Synergy
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This document discusses how to ensure the success of a magazine by leveraging synergy and technology convergence across multiple platforms. It recommends creating complimentary products related to the magazine's genre to promote the brand. As an example, it outlines how Kerrang magazine expanded into a radio station, TV channel, awards show, and merchandise to maintain revenue streams as print readership declined. Potential additional products discussed for a mod culture magazine include a branded coffee, discount cards, headphones, and live music events.
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Evaluation Q3
COMAG would be a suitable institution to distribute the author's pop music magazine, called "InTune". COMAG is one of the largest distributors in the UK and exports English magazines to over 80 countries worldwide. It distributes magazines through a variety of retailers, both physical and online. The author believes COMAG would help make "InTune" popular due to its success distributing similar magazines and reputation. Placing a mock cover of "InTune" among magazines in a supermarket, the author found it stood out visually from competitors.
Presentation2
The magazine would likely be distributed by Mixmag or The Pop magazine distributors because they already distribute similar magazines in the mainstream house music genre. Choosing one of these established distributors would help the magazine reach its target audience since the distributors are familiar with that audience and have experience successfully distributing magazines in that genre. The magazine would likely be sold in mainstream retail stores like grocery stores, music stores, and newsagents where the target clubber/dance audience would shop. It could also be distributed digitally through subscriptions on the magazine's website and promoted on websites like YouTube to reach people beyond retail stores.
Question 3 Evaluation
Bauer Media would be the best company to distribute the magazine because they already distribute a similar rock music magazine called Kerrang. Distributing with Bauer would give the magazine a larger budget, allowing for higher production quality. This higher quality would lead to greater profits for both Bauer and the magazine.
Question 3
Bauer Media would be a suitable distributor for my magazine as they already distribute a similar magazine, Kerrang!, which targets the same teenage audience interested in rock music. Bauer Media understands this audience well through Kerrang! magazine and radio stations. Distributing with Bauer Media would allow my magazine to reach a wide audience through their existing marketing channels and audience insights.
3. What kind of media institution might distribute your media product and why?
The document discusses choosing a distributor for a magazine product. A mainstream distributor like Frontline would distribute the magazine across many retail platforms to attract a large, mainstream audience. This wide distribution would help increase sales and profits. An independent distributor may focus on smaller, niche markets that don't reach as broad an audience. The author's magazine audience is young women, so a mainstream distributor like Frontline, which also distributes similar magazines, would be a good fit to maximize sales and profits through broad distribution.
Q3 Evaluation
The document discusses what type of media distribution company would be best for a new female-focused rock music magazine. It considers both a mainstream distributor for wide reach in stores, and a more independent distributor to preserve the magazine's uniqueness. Ultimately, it argues that a mix of mainstream distribution through stores like WHSmith and HMV alongside some independent retailers would allow the magazine to be widely accessible while maintaining its niche focus on female audiences.
Q3
Bauer Media would be well-suited to distribute the magazine because they already distribute similar niche music magazines like Kerrang that focus on rock music. Distributing through Bauer Media could help the magazine reach a new indie music audience. The magazine could be advertised in Bauer Media's other music magazines to promote it to similar audiences. It would be distributed in major retailers, encouraged online subscriptions, and advertised online through targeted ads to generate interest and sales across different music tastes.
Marketing
The document discusses several ways to advertise and promote a dance music magazine. These include TV ads, billboards, posters, celebrity endorsements, and social media. TV ads and billboards would be effective but also very expensive. Posters placed in strategic locations and social media marketing on sites like Facebook and Twitter would be more affordable options, especially for a new magazine. Using a well-known celebrity in the house music genre, like Calvin Harris, could boost recognition but would also require a large payment to the celebrity.
Recommended
Evaluation Q3
COMAG would be a suitable institution to distribute the author's pop music magazine, called "InTune". COMAG is one of the largest distributors in the UK and exports English magazines to over 80 countries worldwide. It distributes magazines through a variety of retailers, both physical and online. The author believes COMAG would help make "InTune" popular due to its success distributing similar magazines and reputation. Placing a mock cover of "InTune" among magazines in a supermarket, the author found it stood out visually from competitors.
Presentation2
The magazine would likely be distributed by Mixmag or The Pop magazine distributors because they already distribute similar magazines in the mainstream house music genre. Choosing one of these established distributors would help the magazine reach its target audience since the distributors are familiar with that audience and have experience successfully distributing magazines in that genre. The magazine would likely be sold in mainstream retail stores like grocery stores, music stores, and newsagents where the target clubber/dance audience would shop. It could also be distributed digitally through subscriptions on the magazine's website and promoted on websites like YouTube to reach people beyond retail stores.
Question 3 Evaluation
Bauer Media would be the best company to distribute the magazine because they already distribute a similar rock music magazine called Kerrang. Distributing with Bauer would give the magazine a larger budget, allowing for higher production quality. This higher quality would lead to greater profits for both Bauer and the magazine.
