Social Media and Search Engine Marketing have converged. This overview provides insight on what businesses need to know in order to intercept customer defining traffic, engage with their audience effectively and convert visitors to prospects.
Introduction to Search Engine Optimization was presented to a business audience at the Oswego, NY SBDC on March 21, 2013. This introductory overview includes a view of your website as a sales funnel, the Search Engine Landscape, determining online potential, the basic principles of SEO and the convergence of Search Engine Optimization and Social Media Marketing.
The days of building a website or tweeting a few times, making a boatload of money, and retiring early are over. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This slide deck explores where we are now, what’s coming next, and how to prepare your company to compete in 2014 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Topics Cover in this session include
• B2B social media strategies that work
• NEW – How to rank in Google today
• NEW – What we can and cannot measure
• Developing an effective plan
• Getting organization buy in
Presented at MHEDA (Material Handling Equipment Distributors Association) Emerging Leaders Conference 2014 Chicago, IL.
The search engine landscape has changed with the convergence of Search and Social. This two hour session looks at what is important today to the search engines and how businesses can best position their content and their social media strategy in an effort to provide value to their audience and increase branding, engagement and targeted traffic from their target audience. Build it and they will come does not apply to Digital Marketing. Beginning with the end in mind this session further discusses how to develop a strategy to drive leads to and through your website in the B2B world.
This introduction of Facebook, Twitter, Linkedin, Google+, and YouTube for business looks at common objections, how to get started and some best practice tips for engaging with the social media platforms. Additionally, this presentation discussed how and where to uncover topics of conversation that would be important to any business as well as measuring the success of your social media efforts.
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
Presentation Give to MACNY - Manufacturers Association of Central NY. B2B LinkedIn tips to maximize LinkedIn ROI. LinkedIn provides B2B companies the opportunity to distribute expert content to target a target audience. This presentation is part of a corporate LinkedIn training series provided by Site-Seeker. It covers: the importance of building out individual and company profiles, LinkedIn advertising, marketing your content to groups via discussions, the importance of original content (your blog), moving content consumers from your to your website, the importance of an editorial calendar, repurposing content, LinkedIn analytics, tips for maximizing results from your company page, going on the offensive with LinkedIn search, cool LinkedIn features, connecting via linkedIn, IFTTT and Bufferapp to automate repetitive tasks and save time, and the b2b buying process.
B2B Buying Process, Selling Process and Internet MarketingSite-Seeker, Inc.
This document discusses B2B internet marketing services including improving search engine optimization, generating leads through websites, effective social media strategies, and online advertising. It also offers a free website audit through the contact information provided for Brian Bluff, president and co-founder of site-seeker.com.
Introduction to Search Engine Optimization was presented to a business audience at the Oswego, NY SBDC on March 21, 2013. This introductory overview includes a view of your website as a sales funnel, the Search Engine Landscape, determining online potential, the basic principles of SEO and the convergence of Search Engine Optimization and Social Media Marketing.
The days of building a website or tweeting a few times, making a boatload of money, and retiring early are over. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This slide deck explores where we are now, what’s coming next, and how to prepare your company to compete in 2014 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Topics Cover in this session include
• B2B social media strategies that work
• NEW – How to rank in Google today
• NEW – What we can and cannot measure
• Developing an effective plan
• Getting organization buy in
Presented at MHEDA (Material Handling Equipment Distributors Association) Emerging Leaders Conference 2014 Chicago, IL.
The search engine landscape has changed with the convergence of Search and Social. This two hour session looks at what is important today to the search engines and how businesses can best position their content and their social media strategy in an effort to provide value to their audience and increase branding, engagement and targeted traffic from their target audience. Build it and they will come does not apply to Digital Marketing. Beginning with the end in mind this session further discusses how to develop a strategy to drive leads to and through your website in the B2B world.
This introduction of Facebook, Twitter, Linkedin, Google+, and YouTube for business looks at common objections, how to get started and some best practice tips for engaging with the social media platforms. Additionally, this presentation discussed how and where to uncover topics of conversation that would be important to any business as well as measuring the success of your social media efforts.
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
Presentation Give to MACNY - Manufacturers Association of Central NY. B2B LinkedIn tips to maximize LinkedIn ROI. LinkedIn provides B2B companies the opportunity to distribute expert content to target a target audience. This presentation is part of a corporate LinkedIn training series provided by Site-Seeker. It covers: the importance of building out individual and company profiles, LinkedIn advertising, marketing your content to groups via discussions, the importance of original content (your blog), moving content consumers from your to your website, the importance of an editorial calendar, repurposing content, LinkedIn analytics, tips for maximizing results from your company page, going on the offensive with LinkedIn search, cool LinkedIn features, connecting via linkedIn, IFTTT and Bufferapp to automate repetitive tasks and save time, and the b2b buying process.
