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OSBDC Social Media 101
The document outlines the importance of social media engagement for businesses, emphasizing its benefits such as customer connection, visibility, and self-promotion. It provides guidelines for starting social media initiatives, including defining objectives, training, and monitoring, and covers specific platforms like Facebook, Twitter, LinkedIn, and YouTube. Key takeaways also include establishing a presence, being consistent, and engaging with the audience effectively.
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OSBDC Social Media 101
- 2. About Today… DownloadThis Presentation on SlideShare We’re here to help… Toward the end of day Consultations at your convenience
- 3. What We’ll Cover… 1. Why Business Should Engage in Social Media 2. How is it Beneficial 3. How to Begin 4. Tips and Best Practices
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- 6. Social Media inthe Workplace Common Objections: • It’s a passing fad • We can’t control what happens in social media • We can’t control what our own people will say
- 7. Social Media inthe Workplace Where to start: • Social Media Engagement Policy • Training • Monitoring
- 8. Where to start • Don’t get overwhelmed – you don’t need to do it all • Focus on areas where your clients and prospects engage • Start simple & make it effective • Once you are comfortable in one, try another
- 9. How to Begin DefineYour Objectives • What are your goals? • Who is your audience? • How often can you consistently interact? • What type of information do you wish to share?
- 10. Facebook at aGlance • 618 million daily active users • 3.5 billion pieces of content (photos, videos, web links, etc) shared each day • Each user shares, on average, 415 pieces of content per year • 24% of user base 35-54 years old • 58% women • 42% men • The biggest growth of any age group from 2011 to 2012 was 45-54 year-olds
- 11. Why Should YouEngage? • The 3 most important reasons small businesses leverage social media are: 1. Connecting with customers 2. Visibility 3. Self-promotion • 70% of local businesses today are using Facebook • 47% of users say that Facebook had the greatest impact on their purchase behavior • 58% of businesses saw a drop in marketing costs by moving to social marketing
- 12. Connect With theEnd-User The power of sharing...
- 13. Facebook How-To’s 3 Cover Photo Benchmarking Shortened url
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- 17. Other Ways toGrow Facebook ads Promote a post Run a contest
- 18. Make Facebook Workfor YOU! • Develop a unique voice & relate to your audience • Have diverse content • Ask for what you want • Be consistent • Benchmark
- 19. • Since thebeginning of Twitter there has been over 163 billion tweets sent • In 2012, an average of 175 million tweets were sent from Twitter everyday in the US • The average twitter user spends about 23 minutes a day checking tweets
- 20. Demographics and Usage • 53% of people on Twitter recommend products in their tweets • 73% of Americans trust information and advice from Twitter • 31% of US Consumers have searched a hashtag they saw on TV
- 21. • 69% offollows on Twitter are suggested by friends • 79% of US twitter uses are more likely to recommend brands they follow • 67% of US twitter users are more likely to buy from brands they follow • Only 26% of businesses frequently include calls to action in their tweets – 49% never include a call to action
- 22. Build Your Community Search Twitter for: 1. Brands 2. People 3. Keywords
- 23. ReTweet • Great wayto connect with people you want to engage with. • Don t just RT. Add value to the conversation.
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- 26. Overview • Over200 Million members • Business professionals • 79% are 35+ years old • Linkedin promotes: • Business intelligence • Business development • Creation of business relationships • Conversation • As of 9/30/12 professionals are joining at a rate of 2/second • 50 million new members in 2011vs 6 years to add first 50 million
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- 29. Leverage Your PersonalProfiles • Establish a personal presence • Connect with customers and other businesses • Demonstrate your expertise
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- 31. 5 tips togrowing your business on Linkedin • Share content and make updates • Create groups and participate in discussions • Build key relationships • Add Linkedin button to your website • Monitor your competitors
- 33. • 2nd largestsearch engine in the world • Every minute 72 hours of video are uploaded to YouTube • Reasons marketers use YouTube: • 66% for Content Marketing • 49% for Search Engine Optimization • 69% for Branding • 54% for Social Media engagement • 14% for Customer Service • More than 20% of global YouTube views are on mobile devices
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- 39. Take Aways • Establish a Presence • Be consistent • Engage • Monitor, Track, Benchmark
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- 41. • Jessica Harris • Senior InternetMarketing Specialist jessicaharris@site-seeker.com Phone: (315) 732-9281 x16 Site-Seeker, Inc. ♥ 2013