Question 3
Bauer Media would be a suitable distributor for my magazine as they already distribute a similar magazine, Kerrang!, which targets the same teenage audience interested in rock music. Bauer Media understands this audience well through Kerrang! magazine and radio stations. Distributing with Bauer Media would allow my magazine to reach a wide audience through their existing marketing channels and audience insights.
3. What kind of media institution might distribute your media product and why?
The document discusses choosing a distributor for a magazine product. A mainstream distributor like Frontline would distribute the magazine across many retail platforms to attract a large, mainstream audience. This wide distribution would help increase sales and profits. An independent distributor may focus on smaller, niche markets that don't reach as broad an audience. The author's magazine audience is young women, so a mainstream distributor like Frontline, which also distributes similar magazines, would be a good fit to maximize sales and profits through broad distribution.
Q3 Evaluation
The document discusses what type of media distribution company would be best for a new female-focused rock music magazine. It considers both a mainstream distributor for wide reach in stores, and a more independent distributor to preserve the magazine's uniqueness. Ultimately, it argues that a mix of mainstream distribution through stores like WHSmith and HMV alongside some independent retailers would allow the magazine to be widely accessible while maintaining its niche focus on female audiences.
Q3
Bauer Media would be well-suited to distribute the magazine because they already distribute similar niche music magazines like Kerrang that focus on rock music. Distributing through Bauer Media could help the magazine reach a new indie music audience. The magazine could be advertised in Bauer Media's other music magazines to promote it to similar audiences. It would be distributed in major retailers, encouraged online subscriptions, and advertised online through targeted ads to generate interest and sales across different music tastes.
Marketing
The document discusses several ways to advertise and promote a dance music magazine. These include TV ads, billboards, posters, celebrity endorsements, and social media. TV ads and billboards would be effective but also very expensive. Posters placed in strategic locations and social media marketing on sites like Facebook and Twitter would be more affordable options, especially for a new magazine. Using a well-known celebrity in the house music genre, like Calvin Harris, could boost recognition but would also require a large payment to the celebrity.
Question 3
The document discusses potential media institutions to distribute a new music magazine. It analyzes BBC Magazine, Emap, IPC Media, and Bauer Media. Bauer Media and BBC Magazine are identified as the best options. Bauer Media distributes many similar genre magazines and has global recognition, while working with BBC Magazine could reach new audiences. Both institutions are experienced with distribution. The magazine would also be distributed digitally through online and app platforms, and in physical form through major global supermarkets to maximize accessibility and audience reach.
Question 3
This document discusses distributing a magazine focused on DIY and dubstep/grime music. It suggests that Bauer Media may be interested in publishing the magazine as they distribute mainstream magazines like Q and niche magazines like Kerrang. Bauer could help the magazine succeed due to their experience. The magazine would be distributed in stores that sell a variety of magazines like supermarkets, HMV, and local shops to reach a mainstream audience. Online distribution and advertising on websites and social media is also discussed to reach large audiences.
Evaluation question 3
Bauer Media would be the most suitable company to distribute the magazine. While Bauer distributes three existing music magazines, they are aimed at different audiences, so there is room for a new magazine. Bauer is also successful at reaching their target audiences. Conde Nast would not be suitable as their magazines are aimed at an older audience and they lack experience with music magazines. Time Inc UK would also not be suitable as the target audience for the new magazine would already be buying their existing music magazines.
Script
The document discusses plans for a new hip hop magazine called Stinger, including target audience, name choice, competitors, design elements, and production process. Stinger will target young adults and teenagers interested in hip hop and rap music. It will compete with magazine XXL and use an edgy font and bold colors in its design. The production process overview includes a small office space rental, three computer purchases, and eight employees with costs totaling over £150,000.
Evaluation q3
Bauer Media would be well-suited to distribute the magazine because they already distribute similar music and entertainment magazines without direct competitors. As a large, reputable company that owns radio stations and distributes over 20 magazines, Bauer Media could leverage their experience and reputation to help the new magazine succeed. Their wide distribution network through newsagents, supermarkets, and petrol stations would make the magazine easily accessible to a broad audience.
comag
COMAG would be an ideal company to distribute the student's pop music magazine, called "InTune". COMAG is one of the largest distributors in the UK, supplying magazines to over 80 countries worldwide through various retailers. They also have an online magazine store that allows consumers to browse magazines. Choosing COMAG would help the magazine reach a large audience and potentially increase sales and profits. Their experience distributing similar magazines also suggests they could successfully distribute "InTune".
Evaluation question 3
This document discusses potential media institutions to distribute a new dance music magazine targeted at teenagers and young adults. It considers TimeInc and Bauer as both distribute magazines for a similar audience. TimeInc distributes NME, but only distributes one other music magazine. Bauer distributes Kerrang! and Q, as well as music radio channels like The Box that target the desired audience. Bauer is selected as the best choice as they have experience with magazines and reaching young people across media platforms, and there is an open market opportunity since Bauer does not distribute any other dance music magazines.
