This document discusses strategies for promoting websites and doing internet marketing. It outlines objectives of website promotion such as creating an identity and making sites search engine friendly. It describes techniques for search engine optimization including using keyword-rich titles, meta descriptions, and keywords in headers and text. Paid advertising strategies like pay-per-click and email lists are also covered. Finally, it discusses the growth of internet marketing and concludes that it is an effective marketing approach due to low costs and global reach.

1. PRESTIGE INSTITUTE OF MANAGEMENT
AND RESEARCH
WEBSITES PROMOTION AND INTERNET MARKETING
GUIDED BY Submitted by
Prof. Simrat Tuteja Sheena Gehlot
Sapna Malviya
Prachi Bajaj
Namrata Khampariya
Mehazabeen Anjum

2. Websites promotion
 Website promotion is the continuing process to promote a
website to bring more visitors to the website. Many
techniques such as web content development, search
engine optimization and search engine submission, are
used to increase the traffic to a site
 Objectives of websites promotion:
1. Creating an Identity
2. How do people search for new sites
3. How do search engines rank websites
4. Making your site search engine friendly

3. Search Engine Strategies
 Write a Keyword-Rich Page Title. Write a descriptive title for
each page — rich in keywords you want people to find you with —
using 5 to 8 words
 Write a Description META Tag. Some search engines include
this description below your hyperlinked title in the search results.
 . Include Your Keywords in Headers (H1, H2, H3). Search
engines consider keywords that appear in the page headline and
sub heads to be important to the page.
 Position Your Keywords in the First Paragraph of Your Body
Text. Search engines expect that your first paragraph will contain
the important keywords for the document — where most people
write an introduction to the content of the page.
 Include Descriptive Keywords in the ALT Attribute of Image
Tags This additional clues to the search engines

4.  Use Keywords in Hyperlinks. Search engines are
looking for clues to the focus of your webpage
 Create a Site Map. A site map page with links to all
your pages can help search engines (and visitors) find
all your pages, particularly if you have a larger site.

5. Web search engine
 A web search engine is a software system that is
designed to search for information on the World Wide
Web The search results are generally presented in a line of
results often referred to as search engine results pages
(SERPs)
 A search engine operates in the following order:
 Web crawling
 Indexing
 Searching

6. Web crawler architecture

7. Linking Strategies
 Submit Your Site to Key Directories,
 Submit Your Site to Trade Organization Sites and
Specialized Directories
Email Strategies
 Install “Signature” in your Email Program
 Publish an Email Newsletter
 Aggressively Ask for Email Sign-ups.
 Send Transactional and Reminder Emails

8. Paid Advertising Strategies
 Advertise in an Email Newsletter
 Begin an Affiliate Program
 Purchase Pay Per Click (PPC) :
1) How much you have bid for a particular search word
compared to other businesses,
2) The click-through rate on your advertise, and
3) Quality Score, which reflects the relevancy and quality
of your advertise and the landing page it points to.
4) Rent targeted, commercial email lists

9. INTERNET MARKETING
• Internet marketing – often called online marketing or
e-marketing – is essentially any marketing activity that is
conducted online through the use of internet technologies. It
comprises not only advertising that is shown on websites, but also
other kinds of online activities like email and social networking
Social media marketing. Whether it is a fad or here to
stay, social media has made an indelible mark on the web
landscape and, concurrently, on marketing tactics. Social media
marketing involves using peer recommendations, sharing,
building brand personality and addressing the market as a
heterogeneous group of individuals. It also uniquely encourages
customers to create content and buzz around a product
themselves

10. Web analytical methodology
 Web analytical methodology helps to analyze your website
and gives you a clear idea what are the positive and negative
points about your website. It tells the performance and help
you to enhance your internet marketing strategies. It also
analyze website traffic and conversions, which is very
important for any site owner for making their site success.

11. Conclusion
 Now a days people can easily surf on the web because of the
low prices offered in the market. As the result a lot of people
are connected in the world and they all see advertisings when
they are on internet. In fact a message or an advertising can
easily be seen. Internet Marketing or websites promotion is
the Marketing of the future because just by putting an
advertising on internet it can be seen by all the people whom
are connected in the world. This way of marketing is better
than all the others way of Marketing because it’s not very
expensive.

12. THANK YOU