B2B Buying Process, Selling Process and Internet MarketingSite-Seeker, Inc.
This document discusses B2B internet marketing services including improving search engine optimization, generating leads through websites, effective social media strategies, and online advertising. It also offers a free website audit through the contact information provided for Brian Bluff, president and co-founder of site-seeker.com.
Maximizing Results: The lean approach to driving innovation, user delight, an...Tom McCracken
Agile project management has exploded over the last decade to address the failures of traditional approaches. But more is not always better. The secret is to strategically direct the lean power of agile. In this session we will build a product management framework to maximize innovation, user delight and business impact.
For decades the gold standard for measuring project success has been the project management iron triangle: on time, on budget, on scope. Despite increasingly more rigorous planning strategies, the average project is still 45% over budget, delayed by 63% and missing 1/3 of the promised functionality.
Worse yet, this obsession with certainty is reducing quality, innovation and value while burning out web development teams - and things are only getting more difficult.
Agile project management has exploded over the last decade to address the failures of traditional approaches. Agile methodologies have certainly enabled teams to deliver more features with higher efficiently.
But more is not always better. Too often product owners and dev teams develop feature tunnel vision; running ever faster in the wrong directions.
The secret is to strategically direct the lean power of agile. In this session we will build a product management framework to maximize innovation, user delight and business impact.
Build a Content Marketing Machine Workshop | Session 1Tom McCracken
It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:
* Attracting visitors with content, search engines, and social media
* Optimizing customer conversion, nurturing, and retention
* Continually improving using deep analytics and insight
Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.
This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform.
Session 1: Get Strategic: How leaders are growing their business on the modern web
For a preview visit getcm2.com
Managing your Reputation via Search Engines and Social Media - Kent LewisOnline Marketing Summit
Managing your Reputation via Search Engines and Social Media
Negative comments can cost a business millions of dollars. What are you doing to insure your brand is protected from negative comments and reviews? Lewis will outline successful strategies and tactics to creating a strong positive brand presence and reputation in search engines and social media. From this presentation, you will be able to develop and implement an effective online reputation management (ORM) program.
* Kent Lewis, President, Anvil Media, Inc.
This document discusses how to improve SEO through social media. It notes that social signals are becoming a ranking factor but have low impact compared to links. The document outlines challenges combining social and SEO, like targeting commercial pages and lack of certainty in links. It recommends maximizing impact by having social/content ideas vetted before publishing unique content with links on sourced blogs. Key points include seeking feedback, using commercial keywords, and priming bloggers before launching. Examples that worked include giveaways, infographics, and sharing being important for long-term visibility and organic traffic. The document promotes using social to increase organic traffic, rankings through social signals, and followers through effective campaigns.
Content Curation: The Missing Link of B2B Content Marketing - Pawan DeschpandeOnline Marketing Summit
Content Curation: The Missing Link of B2B Content Marketing
B2B companies are increasingly investing in content marketing strategies by creating original content which is both time consuming and costly. Learn how to curate content and enables your brand to become industry thought leaders, nurture leads and boost lead generation efforts.
* Pawan Deshpande, CEO, HiveFire
Building Intelligent Websites with DrupalTom McCracken
The next generation of websites will do much more than manage content, they will integrate intelligence that will help you work smarter.
Ever wonder what content resonates best with your visitors, if social media or search engine marketing is the most effective, if your new site design is really making an impact? Maybe you are trying to find the answer to the ultimate web question, what is my ROI?
Website intelligence is the key to getting the answers you seek. Next generation websites will integrate data from across the web including analytics, social media and insightful cloud services. They will enable a whole new level of understanding of who is on your website and what they are doing – right down to the individual.
More importantly they will help you understand what of your efforts are producing results and which are not.
When will this website of the future be here? Then answer is now.
Social Media Theatre: Social CRM: what it is and how can I implement it with ...TFM&A
Social CRM is a business strategy supported by technology that is designed to engage customers in collaborative conversations to provide mutually beneficial value. It involves shaping conversations on social media and other channels to drive website visits and encourage discussions on company-hosted forums. Implementing a social CRM strategy requires setting goals around customer support, ideas, market research, and reputation management. Social media helps cement relationships with partners, customers, and staff by bringing together a company's website, community, cloud, support, and social channels into an integrated ecosystem.