Question 3
The author's magazine would be distributed in major retail shops like WH Smith as well as supermarkets and newsagents in urban areas to target their hip-hop music audience. While a large publishing company would be more expensive, it would ensure higher quality and help the magazine sell and gain recognition. The author plans to promote the magazine through a half-price introductory issue, advertisements in urban areas like billboards and shops, posters at hip-hop concerts, and websites their audience frequents.
comag
COMAG would be well-suited to distribute the author's pop music magazine. As the largest distributor of English magazines in the UK and abroad, COMAG has experience getting magazines in front of consumers through various retailers. Their online magazine store also allows potential buyers to browse covers, helping magazines with eye-catching designs to stand out. The author believes COMAG specifically could promote their magazine given its similarities to other magazines COMAG currently distributes that cover similar topics like music.
Promotional methods
The document discusses promotional methods for a new magazine to gain popularity and increase sales. It recommends using billboard ads as they are large and visible in busy areas. It also suggests promoting on public transportation as many people use it daily. Social media should be utilized to build anticipation and allow audiences to connect. A competition is proposed to meet an artist featured in the first issue to generate interest and sales.
Media istitution
Bauer would be a suitable publisher for the magazine because it produces magazines within the same genre and is a mainstream publisher company. Bauer is known to understand their wide variety of customers well so the magazine would likely get sold. Bauer also promotes their products through their website, radio, and advertisements, allowing the magazine easy promotion to customers since Bauer is a large company. Publishing with Bauer could maximize the magazine's chances of success since Bauer caters to diverse audiences.
Media
The document discusses the production and distribution of an indie music magazine. It would likely be distributed commercially by large publishers like Bauer Media, who publish similar magazines like Q and have experience reaching the target 16-25 year old indie audience. The magazine would be distributed in large retail stores and supermarkets to reach a mainstream audience. Advertising would occur through the publisher's website, social media, radio and TV to effectively promote the magazine to its target demographic.
Slideshare upload
My target audience for the magazine is teens to mid-twenties who enjoy music genres featured in magazines like Kerrang!. As most will be students or early career, the magazine must be affordable and distributed widely through both physical stores and digital formats online. An online version allows accessing a larger market as most people can use computers. While the digital format reaches more, physical copies in stores are also important for those without technology access. Bauer Media is best suited to distribute the magazine since they already publish a similar title in Kerrang! and have experience and connections in the industry.
Distribution ppt 2
The document discusses choosing Townsquare Media to distribute a new magazine called "RE-LEASED". Townsquare has experience distributing magazines, including recently acquiring XXL, one of the largest hip-hop magazines. As hip-hop fans often buy multiple related magazines, distributing "RE-LEASED" through Townsquare could increase sales of both it and XXL. While Bauer Media Group also distributes magazines, it does not have experience with hip-hop titles, so Townsquare is the better choice to help the new magazine gain exposure and succeed in the competitive magazine market. The magazine will be sold in supermarkets, online retailers, and WHSmith stores in airports to target its 15-24 year old audience.
Question 3
IPC Media would be the best publisher for a new hip-hop magazine as they publish different genres but not hip-hop, so there would be less competition. They publish magazines like Nuts, Women's Weekly, and Now. Distributing the magazine to local shops, corner shops, off licenses, and high street shops would allow it to compete against other music magazines. Selling in eye-level shops like Nisa, WHSmiths, Tesco, Asda's, CostCutter and Londis is best as the target audience shops there. Subscriptions and social media pages on Twitter, Instagram, YouTube and Facebook would keep the audience updated and attract more people. An app made with Apple's help could initially target
Evaluation question 3
The document discusses potential media institutions for distributing a new music magazine targeted towards younger audiences interested in soft rock music. The author identifies TeenTimes, an independent online magazine distributor, as the best choice since it already targets a similar demographic and has an established online presence. However, the author acknowledges that TeenTimes may be reluctant since they publish similar magazines, so he proposes taking promotional efforts into his own hands through online advertising if needed.
Media powerpoint
My target audience is similar to readers of Kerrang and Rocksound magazines, which are mainstream publications targeting scene kids, moshers, goths and skaters aged 15-24. My magazine would likely be published by companies like Bauer Media, who publishes Kerrang and Sonic magazine, with a similar genre focus. These magazines are considered niche despite their mainstream distribution through shops like HMV and supermarkets that target my audience.
EVALUATION QUESTION 3
1) Bauer Media Group would be an appropriate publisher for the magazine as they have successfully produced other music magazines and are known for being international with collaborations around the world.
2) Distribution options include selling copies in shops, newsagents and supermarkets, as well as online publishing through apps and websites for digital versions. Online publishing is a growing trend and would appeal to the target audience.
3) The best distribution method would be a combination of online publishing for quick access on phones, as well as a postal subscription option for readers who want a physical copy delivered to their home. This caters to busy young adults in the target audience.
Question 3
Development Hell Ltd is a magazine publisher that has been in business since 2003. They currently only publish one music magazine called "Mixmag", which focuses on dance music. While the genre is different than the proposed indie/alternative rock magazine, publishing a new genre would allow Development Hell Ltd to expand into a new market. They have experience successfully publishing "Mixmag", which is now the leading dance music magazine worldwide, so they may be willing to fund another new magazine.
