There are many ways in the market to develop a strategy which not only optimizes but also is quite beneficial in promoting your website and business. Digital marketing is one of the finest and foolproof methods which helps your business flourish and gain new leads and conversions.
An effective digital marketing strategy is the main ingredient required for a successful business. To get the edge, the companies hire digital marketing experts from top-notch digital marketing institute in Laxmi Nagar, which help a company stand out in this cut-throat competition.
DICS is a computer and software training institute with the difference that we provide education and training with a practical perspective. We provide students the best education in PHP, .NET, Java and others. We also teach digital marketing, website designing, graphics designing along with a practical knowledge of hardware.
Our courses aim at making the students equipped with a balance of theoretical and practical knowledge of the subject that they choose. This enables them to embark upon a career as soon as they finish the course with us.
In a short time we have created a reputation that is the envy of our competitors. With well qualified and trained faculty members, excellent infrastructure and a student centric approach ensure that we will keep growing in the field.
If you are interested in IT subjects and wish to make a career of them, then you need look no further. Simply contact us and we will take it from there
From learners to professionals, our gates are always open for all individuals who want to come to the profession of Digital Marketing. For example, if you are looking forward to your step in the realm of entrepreneurship, then it is essential to acquire sufficient knowledge in online marketing. Marketing your company is the key to success and DICS Innovatives will help you find this key. So, wait anymore and Contact us today and get yourself enrolled in one of the most affordable Digital Marketing Institute& Course in Delhi, Pitampura today.
This is a beginners introduction to Search Engine Optimization (SEO)
SEO It is the process of optimizing your website to rank higher in search engine results pages (SERPs) and improve its visibility. The ultimate goal of SEO is to increase organic (non-paid) traffic to a website, thereby improving its online brand awareness, and profitability.
SEO involves various techniques and strategies, such as optimizing on-page elements (e.g., title tags, meta descriptions, header tags, image alt tags, etc.), creating high-quality and relevant content, building quality backlinks, improving website loading speed, and ensuring mobile-friendliness and accessibility.
These tactics are aimed at making a website more attractive and user-friendly to both search engines and users.
To get more interesting E-books on various marketing, digital, lifestyle coaching courses etc, and further more other digital products as Courses, Softwares, Frame Mockups, Patterns and Pintables, Diaries, Reports, Greeting cards, Presentation / templates Itineraries as Wedding itinerary, Graphics – as Logos themes, Brand kits themes, Power point themes, card designs themes, backgrounds, patterns, Planners – as Wedding Planners, weekly planner, bi cheque planners, custom digital Planners etc, Tutorials & guides, Art works for T-Shirts, Blankets, Tea cups, cutting boards, Towels, Door Mat, Pillows, Sign Board, Sucks, bags, phone cases, Jackets, shoes etc, Templates as Resume Templates, business plan templates, business contracts templates, Power point presentation templates, website templates, mobile app templates, content builder templates, graphic design templates as banners, flyers etc courses – as Exercise, Dance, Copywriting, Graphic design, ART WOKS as Wall Arts such as: HOME WALL ARTS, OFFICE WALL ARTS, YOGA CENTERS & LIKES, DIGITAL BACK DROPS etc.
To get access to these products mentioned above Kindly highlight the link below and open using your browser to launch into a digital store Be-Tah Shop and you will be able to get available products as these as they host them.
https://selar.co/m/betashop
We help you to grow your business by constantly generating traffic for your website. Making visible your website is the direst need for any business to grow.
Creating a perfect digital marketing proposal for clients - Dean infotechDeanInfotech Pvt. Ltd.
Dean Infotech is an india based Digital Marketing Company. We are Professional in Digital Marketing Search Engine marketing that offered dadicated search engine optimization, PPC Services.
We are providing the services of Digital Marketing & SEO in Chishtian and all over the World.
