Trade Only11 S2 Seo Graham Hansell Sitelynx.Com
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Slides from the second session at the Trade Only National Show at the Jaguar Exhibition Hall, Ricoh Arena, Coventry on 26th and 27th January 2011, the Trade Only National Show is the UK\'s biggest for promotional products, corporate clothing and related services
![Introductions: Graham Hansell [email_address] connect: linkedin.com/in/grahamhansell twitter.com/grahamhansell](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Trade Only11 S2 Seo Graham Hansell Sitelynx.Com
- 1. Search Engine Marketing Tools & tips to help your Search perform better January 201 1
- 2. Introductions: Graham Hansell [email_address] connect: linkedin.com/in/grahamhansell twitter.com/grahamhansell
- 3. Our credentials in Search Media Partners Clients
- 7. Searching in the Zone Unknown Zone Elizabeth Van Courvering - Media@LSE http://personal.lse.ac.uk/VANCOUVE/ Known Zone Home Zone Search Engine Email Social 70% 30%
- 15. Deeper SEO Keyword research Wordtracker.com KeywordDiscovery.com
- 19. Team work to better SEO Web Page Web Team Marketing Web Team PR & Marketing Technical Team Web Team Customer Services Web Team Server performance Web Technology optimisation Buzz monitoring Customer Service response Online PR Content Links Onsite optimisation Online PR Content distribution Users Trust
- 22. SEO: Page level “wii fit” FireFox extension: “ Search Status”
- 26. Social Buzz measurement Social.Sitelynx.com
- 27. SEO Site control in Google, Yahoo & MSN google.com/webmasters/tools/ siteexplorer.search.yahoo.com bing.com/webmaster
Editor's Notes
- 12 billion searches in the world on Google per month (based on Comscore in May ’07) Consumers turning to search engines and price comparison sites to find the cheapest prices online Property searches have fallen, but traffic to House and Garden retailers has reached a new high as people look to cocoon themselves in their existing homes Brits are shunning ethical consumerism in favour of energy efficiency. Second hand growing – up 22% YoY Classified site traffic up 47% Freecycle up 35% traffic second hand cars second hand books second hand car prices second hand furniture second hand bikes Hitwise
- 60% of Visitors recall sites found in search [source: NPD Group 2001 research Report] SEO provides an average 73% increase in traffic [source: Search marketing Metric Survey 2004] SEO delivers up 75% of search traffic to a site but only gains 15% of the Search Marketing Budget [source: SEOMoz.com]
- Most (60%) of UAE searchers prefer .com not .ae for searching
- SEO can’t be tagged
- Inbound links & keywords from partners & press releases Positive Reviews from UGC Put keyphrases in <TITLE> tag Use your keyphrases in the top of page copy Code level Follow Compliant code Use text links between every page Structure site around keywords Deliver users to relevant content
- Submit site maps Check errors Report statistics