Promotional met
The document discusses promotional methods for a new music magazine. It outlines both traditional promotional methods like giveaways, subscriptions, and leafleting at music stores, as well as modern digital methods using social media platforms and a magazine app. The goal is for the magazine to become as successful as other major music publications by reaching its target young audience and persuading them to purchase the magazine through an effective promotional campaign using both traditional and new media strategies.
Question (3)
Bauer Media Group would be the ideal institution to distribute the author's indie pop magazine because they currently distribute similar rock and pop magazines. Bauer Media Group promotes magazines across various digital platforms like websites, radio, and television, allowing for greater promotion than smaller publishers. Distributing through Bauer Media Group would help the magazine reach a mass market and gain brand recognition through their multi-platform promotion. The author also discusses using social media promotion and advertising at live music events to further distribute the magazine.
Music Magazine, Evaluation
This document summarizes a student's media studies evaluation of their magazine product called "AMPLIFIED". The student followed conventions of real magazines by including features like a strap line, house style, variety of images, and editors note. They represented the social group of rock/indie music fans positively. The target audience was men and women aged 14-25 interested in rock/indie music. Distribution could be through Bauer Media Group which publishes similar magazines. The student learned about professional magazine presentation techniques and improved their use of design elements from their preliminary to final work.
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Question 3
The document discusses potential media institutions to distribute a new music magazine. It analyzes BBC Magazine, Emap, IPC Media, and Bauer Media. Bauer Media and BBC Magazine are identified as the best options. Bauer Media distributes many similar genre magazines and has global recognition, while working with BBC Magazine could reach new audiences. Both institutions are experienced with distribution. The magazine would also be distributed digitally through online and app platforms, and in physical form through major global supermarkets to maximize accessibility and audience reach.
Question 3
This document discusses distributing a magazine focused on DIY and dubstep/grime music. It suggests that Bauer Media may be interested in publishing the magazine as they distribute mainstream magazines like Q and niche magazines like Kerrang. Bauer could help the magazine succeed due to their experience. The magazine would be distributed in stores that sell a variety of magazines like supermarkets, HMV, and local shops to reach a mainstream audience. Online distribution and advertising on websites and social media is also discussed to reach large audiences.
Evaluation question 3
Bauer Media would be the most suitable company to distribute the magazine. While Bauer distributes three existing music magazines, they are aimed at different audiences, so there is room for a new magazine. Bauer is also successful at reaching their target audiences. Conde Nast would not be suitable as their magazines are aimed at an older audience and they lack experience with music magazines. Time Inc UK would also not be suitable as the target audience for the new magazine would already be buying their existing music magazines.
Script
The document discusses plans for a new hip hop magazine called Stinger, including target audience, name choice, competitors, design elements, and production process. Stinger will target young adults and teenagers interested in hip hop and rap music. It will compete with magazine XXL and use an edgy font and bold colors in its design. The production process overview includes a small office space rental, three computer purchases, and eight employees with costs totaling over £150,000.
Evaluation q3
Bauer Media would be well-suited to distribute the magazine because they already distribute similar music and entertainment magazines without direct competitors. As a large, reputable company that owns radio stations and distributes over 20 magazines, Bauer Media could leverage their experience and reputation to help the new magazine succeed. Their wide distribution network through newsagents, supermarkets, and petrol stations would make the magazine easily accessible to a broad audience.
comag
COMAG would be an ideal company to distribute the student's pop music magazine, called "InTune". COMAG is one of the largest distributors in the UK, supplying magazines to over 80 countries worldwide through various retailers. They also have an online magazine store that allows consumers to browse magazines. Choosing COMAG would help the magazine reach a large audience and potentially increase sales and profits. Their experience distributing similar magazines also suggests they could successfully distribute "InTune".
Evaluation question 3
This document discusses potential media institutions to distribute a new dance music magazine targeted at teenagers and young adults. It considers TimeInc and Bauer as both distribute magazines for a similar audience. TimeInc distributes NME, but only distributes one other music magazine. Bauer distributes Kerrang! and Q, as well as music radio channels like The Box that target the desired audience. Bauer is selected as the best choice as they have experience with magazines and reaching young people across media platforms, and there is an open market opportunity since Bauer does not distribute any other dance music magazines.
Question 3
The author's magazine would be distributed in major retail shops like WH Smith as well as supermarkets and newsagents in urban areas to target their hip-hop music audience. While a large publishing company would be more expensive, it would ensure higher quality and help the magazine sell and gain recognition. The author plans to promote the magazine through a half-price introductory issue, advertisements in urban areas like billboards and shops, posters at hip-hop concerts, and websites their audience frequents.
comag
COMAG would be well-suited to distribute the author's pop music magazine. As the largest distributor of English magazines in the UK and abroad, COMAG has experience getting magazines in front of consumers through various retailers. Their online magazine store also allows potential buyers to browse covers, helping magazines with eye-catching designs to stand out. The author believes COMAG specifically could promote their magazine given its similarities to other magazines COMAG currently distributes that cover similar topics like music.