For Further Info: 03333040913
www.digitalmarketingpublic.blogspot.com
Best Digital marketing PPT in Laxmi nagarPankajavalli1
At our institute, we offer a comprehensive range of courses designed to cater to the diverse needs and aspirations of students, working professionals, and technology enthusiasts. Whether you are a beginner looking to start your journey in the world of computers or an experienced professional seeking to enhance your existing skills, we have the perfect program for you.
DICS is a computer and software training institute with the difference that we provide education and training with a practical perspective. We provide students the best education in PHP, .NET, Java and others. We also teach digital marketing, website designing, graphics designing along with a practical knowledge of hardware.
Our courses aim at making the students equipped with a balance of theoretical and practical knowledge of the subject that they choose. This enables them to embark upon a career as soon as they finish the course with us.
In a short time we have created a reputation that is the envy of our competitors. With well qualified and trained faculty members, excellent infrastructure and a student centric approach ensure that we will keep growing in the field.
If you are interested in IT subjects and wish to make a career of them, then you need look no further. Simply contact us and we will take it from there
From learners to professionals, our gates are always open for all individuals who want to come to the profession of Digital Marketing. For example, if you are looking forward to your step in the realm of entrepreneurship, then it is essential to acquire sufficient knowledge in online marketing. Marketing your company is the key to success and DICS Innovatives will help you find this key. So, wait anymore and Contact us today and get yourself enrolled in one of the most affordable Digital Marketing Institute& Course in Delhi, Pitampura today.
This is a beginners introduction to Search Engine Optimization (SEO)
SEO It is the process of optimizing your website to rank higher in search engine results pages (SERPs) and improve its visibility. The ultimate goal of SEO is to increase organic (non-paid) traffic to a website, thereby improving its online brand awareness, and profitability.
SEO involves various techniques and strategies, such as optimizing on-page elements (e.g., title tags, meta descriptions, header tags, image alt tags, etc.), creating high-quality and relevant content, building quality backlinks, improving website loading speed, and ensuring mobile-friendliness and accessibility.
These tactics are aimed at making a website more attractive and user-friendly to both search engines and users.
To get more interesting E-books on various marketing, digital, lifestyle coaching courses etc, and further more other digital products as Courses, Softwares, Frame Mockups, Patterns and Pintables, Diaries, Reports, Greeting cards, Presentation / templates Itineraries as Wedding itinerary, Graphics – as Logos themes, Brand kits themes, Power point themes, card designs themes, backgrounds, patterns, Planners – as Wedding Planners, weekly planner, bi cheque planners, custom digital Planners etc, Tutorials & guides, Art works for T-Shirts, Blankets, Tea cups, cutting boards, Towels, Door Mat, Pillows, Sign Board, Sucks, bags, phone cases, Jackets, shoes etc, Templates as Resume Templates, business plan templates, business contracts templates, Power point presentation templates, website templates, mobile app templates, content builder templates, graphic design templates as banners, flyers etc courses – as Exercise, Dance, Copywriting, Graphic design, ART WOKS as Wall Arts such as: HOME WALL ARTS, OFFICE WALL ARTS, YOGA CENTERS & LIKES, DIGITAL BACK DROPS etc.
To get access to these products mentioned above Kindly highlight the link below and open using your browser to launch into a digital store Be-Tah Shop and you will be able to get available products as these as they host them.
https://selar.co/m/betashop
We help you to grow your business by constantly generating traffic for your website. Making visible your website is the direst need for any business to grow.
Creating a perfect digital marketing proposal for clients - Dean infotechDeanInfotech Pvt. Ltd.
Dean Infotech is an india based Digital Marketing Company. We are Professional in Digital Marketing Search Engine marketing that offered dadicated search engine optimization, PPC Services.
We are providing the services of Digital Marketing & SEO in Chishtian and all over the World.
For Further Info: 03333040913
www.digitalmarketingpublic.blogspot.com
Best Digital marketing PPT in Laxmi nagarPankajavalli1
At our institute, we offer a comprehensive range of courses designed to cater to the diverse needs and aspirations of students, working professionals, and technology enthusiasts. Whether you are a beginner looking to start your journey in the world of computers or an experienced professional seeking to enhance your existing skills, we have the perfect program for you.