The document provides tips for effectively using social media for businesses. It discusses an overview of social platforms, how search engine marketing and social media are converging, using social media for recruiting, and developing an online strategy within a 40 hour work week. Key platforms like Facebook, Google+, LinkedIn, Twitter, YouTube and blogging are explained in terms of their uses and features.
Transform your Drupal site into an inbound marketing machineTom McCracken
Are traffic, engagement, and conversion vital to your website's success? Then this is the meetup you don't want to miss!
Websites aren't a Field of Dreams. Visitors won't just come if you build it. Once your site has launched, a whole new journey begins – building, engaging, and delighting your audience.
There are as many ways to market a website as there are Drupal modules; search engine optimization (SEO), social media, paid search (PPC), email marketing, content marketing, and much more. But fear not! Just as there is a standard set of modules you should use on every Drupal site, there is a standard mix of marketing techniques you should use as well.
In this presentation we will walk through the tools and tactics essential for making your website an inbound marketing machine. We will cover how to:
• build content that attracts visitors
• optimize your content for search engines (SEO)
• leverage social media to keep your audience engaged
• convert visitors into leads (or registrations and purchases)
• nurture leads into sales (marketing automation)
• keep your audience engaged and coming back for more
• use analytics to properly measure ROI and improve results
Major search engines are placing more and more of an emphasis on localized search results, and often local listings will show over the main company website listing. Recent statistics show that 20% of searches are done with local intent, and on mobile that number jumps to 53%. This webinar will go over local SEO best practices on and off your website.
The power of bloggers as the new media is undeniable. This presentation will teach you how to build a blogger community around your brand and leverage the power and influence of this new media to increase traffic to your site, draw in your ideal customer and make more money.
Anvil Webinar April 2012 - Advanced Social Media: How to Utilize Top PlatformsAnvil Media, Inc.
Anvil Media is a digital marketing agency that specializes in search engine marketing services such as SEO, analytics, PPC management, and social media marketing. The presentation discussed how to optimize profiles and pages on key social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It provided tips for using features like timelines, cover photos, profile optimization, hashtags, @mentions, promoted products, and video advertising. The presentation concluded with a Q&A and information on Anvil's upcoming webinars.
The document discusses Facebook pages and how brands can utilize the new timeline feature. It provides tips on optimizing the cover, about section, pinned posts, and other components. Additional topics covered include best practices for direct messages, hashtags, consistency in posts, blogging, and YouTube analytics. The presentation provides actionable advice on using social media platforms like Facebook and YouTube to engage customers and promote brands.
Kelly Cutler, CEO of Marcel Media, presented strategies for effective web marketing. She discussed search engine optimization tips like optimizing URL structures and title tags. She also covered link building, content writing best practices, and press release optimization. Cutler reviewed key analytics metrics and tools like Google Analytics. Finally, she provided best practices for social media strategies and utilizing online video, discussing how to create viral videos. The presentation provided actionable tips across various digital marketing channels.
Regularly publishing quality content is the most effective SEO strategy a small business can follow.
This presentation explains how to start thinking like a publisher, and begin to promote your business through blogging, infographics, and other popular media.
The New Age of Brand Building: Creative Link Building Jason Acidre
The document discusses how strong brands attract links which increases domain authority, leading to better search visibility and more organic traffic. It also provides tips for businesses, including creating attention-grabbing content, engaging with influencers to familiarize them with your work, providing value to influencer audiences to build relationships, and getting high-quality links through contributor blogging and collaboration.
This document provides strategies and best practices for effective e-commerce, as presented by Mike Duncan of Sage Island. It discusses Amazon's formula for success, finding customers and driving traffic to stores through search engine optimization, paid search, and shopping networks. The document also covers e-commerce design trends like building loyalty, reviews, navigation, personalization, mobile, and tracking performance.
The document discusses how to improve website conversions through persuasive design that focuses on the user experience and meets visitors' needs and expectations. It emphasizes starting with a plan that understands the target audience and their goals, providing value and answers to questions, and making key elements like calls to action easy to find through usability testing and tracking. Tools and best practices for information architecture, accessibility, mobile design, and social media integration are also covered.