Promotional methods
The document discusses promotional methods for a new magazine to gain popularity and increase sales. It recommends using billboard ads as they are large and visible in busy areas. It also suggests promoting on public transportation as many people use it daily. Social media should be utilized to build anticipation and allow audiences to connect. A competition is proposed to meet an artist featured in the first issue to generate interest and sales.
Media istitution
Bauer would be a suitable publisher for the magazine because it produces magazines within the same genre and is a mainstream publisher company. Bauer is known to understand their wide variety of customers well so the magazine would likely get sold. Bauer also promotes their products through their website, radio, and advertisements, allowing the magazine easy promotion to customers since Bauer is a large company. Publishing with Bauer could maximize the magazine's chances of success since Bauer caters to diverse audiences.
Media
The document discusses the production and distribution of an indie music magazine. It would likely be distributed commercially by large publishers like Bauer Media, who publish similar magazines like Q and have experience reaching the target 16-25 year old indie audience. The magazine would be distributed in large retail stores and supermarkets to reach a mainstream audience. Advertising would occur through the publisher's website, social media, radio and TV to effectively promote the magazine to its target demographic.
Slideshare upload
My target audience for the magazine is teens to mid-twenties who enjoy music genres featured in magazines like Kerrang!. As most will be students or early career, the magazine must be affordable and distributed widely through both physical stores and digital formats online. An online version allows accessing a larger market as most people can use computers. While the digital format reaches more, physical copies in stores are also important for those without technology access. Bauer Media is best suited to distribute the magazine since they already publish a similar title in Kerrang! and have experience and connections in the industry.
Distribution ppt 2
The document discusses choosing Townsquare Media to distribute a new magazine called "RE-LEASED". Townsquare has experience distributing magazines, including recently acquiring XXL, one of the largest hip-hop magazines. As hip-hop fans often buy multiple related magazines, distributing "RE-LEASED" through Townsquare could increase sales of both it and XXL. While Bauer Media Group also distributes magazines, it does not have experience with hip-hop titles, so Townsquare is the better choice to help the new magazine gain exposure and succeed in the competitive magazine market. The magazine will be sold in supermarkets, online retailers, and WHSmith stores in airports to target its 15-24 year old audience.
Question 3
IPC Media would be the best publisher for a new hip-hop magazine as they publish different genres but not hip-hop, so there would be less competition. They publish magazines like Nuts, Women's Weekly, and Now. Distributing the magazine to local shops, corner shops, off licenses, and high street shops would allow it to compete against other music magazines. Selling in eye-level shops like Nisa, WHSmiths, Tesco, Asda's, CostCutter and Londis is best as the target audience shops there. Subscriptions and social media pages on Twitter, Instagram, YouTube and Facebook would keep the audience updated and attract more people. An app made with Apple's help could initially target
Evaluation question 3
The document discusses potential media institutions for distributing a new music magazine targeted towards younger audiences interested in soft rock music. The author identifies TeenTimes, an independent online magazine distributor, as the best choice since it already targets a similar demographic and has an established online presence. However, the author acknowledges that TeenTimes may be reluctant since they publish similar magazines, so he proposes taking promotional efforts into his own hands through online advertising if needed.
Media powerpoint
My target audience is similar to readers of Kerrang and Rocksound magazines, which are mainstream publications targeting scene kids, moshers, goths and skaters aged 15-24. My magazine would likely be published by companies like Bauer Media, who publishes Kerrang and Sonic magazine, with a similar genre focus. These magazines are considered niche despite their mainstream distribution through shops like HMV and supermarkets that target my audience.
EVALUATION QUESTION 3
1) Bauer Media Group would be an appropriate publisher for the magazine as they have successfully produced other music magazines and are known for being international with collaborations around the world.
2) Distribution options include selling copies in shops, newsagents and supermarkets, as well as online publishing through apps and websites for digital versions. Online publishing is a growing trend and would appeal to the target audience.
3) The best distribution method would be a combination of online publishing for quick access on phones, as well as a postal subscription option for readers who want a physical copy delivered to their home. This caters to busy young adults in the target audience.
Question 3
Development Hell Ltd is a magazine publisher that has been in business since 2003. They currently only publish one music magazine called "Mixmag", which focuses on dance music. While the genre is different than the proposed indie/alternative rock magazine, publishing a new genre would allow Development Hell Ltd to expand into a new market. They have experience successfully publishing "Mixmag", which is now the leading dance music magazine worldwide, so they may be willing to fund another new magazine.
Promotional met
The document discusses promotional methods for a new music magazine. It outlines both traditional promotional methods like giveaways, subscriptions, and leafleting at music stores, as well as modern digital methods using social media platforms and a magazine app. The goal is for the magazine to become as successful as other major music publications by reaching its target young audience and persuading them to purchase the magazine through an effective promotional campaign using both traditional and new media strategies.
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Question (3)
Bauer Media Group would be the ideal institution to distribute the author's indie pop magazine because they currently distribute similar rock and pop magazines. Bauer Media Group promotes magazines across various digital platforms like websites, radio, and television, allowing for greater promotion than smaller publishers. Distributing through Bauer Media Group would help the magazine reach a mass market and gain brand recognition through their multi-platform promotion. The author also discusses using social media promotion and advertising at live music events to further distribute the magazine.
