The document outlines plans for a music magazine called "STAGE&SPEAKER". It will focus on acoustic/indie music and have a monthly subscription of £3.00. The magazine will have a minimalist design with spacious layouts, neutral colors, and many high-quality images. Research in the form of surveys and questionnaires found the target audience to be mostly female students aged 16-19 who enjoy new music releases.

1. MAGAZINE PLAN
music magazine

2. The Pitch
The name of my magazine is something that took time to decide on, I
had two options that I thought would be a good title. The two options
were either “STAGE&SPEAKER” or simply “SPEAKER”, I decided to go with
the first title “STAGE&SPEAKER” as I thought its more of a direct
related title to a music magazine.
I experimented with both on Photoshop however to decide for definite
which one would look better on a page layout. The music genre of my
magazine is acoustic/ indie music as I think it’s a very current style
of music that me and lots of other people my age like.
The cover price of my magazine will be £3.00 per monthly subscription
of my magazine. I decided this price and frequency of publication
because on my audience survey results a large percentage said they
would spend this amount and would prefer a monthly subscription.
The magazine style will have a spacious, clean cut layout with a
minimalistic colour scheme and lots of good quality images throughout.
The context within the magazine wont be a huge amount so that there
are huge pages on block text but I will make the context relevant to
what my target audience are most interested in such as new releases
and upcoming events.

3. CLASH READER PROFILE
-Age range: 18-30
-Both male and female readers
-Rents cheaply, not much debt, tend
to live in student accommodation
-Like the magazine because its
about pop but in a less childish
format like other pop magazines
such as ‘top of the pops’.
Lifestyle:
-Socio economic demographic-D/E
-Mostly students
-Have part time jobs
-Older audience
-Tend to be creative or have
creative interests
-Not married
-On Minimum wage
-a large % live In London/cities
-75% of readers have smart phones

4. LOUD&QUIET READER PROFILE
-Age range: 16-25
-Both female and male readers
-Students/ living in student
accommodation or flats with little
possessions
-Interested in new upcoming
artists and events
Lifestyle:
-Socio economic demographic-D/E
-Mostly students
-Have part time jobs
-very creative people
-Enjoy going to concerts/ events
-Not married
-Don’t have a large disposable
income
-Large % live in urban
environments /cities
Have good technology that they can
access on a daily basis

5. SURVEY READER PROFILE
The reader profile of my magazine
based on the results of my
questionnaires and surveys is that
there is a large percentage that
would be female between the ages of
16-19 year olds.
They’re most likely to buy a
acoustic genre, monthly subscribed
magazine costing around £0- £5.
There are most interested in new
releases of bands and artists such
as Ben Howard or green day.
There preferred layout of magazines
is spacious with a neutral colour
scheme and lots of images with not a
lot of text, therefore these factors
I will use to relate my music
magazine to there opinions and
interests.

6. Survey reader profile
summary
-Female
-16-19 years old
-Would buy an Acoustic genre music magazine
-Would like to see ben Howard or green day
style of music
-Would like a monthly subscription to
magazines
-Will spend £0-£5 on a magazine
-New releases in music magazines interest
them most
-Like a spacious layout, neutral colour
scheme,
lots of images and not a lot of text in
magazines
-Like photographs taken outside of a studio
and little editing to the images
-Like bold, colourful large fonts or dainty
small minimal fonts

7. From questionnaire results:
The reader profile I gathered from my questionnaires are that they
all use social media platforms such as Facebook, instagram, snap
chat, Tumblr and Twitter which would mean that a magazines
advertisement would be very successful as a lot of the target
audience will use it.
They would describe their friends as been funny, nice and caring
and also described themselves like the same however when asked how
they would describe themselves weren't as confident answering the
questions. This could suggest that with my target audience been
young females it would be good to use language or articles that
would make them feel confident or advertise events that a lot of
people like them would go to and inspire them.
QUESTIONAIRE READER
PROFILE

8. QUESTIONAIRE READER
PROFILE
The majority said they trust brands such as
apple or clothing brands like Top shop or
urban outfitters which are all very on trend
currently.
This could mean that the models I use in my
magazine could dress in the ways that urban
outfitters of Top shop are selling and styling
to make it more current.
They also said that in there spend time or
when they go out they like going to cities
shopping or for meals and coffee, I could use
this and make my magazine include a very
urbanized city lifestyle theme with events
based in Leeds or Manchester where people like
to go for a day out.
With all this information I can include and
try and interpret their interests and trend in
my magazine.