This document provides an agenda and overview for an online marketing workshop presented by Sam Shetty in April 2013. The workshop covers various topics related to online marketing including search engine optimization (SEO), Google Analytics, pay-per-click (PPC) advertising, social media marketing, mobile websites, and conversion rate optimization. It also discusses trends in online spending in Australia, the changing consumer purchase journey, and how to focus online marketing efforts on consumer needs and goals rather than just promoting the business.
What is digital media an intro for BSSIAMoses Gomes
Presentation on why social media, SEO and PPC essential for SME sector? How SME sector can benefit from digital media marketing?
With so many questions on marketing front, SME sector is really facing with big fraudsters who con them on digital marketing.
This presentation focuses on basic aspects of website, SEO and Social Media, a DIY guide for the industry which can act as ready reckon-er to take those decisions on INTERNET MARKETING.
Further topics include:
- Importance of social media
- Pitfalls of social media
- Web 2.0
- Website meta tags
- Google analytics
- facebook page
- Google+
- Slideshare
- Twitter
- Online listings
and many more, read to know more.
Maximizing Results: The lean approach to driving innovation, user delight, an...Tom McCracken
Agile project management has exploded over the last decade to address the failures of traditional approaches. But more is not always better. The secret is to strategically direct the lean power of agile. In this session we will build a product management framework to maximize innovation, user delight and business impact.
For decades the gold standard for measuring project success has been the project management iron triangle: on time, on budget, on scope. Despite increasingly more rigorous planning strategies, the average project is still 45% over budget, delayed by 63% and missing 1/3 of the promised functionality.
Worse yet, this obsession with certainty is reducing quality, innovation and value while burning out web development teams - and things are only getting more difficult.
Agile project management has exploded over the last decade to address the failures of traditional approaches. Agile methodologies have certainly enabled teams to deliver more features with higher efficiently.
But more is not always better. Too often product owners and dev teams develop feature tunnel vision; running ever faster in the wrong directions.
The secret is to strategically direct the lean power of agile. In this session we will build a product management framework to maximize innovation, user delight and business impact.
Build a Content Marketing Machine Workshop | Session 1Tom McCracken
It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:
* Attracting visitors with content, search engines, and social media
* Optimizing customer conversion, nurturing, and retention
* Continually improving using deep analytics and insight
Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.
This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform.
Session 1: Get Strategic: How leaders are growing their business on the modern web
For a preview visit getcm2.com
Managing your Reputation via Search Engines and Social Media - Kent LewisOnline Marketing Summit
Managing your Reputation via Search Engines and Social Media
Negative comments can cost a business millions of dollars. What are you doing to insure your brand is protected from negative comments and reviews? Lewis will outline successful strategies and tactics to creating a strong positive brand presence and reputation in search engines and social media. From this presentation, you will be able to develop and implement an effective online reputation management (ORM) program.
* Kent Lewis, President, Anvil Media, Inc.
This document discusses how to improve SEO through social media. It notes that social signals are becoming a ranking factor but have low impact compared to links. The document outlines challenges combining social and SEO, like targeting commercial pages and lack of certainty in links. It recommends maximizing impact by having social/content ideas vetted before publishing unique content with links on sourced blogs. Key points include seeking feedback, using commercial keywords, and priming bloggers before launching. Examples that worked include giveaways, infographics, and sharing being important for long-term visibility and organic traffic. The document promotes using social to increase organic traffic, rankings through social signals, and followers through effective campaigns.
Content Curation: The Missing Link of B2B Content Marketing - Pawan DeschpandeOnline Marketing Summit
Content Curation: The Missing Link of B2B Content Marketing
B2B companies are increasingly investing in content marketing strategies by creating original content which is both time consuming and costly. Learn how to curate content and enables your brand to become industry thought leaders, nurture leads and boost lead generation efforts.
* Pawan Deshpande, CEO, HiveFire
Building Intelligent Websites with DrupalTom McCracken
The next generation of websites will do much more than manage content, they will integrate intelligence that will help you work smarter.
Ever wonder what content resonates best with your visitors, if social media or search engine marketing is the most effective, if your new site design is really making an impact? Maybe you are trying to find the answer to the ultimate web question, what is my ROI?
Website intelligence is the key to getting the answers you seek. Next generation websites will integrate data from across the web including analytics, social media and insightful cloud services. They will enable a whole new level of understanding of who is on your website and what they are doing – right down to the individual.
More importantly they will help you understand what of your efforts are producing results and which are not.
When will this website of the future be here? Then answer is now.