SMO & SEO Training in Ambala ! Batra Computer Centre jatin batra
Are you in search of SMO & SEO Trainingin Ambala?
Now your search ends here... Batra computer centre provides you best training in SMO& SEO in Ambala Cantt. We provide you training in courses like Basics of Computer , C, C++,Php, Web Development, Web Designing, Seo, Smo etc.. We also offer you training in so many other courses also.
Most search engine optimization companies focus solely on basic keyword stuffing and link building. However, these two items don’t provide relevant results and have increasingly been spammed. Search engines are moving away from simple scoring (he who has the most links wins, etc.) and are more focused on user behavior, social media, link locations and other better indicators.
I'm committed to reaching your customers with forward-thinking strategies and innovative approaches.
A PDF document describing digital marketing typically provides an informative and structured overview of various aspects related to the practice of digital marketing. This document may vary in length and depth depending on its intended audience and purpose, but it generally covers key concepts, strategies, and tactics employed in the digital marketing realm.
Digital marketing is a multifaceted field that encompasses various online strategies and tactics to promote products, services, brands, or ideas to a target audience through digital channels. It leverages the internet and electronic devices to connect with potential customers, build brand awareness, drive website traffic, and ultimately, achieve specific business goals.
Best Digital marketing PPT in Laxmi nagarPankajavalli1
At our institute, we offer a comprehensive range of courses designed to cater to the diverse needs and aspirations of students, working professionals, and technology enthusiasts. Whether you are a beginner looking to start your journey in the world of computers or an experienced professional seeking to enhance your existing skills, we have the perfect program for you.
The Most Incredible Article About Driving Traffic to Websites You'll Ever Rea...Khanduker Siddique
The Most Incredible Article About Driving Traffic to Websites You'll Ever Read
Driving traffic to a website refers to increasing the number of visitors and making the website more popular. There are several ways to do this, including:
Search Engine Optimization (SEO): Optimizing your website for search engines like Google can help increase its visibility and drive more organic traffic. SEO stands for Search Engine Optimization, it is the practice of increasing the quality and quantity of website traffic by improving the visibility of a website or a web page to users of a web search engine. This is achieved through the optimization of the website's content and structure to make it more appealing to search engines, which in turn results in higher search engine rankings and greater visibility. The goal of SEO is to attract more organic (non-paid) traffic to a website by appearing high in search engine results pages (SERP) for relevant keywords and phrases. Key elements of SEO include keyword research, content creation, link building, technical optimization, and analysis and measurement of results.
i. Keyword Research: Keyword research is a fundamental aspect of SEO that involves discovering and analyzing the words and phrases that people use to search for information on the internet. The purpose of keyword research is to identify keywords and phrases that have high search volume, relevance to the content of a website, and competition levels that are appropriate for the website's goals and resources. By targeting these keywords, a website can improve its ranking in search engine results pages, drive more relevant traffic to its pages, and ultimately, achieve its marketing and business objectives. Keyword research is done using various tools such as Google Keyword Planner, SEMrush, Ahrefs, and Moz. The results of keyword research inform the development of the website's content and overall SEO strategy.
ii. Content Creation: Content creation is the process of producing and publishing information, such as text, images, videos, and audio, on a website or other digital platforms. The purpose of content creation in SEO is to provide valuable, relevant, and informative information to users and to improve a website's visibility and ranking in search engine results pages. Content creation should align with the goals of keyword research and target the keywords and phrases that are relevant to the website's niche and audience. Additionally, effective content creation should take into account factors such as readability, user experience, and relevance to the topic being covered. High-quality content that provides value to users is critical for both attracting and retaining visitors and for improving a website's search engine ranking.
iii. Link Building: Link building is the process of acquiring backlinks to a website from other websites with the goal of improving the website's search engine ranking. A backlink, also known as an inbound link or incoming link...