Music Magazine, Evaluation
This document summarizes a student's media studies evaluation of their magazine product called "AMPLIFIED". The student followed conventions of real magazines by including features like a strap line, house style, variety of images, and editors note. They represented the social group of rock/indie music fans positively. The target audience was men and women aged 14-25 interested in rock/indie music. Distribution could be through Bauer Media Group which publishes similar magazines. The student learned about professional magazine presentation techniques and improved their use of design elements from their preliminary to final work.
Evaluation question 1
This document discusses how the author's media product uses and develops conventions of real music magazines. It describes including a masthead on the front cover like Billboard, Kerrang, and Clash magazines. It features a medium close-up shot of an artist to create intimacy and advertise exclusive content inside. Cover lines and tag words like "exclusive" are used to entice readers, following conventions. Incentives like competitions and festival information are included to generate buzz. The layout divides pages into columns and uses pull quotes, common conventions. The color palette of black, white, and yellow challenges conventions but creates a distinct brand identity.
Final+evaluation
The document discusses how the media product, a magazine called XTRA, uses conventions from real magazines. It uses a large, bold masthead like other magazines. It challenges conventions by including social media links, which few similar magazines do. Images on the cover are manipulated, like stretching over the masthead, and it uses "puff promotions" to advertise prizes to attract readers, replicating techniques from inspirational magazines.
Codie's Evaluation
The document is a media studies evaluation of a student's magazine product called "AMPLIFIED". It discusses how the magazine uses conventions of real media products through features like a strap line, house style, images, and an editor's note. It represents social groups like teenagers positively. It would be distributed by The Bauer Media Group due to their similar magazines. The target audience is men and women aged 14-25 interested in rock/indie music. This audience is attracted through design, a free gift, and competitive pricing. Feedback praised the color scheme but said the contents page could include more information. The student learned more about magazine techniques and layout progression from their preliminary to full work.
Question 3 media
The document discusses distributing a music magazine targeting teenage and early 20s 'indie kids'. It suggests distributing through Beau Media Group, which publishes similar magazines like Q and Mojo. Beau Media Group distributes widely in large retailers and knows how to appeal to this audience across magazines, TV, radio, and online platforms. Advertising would also target this young audience through websites, social media, Spotify and TV channels they frequent like E4, BBC 3 and music channels. Distribution of the magazine would be both widely in large retailers and smaller local shops to reach the target audience wherever they are located.
Final key concepts research
Q magazine stands out from other music magazines through its distinctive style and focus on rock and indie music. It uses a limited color palette and bold, thick fonts. The logo prominently features bright red. Articles address the reader directly to encourage connection. Photos depict older artists to appeal to the magazine's older target audience. Q focuses on bands that have been around for a long time and showcases their rock music. It releases issues monthly to increase demand and allows raising prices to boost profits.
Question 3
Bauer Media is a large European media company that distributes similar magazines to the author's proposed magazine, but they already distribute two similar titles so the author's magazine may not get enough attention. IPC Media/NME would be a better choice as distributor because they have a successful similar music magazine, NME, that appeals to the same audience, and they promote NME in fashion stores frequented by the target audience. Therefore, the author chooses IPC as the distributor.
Media
The document outlines the typical stages involved in film and video production. It identifies the three main stages as pre-production (planning and preparation), production (filming), and post-production (editing and finalizing). It also lists some other stages like financing (budgeting and fundraising), screenplay development, and distribution (delivering the final content to audiences).
Question 3 evaluation
My magazine would be distributed by Bauer Media, as they distribute similar magazines like Kerrang! that target indie/rock music fans. Bauer Media sells magazines through mainstream retailers like WHSmith, HMV, and supermarkets, so distributing through them would allow my magazine to reach its target audience. As my magazine is similar in genre and audience to Kerrang!, Bauer Media could use their expertise in distributing that magazine to also distribute my magazine through the same channels.
Final key concepts research
Q magazine differentiates itself from other music magazines through its design elements. It uses a limited color palette of black, red, grey and white for covers compared to brighter colors used by magazines like Billboard. The bold, thick font and prominent red logo against a white background helps the magazine stand out visually. Q also aims its content at an older, rock/indie music audience rather than younger audiences of magazines like Top of the Pops. It features older adult subjects and focuses on established artists in that genre. The magazine's layout employs bold headings against black backgrounds for emphasis compared to more blended, busy designs in other publications.
Evaluation question 3
My media product, "Takeover" magazine, would be best distributed by IPC Media, the company that owns and distributes NME magazine. [IPC Media] has experience reaching the target audience of indie/rock music fans through large retailers. Distributing through [IPC Media] would allow my magazine to leverage their existing audience and distribution channels. I would also advertise "Takeover" using similar social media strategies as NME and MOJO magazines to promote directly to my target audience.
Media Evaluation Question 3
A company like Bauer Media Group would be well-suited to distribute the magazine due to their experience producing similar magazines for the target 15-35 demographic. As a large conglomerate with holdings in magazines, television, radio, and online platforms, Bauer could promote the magazine across its various media properties and take advantage of synergies between them. Distributing the magazine through mainstream retailers and offering an online subscription would help maximize the potential audience and profits.