Social Media Theatre: Social CRM: what it is and how can I implement it with ...TFM&A
Social CRM is a business strategy supported by technology that is designed to engage customers in collaborative conversations to provide mutually beneficial value. It involves shaping conversations on social media and other channels to drive website visits and encourage discussions on company-hosted forums. Implementing a social CRM strategy requires setting goals around customer support, ideas, market research, and reputation management. Social media helps cement relationships with partners, customers, and staff by bringing together a company's website, community, cloud, support, and social channels into an integrated ecosystem.
The document provides tips for effectively using social media for businesses. It discusses an overview of social platforms, how search engine marketing and social media are converging, using social media for recruiting, and developing an online strategy within a 40 hour work week. Key platforms like Facebook, Google+, LinkedIn, Twitter, YouTube and blogging are explained in terms of their uses and features.
Transform your Drupal site into an inbound marketing machineTom McCracken
Are traffic, engagement, and conversion vital to your website's success? Then this is the meetup you don't want to miss!
Websites aren't a Field of Dreams. Visitors won't just come if you build it. Once your site has launched, a whole new journey begins – building, engaging, and delighting your audience.
There are as many ways to market a website as there are Drupal modules; search engine optimization (SEO), social media, paid search (PPC), email marketing, content marketing, and much more. But fear not! Just as there is a standard set of modules you should use on every Drupal site, there is a standard mix of marketing techniques you should use as well.
In this presentation we will walk through the tools and tactics essential for making your website an inbound marketing machine. We will cover how to:
• build content that attracts visitors
• optimize your content for search engines (SEO)
• leverage social media to keep your audience engaged
• convert visitors into leads (or registrations and purchases)
• nurture leads into sales (marketing automation)
• keep your audience engaged and coming back for more
• use analytics to properly measure ROI and improve results
Major search engines are placing more and more of an emphasis on localized search results, and often local listings will show over the main company website listing. Recent statistics show that 20% of searches are done with local intent, and on mobile that number jumps to 53%. This webinar will go over local SEO best practices on and off your website.
The power of bloggers as the new media is undeniable. This presentation will teach you how to build a blogger community around your brand and leverage the power and influence of this new media to increase traffic to your site, draw in your ideal customer and make more money.
Anvil Webinar April 2012 - Advanced Social Media: How to Utilize Top PlatformsAnvil Media, Inc.
Anvil Media is a digital marketing agency that specializes in search engine marketing services such as SEO, analytics, PPC management, and social media marketing. The presentation discussed how to optimize profiles and pages on key social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It provided tips for using features like timelines, cover photos, profile optimization, hashtags, @mentions, promoted products, and video advertising. The presentation concluded with a Q&A and information on Anvil's upcoming webinars.
The document discusses Facebook pages and how brands can utilize the new timeline feature. It provides tips on optimizing the cover, about section, pinned posts, and other components. Additional topics covered include best practices for direct messages, hashtags, consistency in posts, blogging, and YouTube analytics. The presentation provides actionable advice on using social media platforms like Facebook and YouTube to engage customers and promote brands.
Kelly Cutler, CEO of Marcel Media, presented strategies for effective web marketing. She discussed search engine optimization tips like optimizing URL structures and title tags. She also covered link building, content writing best practices, and press release optimization. Cutler reviewed key analytics metrics and tools like Google Analytics. Finally, she provided best practices for social media strategies and utilizing online video, discussing how to create viral videos. The presentation provided actionable tips across various digital marketing channels.
Regularly publishing quality content is the most effective SEO strategy a small business can follow.
This presentation explains how to start thinking like a publisher, and begin to promote your business through blogging, infographics, and other popular media.
The New Age of Brand Building: Creative Link Building Jason Acidre
The document discusses how strong brands attract links which increases domain authority, leading to better search visibility and more organic traffic. It also provides tips for businesses, including creating attention-grabbing content, engaging with influencers to familiarize them with your work, providing value to influencer audiences to build relationships, and getting high-quality links through contributor blogging and collaboration.
This document provides strategies and best practices for effective e-commerce, as presented by Mike Duncan of Sage Island. It discusses Amazon's formula for success, finding customers and driving traffic to stores through search engine optimization, paid search, and shopping networks. The document also covers e-commerce design trends like building loyalty, reviews, navigation, personalization, mobile, and tracking performance.
The document discusses how to improve website conversions through persuasive design that focuses on the user experience and meets visitors' needs and expectations. It emphasizes starting with a plan that understands the target audience and their goals, providing value and answers to questions, and making key elements like calls to action easy to find through usability testing and tracking. Tools and best practices for information architecture, accessibility, mobile design, and social media integration are also covered.
