smartData Enterprise Inc is a certified CMMI3 level company, smartData oDesk & smartData elance profiles serves various international clients on their outsourcing projects. All the reputed international clients can trust smartData Enterprises Inc and effectively get solutions on their respected outsourcing assignments.

1. Brand Promotion
www.smartdatainc.com

2. Overview
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Brand Awareness Through Social Networking Channel
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How to Increase Traffic – Landing Pages/Lead Capturing Pages
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How to Increase Downloads – Case Studies, E-Books, Whitepapers etc.
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Content Promotion
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Search Engine Updates and Guidelines
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Internal Audits
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Google Analytics Tracking
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Our Portfolio
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Contact Us

3. Brand Awareness Through Social Networking Channels
Facebook
80% of Facebook users prefer to connect with brands on Facebook.
23% of Facebook users check their accounts five or more times every day.
67% of marketers have generated leads through Facebook.
47% of Americans say that Facebook has a greater impact on their purchasing behavior than any
other social network.
Half of all mobile web traffic in the U.K. goes to Facebook.
LinkedIn
97% of business executives have used LinkedIn
41% of small business owners chose LinkedIn. More CEOs chose LinkedIn than chose Facebook,
Twitter, YouTube & Google+
Google+
Google+ now has 170 million active users.
40% of marketers use Google+
Two of the biggest user groups on Google+ are college students and software developers.

4. Brand Awareness Through Social Networking Channels
Blogging
57% of marketers have acquired customers via their blogs, and 52% of consumers say blogs have
impacted their purchasing decisions.
Blogs are the fifth-most trustworthy source overall for online information
23% of top executives say they read blogs regularly.
Twitter
On Twitter, frequency and quality matter-71% of all tweets are ignored. Just 23% generate a reply.
Nearly 40% of top executives say they check Twitter regularly.
50% of Twitter users are more likely to purchase from brands they follow.
Sources- Search Engine Journal, State of Search, eMarketer, Hubspot & Forbes

5. Brand Awareness Through Social Networking Channels
How we’ll promote your website
Having profiles/business pages on Social media website like Facebook, Twitter, Google+ help us to
interact with your audience to keep them up-to-date on about your new offers and businesses. We
believe to use below STRATEGIES
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Remain Active on Social Networking Portals
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Creating custom profile Images and Banners
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Outgoing links to your Landing Pages
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Tweets and Re tweets using #Tags
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Joining relevant Groups
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Groups Postings
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Google+ Publish Articles
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Blogging as per latest trends

6. How to Increase Traffic – Landing Pages/Lead Capturing Pages
There are 3 types of traffic that we can point to our lead capturing pages - ORGANIC, REFFERAL &
DIRECT
ORGANIC – To get organic traffic we have to optimize our website as per latest Google guidelines.
We’ll work on set of relevant keywords to optimize them so that our landing pages ranks on TOP and
we get maximum traffic.
REFFERAL - Referral traffic is used to describe visitors to your site that come from direct links on
other websites rather than directly or from search engines.
This includes Social Integration with Web based Search Results, Newsletters, Press Releases,
Product/Service Review Writing, Company Profile Creation, Video Sharing , Blogs Writing, Image
Sharing, Blogs Commenting & Forums Discussions.
l
Remain Active on Social Networking Portals
l
Creating custom profile Images and Banners
l
Outgoing links to your Landing Pages
l
Tweets and Retweets using #Tags
l
Joining relevant Groups
l
Groups Postings
l
Google+ Publish Articles
l
Blogging as per latest trends

7. How to Increase Traffic – Landing Pages/Lead Capturing Pages
DIRECT - Direct traffic is web traffic you get from people who already know about your website or
store. Of these three traffic sources direct traffic is the most powerful. Visitors that arrive at your
site directly were looking for you or what you sell.
For Increasing Direct traffic we’ll promote your Brand in search engines and social networking
channel so that our website is on TOP for major list of keywords which in turns create Brand Value
and Name.

