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Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
5. STATEMENT OF NEEDS AND PURPOSE
● My proposed magazine is called Reverb
● The aim of the magazine: showcase news, interviews,
album info etc.
● The purpose of the magazine is to publicise artists
mainstream artists and support underground artists in the
within the region of hertfordshire
● Inform people about upcoming tours, concerts, album
publications and more
● The magazine should reflect the genre of r&b by using
elements associated with the genre e.g. clothing style
7. COMPETITION
● Hertfordshire magazines that reverb may compete with include:
○ Hertfordshire Life
○ Absolutely Hertfordhire
○ Axis Magazine
○ Hertfordshire living
● They do not focus on music is Hertfordhire
● To stand out, the USP will include a subscripription to exclusive
information: This will encourage more people to buy the
magazine
● Billboards offers a monthly subscription of £10.99
● £4.50 for a single magazine
● £9.99 for a monthly subscription
9. FORM, GENRE AND CONTENT
● The genre type of my proposed magazine is r&b
● r&b is one of the most commercially successful
genres in the modern music industry.
● It has specific elements that help differentiate
itself from other genres and music styles
● typical layout of a common magazine
(210x297mm) with the following dimensions: 5.5
by 8.5 inches.
● The magazine will be distributed every month
FORM, GENRE AND CONTENT
12. ● People have different thoughts, feelings, and
associations with different font types
● Sans serif fonts are great for brands who want
their designs to be viewed as bold and
modern
● Using a sans serif font can help elevate my
magazine
● In my magazine i’ll use both serif and sans
serif fonts
FORM, GENRE AND CONTENT
FONTS
16. TARGET AUDIENCE
TARGET AUDIENCE
● Age: young adults (20 to 25) and older teens/
adolescent (15-19)
● Gender: All genders
● Ethnic group: The magazine appeals to all
genders and ethnic groups that are interested in
the r&b/soul genre. However, I personally think
that the magazine may appeal to black/ Latino
and Hispanic ethnic groups.
● Spending power: considering how my target
audience consists of young adults & teens, their
disposable income may not be a lot
19. RESOURCES AND PERSONNEL
Computer To edit the magazine and images taken on the camera
Software Photoshop, illustrator- designing logo and graphics (drawing
software), InDesign (desktop publishing): it is the application used
to create and bring the magazine together
Camera + lense To take the pictures of the magazine
SD card To back up the images taken so they won’t get lost
Tripod To hold the camera in place while taking the pictures
Spare battery Incase the camera dies
lighting E.g ring light: used as a form of lighting when taking pictures
RESOURCES
20. RESOURCES AND PERSONNEL
Graphic designer To ensure the overall theme and looks of the magazine is
appealing to the target audience
Writers To research and write the content in the magazine
Image editor Look over the images taken and make additional tweaks and
editing to make the pictures perfect to use in the magazine
Fact checkers They ensure that facts are correct to prevent lawsuits arising
Photographer To take the photos
Models The people within the magazine
Art director In charge of the overall look of the magazine
PERSONNEL
22. DISRIBUTION AND MARKETING
DISTRIBUTION & MARKETING
● Social media celebrity endorsements: social media
endorsement in paying a person with a well-established
audience to endorse their products/ audience. Popular
influencers and stars can help promote the magazine.
● Creating an ad campaign: Costs of an ad campaign is
considerably more expensive than other options, but it can
help reach potential customers.
● Flyers, banners, posters etc: creating and displaying
banners, posters etc. can be used to advertise/ promote the
magazine.
● Commercial ads: commercial ads may not be ideal due to
the lack of funds to cover this but once revenue is generated,
investing in commercial ads can be beneficial to reach a
greater audience
23. COSTS
BUDGET AND COSTS
● Camera – The most expensive piece of equipment to invest in.
Cameras with WiFi capability are convenient for transferring
photos.
Price range: £300 to £500+
● Tripod – Tripods are very affordable and easy to store as well.
Price range: £20 to £50
● Lighting set – You can save more through a set rather than
individual purchases.