This document provides an agenda and overview for an online marketing workshop presented by Sam Shetty in April 2013. The workshop covers various topics related to online marketing including search engine optimization (SEO), Google Analytics, pay-per-click (PPC) advertising, social media marketing, mobile websites, and conversion rate optimization. It also discusses trends in online spending in Australia, the changing consumer purchase journey, and how to focus online marketing efforts on consumer needs and goals rather than just promoting the business.
What is digital media an intro for BSSIAMoses Gomes
Presentation on why social media, SEO and PPC essential for SME sector? How SME sector can benefit from digital media marketing?
With so many questions on marketing front, SME sector is really facing with big fraudsters who con them on digital marketing.
This presentation focuses on basic aspects of website, SEO and Social Media, a DIY guide for the industry which can act as ready reckon-er to take those decisions on INTERNET MARKETING.
Further topics include:
- Importance of social media
- Pitfalls of social media
- Web 2.0
- Website meta tags
- Google analytics
- facebook page
- Google+
- Slideshare
- Twitter
- Online listings
and many more, read to know more.
Introduction to Search Marketing - Search Engine OptimisationRhys Downard
In this SlideShare we look at Search Engine Optimisation as part of Search Marketing. We consider the elements that can affect SEO as well as looking at some basic tools and strategies
Beyond digital to grow your building products brandLeigh Simpson
Covering why technology and the internet have changed buyer behaviour, what the strategic risks and opportunities and what you need to do as a business to thrive during this period of digital shift
iContent, is an online-medium where we build, create and nurture your idea in a genre of preffered brands!
We are a team of passionate and experienced content writers, search marketers, graphic designers, web developers, and advertising experts who have had their expertise in the field of Digital Marketing for quite some time.
Best Content Writing and digital marketing Services-iContent Apeksha Shah
iContent is one of the top 10 content writing service provider in India. It is an award winning company. It provides content writing, blogs, articles, PR articles and digital content.
Online marketing workshop melbourne nov 13Sam shetty
Netregistry is Australia's largest domain name and web hosting provider. They offer a range of online solutions to help businesses get and grow online, including domain names, web hosting, email, web design, website security, and online marketing. Sam Shetty has worked with Netregistry for 8 years advising and helping clients with their online strategies. The presentation discusses search engine optimization, search engine advertising, social media marketing, and conversion rate optimization as strategies to help businesses succeed online.
This document discusses using social media and SEO strategies to justify investments in content marketing. It argues that social media can help drive SEO by promoting new content and building links. The document provides tips for content strategies, including identifying influencers, analyzing competitors' content, creating shareable content, and using a content roadmap. It emphasizes that content should be integrated with other marketing activities and fulfill real information needs rather than just pursuing metrics like followers.
Content writing and digital marketing servicesicontentsmo
Our document is presented in a reader-friendly format, blending to enhance understanding and retention. Embark on a journey of digital marketing with our comprehensive document. This is meticulously crafted to inform readers on content writing and digital marketing services.
Marketing on a Budget for Your Small BusinessAlex Putman
This document provides tips for small businesses to market on a budget through developing a clear value proposition, auditing their website and competitors, using analytics to track website traffic and customer data, promoting through search engine optimization, social media, email marketing, and creating engaging content like testimonials, videos, and images. The focus is on defining the business's unique value, understanding customers, optimizing digital presence, and measuring effectiveness of various low-cost marketing strategies.
Search Engine Marketing Overview BMA Aug 2013 Holladay Erik Holladay
Search Engine Marketing
SEM Behind the Curtain: Introduction and Overview
Presented to the Business Marketing Association, Houston Chapter, August 2013.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
LSA Bootcamp Charlotte: SEO Fundamentals for Business Owners (Command Partners)Localogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive, in Charlotte 7/26/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
Strategies Focused on Increasing The Reach and Visibility of Your Business. A Crash course in theory and tools for growing your business in the digital world.
The document discusses the importance of professional branding and networking on LinkedIn. It notes that LinkedIn has become a major platform for both recruiting and professional networking, with over 250 million users globally. The document provides tips for optimizing one's LinkedIn profile through search engine optimization, including using relevant keywords, engaging with groups, and getting recommendations. Effective networking on LinkedIn is emphasized as a way to develop one's professional brand and visibility.
Our take on marketing, branding and how the power shift has tipped in favour of the consumer. Looking at the various marketing channels, how the interelate, how search and new technology will change this forever.