8. How to Increase Downloads – Case Studies, E-Books, Whitepapers etc.
Our STRATEGIES: -
Addressing the mental barriers of your target audience for increasing conversions. Moreover, small
tweaks can have major impact on the decisions and actions of your prospects.
Interesting and Catchy Titles
Give them Download details - Let them know how many pages it is, how big the file is, what format
the paper is in (PDF, DOC), etc.
Tell your visitors the emotional and logical reasons why they should download your eBook. It can be
the goals they'll accomplish, positive feelings, etc.
Motivate people to download your eBook. Tell them a lot of positive things

9. Content Promotion
There is no doubt that search engines love content! There is no doubt that readers love content!
Blogging brings maximum users as they are written by people and notcorporations. People want to
knowwhat people think
We’ll be promoting Blogs and Articles through submissions and syndications in TOP PR resources.
Our main focus would be to follow Google Panda Guidelines to avoid content duplicacy and write
content as per latest market trends.
We’ll focus keywords in the content and make SEO friendly urls to get traffic from search engines.
Also we’ll promote content through social networking channel in terms of FB posts, Tweets,
Retweets etc.Industry specific Blogs and Forum commenting and promoting the content

10. Search Engines Updates & Guidelines
Our SEO work follows below Google Updates & Guidelines
Google Panda Update
Google Penguin 2.0 Update
Google EMD Update
Google Humming Bird Update
Google Penguin 2.1 Update
Guidelines
Avoid Content Spinning and Duplicity
Relevant and Thematic Link building
Avoid Keywords stuffing as per Exact Match Domain update
Avoid doing link building using Exact Match Anchor text
Follow ethical Anchor text distribution
Target do-follow links
Target links on all pages not just home page
Focus more on Contextual links

11. Audit Process

12. RESEARCH: Analysis covers
New Keywords analysis as per market search trends
Competitors Analysis
Current State Assessment
PLANNING & STRATEGY
After completing RESEARCH phase the next step that we’ll follow is PLANNING & STRATEGY. We
make
Content Strategy - How much content is needed to promote the new keywords and lead pages
(Articles, Blogs & PR )
Link Building Strategy – How much thematic links, contextual links are required to increase backlinks
for improving rankings.
Social Media Strategy - How we’ll promote new keywords through social media stuff like twitter,
Facebook, LinkedIn & social bookmarking.
Search Engine Targeting Strategy – Promoting Global (.com) or Local (Area Specific)

13. IMPLEMENTATION:
Internal Optimization
External Optimization
Internal Optimization refers to the on-page and on-site activities like
Meta Tags Creation
Content Optimization
Alts Tags Optimization
H1,H2 & H3 Tags Optimization
Interlinking
Webmaster Submissions ( for fast indexing )

14. External Optimization refers to the off-page submission work like
Directory Submission
Article Creation & Submission
Blog Creation & Submission
PR Creation & Submission
Classifieds Submissions
Social Bookmarking
Forum Postings
Industry specific blog commenting
Twitter
Facebook
LinkedIn
MONITORING:
In this phase we’ll monitor the website traffic & keywords rankings on weekly basis. In month
end a detailed status report will be shared.

15. ASSESSMENT:
Assessment phase uses the output of the monitoring phase as well as a series of checklists (on
which to base the assessment). This phase is also referred to as the checkpoint phase. SEO
checkpoints can be defined on a monthly, quarterly, semiannual, or yearly basis. At the very
least, quarterly assessments are required. The point of the assessment phase is to see what is
and isn’t working according to the SEO plan.
MAINTENANCE:
Weekly monitoring and regular SEO work is done in order to maintain the rankings and
increase the traffic, page rank & backlinks.
REPORTING:
Team will submit weekly reports regarding the keyword status.
Monthly traffic report from Google analytics and webmaster tools.

16. Google Analytic Tracking & Reporting
New Vs Returning Visitors Total Traffic

17. Google Analytic Tracking
Other Important Fields
Keywords Tracking
Geo Location Tracking
TOP Landing pages
TOP Exit pages
Tracking Goals and Conversions
Visitor Flow

18. Our Portfolio
SEO
www.jampaper.com
www.fmf.com.au
www.uniforms.com.au
www.diehardfans.com
SMO
https://www.facebook.com/isaiahhankelphd
https://www.facebook.com/jampaper
https://www.facebook.com/esourcesuk
https://twitter.com/JAMPaper
https://twitter.com/isaiahhankel
Content
http://ideas-to.blogspot.in/

19. Contact Us
Company Information Enquiries & Contact: info@smartdatainc.net