate word-of-mouth buzz for their products an services. And yet, many struggle to apply what they know to their online marketing. This presentation explains social media and search engine optimization (SEO) simply through the lens of word-of-mouth.
A presentation I gave to Colgate students who work in the summer for non-profits. It works better with me there, but what can you do? There is even a mistake in it. Or two.
Similar to How Relevant Is Pinterest; Jolt & Bolt 03_01_2012 (20)
The days of building a website or tweeting a few times, making a boatload of money, and retiring early are over. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This slide deck explores where we are now, what’s coming next, and how to prepare your company to compete in 2014 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Topics Cover in this session include
• B2B social media strategies that work
• NEW – How to rank in Google today
• NEW – What we can and cannot measure
• Developing an effective plan
• Getting organization buy in
Presented at MHEDA (Material Handling Equipment Distributors Association) Emerging Leaders Conference 2014 Chicago, IL.
Presentation Give to MACNY - Manufacturers Association of Central NY. B2B LinkedIn tips to maximize LinkedIn ROI. LinkedIn provides B2B companies the opportunity to distribute expert content to target a target audience. This presentation is part of a corporate LinkedIn training series provided by Site-Seeker. It covers: the importance of building out individual and company profiles, LinkedIn advertising, marketing your content to groups via discussions, the importance of original content (your blog), moving content consumers from your to your website, the importance of an editorial calendar, repurposing content, LinkedIn analytics, tips for maximizing results from your company page, going on the offensive with LinkedIn search, cool LinkedIn features, connecting via linkedIn, IFTTT and Bufferapp to automate repetitive tasks and save time, and the b2b buying process.
Social Media and Search Engine Marketing For BusinessSite-Seeker, Inc.
Social Media and Search Engine Marketing have converged. This overview provides insight on what businesses need to know in order to intercept customer defining traffic, engage with their audience effectively and convert visitors to prospects.
The search engine landscape has changed with the convergence of Search and Social. This two hour session looks at what is important today to the search engines and how businesses can best position their content and their social media strategy in an effort to provide value to their audience and increase branding, engagement and targeted traffic from their target audience. Build it and they will come does not apply to Digital Marketing. Beginning with the end in mind this session further discusses how to develop a strategy to drive leads to and through your website in the B2B world.
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
This introduction of Facebook, Twitter, Linkedin, Google+, and YouTube for business looks at common objections, how to get started and some best practice tips for engaging with the social media platforms. Additionally, this presentation discussed how and where to uncover topics of conversation that would be important to any business as well as measuring the success of your social media efforts.
Introduction to Search Engine Optimization was presented to a business audience at the Oswego, NY SBDC on March 21, 2013. This introductory overview includes a view of your website as a sales funnel, the Search Engine Landscape, determining online potential, the basic principles of SEO and the convergence of Search Engine Optimization and Social Media Marketing.
B2B Buying Process, Selling Process and Internet MarketingSite-Seeker, Inc.
The B2B buying process and selling process don't match up as well as we'd like. Use Internet marketing - SEO, SEM, PPC, Social Media (LinkedIn, Twitter, Facebook, SlideShare, Google+...) - to fill the gaps.
The Convergence of Search Marketing and Social Media – What You Need to KnowSite-Seeker, Inc.
Canadian Institute of Plumbing & Heating Webinar Presentation:
Social media has complicated Internet marketing. Most B2B companies do not know how to begin or what to expect in return. This webinar will provide real‐world examples of how to best incorporate online marketing concepts.
- How the convergence of social media and search engine marketing is impacting the performance of your website.
- How to earn trust social media style.
- Social media ROI, what you can and
can’t measure.
- Understanding social media and search engine traffic patterns.
- Why waiting is failure.
- How to avoid being bedazzled by
social media jargon.
- Using social media as a force
multiplier.
Your Website. What's Possible and What Should You Strive to Achieve? A Case S...Site-Seeker, Inc.
Learn actionable tips about what works, what doesn't and where you can get the biggest bang for your marketing buck. Topics discussed will include: search engine optimization, pay per click advertising, website design and more.