Media evaluation
The document provides an analysis by James Willis of their media product. It discusses how the product uses, develops, and challenges conventions of real media. It is summarized as follows:
[1] The product follows conventions of real magazines in its layout and design to look familiar, but also tries to be unique and eye-catching. [2] Elements are developed further, like the contents page using a double page spread design and combining ideas from other magazines. [3] Some elements challenge conventions, like only featuring a male model on covers despite targeting both genders. The document examines how the product represents social groups and might be distributed.
Question 3 Evaluation
The document discusses how a magazine is made and distributed. It explains that developing a theme, writing articles, choosing layout/design, and printing are key steps. Distribution involves publishing/printing the magazine and spreading it to stores for sale. The distributor helps publish the magazine by leveraging their existing store relationships. The document also proposes that a pop music magazine concept could be a good fit for distribution by TimeIncUK, as they are missing that demographic and the product would be unique compared to their existing music offerings. Distributing digitally through an online subscription system is also proposed to reach readers switching from print.
Question 3
Bauer Media would be an effective institution to distribute my music magazine product. As a large publishing company with a wide audience, Bauer Media distributes similar mainstream magazines and music content through major retailers and its own media platforms. Their tactics in producing for specialized audiences would help design a magazine appealing to young music fans. Bauer Media could apply their successful approaches used for magazines like Q to advertise and distribute my product to a large, mainstream target market through social media, TV, stores and online channels.
Patrick Hogan - Audience & Evaluation Powerpoint
This document provides an audience profile for Sam Carter, a 19-year-old male who lives in Birmingham and works in a local bar. It notes his interests include the latest technology, social networking, and photography. It suggests targeting advertising toward apps for phones and tablets, as well as social media sites, given his interests. The document also states he listens to rock bands like Linkin Park and enjoys the colors red, blue, yellow, and black.
Final+evaluation
My media product uses conventions from real magazines such as a large, bold masthead located at the top left of the cover. It also uses conventions like featuring a large celebrity image on the cover. However, it challenges conventions by including social media links, as most similar magazines do not. The target audience is 15-19 year old males, as they will be most interested in the indie/alternative music genre featured. Bauer Media would be a suitable publisher as they already publish a similar magazine called Q. The target audience would also be working or middle class, white, British males who want to learn about white, male indie/alternative stars they can personally identify with.
Magazine evaluation
- The document evaluates a magazine created by Edward Gough about dubstep music.
- It compares the design and conventions used in Gough's magazine to a real rock magazine, highlighting differences in color scheme, font, and how the artist on the cover is portrayed.
- The target audience of Gough's magazine is described as 18-year old, white, urban males interested in making technological music to share online.
- A large media company like IPC Media would be suited to distribute the magazine to tap into the growing but untapped dubstep market.
- The intended audience would be young music creators looking for advice and wanting to improve their skills on a budget.
Question 3
Harris Publications would be the best media institution to distribute my electronic music magazine. As the largest publisher of music magazines in the US, selling over 285,000 copies monthly, Harris Publications has expertise in the genre and a large customer base. Their experience publishing "Scratch" magazine shows their ability to promote similar electronic music titles. Their large scale of operations also means my magazine's production costs would be relatively low.
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This document contains feedback from several people on a music magazine focused on mod culture. Lilly, age 16, likes the photographs but wants a more organized contents page. Ranveer, age 19, enjoys the consistent style but would like more information in double page spreads. Annabel, age 21, is excited by the idea of a new magazine for mod fans and thinks more images would improve the contents page. Charlie, age 20, feels the best element are the photographs but would include individual shots of the band on the cover.
My social group
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness and well-being.
Technologies
The document discusses the tools used to create a magazine. It summarizes using a Panasonic Lumix G10 camera to take professional photos that could be directly used in the magazine. Pixlr was used to edit the photos online, which took some time to learn but provided various editing tools. Microsoft Publisher was used to layout the magazine pages due to its ease of layering images and fonts, adjusting page sizes, and saving edits as JPEGs. The main disadvantages discussed were saving edited images from Pixlr on a Mac and inconsistent fonts between Publisher versions.
How do you attract your audience
The document discusses the design and branding choices for a new magazine called "Modernist" that is targeting the mod subculture. Key points include:
1) The name "Modernist" was chosen to reference the mod subculture and modern jazz music that influenced it.
2) The logo takes inspiration from the mod target symbol and uses modern colors like burgundy, mint and cream to appeal to younger mod audiences.
3) The slogan "You're either in or you're out" will resonate with true mods and attract them to the magazine.
4) Features on mod bands, events, films, music genres and places to visit that mods enjoy are included to attract the target mod readership
Taking photos
1) Make eye contact with the subject to draw in readers and encourage them to learn more about the person featured, potentially buying the magazine.
2) Use a plain background to avoid distractions and allow the cover model and images to stand out.
3) Use a flash outdoors for additional lighting to make photographs bright, clear, and make subjects stand out.
