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5 Brands That Failed to Adapt

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How refusal to modernize impacted some of history's hottest brands.

Published in: Marketing
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5 Brands That Failed to Adapt

  1. 1. 5 BRANDST H A T F A I L E D TO ADAPT HOW REFUSAL TO MODERNIZE IMPACTED SOME OF HISTORY'S HOTTEST BRANDS
  2. 2. KODAK A leader in the film industry for more than a century, Kodak created its first digital camera in the late 1970s. However, since film was the bread and butter of its revenue stream and the thinking that digital would hurt film sales, Kodak didn't move quick enough. Competitors arrived to the scene in the 2000s with cheaper digital options. Kodak never fought its way back to the top and went bankrupt in 2012.� WHO DID IT RIGHT?
  3. 3. YAHOO WHO DID IT RIGHT? Yahoo! came out swinging in the 1990s, leading�in�search engine use and email service. But as Google emerged and did those same things better, Yahoo lost its way and focused more heavily on news rather than technology. It also charged for services when Google products were always free, and had some misfires in acquisitions. It's still a popular search engine/website, but can't hold a note to Google.�
  4. 4. BLOCKBUSTER As bandwidth improved, WiFi became ubiquitous and video streaming and digital capabilities of users became more widespread. But Blockbuster failed to react fast enough. Couple that with on- demand packages from cable providers and a home delivery offering from competitor Netflix, this resulted in a mega fail. The company went bankrupt in 2010. WHO DID IT RIGHT?
  5. 5. BLACKBERRY Research in Motion (RIM) made Blackberry phones, which�served as a great technology for busy, working professionals. One could talk, text, email and surf,�but with better smartphones emerging (heard of the�iPhone?), it couldn't keep up with the changing, improved interfaces and features that consumers were demanding, especially within apps. It went from 50% market share to 0.04% in just a few years. WHO DID IT RIGHT?
  6. 6. SEARS Another century-old company, Sears, was a household name as the go-to resource for all things, well, household. However, they slowly shifted their focus from catalog sales to retail locations. By the 1990s, they had trouble competing with chains like Walmart. Perhaps if they focused solely on their mail-order business, they would not have only made it, but would have been an industry pioneer. Imagine a retailer without an actual brick and mortar�store! WHO DID IT RIGHT?
  7. 7. RESOURCES https://www.investopedia.com/article s/investing/072115/companies-went- bankrupt-innovation-lag.asp https://www.insidermonkey.com/blog /10-companies-that-failed-to- innovate-and-change-572511/3/ http://nymag.com/selectall/2017/02/ blackberrys-global-market-share-is- now-0-0.html https://www.cnet.com/news/why- yahoo-faded-the-internet-changed- but-it-didnt/

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