Does video belong in your marketing mix?
YouTube 101: Video is more accessible than ever. Armed with a smartphone and a message, taking video and watching video is possible for beginners and experts alike. But how does an organization capitalize on this platform in an effective way that supports their core business objectives? This session will cover how to get your business channel up and running – and ready to go viral!
Get weekly tips on maximizing to your online presence. Visit site-seeker.com and be sure to sign up for our 15 minute search and social webinar series that broadcasts every Thursday at 10am EST. Go to joltandboltwebinar.com to reserve your spot today!
Professional vs. Personal Social Communites; Jolt & Bolt 8_11_2011 Site-Seeker, Inc.
Linkedin is an oldie but goody in the social media space but as this arena becomes super-saturated with up-and-coming platforms it’s becoming increasing difficult to negotiate the lines between the rules of professional and personal engagement.
Making Sense of Internet Marketing for Manufacturers for the 2010 CMBCSite-Seeker, Inc.
Making Sense of Internet Marketing for Manufacturers was given at the 2010 CONNSTEP Manufacturers and Business Conference. It outlines many different techniques to help manufacturers grow their business online through the use of SEO, SEM, Social Media, and Web Analytics.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
How Relevant Is Pinterest; Jolt & Bolt 03_01_2012
1. Pinterest
What is it and why should you care?
presented by Kathy Hokunson
March 1, 2012
presents
2. Intro to
• Founded in May 2011
• Ben Silberman, 1 of 3 founders,
is a former Google employee
• Currently no revenue model
• Valued at 200 million
Site-Seeker, Inc. 2012
3. What is it?
“
Pinterest is a Virtual Pinboard.
Pinterest lets you organize and share
all the beautiful things you find on the
web.
People use pinboards to plan their
weddings, decorate their homes,
and organize their favorite recipes.
Best of all, you can browse pinboards
created by other people. Browsing
pinboards is a fun way to discover
new things and get inspiration
”
from people who share your
interests.
Site-Seeker, Inc. 2012
5. So how hot is it?
From January 1, 2012 to February 11, 2012 the daily user
count went from 810,000 to 2,000,000 . . . WOW!
Site-Seeker, Inc. 2012
6. By the Numbers
97.9%of million
10.4 Pinterest
9 million
2 million
fans are Female and
Monthly Facebook
Registered Users
Facebook Users
connected users
U.S. Residents
Site-Seeker, Inc. 2012
7. How does it compare?
According to Hitwise:
Site-Seeker, Inc. 2012
16. Resources
• Hubspot
• Techcrunch
• Mashable
• Experian
• Hitwise
• Craftypod
Today’s resource links can be found at
http://bitly.com/AEUKrR
Site-Seeker, Inc. 2012
21. Thank you for joining us!
Don’t forget to enter today’s BOLT BUZZ WORD
at joltandboltwebinar.com
You could win a $50 Amazon.com Gift Card!
Site-Seeker, Inc. 2012
Pinterest is gaining attention fast and furious.In the last few weeks we are seeing articles and e-books on how to use Pinterest for brand, my friends are using it and I see their “pins” all over Facebook. It seems to have come out of no where. This week we will talk about what Pinterest is, how to use Pinterest and some of the businesses that are using it. We will also chat about some of the pros and cons and issues. In preparing for this weeks session, the content was huge and no way to cover it in 15 minutes. So we are doing two part series. This week an introduction to Pinterest and next week we will dig into more information on how businesses and bloggers can effectively use Pinterest for brand and site traffic.
I have to admit I LOVE Pinterest. I could spend days lost in the beautiful images and content that just flows through it. It reminds of in HS when I would pull pictures and articles from magazines on the latest fashion trends or skiing sticking them up on my wall or making a poster. It’s a very virtual version of that concept only better. Know you can view others with similar interests and tastes and learn even more from what they discover. If you haven’t joined Pinterest I encourage you to check it out, but be warned . . . It will draw you in and won’t let you out!
The process is similar to the other social platforms, you have profile, description, picture and you follow and/or are followed back.