From ITC Agent Conference 2016...
In this breakout, you'll learn detailed steps for digital marketing and search engine optimization you can do yourself and what to do when you don't have the time to handle it all. ITC's Director of Digital Marketing Sales Mark Goldsberry and Advanced Digital Marketing Specialists Bryan Parker and Jeff Thomas will explain how to market your agency through your website, emails, text and voice-recorded calls.
Similar to Social Media and Search Engine Marketing For Business (20)
The document discusses 5 brands that failed to adapt to changing technology and consumer demands:
Kodak dominated the film industry but was slow to transition to digital photography, allowing competitors to take over the new digital market. Blockbuster was slow to respond to video streaming and on-demand services from Netflix and cable companies. Blackberry's smartphones lost popularity as consumers demanded improved interfaces and apps on devices like the iPhone. Yahoo lost focus on technology as Google provided better search and free email services. Sears shifted away from its highly successful catalog business into retail stores as competitors like Walmart emerged. This inability to modernize led to the downfalls of these once dominant brands.
The Convergence of Search Marketing and Social Media – What You Need to KnowSite-Seeker, Inc.
Brian Bluff presented on the convergence of search marketing and social media. He discussed how search and social media have converged, with search traffic being steady and social traffic being more event driven. He provided best practices for using key social media platforms like Facebook, Google+, LinkedIn, Twitter, and YouTube for business purposes. He also discussed how to measure the ROI of various marketing initiatives and the importance of developing an ideal internet marketing program with clear vision, metrics, strategies, and actions.
Your Website. What's Possible and What Should You Strive to Achieve? A Case S...Site-Seeker, Inc.
Learn actionable tips about what works, what doesn't and where you can get the biggest bang for your marketing buck. Topics discussed will include: search engine optimization, pay per click advertising, website design and more.
The document discusses using Facebook Timeline for brands. It provides an overview of the key components of Timeline including the cover, about section, messages, and pinned posts. It also provides examples of effective covers and tips for creating engaging content on Timeline.
Taking the Social Media world by storm Pinterest has been populating the blogosphere and inspiring the imaginations of marketers round the globe.
This Jolt & Bolt presentation tackles the social newcomer and expounds on why, how and who should be adding this visually stimulating tool to their marketing mix.
Does video belong in your marketing mix?
YouTube 101: Video is more accessible than ever. Armed with a smartphone and a message, taking video and watching video is possible for beginners and experts alike. But how does an organization capitalize on this platform in an effective way that supports their core business objectives? This session will cover how to get your business channel up and running – and ready to go viral!
Get weekly tips on maximizing to your online presence. Visit site-seeker.com and be sure to sign up for our 15 minute search and social webinar series that broadcasts every Thursday at 10am EST. Go to joltandboltwebinar.com to reserve your spot today!
Understanding the New Facebook Insights; Jolt & Bolt 10_20_2011Site-Seeker, Inc.
Understand how to best engage with your users with the new data points on the upgraded Facebook insights. The new points are powerful and can help your business page grow significantly. Learn how and why this is important.
Professional vs. Personal Social Communites; Jolt & Bolt 8_11_2011 Site-Seeker, Inc.
Linkedin is an oldie but goody in the social media space but as this arena becomes super-saturated with up-and-coming platforms it’s becoming increasing difficult to negotiate the lines between the rules of professional and personal engagement.
Google launched an algorithm update called Panda in 2011 aimed at low-quality content sites. Panda targeted sites with shallow, duplicate, redundant, or poorly written content and those with an excessive amount of ads. It impacted 11.8% of search results initially. The update particularly hurt Demand Media's eHow site, which lost 42% of search visibility and 28% of revenue from Google. To protect against future Panda updates, the document recommends diversifying traffic sources beyond Google and focusing on delivering high-quality, original content to users.
Making Sense of Internet Marketing for Manufacturers for the 2010 CMBCSite-Seeker, Inc.
Making Sense of Internet Marketing for Manufacturers was given at the 2010 CONNSTEP Manufacturers and Business Conference. It outlines many different techniques to help manufacturers grow their business online through the use of SEO, SEM, Social Media, and Web Analytics.
This document discusses the results of a survey on dental patient internet usage and preferences. The key findings are: 1) 50% of dental patients research their dentist online before booking an appointment compared to only 9% using the Yellow Pages; 2) 57% of patients prefer email and 11% prefer text messaging for appointment confirmations rather than calls; and 3) 94% of patients consider a dentist's website and 63% would schedule on Facebook, showing the importance of an online presence for attracting new patients.
