Cohesion between my magazine and ancillary products

2. Before I can evaluate the success of my whole media
production campaign, I need to assess the cohesion between
my magazine pages and my ancillary products which includes
my radio advert and my billboard poster.

3.  I have stuck to the house style I was
going for with the blue, black and
white font colours and the three fonts
used. The fonts used have
connotations of sophistication and
professionalism which appeal to the
targeted audience.
 The topics on the front page in the
cover lines all appeal to my target
audience as women between 35-60+
are stereotypically interested in new
cocktail recipes they can make with
their friends, new hobbies such as
yoga and any new shopping outlets
for them to try and because they are
aspirers and enjoy trying out new “in-
fashion” things.

4.  The fact that both my main product
front page and my billboard ancillary
product have a similar image of a model
doing a yoga pose up at the well known
landmark in Leicestershire that is Old
John, creates a massive amount of
cohesion between the two products
because people will associated that
months magazine with the billboard.
The fact that the landmark used is also
well known in Leicestershire reassures
my primary and also secondary
audience that if they purchase this
product, they will be informed about
their home region and achieve personal
identity. The genre of the magazine is
also portrayed through the image as
well as the tagline which informs the
reader about the content of the
magazine before even opening it.

5.  My contents page reiterates the lifestyle
representation the magazine is
portraying to the audience due to the
images of the yoga class and the
boutique. It includes information on
news and events in the region, food and
drink ideas, lifestyle advice and
competitions which will suit my target
audience as they are social active
people who like to keep in the loop with
anything that is happening or has
happened in their home region, as well
as it creating social interaction due to
them being able to talk about the
contents of the magazine with their
friends.
 It also has connotations of
sophistication due to the minimalist and
structural layout.

6.  There is a large amount of
cohesion between my contents
page, front page and billboard
due to the theme of yoga being
reiterated through the front
page image, billboard image
and the image of the class on
the contents page.
 In the radio advert, the woman
doing the voiceover also
explains that there are yoga
classes taking place up at Old
John which links itself to the
contents page which explains
more about that associated
activity, as well as the images
used on the front page and
billboard.

7.  Once again, there is
cohesion between my
products as my main article
in my magazine is about the
yoga studio, which is linked
to the image on the front
page, as well as the billboard
image. There is information
on the yoga studio at the
bottom of the article which
allows the audience to do
further reading of the
business if they are
interested in taking up a new
hobby which my audience
stereotypically are interested
in doing due to being
achievers.
 All three products link themselves to
the lifestyle representation which
creates yet more cohesion between
the campaign.

8.  My billboard uses an image
which also features in my
magazine which allows my
audience to recognise it and
make associations between
the two products. The house
style including the fonts and
colours are the same on the
billboard as the front page,
contents page and double
page spread which creates
cohesion.
 The use of imagery creates a
sense of regional pride within
the community and creates
personal identity between the
main product and its
ancillary products.
 Due to the landmark on the billboard
being very well known within the region
of Leicestershire, people will want to find
out information which they are able to if
they purchase the magazine from
available newsagents which is also
advertised on the billboard and is a main
focal point on the poster.

9.  The radio advert is a great way of advertising my media product
as it is able to form all of my products together due to having
links with the magazine and the billboard.
 The radio mentions web 2.0 like the billboard and the magazine.
 It also mentions content of the magazine, which is about the
yoga classes up at Old John, which are linked with the front page
image, billboard image and the article on the double page spread
as well as the image of the yoga class within the contents page
under the heading ‘news and events’.
 The ambient sounds of the children's playground, social café
and birds tweeting create connotations of nature and being
outside, as well as the social aspect of the magazine.
 The advert creates a sense an ideology of the “perfect lifestyle”
which my audience seek and desire.
 The fact that the advert is advertised on Gem106 and Heart link
with the audience due to them being the same and create the
idea that is achieved from the magazine, escapism.