best digital marketing ppt in laxmi nagaranshdigital45
Digital marketing refers to the use of various digital channels and strategies to promote products, services, or brands and engage with target audiences. It leverages the power of the internet, mobile devices, social media platforms, search engines, email marketing, and other digital platforms to reach and influence potential customers
best digital marketing presentation of laxmi nagaranshdigital45
Digital marketing refers to the use of various digital channels and strategies to promote products, services, or brands and engage with target audiences. It leverages the power of the internet, mobile devices, social media platforms, search engines, email marketing, and other digital platforms to reach and influence potential customers.
what is digital marketing and its types . and also explane the search engine otimization (seo) tools like seo analytics,web console,google keyword plannerand how to use these tools with screen shots and also explane the seo audit tools with screen shots......
This all-inclusive guide for beginners will cover everything you need to know about SEO ( Search Engine Optimisation )Easily Learn local, On-page, and Off-page SEO.
Vision51 is the leading Website Design and SEO agency in Warrington. We will help you to manage your Facebook Marketing campaign at affordable prices in Cheshire, Widnes, Wirral, Wigan, and St.Helens. Call us now at 01925 555 858 or visit us at https://www.vision51.co.uk
What is SEO? How search engine works and types of SEOpawankumar882981
SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search a query
The three kinds of SEO are:
On-page SEO – Anything on your web pages – Blogs, product copy, web copy.
Off-page SEO – Anything which happens away from your website that helps with your SEO Strategy- Backlinks.
Technical SEO – Anything technical undertaken to improve Search Rankings – site indexing to help bot crawling.
SEARCH ENGINE OPTIMIZATION: AN ILLUSTRIOUS APPROACH FOR WEB BASED MARKETING I...Journal For Research
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines (Google, Yahoo & Bing) via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines. This gives a website web presence.The whole process includes two steps:ON Page Optimization and OFF page Optimization. Promoting a web site by earning high organic rankings is one of the primary forms of Search Engine Optimization. SEO is a Return on Investment (ROI) strategy. Optimizing the website enables it to rank higher on major search engines. Search engine rank websites based on two major factors: Unique content that contains pertinent keywords, and link popularity - the number of quality incoming links & the back links to our website.
In this concise and insightful ebook, digital marketing expert Abhishek Yadav demystifies the world of search engine optimization (SEO) and provides practical strategies for improving your website's visibility and driving organic traffic. With a clear and straightforward approach, Abhishek shares his expertise and industry insights, empowering readers to implement effective SEO techniques and achieve online success. Whether you're a beginner or seasoned professional, this ebook offers valuable guidance and actionable steps to elevate your digital presence and outrank your competition. Unlock the power of SEO and unleash the full potential of your website with this must-read ebook by Abhishek Yadav.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
SMO & SEO Training in Ambala ! Batra Computer Centre jatin batra
Are you in search of SMO & SEO Trainingin Ambala?
Now your search ends here... Batra computer centre provides you best training in SMO& SEO in Ambala Cantt. We provide you training in courses like Basics of Computer , C, C++,Php, Web Development, Web Designing, Seo, Smo etc.. We also offer you training in so many other courses also.
Most search engine optimization companies focus solely on basic keyword stuffing and link building. However, these two items don’t provide relevant results and have increasingly been spammed. Search engines are moving away from simple scoring (he who has the most links wins, etc.) and are more focused on user behavior, social media, link locations and other better indicators.
I'm committed to reaching your customers with forward-thinking strategies and innovative approaches.
A PDF document describing digital marketing typically provides an informative and structured overview of various aspects related to the practice of digital marketing. This document may vary in length and depth depending on its intended audience and purpose, but it generally covers key concepts, strategies, and tactics employed in the digital marketing realm.
Digital marketing is a multifaceted field that encompasses various online strategies and tactics to promote products, services, brands, or ideas to a target audience through digital channels. It leverages the internet and electronic devices to connect with potential customers, build brand awareness, drive website traffic, and ultimately, achieve specific business goals.