The document discusses key principles for effective website content. It states that content should have a single, clear purpose for each page. It also advocates for organizing content with headers and bullets to aid readability. Additionally, the document stresses the importance of writing content in a grammatically correct, consistent voice. The overall message is that content needs to be focused, structured and well-written to optimally convey information to site visitors.
This presentation was given by Kathy Hokunson - New England Regional Sales Manager for Site-Seeker, Inc., to the Glastonbury, CT Chamber of Commerce and it's members. The presentation highlights how to effectively use Twitter, Linkedin, Facebook, YouTube, and Slideshare for business.
Understanding Search: Techniques for getting sound is a short explanation of how search engines determine their ranking and how you as a company can make changes to your website to increase your results. This presentation talks about SEO, and Web Analytics among other things.
This presentation was used for two webinars untitled "Navigating Google Anlytics." The presentation walks first time GA users through the basics of setting up a Google Analytics account to navigating their way around the different metrics. For more information about Site-Seeker and our free webinar series, visit www.site-seeker.com.
On overview of Social Media and why it is relevant to Manufacturing and B2B. A specific focus on Twitter, Linkedin and Linkedin communities and Youtube.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Walmart Business+ and Spark Good for Nonprofits.pdf
Social Media and Search Engine Marketing For Business
1. Social Media And Search Engine
Marketing For Business
58th Annual Convention & Exhibitors' Showcase
2.
3. About Today…
• Download This Presentation on SlideShare.net
• We’re here to help…
• After this presentation
• Consultations at your convenience
4. What We Will Cover
• How has the Internet changed the way we do business?
• Your Website as a funnel
• The Internet Marketing Landscape
• Determining online potential
• The convergence of Search and Social
• Internet marketing in more detail
o Search Engine Optimization
o Blogging
• Social Media as a force multiplier
5. How Products Used To Be Purchased
I need a …
Where do I get it?
Shop
Evaluate
Negotiate
Buy
Months
6. … Today (In The Internet Era)
I need a …
Where do I get it?
Shop
Evaluate
Negotiate
Buy
Online
Prospect contact
12. • Don’t let website designers pick keywords
• Align Content with words customers use
• Examine competitor’s keywords
• Position content in the path of prospects
• Provide clues about prospects’ concerns/questions
• Facilitates development of content important to
potential customers
Keywords – What Your Site Is About
18. GOAL: Keep visitors on your site, reading content and viewing pages
Sales Personas
1) Engineer
2) R&D
3) Buyer
4) Sales & Affiliates
5) Manager
6) Co-Supplier
HR Personas
7) Employee
8) Applicant
9) Partner
Corporate Personas
10) Community
11) Media
Site Elements Must Satisfy Persona Needs
24. Credibility
• Authority
• Incoming links are
votes of confidence
• Links from related
pages or sites
• Related anchor text
Why Links Are Important?
25. Credibility
• Social Signals (Author /
Human/Social Authority)
• Twitter – authoritative people
lend their authority to pages
they tweet
• Retweets are the new links
26. General Rule of Thumb
If a company can only survive (or thrive) locally…
…then a portion of the people searching for the company’s
products or services will refine their search using
geographic modifiers
Country, State/Province, City/Town/Village, Zip/Postal Code
Local Search
30. Establish Credibility With Social Media
Become
the
Expert
Create Accounts
(Name Claim)
Grow
Networks
Create
Content
Distribute
Content
Participate In
Discussion
Lead
Discussion
31. Establish Credibility With Social Media
Become
the
Expert
Create Accounts
(Name Claim)
Grow
Networks
Create
Content
Distribute
Content
Participate In
Discussion
Lead
Discussion
32. SM
Platforms
Social
Media
Published
Online
Media
Market
Sheet
White
Paper
Press
Release
Application
Note
Intranet/
eLiterature
Conference
Presentation
Website
Tech
Paper
Published
Print
Media
Blog
Post
Maximize
opportunities
Multi-purpose
content
Engage:
• Fans
• Markets
• Customers
Facebook
LinkedIn
Twitter
YouTube
Email
Campaign
33. Blogs = expert & support SEO
Social
Properties
Distribute
Prospects
Interaction
Branding
Search
Engines
Website
(blog)
Content
Rank
Need
34. Google Analytics
• What is it?
o Website Traffic Measurement & Analysis Tool
• Where Do you get it?
o Free
o Webmaster to install