The reason we are hearing so much about Pinterest right now is it is going viral, RIGHT NOW. It grew 1.2 million uses in 42 days, just 42 days. YIKES, that kicks the growth numbers of any other platform out there.
The numbers and demographics of Pinterest are very interesting. Currentlyvery craft / creative based and the boys don’t seem to be playing there as much as the girls. Also currently very US based. It will be interesting to see these numbers evolve.
Hitwise ranked Pinterest at number 4 in the top social Networking sites as of last Friday. Above LinkedIn and Google+. It is hitting fast and furious, the conversation now is what is the staying power of a social site that is going this viral, with no revenue model (hmmm twitter, Facebook . . . ???) and only has 16 employees? We’ve seen more made of less for sure.
BRIAN SFINAS TO NARRATE
First you request an invite.Once your receive your invitation then you connect through facebook or twitter. Very clean and simple and easy to do. It is interesting that with how viral it is going that it is still invitation only, I wonder how long that will last. That may also be a way to manage the numbers and not have the site crash.
You received your invite, you now have a profile how do you get started. Well you just start pinning! A pin can come from anywhere, pictures from the web or even your hard drive or you can re-pin other pins. To pin something you use the Pin button, you can add it to your browse to make it accessible all the time.
A board is a group of similar Pins. For example I have a Yummy! Board, Running Board, Ann Taylor Board and I am about to start a shoes board.
There is a lot of conversation in the craft community about the issues with Pinterest. While they LOVE IT! They are worried about protecting the intellectual property, their creative ideas. Through a lot of this conversation the need for Pinning etiquette has evolved. Above are the Pinning etiquette rules according to Pinterest. The big common theme is make sure that you give credit where credit is due. If you Pin a photo take the time to credit the owner of the photo in addition to the url. There is also a big push against self promotion. My instinct tells me that this will have the same impact as self promotion does on any site and not be well received. Companies who are really successful at social media do not promote they engage and this holds true for Pinterest as well.
Some companies are utilizing it very well. At the top of the list is Etsy, an online craft community where crafters can sell their goods, it is a phenomenal website and it makes sense it has worked so well with Pinterest.
One of the common themes I am seeing in Pinterest is the incredible value in referral traffic, I think this is where it will create it’s greatest value, driving people back to businesses sites where they can better engage them. Bloggers are talking about significant increases in blog traffic since they joined Pinterest.
So as each new social platform evolves we all have to make decisions about whether we can add more to the mix. Clearly Pinterest is showing some strong early signs . . . But so was Google+. Next week we will cover more about the business application of Pinterest and what your choices are.
Okay we got information for this from EVERYwhere. There http://bitly.com/AEUKrR
In the past few month’s we’ve gotten soooo many requests for a more in depth Jolt & Bolt program – that really touches on the different facets that go in to a solid Internet Marketing program.So we are super proud to offer this special sneak preview workshop of Jolt & Bolt University to our loyal JB fans. Jolt and Bolt University is geared to help marketers, business owners and sales teams wrap their arms around search and social media marketing fundamentals, strategy and DIY tutorials.Jolt and Bolt University will debut with an intense 6-week workshop starting March 21st!Here's the low down:Weekly 1-hour webinar sessions will have pre and post lecture syllabuses to round out the discussion and assist you in making real-world application each step of the way.Content WritingEmail MarketingLink BuildingSocial Media StrategyGoogle AnalyticsPay-Per-Click CampaignsClasses are recorded and available for students' review for the duration of the program. Participants will receive an Internet marketing certificate of completion as well as 2-hours of one-on-one coaching good for alumni up to one year post grad!Go to jbuworkshop.eventbrite.com and reserve your spot today. Space is limited!
BRIAN: Why not join us every Thursday at 10 am. Reserve your spot by registering at site-seeker.com…
BRIAN: Copy of the power point will be available at slideshare.net/siteseekerinc
BRIANContact Kathy with any questions or comments:Kathy HokunsonVice President Sales & Marketing860-263-0361kathyhokunson@site-seeker.comLinkedin.com/in/kathyhokunsonSite-Seeker.com