Best Digital marketing PPT in Laxmi nagarPankajavalli1
At our institute, we offer a comprehensive range of courses designed to cater to the diverse needs and aspirations of students, working professionals, and technology enthusiasts. Whether you are a beginner looking to start your journey in the world of computers or an experienced professional seeking to enhance your existing skills, we have the perfect program for you.
The Most Incredible Article About Driving Traffic to Websites You'll Ever Rea...Khanduker Siddique
The Most Incredible Article About Driving Traffic to Websites You'll Ever Read
Driving traffic to a website refers to increasing the number of visitors and making the website more popular. There are several ways to do this, including:
Search Engine Optimization (SEO): Optimizing your website for search engines like Google can help increase its visibility and drive more organic traffic. SEO stands for Search Engine Optimization, it is the practice of increasing the quality and quantity of website traffic by improving the visibility of a website or a web page to users of a web search engine. This is achieved through the optimization of the website's content and structure to make it more appealing to search engines, which in turn results in higher search engine rankings and greater visibility. The goal of SEO is to attract more organic (non-paid) traffic to a website by appearing high in search engine results pages (SERP) for relevant keywords and phrases. Key elements of SEO include keyword research, content creation, link building, technical optimization, and analysis and measurement of results.
i. Keyword Research: Keyword research is a fundamental aspect of SEO that involves discovering and analyzing the words and phrases that people use to search for information on the internet. The purpose of keyword research is to identify keywords and phrases that have high search volume, relevance to the content of a website, and competition levels that are appropriate for the website's goals and resources. By targeting these keywords, a website can improve its ranking in search engine results pages, drive more relevant traffic to its pages, and ultimately, achieve its marketing and business objectives. Keyword research is done using various tools such as Google Keyword Planner, SEMrush, Ahrefs, and Moz. The results of keyword research inform the development of the website's content and overall SEO strategy.
ii. Content Creation: Content creation is the process of producing and publishing information, such as text, images, videos, and audio, on a website or other digital platforms. The purpose of content creation in SEO is to provide valuable, relevant, and informative information to users and to improve a website's visibility and ranking in search engine results pages. Content creation should align with the goals of keyword research and target the keywords and phrases that are relevant to the website's niche and audience. Additionally, effective content creation should take into account factors such as readability, user experience, and relevance to the topic being covered. High-quality content that provides value to users is critical for both attracting and retaining visitors and for improving a website's search engine ranking.
iii. Link Building: Link building is the process of acquiring backlinks to a website from other websites with the goal of improving the website's search engine ranking. A backlink, also known as an inbound link or incoming link...
best digital marketing ppt in laxmi nagaranshdigital45
Digital marketing refers to the use of various digital channels and strategies to promote products, services, or brands and engage with target audiences. It leverages the power of the internet, mobile devices, social media platforms, search engines, email marketing, and other digital platforms to reach and influence potential customers
best digital marketing presentation of laxmi nagaranshdigital45
Digital marketing refers to the use of various digital channels and strategies to promote products, services, or brands and engage with target audiences. It leverages the power of the internet, mobile devices, social media platforms, search engines, email marketing, and other digital platforms to reach and influence potential customers.
what is digital marketing and its types . and also explane the search engine otimization (seo) tools like seo analytics,web console,google keyword plannerand how to use these tools with screen shots and also explane the seo audit tools with screen shots......
This all-inclusive guide for beginners will cover everything you need to know about SEO ( Search Engine Optimisation )Easily Learn local, On-page, and Off-page SEO.
Vision51 is the leading Website Design and SEO agency in Warrington. We will help you to manage your Facebook Marketing campaign at affordable prices in Cheshire, Widnes, Wirral, Wigan, and St.Helens. Call us now at 01925 555 858 or visit us at https://www.vision51.co.uk
What is SEO? How search engine works and types of SEOpawankumar882981
SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search a query
The three kinds of SEO are:
On-page SEO – Anything on your web pages – Blogs, product copy, web copy.
