The document discusses several ways to advertise and promote a dance music magazine. These include TV ads, billboards, posters, celebrity endorsements, and social media. TV ads and billboards would be effective but also very expensive. Posters placed in strategic locations and social media marketing on sites like Facebook and Twitter would be more affordable options, especially for a new magazine. Using a well-known celebrity in the house music genre, like Calvin Harris, could boost recognition but would also require a large payment to the celebrity.

2. There are many different ways that I could advertise and market my dance
music magazine. The first way I could market it could be TV adverts, I
would make TV ads that would come on between the breaks of programs
so that it would be well recognized to promote the magazine. I would also
put these magazine advertisements on music channels, so that it would
target my target audience and make people want to buy my magazine. By
having TV adverts it would be expensive to do as to have a TV ad on a
popular channel its very expensive around key TV watching times. As my
music magazine is only a middle classed magazine at the start of the
magazines release the magazine wouldn’t be able to afford to have TV
adverts due to the high costs. Once the magazine makes some profit in the
first year, I would consider some TV ads on the second year. TV ads are also
costly to promote as well as to produce.

3. Another way that I could promote my magazine would be to advertise
on billboards. I believe this would be a good idea as billboards are big
and catch the readers eye. I would place billboards at places that are
going to hold festivals in the summer, I believe this would help because
majority of my target audience will be going to festivals in the summer.
Billboards can be costly in busy well known areas due to a lot of people
being able to see them. I believe that if I place a billboard on the
motorway on the way to a popular area that may be holding a festival in
the summer. I believe that if the magazine was to save enough money or
get the deal from a publishing house then I would be able to promote on
a billboard. With billboards they can be hard to look after as they can be
ruined easily so the company would have to keep on top of the
billboards looking good so the audience believe it’s a high quality
magazine and want to purchase the magazine.

4. Another way that I could advertise could be that I could create posters
so that my magazine was advertised. By having posters, I could employ
people to put these posters in places like train stations and places in
London, which have loads of people going past everyday so people will
start to recognize the name and remember it. I could also have these
posters placed outside of places which are holding gigs for popular DJ’s
and artists who produce and sing house music, this means that I will be
targeting the right audience and these people will be most interested in
buying my magazine. I would also put posters in schools to try and
persuade teenagers to become a fan of house music and therefore
there would be more of a customer base in the future. A benefit to
having posters they will be cheater rather than having a TV ad or a
billboard, these would be most ideal for the first year.

5. Another way that I could advertise my magazine would be by having
a celebrity promote my magazine. They could feature on
posters/adverts and billboards. As the genre of my magazine is
house music a suitable person to advertise would be Calvin Harris as
he is well known for his Djing worldwide, so my magazine would be
recognized more as his face would stand out as he is well
known, fans of Calvin Harris would be encouraged to buy the
magazine if he is promoting it as they would feel he is a fan of the
magazine as well so they would want to be. I would choose a artist
like him as he is well known and my magazine is a high end
magazine. The only downfall by having a celebrity advertising my
magazine would be that, it would be high costs as the celebrity
would ask for a large sum of money to do this.

6. Another way I could advertise would be through social
networking sites like Twitter and Facebook. These are sites that
have boomed in the past 5 years with majority of people using
them. On twitter there are promoting tweets which I could use to
promote my magazine. I would make both a Twitter page and
Facebook page for my magazine to get people to notice my
magazine. People on social networking sites are mainly teenagers
and young adults and therefore many of these would be
interested in my house music magazine. By marketing in this way
it is cheap as it is free to set up a Facebook page and an Twitter
page, and by doing this it will be very effective.