The document discusses plans for a new hip hop magazine called Stinger, including target audience, name choice, competitors, design elements, and production process. Stinger will target young adults and teenagers interested in hip hop and rap music. It will compete with magazine XXL and use an edgy font and bold colors in its design. The production process overview includes a small office space rental, three computer purchases, and eight employees with costs totaling over £150,000.

1. Weeklymagazine
Stingerisa magazine because itsmagazine of inspirationVibe isamonthlymagazine,andbeinga
monthlymagazine didn’tserve well forvibe becauseitstartedgettingbadreviewsonitsmajorgaps
betweenmagazinereleasesalthoughthe magazineitself wasfavoured.
Thiscausedthe magazine vibe topostmostof theircontenton theirownsite setuponline bythem.
Target audience
The target audience forVibe isyoungadultsandteenagersbetweenthe agesof 15 – 30.
Thisis because the people betweenthisage groupare more interestedinhiphopmusicandrap
musicbecause Iconducteda surveywithpeople withinthese age groupsand the majoritysaidthey
are interestedinhiphopandrap music.
One of the mainreasonsformy age range beingsowide isbecause mymagazine haslotsof
advertisementsof differentbrandsshowingtheirproduct.Sonotmuchteenagerswill be able to
affordall the productsshown,howeveryoungadultswill mostlikelyhave jobswhichmeansthat
theyare thenable topurchase the products advertisedinmymagazine.
Stingername
Stingerconnotestobeingfearsbecause astingisa painful thing.
• Soundsfears
• Soundsstraightto the point
• It alsomakesthe magazine soundlike itdigsdeeplikeastingfroma bee
Competitor
XXL isstingersmaincompetitorbecause italsofocusesonthe hiphopgenre andtherefore may
ofteninclude some similarcontent.
Thisgraph showsXXL’ssalesandnetincome.
Masthead
These were some of the ideasIhad consideredof usingbeforeIcame to the conclusionof usingthe
Linkinparkfont.
I have chosenthisfontbecause itisveryboldand sharpand because of thisit will be easily
noticeable onshelvesamongstothermagazines.Thisfontisalsoveryunique withitslettersbeing
stretchedoutand havingsharpends.The fontis well alignedapartfromthe randomunusual lets
steppingoutthiscouldconnote thatthe magazine sometimesgoesoutof itsboundariestogetus
goodcontentbecause bythe lettersbeingrebelliousandsteppingoutof theiralignmentshowsthat
the magazine isalsoa bit rebellious.

2. Front drafts
As youcan see I have followedmostof the structuresinmydraft drawingandusedit to create my
magazine frontcover.
Double page spread drafts
As youcan see alsosee frommy double page spreaddraftthatI have used manyof itslayoutsto
produce myfinal double page spreadpage.
You can alsosee that I have keptthe colourscheme a bitsimilartothe front coverthisis because I
wantedthe magazine tohave a bit of consistencytoitso that pagesdon’tlookto differentand
everythinggoeswithaflow.
House style
These are the main5 coloursI have consistentlyusedwithinmymagazine Ihave done thistofollow
the cover of my magazine of inspiration.
A reasonwhyusingthese coloursisreallyeffective isbecause the yellow reallystandsoutinthe
black,white andgreyso if the mastheadisin yellow itwillreallystandoutandtherefore make the
brandsname more.
Mood board
Thismood boredkindof reflectsonhow mymagazine iscause my magazine stingerisabitflashy
withall lotsof advertisingof brandsandit featuressome popularartistsof moderndaymusic.
Flat plan
These are the flatplansI createdtoshow you how whattype of contentwill be includedoneach
individualpage inmymagazine.
Test photography
These are some of the photosthat I tookfor mytest photography.
Final choices
These are the 2 mainimagesI chose to include inmymagazine.

3. Social media
• My magazine will use bellowthe linemarketingtoadvertise myproductbecause nowhere
daysmore people mostpeople have social networkingsites.
• By advertisingonsocial networkingsitesIamable to getto my target audience because the
majorityof people usingsocial networkingsite are youngadultsandteenagers.
• AnotherreasonwhyIhave chosento do advertise onsocial mediasitesisbecauseitisfree
and a page on a social networkingsite likeFacebookisreallysimple toproduce.
Production process
Budget plan
• 10,000 copieswill be producedforthe price of £8714.50
• Each magazine will be soldfor£3 each
• Once we sell 10,000 copieswe will have £30,000
• Thenonce we deductthe printingcostswe are leftwith£21285.50 profit
Workingbuilding
Holborn,London
Cost - £7,560 a year
Thisis perfectformystart up businessbecause Iwill be rentingitandtherefore itwill meanIwon’t
have to pay forthingssuch as electricitybillsandmaintenance of the office.
Antherreasonwhythisisperfectisbecause Iwill onlyhave 8 membersof staff there includingme,
so I will notneedmuchspace.
Computercost
Cost of one - £319.99
Cost of 3 – £959.97

4. I will onlyneed3computerstostart from because Iam onlya start-upbusinessandtherefore
shouldn’tnotputall my moneyatrisk bybuyinglotsof equipmentandthennotgettinggood
enoughprofitbackfromit.
Employees
Costs
Buildingcostsmore
Nextissue
Thisis the frontcover forthe nextissue whichwill be releasednextweek7th
January
Employees Cost
Editor £22,000
Journalist £12,000
Staff writer £15,000
Photographer £10,000
Feature
editor
£25,000
Picture editor £43,000
Art director £28,000
Total - £155,000