Off-page SEO – Anything which happens away from your website that helps with your SEO Strategy- Backlinks.
Technical SEO – Anything technical undertaken to improve Search Rankings – site indexing to help bot crawling.
SEARCH ENGINE OPTIMIZATION: AN ILLUSTRIOUS APPROACH FOR WEB BASED MARKETING I...Journal For Research
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines (Google, Yahoo & Bing) via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines. This gives a website web presence.The whole process includes two steps:ON Page Optimization and OFF page Optimization. Promoting a web site by earning high organic rankings is one of the primary forms of Search Engine Optimization. SEO is a Return on Investment (ROI) strategy. Optimizing the website enables it to rank higher on major search engines. Search engine rank websites based on two major factors: Unique content that contains pertinent keywords, and link popularity - the number of quality incoming links & the back links to our website.
In this concise and insightful ebook, digital marketing expert Abhishek Yadav demystifies the world of search engine optimization (SEO) and provides practical strategies for improving your website's visibility and driving organic traffic. With a clear and straightforward approach, Abhishek shares his expertise and industry insights, empowering readers to implement effective SEO techniques and achieve online success. Whether you're a beginner or seasoned professional, this ebook offers valuable guidance and actionable steps to elevate your digital presence and outrank your competition. Unlock the power of SEO and unleash the full potential of your website with this must-read ebook by Abhishek Yadav.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
2. What is Digital Marketing?
after after
Any marketing that uses electronic
devices and can be used by marketing
specialists to convey promotional
messaging and measure its impact
through your customer journey. In
practice, digital marketing typically
refers to marketing campaigns that
appear on a computer, phone, tablet, or
other device. It can take many forms,
including online video, display ads,
search engine marketing, paid social
ads and social media posts. Digital
marketing is often compared to
“traditional marketing” such as
magazine ads, billboards, and direct
mail. Oddly, television is usually
lumped in with traditional marketing.
BEFORE
AFTER
3. TECHNIQUES OF DIGITALMARKETING
SEO SEM SMO SMM
SEO stands for “search engine
optimization.” In simple terms,
it means the process of
improving your site to increase
its visibility when people
search for products or
services related to your
business in Google, Bing, and
other search engines.
SEM is defined by the
set
of tools, techniques
and strategies that
help optimize the
visibility of websites
and web pages
through search
engines.
Social media
optimization
(SMO) is the use
of social media
networks to
manage and grow
an organization’s
message and
online presence.
Social media marketing (SMM)
(also known as digital marketing
and e-marketing) is the use
of social media—the platforms
on which users build social
networks and share
information—to build a
company's brand, increase sales,
and drive website traffic.
4. Traditional Marketing Digital Marketing
•The promotion of products and services through TV,
Telephone, Banner, Broadcast, Door to Door, Sponsorship,
etc.
•The promotion of products and services through digital
media or electronic mediums like SEO, sem, PPC, etc.
•Traditional Marketing is not cost-effective. •Digital Marketing is more cost-effective-promoting.
•It is not so good for Brand building. •It is efficient and fast for brand building.
•Traditional Marketing is difficult to Measure.
•Digital Marketing is easy to Measure with the help of
analytics tools.
•It is difficult to quantify the return on investment in
traditional marketing.
•It is simple to calculate in the case of digital marketing.
•After the posting of the advertisement, it cannot be
altered.
•Even after the posting of an advertisement, it can be
amended.
7. SEARCH ENGINE OPTIMIZATION
7
There are two types of SEO
1) : Sometimes referred to as “on-site SEO,” on-page SEO relates to the optimization of
websites and pages to improve rankings in the major search engines. Organizations have a high degree of control
over the elements of on-page SEO, making it relatively straightforward to optimize these factors and improve search
rankings.