Make up and hair trials
This document discusses make-up and hair trials. It provides an opportunity to test different looks before an important event and make any necessary adjustments. Doing a trial allows the client and artist to collaborate on finding the right aesthetic and gives them confidence for the final appearance.
Make up and hair trials
Make-up and hair trials are being scheduled for an upcoming event. The trials will allow the client to test different looks before finalizing their makeup and hairstyle choices. Feedback from the trials will be incorporated into the final selections to ensure the client is fully satisfied and confident in their appearance on the big day.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Double page spread ideas
This document provides information to create a double page spread for a magazine guide about mod culture called "Absolute Beginners". It will educate readers about mod music, clothes, films, clubs and events through sections on iconic mod bands like The Action and Julie Driscoll, key fashion items like brooks brothers shirts and levi jeans, influential films like A Bout de Souffle, and famous mod clubs and music venues like The Flamingo. Websites are also listed where readers can find more information about mod culture and scooter rallies.
Genre 2
The document discusses various music genres and subgenres. It provides a long list of genres such as hip hop, country, pop, rock, blues, jazz, R&B/soul, and reggae alongside their many subgenres. One subgenre discussed in more detail is mod, a British youth subculture of the 1960s defined by fashionable clothing and music preferences. The history of mod is then outlined, including key events, films, and bands that helped define and revive interest in mod culture from the 1960s onward.
Genre
This document discusses music genres and subgenres. It provides a list of various genres such as hip hop/rap, country, pop, rock, blues, jazz, R&B/soul, and reggae alongside their many subgenres. It then focuses on the mod subculture, describing it as a 1960s British youth subculture defined by fashionable young men who listened to modern jazz. Key aspects of mod fashion and culture are outlined, including rivalry with the rockers subculture. A brief history of mod from the 1960s to today is also presented.
Haltson
Halston was an American fashion designer known for his elegant yet simple designs. He started as a milliner for Bergdorf Goodman before launching his own label. One of Halston's most iconic and influential designs was a simple shirtwaist dress made from washable suede introduced in 1972. Two years later, he debuted his most famous creation - the halter neck dress. Throughout his career, Halston dressed many famous Hollywood stars and created uniforms for Braniff Airways. His legacy continues through the brand Halston Heritage.
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Synergy
- 1. HOW TO ENSURE MY MAGAZINE IS A SUCCESS?
- 2. SYNERGY AND TECHNOLOGY CONVERGENCE Synergy is a way of making even more money out of your brand. I could create my magazine into a brand and sell complimentary products. All these products must be desirable to my target audience. As they are mod fans, I want my products to be related to the genre to ensure they would sell.Synergy makes it possible so I do not have to limit myself to one product, a print magazine. It allows me to promote my product over cross platforms. Technology convergence is when you create a version of your print magazine on a different platform. This could mean creating a radio station, where all songs played related to my mod genre and interviews are from mod bands. A benefit of using these allows my magazine to become more popular. With the number of readerships continuing to fall in print magazines, doing this allows me to make my brand grow and not depending on the print issue inorder to gain popularity. If someone enjoys one of my products from my brand, then they will be more willing to buy the magazine when they see it in stores.
- 3. CASE STUDY - KERRANG Print Magazine TV channel Radio Station Awards ceremony T-shirts
- 4. A great case study to look at is Kerrang. Kerrang has developed themselves into a brand which has products over many different platforms. What started as a print publication now has a radio station and a TV channel. The benefit of this is that the readership for it’s print magazine has fallen. This means they will get less revenue from companies wanting to advertise in there print magazine, however creating, for example, a TV channel means that they will pay Kerrang to play their adverts in there ad breaks instead. They will therefore get revenue this way. Also if someone decide to listen to either radio or TV kerrang and enjoy it, this could encourage them to buy the print magazine. Kerrang also do yearly awards, this is something that gets audience involvement by allow them to vote. When the audience become more of a part of Kerrang this could cause them to commit more with the brand and encourage them to more Kerrang platforms. They also supply merchandise. This is a easy way to get revenue. If people are proud to read Kerrang, they would like the idea of a Kerrang T-shirt to show this.
- 5. POSSIBLE PRODUCTS FOR MY MAGAZINE Coffee- My target audience loves to drink coffee. Therefore want to create a coffee recipe which will be made and sold in independent coffee places which my target market like to visit. Also when people walk around with the coffee cup with the brand name on, this gives me free advertising. If people aren’t familiar with the magazine but buy a coffee with the logo on, when they enter a magazine store and recognize the logo this could cause them to Discount Card – I coubludy c trheea tme aag daizsicnoeu.nt card and hand it out in magazines. This card gives them discounts in tailors shops as mods like to get tailor suits. Could also get a discount on the brand’s coffee. Get invited to special levis and Fred Perry events as these were are two iconic brands that areH ereadlaptheodn wesi t–hC mouoldd. create a headphones line. This is highly relatable to having a music magazine. If people are reading a music magazine, they will be listening to music as well. The headphones can have a retro look to relate to 1960’s when youth culture of mod was present. Gigs- Events set up and are advertised in the magazine. A small location will be scouted and band influenced by mod will perform.