9. QUESTIONAIRE READER
PROFILE SUMMARY
-Use social media such as Instagram,
Twitter, Facebook, Tumblr and Snapchat
-Their friends are nice, funny, caring
-Brands they use are companies such as
apple
-Spend their money on clothes
-Music is very important to them and is
part of there life that has some meaning
to them
-Would describe there selves as been
funny, caring and nice but aren't
particularly confident
-Particular style is comfortable
-Like to go to cities, shopping, go for
coffee or meals or been with there friends
somewhere
-Would like to ideally go to restaurants
or outings to cities

10. ORATOR STD
CALIFORNIA FB
PERPETUA TILTING

11. COLOUR SCHEMES
These are all different colour schemes I really
like and would like to use in my magazine.

12. SAMPLE STYLE SHEET
MASTHEAD
Orator std 77pt
HEADERS: perpetua tilting
HEADERS- ORATOR STD
COVER LINES
Adobe myungjo std M 22pt
STRAPS AND CROSSHEADS
Adobe myungjo std M 18pt
Colour scheme
samples

13. PLANNING PHOTOS: FRONT
COVER
Shot: Medium shot
Angle: eye level
Mise-en-scene:
Costume:
Metallic short sleeved button up shirt, little
jewellery, well dressed, fashionable, unique style.
Location:
Not studio shot, key lighting/ artificial lighting
used.
Props:
None

14. PLANNING PHOTOS:CONTENTS
1Shot: Long shot
Angle: eye level
Mise-en-scene:
Characters:
Singer from the ‘kooks’
Costume:
casual clothes, White shirt that’s not buttoned up
fully, shoes untied, no jewellery, relaxed, casual
style, doesn’t care about appearance as much,
still makes effort by wearing shirt.
Location:
Not studio shot, natural lighting.
Props:
Cigarette, background area

15. PLANNING PHOTOS: CONTENTS
2Shot: long shot
Angle: low angle
Mise-en-scene:
Character:
Wolf Alice
Costume
80’s style clothing,
fashionable, casual/smart
clothing, little jewelry.
Location
Deserted area, rough
environment, natural lighting
and out of studio shot.
Props: None

16. SAMPLE DUMMY ONE
This was my first attempt at designing a page layout for my
magazine, out of all the ones I experimented with I likes this
one the best because its very simplistic and sophisticated.

17. SAMPLE DUMMY TWO
This was my second attempt and I wanted to see if how a less concise layout would look.
I also quite likes this layout but not as much as my first attempt because I would prefer to
have larger photographs and less text.

18. SAMPLE DUMMY THREE
This was my last attempt and least favourite. I dislike it because it doesn't’t a logical
order and to me looks un sophisticated and not thought out as well as the previous
attempts.

19. PHOTO PLANNING
I did this on Photoshop as a trail of the kind of
minimal appearance I want my magazine to
have and the type of photograph I want to
have on the cover.
I wanted to see what a banner would look like
and different colours I could use.

20. PHOTO PLANNING
I prefer the appearance of this font, this is
because this font is more current and in a more
modern style in comparison to the other. I’ve
also experimented with different colours of the
banner and what looks best. I prefer this type of
text to the previous because It looks more
modern.

21. PHOTO PLANNING
I wanted to see if it would look better without a
border as most magazines don’t have white
borders. I do prefer this image without a border
because as the picture is dark already I thought
that they white border didn’t have a nice
contrast with the colours in the photo.

22. PHOTO PLANNING
I tried different banners and different ways of
presenting the cover and how the text and
photograph interact with each other on
Photoshop. For this photo I like the cover
without a banner as I think it looked nice for a
minimal look.

23. PHOTO PLANNING
I wanted to experiment with different way of
presenting the title to see which looked best out
of the previous design and this one. I really like
this design with and without the banner however
think that the banner looks strange unless the
image was taking up the whole page.

24. PHOTO PLANNING
I experimented with the photograph not having
a border however found that it was difficult to
make the title stand out with this sort of image
because the subject is a large part of the shot
and makes it difficult to fit the large title at the
top.

25. TRAIL FRONT
COVER
This is my trail front cover
I designed on Photoshop
using a image of the
internet of a musician
called Lucy Rose. I really
like this style of magazine
and wanted to see how it
would appear with the sort
of colour schemes I want to
include in my magazine. I
wanted to get a feel for
what I could improve and
what sort of photography I
want to take so that when
I’m shooting I know exactly
what outcome I want.

26. TRAIL CONTENTS
PAGE
After doing this content page I
have realised that I’m not as
keen on the layout as what I
thought at first. I think that
it looks too plain and simple.
I have also decided that I’m
going to vary my text on the
contents page and use more of
the fonts from my style font
sheet.

27. MODELLING STYLES

28. LOCATIONS
Urban scene
Woodland
River
Studio shoot
Steps
Fairy lights in
background

29. COSTUMES

30. CONTACT SHEET ONE

31. CONTACT SHEET TWO

32. CONTACT SHEET THREE

33. CONTACT SHEET FOUR

34. EDITS