Several important aspects of on-page SEO include (1) Content, (2) Keywords, (3) HTML, and (4) Architecture
1. Content
Search engine marketing is highly dependent upon the production of good content on a regular basis. From this
standpoint, content must satisfy a need, generally by supplying information or answering a question. At the end of the
day, content needs to be useful to rank highly in search results, whether that content appears in text, audio, or video
format.
.
2. Keywords
Keywords refer to the subject or topic of a content piece that is the basis of a search query. Keyword research and
selection are closely tied to content productionand fundamental to SEO marketing efforts. To maximize search
engine marketing, organizations should select appropriate keywords, both in terms of search frequency and
competitiveness.
ON PAGE
8. EMAIL MARKETING STRATEGY
8
3. HTML
Optimizationof specific HTML elements can help improve the search rankings of a website or page. In this sense, the
way HTML pages are tagged, described, and labeled indicates a level of quality to search engines. Taking the time to
clean up and maintain HTML elements can have a great impact on digital marketing efforts.
4. Architecture
The architecture of a website or page is another important aspect of on-page SEO. Although an end-user does not
usually visit a page to examine its architecture, these behind-the-scenes elements can have a drastic impact on SEO
marketing.
When optimizing websites or pages for SEO benefits, the following architecture elements are of crucial concern:
Site Map — Search engines use automated processes to “crawl” or index digital content and determine appropriate
rankings. Creating an organized site map of all pages on a particular site can help crawling efforts and also improve
search engine marketing.
Loading Speed — Pages that load quickly tend to rank higher in search engine rankings. When a page or one of its
elements takes a while to load, it creates a negative user experience. Search engines devalue slow-loading pages
accordingly.
Mobile Friendly — With the rise of mobile technology, an ever-growing slice of search activity occurs on phones and
similar devices. Correspondingly, the major search engine will penalize websites or pages that are not optimized for a
streamlined mobile experience.
9. OFF PAGE Whereas organizations have a broad degree of control concerning on-page SEO, it
can be a little different for off-page SEO. On a larger level, off-page SEO relates to
the reputation and popularity of websites and web pages. For example, external
references to a site or page — often referred to as “backlinks” — are vital to
maximizing the impact of marketing SEO.
Several important aspects of on-page SEO include (1) Links, (2) Authority, (3)
Geography, and (4) Social.
1. Links
External links to an organization’s digital content are a highly valuable aspect of search engine marketing.
Internal links from one page of a website to another are also important as they demonstrate a level of
organizationand cohesion to the major search engines. However, not all links are created equal.
The quality of a link is often more important than the overall quantity of links to a particular site or page. The
highest quality links to digital content come from reputable destinations elsewhere online. These linking
websites have a high degree of authority (more on this below), which demonstrates a certain level of credibility
and usefulness.
2. Authority
The authority or trustworthiness of a particular website or web page is another vital aspect of off-page SEO.
Viewed through a macro lens, trustworthy and authoritative websites will generally occupy the first page of
results in the major search engines. To build authority over time, employ transparent SEO practices and build a
credible reputation online
10. 3. Geography
The geographical aspect of off-page SEO relates mostly to location and demographics. Given the rising
prevalence of mobile search, geography factors heavily into the ranking of search results for a specific
user. More precisely, local search results within a particular city or zip code are growing rapidly in
popularity. Search engines have reacted in tandem, shifting focus to local results for many types of
queries.
From a national standpoint, search engines tend to have separate websites for each country. This allows
for the segmentation of websites and webpages, specifically targeted for users in a particular country.
Even if two countries share the same language — such as the United States and Great Britain — users
typically want results within their own nation.
4. Social
Establishing a solid presence on social media can also help boost search engine marketing efforts. More
specifically, search engines look at how users share an organization’s content from the standpoint of:
Quality — The quality metric of social shares involves the sentiment or opinionof the user, including
comments, replies, and ratings. In this sense, quality metrics attempt to distill whether the user sharing
the content did so in a positive, negative, or indifferent manner.
Quantity — The quantity metric of social shares is more straightforward, simply measuring the total
number of shares. Although a high quantity of shares is undoubtedly a good thing, it does not necessarily
translate into conversions or customers.