Price range: £200 to £300
● Backdrop system –
Price range: £40 to £50
● Reflectors – These devices are perfect for bouncing light
around.
Price range: £20 to £30
25. PRODUCTION COMPANY
● The company designs and distributes
magazines that cater to young adults and older
teens.
● The company is successful
● has a strong brand image
● can be identified by many people.
● It has created countless successful projects that
has generated thousands of pounds each year,
due to its success, many people have grown
fond of the products that this company offers.
PRODUCTION COMPANY
27. CONCLUSION
To conclude, the ideas given meets the general standards a magazine
must follow. The magazine will use warm and subtle colours and a range
of sans and serif fonts to suit the target audience’s interest. Using a
range of different marketing techniques can help push the magazine out
to potential customers and build a solid brand image. Overall, I believe
Reverb will be a successful magazine that caters to a specific
demographic of people.
Editor's Notes
The magazine is to inform people about artists in the r&b/ soul and rap industry. There are many music magazines but only a few covers a specific genre, R&B. This is the gap in the market, and I intend on creating a magazine that fills in this hole by using USP to attract those interested in this genre of music.
The purpose of the magazine is to promote and publicise artists currently dominating the r&b/ soul and rap sector in music as well as supporting underground artists in the same field. It’s to Inform those interested in this genre of music about their favourite artists and other elements that may appeal to this audience. Additionally, the magazine should reflect the genre of r&b by using elements associated with the genre e.g., clothing style, lifestyle, profession etc. For example, the magazine could include a list of upcoming performances with information about the ticket price, location, time, date etc. As well as the times when albums will be published and information on meet-and-greets with the artists.
Offering a subscription that exposes exclusive information will attract more people into buying the magazine. only a few magazines covers the r&b in the location my magazine is based in. This is the gap in the market, and I intend on creating a magazine that fills in this hole by using USP to attract those interested in this genre of music.
This genre of music has specific elements that help differentiate itself from other genres and music styles those of which includes the outfits worn by the artists in the industry as well as the artist’s lifestyle. The genre type of my magazine is r&b/soul and rap. I have chosen this genre as it is the most commercially successful genres in the modern music industry. The size and length of the magazine will follow the typical layout of a common magazine which takes the form of an A4 sized magazine (210x297mm) with the following dimensions: 5.5 by 8.5 inches. Additionally, distributing the magazine every week is too expensive so producing them every month or so (2-3 months) would be a more cost-effective option.
My magazine will have a concise layout consisting of a masthead, image of a model (preferably a well-known artist) and subheadings to prevent the magazine being too hard to read due to multiple elements of text etc. The magazine’s layout replicates the way in which billboards and ELLE have designed their magazines.
By taking font psychology into consideration, I've been able to identify the right fonts to help evoke feelings and emotions in my cover design. People have different thoughts, feelings, and associations with different font types therefore, the right font that connotates the message behind the magazine is crucial as it is how the magazine is perceived and received by the target audience. Sans serif fonts are great for brands who want their designs to be viewed as bold and modern. Using a sans serif font can help elevate my magazine to seem more appealing to my target audience.
I will follow a set of 3 colours that complement the style and format of the fonts I've chosen. Choosing no more than 3 colours prevents the magazine from looking distracting. The colours I've chosen will consistently be used throughout the magazine to follow a more professional look.
Rhythm and blues, often referred to as r&b, was marketed as ‘African American music’ in the 1940s as it was developed by Black Americans. R&b is heavily influenced by jazz, traditional blues and other forms of music styles. R&b is one of the most commercially successful genres in the modern music industry.
Hip hop is the youngest audience demographic in the world today
Hip Hop/R&B comprises a massive 70% of the Top 100 among Black consumers. Hip-hop/ r&b is more prominent among 12-34 men.
Costs: the costs for the magazine varies. I must consider paying those working towards the making of the magazine like the photographer, graphic designers, writers, editors etc. I will also need to pay for equipment and advertising and marketing costs to distribute the magazine. Im looking towards investing round £1k+ on equipment alone.