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DIRECTORY SUBMISSION
CLASSIFIED SUBMISSION
SOCIAL BOOKMARKING SUBMISSION
IMAGE OPTIMIZATION AND SUBMISSION
BLOG CREATION AND SUBMISSION
PPT SUBMISSION
VIDEO SUBMISSION
13. 2/4/2023 13
OFF
PAGE
SEO
Directory Submission is a process of submitting your website
URL to various web directories (websites) with the aim of
building backlinks thus increasing business growth. This is the
off-page SEO technique, used to generate outsider links for your
website. While providing the directory submission website URL
web-bloggers need to ensure that they follow directory
submission guidelines.
Classified submission is basically considered as a process
through which you can post ad campaign over classified
submission sites. This is the process which enhances the
visibility of your product or services in front of search engines.
Apart from this, this process you get to boost your business
because people become aware about your services. Besides,
classified submission involves off-page SEO process
for boosting the website traffic and ranking.
Social bookmark submission is an off-page optimizationactivity
that enables you store your links on online bookmarking sites.
These links or bookmarks are the tagged pages on the web that
can be accessed from any computer with internet access. Thus,
every such bookmark acts as a backlink that helps improve SEO
of a site
14. CONTENT MARKETING AREA
2/4/2023 14
Image submission means placing your site image on different sites to interact with people and it
helps in creating quality backlinks and get referral traffic to your website.
The image submission is a SEO method which provides you a platform where you publish or upload
your digital photo
It is an off-page criterion of SEO planning in which the website owner publishes relevant and high-
quality content. Blog submission’s target is to turn one time visitors into repeated ones. It is claimed
to be the core off-page activity that can show tremendous results if it is timely updated
PPT submission is one of online marketing tool that help to create backlinks.
With the help of attractive, informative and engaging PowerPoint slides, you can share high-quality
content across the web. If your website is high performing, then submitting an organized PPT in the
form of slide shows is extremely beneficial for you.
From a psychological perspective, PPTs are visually appealing with images, short content,
statistics, and great colors used to put your opinions/views together. So, the reader can retain the
informationfor a longer time! Hence, PPT is a good format for content submission and reach the
target audience.
15. DIGITAL MARKETING ANALYSIS
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Video Submission is also known as video sharing, which is a greatway to promote your products or services. It
helps in obtaining the numerous visitors on the business website and boosts your ranking on the search engine
website. Through the video submissionwebsites, it is quite convenient to describe your products, service, or
overall business in a video.
PDF submission is an off-pageSEO technique that is one of the most influential way backlinking. It helps in
submittingthe PDF to various sites and gain the maximumvisibilityfor your website. The PDF documents can be
optimizedfor gettinghigher ranks in the results of the search engine. While learningabout what is PDF
submission, it is essential to keep in mind that the stuffing of appropriatekeywords is the basic need
Article submission is an off-page optimizationactivity.It refers to attractingtraffic by submittingSEO optimized
articlesto popular article submissiondirectories.It is a long term SEO activitywhich helps increase backlinks
and boost pagerankof your website or blog.
16. Press release submission refers to writing about new events, products or services of the company and
submitting it to PR sites. It is an off-page SEO strategy the helps popularize your events, products or services
on the web to improve SEO of your site. A press release should be keyword-optimized, factual and informative
so that it could generate interest in the readers. Furthermore, it should be used to share newsworthy content
with the targeted users.
It is a way of online marketing in which the profile is created on multiple platforms for better
recognition. Profile creation is one of the most influential ways of generating backlinks and gaining benefits
from that. It allows you to register the URL of the Webster and blog for better exposure. This is an excellent
way in which you can describe yourself and your business using short write-ups.
Blog commenting for SEO is defined as a simple strategy to start building links back to your site while building
strong relationships with people in your industry.
It is about exchanging ideas or opinions about what people think or feel about a topic. It can also help blogs to
attract traffic, leads, and add a ‘social touch.’